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Title Industry Analysis Overview Ice Cream Industry Profile Ice Cream Industry Growth Top Ice Cream Companies list
Short Profile of Ice Cream Companies SWOT Analysis of Ice Cream Industry Market Share of Ice Cream Industry Conclusion
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Reference
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industry as a whole and the economy. If the industry prosperous, the companies within the company
may also be prosperous although a few may be in bad shape. The share price of the company is
empirically found to depend up to 50% on the performance of the industry and economy. To analysis the industrial performance one should follow three steps. Industry life cycle analysis Study of the structure& characteristics of an industry SWOT analysis
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stage the growth of the industry is more or less developed, it is growth rate is comparable to that of
Declining stage:
The stage is existed due to the changes in the consumer performance competition from new product etc,. In this stage the industry may grow slightly during prosperous periods, stagnate during normal periods and during recessionary periods.
following:
3. SWOT analysis:
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SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey,
who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500
companies.
A SWOT analysis must first start with defining a desired end state or objective. A SWOT
analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is Strategic Creative Analysis (SCAN). Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research. Strengths: attributes of the person or company that, are helpful to achieving the objective. Weaknesses: attributes of the person or company that, are harmful to achieving the objective. Opportunities: external conditions that, are helpful to achieving the objective. Threats: external conditions which could do damage to the objective. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must be selected and the process repeated. The SWOT analysis is often used in academia to highlight and identify strengths, weaknesses, opportunities and threats. It is particularly helpful in identifying areas for development.
sensible things as defining the firm's objectives or calculating ROI for alternate strategies." Findings
from Menon et al. (1999) and Hill and Westbrook (1997) have shown that SWOT may harm
performance. As an alternative to SWOT, J. Scott Armstrong describes a 5-step approach alternative that leads to better corporate performance.
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will have highest influence in the context of value in use (for ex. capital value fluctuations).
Using SWOT to analyze the market position of a small management consultancy with specialism in
HRM. Strengths Reputation in marketplace Weaknesses Shortage of consultants at operating level rather than partner level Expertise at partner level in HRM consultancy Unable to deal with multi-disciplinary assignments because of size or lack of ability Identified market for consultancy in areas other than HRM Other small consultancies looking to invade the marketplace Opportunities Well established position with a well defined market niche. Threats Large consultancies operating at a minor level
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living in villages with a population of less than 5,000; this means there are well over 150,000 villages
with a combined population in excess of 650 million. This has contributed to a highly fragmented
industry that by many estimates has over 70,000 ice cream entities. Many of these are single family operations where the product is made either in the home or in very small factories and sold on the streets. The 350 million remaining people are concentrated in the cities where the industry is
reasonably concentrated in the hands of a few international and domestic firms. It is estimated that
only 30% of the entire market is organized and the industry meets the classic definition of a fragmented industry, that is, one where there is an absence of market leaders with the power to
colorings are used in addition to (or in replacement of) the natural ingredients. This mixture is stirred slowly while cooling to prevent large ice crystals from forming; the result is a smoothly textured ice
cream.
The meaning of the term ice cream varies from one country to another. Terms like frozen
custard, frozen yogurt, sorbet, gelato and others are used to distinguish different varieties and styles.
In some countries, like the USA, the term ice cream applies only to a specific variety, and their
governments regulate the commercial use of all these terms based on quantities of ingredients. In
[2]
others, like Italy and Argentina, one word is used for all the variants. Alternatives made from soy
milk, rice milk, and goat milk are available for those who are lactose intolerant or have an allergy to
dairy protein, or in the case of soy milk for those who want to avoid animal products.
Ancient civilizations have served ice for cold foods for thousands of years. The BBC reports
that a frozen mixture of milk and rice was invented in China around 200 BC, and in 618-97 AD, King Tang of Shang had 94 men who made a frozen dish of buffalo milk, flour, and camphor. The Roman Emperor Nero (3768) had ice brought from the mountains and combined with fruit toppings. These
were some early chilled delicacies.In 400 BC, Persians invented a special chilled pudding-like dish,
made of rose water and vermicelli which was served to royalty during summers. The ice was mixed
with saffron, fruits, and various other flavours. The treat, widely made in Iran today, is called "faloodeh", and is made from starch (usually wheat), spun in a sieve-like machine which produces
threads or drops of the batter, which are boiled in water. The mix is then frozen, and mixed with rose
participants is a large number but the more serious challenge comes from the top six national firms;
Amul, Kwality Walls, Mother Dairy, Vadilal, Dinshaw, and Arun. market and essentially control the organized market. These top six firms dominate the
market share but Ben & Jerry's estimates that these six firms control 40% to 50% of the urban
market.
Historically MNCs have not achieved much success in penetrating the Indian market. There are a number of possible explanations for this; the relative embryonic and disorganized nature of the market, excessive government regulation that included excessive tariffs and the restriction that
imported ice cream could only be sold in hotels, and a highly fragmented and ineffective media. Most of these market inefficiencies have been or are in the process of being corrected and Ben &
Jerry's believes that conditions have ripened to the extent where MNCs can now effectively enter the
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The three factors of growth, population, per capital consumption, and price are all
projected to increase over the next six years. Population is projected to grow at 1.8%, per capital consumption is projected to grow at 5%, and prices are projected to increase at just over 1% per year. (Overall the long-term projection for consumer prices is expected to rise at 3.5%, however, given the intense level of competition Ben & Jerry's does not think it likely that ice cream prices will rise that fast.) growth rate of 8%. Overall the market will grow from $245 million to $360 million, a compound Of the $115 million in growth, 60% will come from increased per capita
consumption, 24% from increased population, and 16% from increase in price.
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Vadilal Ice Cream India Amul Ice Cream Kwality Walls Mother Diary Ben & Jerry MTR
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Vadilal ice cream division has always been a hot favorite with the people both inside and outside the organization. In India, the name Vadilal is synonymous with Ice Cream. The Ice Cream
industry in India today has a turnover of Rs. 15 billion [US$ 330 million]. A quarter of this comes
from the house of Vadilal alone. But thats no surprise, considering that we have the largest range of Ice Creams in the country 120 plus flavors, in a variety of more than 250 packs and forms. The range includes cones, candies, bars, ice-lollies, small cups, big cups, family packs, and economy
To make it convenient for our consumers to relish our complete range under one roof, we have set up a chain of Happiness Parlors Ice Cream boutiques so to say. Hordes of people flock to these parlors daily because they know that our products contain the purest and creamiest milk, and
Among our products are OneUp Chocobar and King Cone all-time favorites which have
today attained the generic status. Another hit is our Kulfi traditional Indian milk sweet. Some of our
Since our products are highly perishable, quick transport and proper storage are of paramount importance. Hence our refrigeration equipment and deep freezes are imported from companies, which are world leaders in their respective fields. To ensure sufficient, timely and
constant ice cream supply, we have a Cold Chain Network comprising three manufacturing plants
[totaling a production capacity of 1.25 lakh litre per day], about 23 C&FA, more than 500 Distributors
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Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand,
Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover: Rs. 67.11 billion in 2008-09). Today Amul is a symbol of many things. Of high-quality
products sold at reasonable prices. Of the genesis of a vast co-operative network. Of the triumph of indigenous technology. Of the marketing savvy of a farmers' organisation. And of a proven model for
dairy development.
Kwality Ice Cream is the pioneer in the Indian ice-cream manufacturing industry and in 1956 became the first company in the country to use imported technology for manufacturing ice-cream on a commercial scale. As the ice-cream industry exploded in India, in 1995 Kwality Group joined hands
with Hindustan Lever Limited and then there was no looking back.
The Indian consumer market was introduced to KWALITY WALLS the result of a
collaboration between global brand Walls and the leading Indian ice-cream brand Kwality. Though
the two giants eventually parted ways, the collaboration made Kwality a household name and created deep in roads for the brand in the consumer market. Today, Kwality is not just a brand it is the
ice-cream associated with the Indian summer; its the first choice in ice-cream for any child or adult during the scorching Indian summers. Kwality ice-creams are trusted not only for their rich, creamy
flavours, but also for their trusted quality and nutritious food value.
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distribution networks, for marketing food items. Mother Dairy milk (Bulk Vended Milk) is fortified with vitamin A @2000 IU per litre of milk as a part of social accountability. This program was started with the Mother Dairy, Delhi, since February 1980and there after Mother Dairy is continuing this program on their own as a social responsibility without having any financial assistance from the Government as well as since it is felt that BVM is generally consumed by the middle / lower middle / poor strata of
the society. It is also found that the dietary practices adopted by these classes are deficient in
Vitamin A.
Mother Dairy sources significant part of its requirement of liquid milk from dairy cooperatives.
Mother Dairy sources fruits and vegetables from farmers / growers associations. Mother Dairy also
contributes to the cause of oilseeds grower cooperatives that manufacture/ pack the Dhara range of edible oils by undertaking to nationally market all Dhara products.The company markets an array of fresh and frozen fruit and vegetable products under the brand name SAFAL through a chain of 400+ own Fruit and Vegetable shops and more than 20,000 retail outlets in various parts of the country.
Fresh produce from the producers is handled at the Companys modern distribution facility in Delhi
with an annual capacity of 200,000 MT. An IQF facility with capacity of around 75 MT per day is also operational in Delhi. A state-of-the-art fruit processing plant of fruit handling capacity of 120 MT per
day, a 100 percent EOU, setup in 1996 at Mumbai supplies quality products in the international market. With increasing demand another state-of-the-art fruit processing plant has been set up at
sustain a commitment to their land and communities. In 2006, the world's first ever vanilla ice cream
made with Fairtrade ingredients was launched by Ben & Jerry's. 2007 saw the release of Vanilla
Toffee Crunch, using 100% Fairtrade certified cocoa, sugar, and vanilla, and in 2008, Chunky Monkey was guaranteed to be traded in accordance with international Fairtrade standards as well.
We manufacture, market and export a wide range of packaged foods to global markets that include USA, UK, Australia, New Zealand, Malaysia, Singapore, UAE, Japan and Oman. Starting with the legendary MTR restaurant in Bangalore, Indias silicon valley, we now offer ''complete meal solutions'. Our wide range of products include ready-to-eat curries and rice, ready-tocook gravies, frozen foods, ice cream, instant snack and dessert mixes, spices and a variety of
rapidly and bring these to market. Today, consumers across the globe count on us to bring them allnatural, wholesome and delicious food that is also convenient and no-fuss.
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Strengths:
1) They are available in reasonable prices. 2) Known for product quality. 3) Strong presence of parent company in India.
4) The Brands almost generic to their product category
Weakness:
1) The durability of ice-creams is not really good 2) it melts very soon 3) The industry has a complex supply chain management and the main issue is traceability 4) Domestic business as well as many international markets are thriving
Opportunities:
1) They can come up with new flavors 2) They should focus more on their advertising and marketing strategies 3) They should come up with offers for purchase of ice-cream in whole market 4) Efforts to exploit export potential are already on
Threats:
1) Currently, the threat of new viable competitors 2) Foreign players entering the market 3) Consumer buying power also represents a key threat in the industry 4) Consumers can easily switch to other substitutes with little cost or consequence
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Others 19% Arun 6% Ben and Jerry 6% Amul Vadilal 8% MTR 11% 13%
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Conclusion:
Following are the concluding points taken into consideration after the conduct of the Industry Analysis:
Advertisement acts as a very important role here. So if heavy advertisements are carried out
Due to the changing in climate, life style and preferences, it was not necessary that they will
The Ice Cream Industry had to further focus on: Strengthen communications Multi v/s sole dealer Training to dealers
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Books:
1) Prasanna Chandra : Investment analysis & portfolio management, 2 Tata Mc Grill Hill, New Delhi.
nd
Edition
Journal:
Web Sites:
1) www.moneycontrol.com 2) www.reportbuyer.com 3) www.indiatodaygroup.com 4) www.moneycontrol.com
5) www.indiainbusiness.nic.in
6) www.google.co.in
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