Professional Documents
Culture Documents
‘Men in Trunks’
goal-directed categories
Men in Trunks’
3.2.3. Concluding remarks on categorisation
vague‘fuzzy’
Men in Trunks’Bashful Boxers’fuzzy’ attractivedisgusting
experientially-grounded
Men in Trunks’
anchored in conceptually salient prototypes. Men in Trunks’
goodness-of-fittypicality gradient
3.3. Schema theory
schemaframescriptFrameScript
encyclopaedic entries’blueprints
Zest
When Romanian undergraduate female readers are presented with a multimodal text on
the male body published in the British magazine Zest, is there any evidence that the textual
input either (a) reinforces or (b) clashes with the readers’ schematic representations of
masculinity?
Men in Trunks’
Men in Trunks’
E2: Do readers’ responses contain linguistic clues indicating that textual representations
of different types of masculinities are consistent or inconsistent with the readers’ existing
schemata?
M2: Does the designed tasksheet elicit readers’ responses which indicate the respective
readers' accommodation of schema-inconsistent masculinities?
M3: Do readers’ acknowledged changes in attitudes during their interaction with the text
constitute evidence as to their (lack of) accommodation of schema-inconsistent
masculinities?
3.3.3. Suspending schemata, building expectations and drawing inferences
inference drawing’gap filling’
suspends
3.3.4. ‘Schema-refreshment’ versus ‘schema-reinforcement’
consistent
‘
because ofschematic expectations’
automatic cognitiondeliberative cognition
Men in Trunks’
3.3.5. Schemata and affect
M3: Do readers’ acknowledged changes in attitudes during their interaction with the text
constitute evidence as to their (lack of) accommodation of schema-inconsistent
masculinities?
3.3.6. Attitudes and schemata
E3: What are the implications of the multimodality of the text on the types of schemata
activated by readers when gradually exposed to visual, written and combined visual and
written input?
M3: Do readers’ acknowledged changes in attitudes during their interaction with the text
constitute evidence as to their (lack of) accommodation of schema-inconsistent
masculinities?
3.3.7. Operationalising the concept of ‘schema-refreshment’ in my own research.
Zest
E1: Do readers’ responses to comprehension tasks suggest potential schema-refreshment
in relation to their likely schematic representations of masculinity?
Zest
Men in TrunksZest
3.3.8. Anticipated limitations of operationalising the concept of ‘schema-refreshment’
Men in Trunks’hypothesise
expectationshypotheses
Signs.
Defending <The Lenses of Gender>
3.6.1.2. Gender-schematic processing and ‘the lenses of gender’
lenses of gender’
gender polarisation
androcentrism
biological essentialism
3.7. Concluding remarks
Men in Trunks’
red, furniture woman, occupationdemocracyodd number
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Psychoanalytic theory
Social learning theory
Cognitive-developmental theory