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[Year] Questionnaire

Dear Sir/Madam,

We the students of K.C.L. I.M.T. MBA Jalandhar are conducting a project on Satisfaction Comparison of Pepsi & Coke I kindly request you to fill this questionnaire below and assure you that this data will remain confidential.

1) Which soft drinks company products do you sell?

Coke

Pepsi

Both

2) Does the soft drink company provide you with refrigeration facilities?

Coke Pepsi

Yes Yes

No No

3) Dose the company provide you with mechanics for the repair and maintenance of fridges?

Coke Pepsi

Yes Yes

No No

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4) What are the conditions of bottles provided by the company? Coke Pepsi Excellent Excellent Good Good Neutral Neutral Bad Bad

[Year]

Worse Worse

5) If the bottles are broken in transit or in the shop due to natural causes or calamities then does the company bear the loss for you? Coke Pepsi Yes Yes No No

6) If the products have crossed their expiry dates then dose the company replace the products for you? Coke Pepsi Yes Yes No No

7) If yes then

Coke Pepsi

Replace at your own cost Replace at your own cost

Buy Back Buy Back

Replace products free of charge Replace products free of charge

8) How many distributors of the company are there in your area? Coke Pepsi 0-2 0-2 2-4 2-4 4-6 4-6 more than 6 more than 6

9) When do you replenish your stock? Weekly Fortnightly Monthly Quarterly

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10) What is the quantity you usually order?

10) Are you satisfied with your replenishment you get?

Coke

Very Satisfied Dissatisfied Very Satisfied Dissatisfied

Satisfied

Neutral

Dissatisfied

Very

Pepsi

Satisfied

Neutral

Dissatisfied

Very

11) What is the lead time?

12) Are you satisfied with the lead time? Coke Very Satisfied Dissatisfied Very Satisfied Dissatisfied Satisfied Neutral Dissatisfied Very

Pepsi

Satisfied

Neutral

Dissatisfied

Very

13) Dose the company give you products you require or they follow their own rules and regulations?

Coke Pepsi

Yes Yes

No No

14) Do you place order with the dealer or directly with the company

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Coke Pepsi Dealer Dealer Company Company

[Year]

15) Does the products you order comes from the dealers godown or directly come from the company itself?

Coke Pepsi

Dealer Dealer

Company Company

16) How much time dose it take to process an order? Coke Pepsi 0-2 0-2 2-4 2-4 4-6 4-6 more than 6 more than 6 (days) (days)

17) Any schemes or discounts in bulk buying?

Coke Pepsi

Yes Yes

No No

18) What are the payment conditions of the company?

Coke pay in advance later

pay on arrival of the product

pay to the salesman

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Pepsi pay in advance later pay on arrival of the product

[Year]
pay to the salesman

19) Are you satisfied with the payment conditions?

Coke

Very Satisfied Dissatisfied Very Satisfied Dissatisfied

Satisfied

Neutral

Dissatisfied

Very

Pepsi

Satisfied

Neutral

Dissatisfied

Very

20) Are you satisfied with the margins given to you by the company?

Coke

Very Satisfied Dissatisfied Very Satisfied Dissatisfied

Satisfied

Neutral

Dissatisfied

Very

Pepsi

Satisfied

Neutral

Dissatisfied

Very

21) Rank the company from 1 to 5 in the terms of the best margin giver? (1 is the lowest and 5 the highest)

1 Coke Pepsi

22) Which company are you more satisfied with?

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Coke

Pepsi

None

23) Which products dose the consumer prefers buying?

Coke

Pepsi

None

24) According to you which factor plays a major role in achieving sales for Coke or Pepsi? (Rank 1-7)

Coke

Pepsi

Brand Name

Price

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Availability

[Year]

Loyalty

Quality

Packaging

PERSONAL INFORMATION Name: Shop Name: Type of Retail: Area:

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