A PROJECT REPORT ON INDUSTRIAL TRAINING AT

APPOLO EARTHMOVERS LTD.

SUBMITTED BY: SNEHA N. SHAH

PROJECT GUIDE: Miss. NILAM BAROT

SUBMITTED TO:
HAMCHANDRACHARYA NORTH GUJARAT UNIVERCITY, PATAN AT THE NEW PROGRESSIVE COLLEGE OR BUSINESS ADMINISTRATION, MEHSANA

ACADAMIC YEAR
2012 -2013

THAIRD YEAR BBA

PREFACE

As a part of my curriculum for B.B.A., I am supposed to prepare a report into gain better insight to study the whole environment of industries as well as organization.

BBA programmed, a profession course require knowledge of not only theoretical but also requires practical knowledge as a student of BBA such visit is must helpful of increasing the skills, ability & also capability of the student. Today the world has become more competitive so struggle is more for human being. To gate the job the theoretical as well practical knowledge is required.

During preparation of this project report we came to know about various aspect of the company. It is indeed a golden opportunity for us in the study management and a matter of esteem by itself.

ACKNOWLEDGMENT

With a deep sense of gratitude, I wish to express my sincere thanks to all who supported me, given me their precious time, opinions and suggestions to complete my project. First of all, I would like to thank Prof. K.N.MATHUR Director of our Institute for giving me this great opportunity to undergo training at one of the most reputed company in India named APPOLO EARTHMOVERS LTD.

The project report will be considered incomplete without acknowledging the people who have me a lot to make it complete. First of all I am thankful to management authorities for providing me with the opportunity to carry out my visit in the organization.

I am thankful to Prof. R.B.PATEL Principal of institute for giving guided us regarding our subject & providing us necessary information throughout our training. I am also thankful to all respondents for their contribution & also co-operation in making the project report successfully without which the report has not been possible and completed.

SNEHA SHAH

EXECUTIVE SUMMARY
Practice makes a man perfect. A man can become perfect with a perfect knowledge and experience. As a student of business administration, we have studied many theories in the classroom but professional degree incomplete without practical knowledge of concerned field.

And the same case is with management studied, management is incomplete without knowing practical application of theories studied. I have experienced and understood the

practical importance of these theories on this training. More books and theoretical knowledge cant help you in any field whether it is management or technical. Only thing can help you is practical knowledge.

This training provides a golden opportunity to the students for getting a perfect knowledge and experience. During the training I came to know how actual is the world of marketing and we should have some extra skills to be the leader.

As a part of my learning in management field and requirement of BBA programs, I have been given an opportunity to grab practical knowledge in the area of marketing and I had selected APPOLO EARTHMOVERS LTD. MEHSANA. I have made my best efforts to get knowledge and experience. During this training I had collected necessary information, and I present all the necessary information to understand well.

INDEX

BASIC INFORMATION OF THE COMPANY:

Company Name: APPOLO EARTHMOVERS LTD.

Organization Type: Private Limited Company

Address: Apollo Earthmovers Ltd. 212-A, G.I.D.C Estate, Mehsana 384 002, Gujarat, India.

Phone No: +91 (02762) 252362

Fax: 02762 -251337

E-mail: aeml@appolo.co.in

Corporate Office: Parishram 5-B, Rashmi Society, Near Mithakhali Circle, Navrangpura, Ahmadabad - 380009.

BOARD OF DIRECTORS: Chairman & Director Director Managing Director Director Executive Director Company Secretary Additional Director Anil T Patel Manibhai V Patel Asit A Patel N V Vasani Anand A Patel Neha Chikani Shah Rupesh Mehta Navinchandra Shah

STATUTORY ADUITORS: Arvind A Thakkar & Co Charted Accountants Ahmadabad.

BANKER: State Bank of India Dena Bank

ORGANISATION CHART:

Managing Partner

Personnel Mgt. Partner

Production Mgt. Chief Chairman

Marketing Mgt.

Export Mgt.

Finance Mgt. Mg Partner

Time Keeper

Production Supervisor

Sales Executive

Export Executive

Chief Accountant

Typist

Production Engineer

Sales Represent

Clerk

Workers

Workers

Workers

Senior Accountant

Cashier

GOALS OF THE COMPANY:

LONG TERM GOALS Substance market leadership in product line Maintain mkt. Presence among international competitors Develop capable manpower for industrial needs. SHORT-TERM GOALS Brink Tern over of Inventory ratio at 8 Reduce delivery time Bring all a great vender to quality level of excellent grade. Earn ISO-certificate Launch Frunt End Loader.

MISSION
GAEL is committed to delight customers with quality products and services through market dedicated ongoing upgrading of technology supported by trained human resources.

MAIN OBJECTS
To carry on the business of manufacturing, buying, selling, exchanging, altering, importing, exporting, improving, assembling distributing or dealing in road construction and maintenance machinery cement concrete mixing and distribution equipment canal making lining machinery and jaw crusher.

LOCATION CHART:

Ahma dabad HighWay

Apollo Earthmover Pvt. Ltd.

Mehsana

Modhera Chokadi

G.I.D.C.

Palanpur

1. INTRODUCTION:

Meaning of PRODUCTION is simply that to use material which is not in from to use but through systematically process- it converts into finish product which can be use. Production Department plays a vital role in the industry. In these department different kinds of foods products are prepared from their raw material. It is called as input output process of the product.

A production means creation of utilities and entails the procurement and utilization of factors of production which includes manpower, material, building and equipments.

Production management deals with decision making related to production process so that the resulting goods or service is produced according to specification in the amount and by schedule demanded and at minimum cost. E.S.Buffa

In which and every company personnel plays vital role in organizational structure deals the overall organizational arrangements in firm. Organization is a group of people working together cooperative here also the authority and responsibility towards the organization goal and objectives. Here also the authority follows from top to bottom level.

Human Resource Management is that phase of management which deals with the effective control and use of manpower as distinguished from other sources of Power

I.e., the authorities follow from manager to workers as in every organizations or departments.

The relationship between the employees and management are very good. Industry provides proper canteen, bus and medical facilities are given to the employees. The management treats the workers as their family members. Nice atmosphere is given to the employees. The employees are satisfied with working condition in the industry. The personnel manager has ultimate authority for all personnel and labour policies. As adviser, personnel manager can screen and recommended the right person for the right job.

INTRODUCTION:
Finance Management is the part of the Managerial activity, which is concerned with planning, and controlling of the firms financial resources. It is an applied branch of general management it has to plan to organize and control the finance of the enterprise. Chief duties of financial management are planning and control of corporate finance. Financial Management is called upon to take three major decisions viz. Investment decision, financial decision, and dividend decision. Financial Management involves the implementation of these three major decisions it is an integral part of overall management rather than merely a staff activity concerned with fund raising operations without sound management of financial resources, business cannot achieve its objective and may occur heavy losses, Thus financing management in charge of efficient planning and control of flow of funds inflow and outflow of funds.

Finance Management, as an academic discipline, has undergone fundamental changes in its scope and coverage. In early years of its evolution it was treated as synonymously with the raising of funds. In current literature pertaining to financial management, a broader scope so as to include, in addition to procurement of funds, efficient use of overall management, is not a totally independent area. It draws heavily on related discipline and fields, such as economics, accounting, marketing, production and quantitative methods.

Importance of finance cannot be measured. It is really a key for business operation money is universal lubricant which keeps enterprises dynamic. It has gained lots of importance over time. Success of every business largely depends upon the financial position of the business. It is said, Finance is the arms and legs of business. A potential and capable management can run the department very effectively. In finance department each and every decision should be taken in such way that every pie of money should be utilized in adequate manner.

Organization structure of Finance and account department is a line organization system. Al the functions of Finance are in the hand of chief accountant. All and finance dept are handled by Mr. P. V. Patel and S.K.MOONDRA & CO respectively. There are senior accountants following is the chart of finance & a/c Department.

CHAIRMAN & M.D.

EXECUTIVE DIRECTOR

CHIEF ACCOUNTANT

ACCOUNTANTS

CLEARKS

From the above chart; we can find that all the function is distributed under the chief accountant. Mr. P.V. Patel, & Mr. S.K. Moondra take all the decisions regarding finance, but last authorities are in the hand of chairman and executive director. Mr. Ajit A. Patel, Exe. Director is ultimate responsible person for execution of any finance decision, Clerk work under of accountants and normally, accountants work under the head of chief accountant. Due to the better finance policy of company accountant, finance functions are operated smoothly and without any problems.

1. INTRODUCTION:

The marketing is very board concept for the business. We can distinguish between social and a Managerial definition of Marketing. A social definition saw the role Marketing plays in society. One market said that Marketings role is to Deliver a higher standard of living. Here is a social definition that services our purpose Marketing is a societal process by which individuals and group obtain of what they need and want through creating, offering and freely exchanging products and services value with others. For Management definition, Marketing has often being described as the art of selling products.

A market may be considered as a convenience meeting place where buyers and sellers gather together for exchange of goods and services.

The Marketing concept holds that the achieve organizational goals that the key task of the organization is to determine needs & wants of target market and to adopt the organization to provide desirable product and give more satisfaction in the product than the competitors.

Marketing needs determining the needs of the customers and converting these into wants. The main aim of marketing now days to maximize the customers satisfaction so that the firm may be able to stand up to the tough competition into the market and be able to steady increase its market share.

Marketing is the base of every company, without marketing a company cannot sales its product, the sale of product result into profit. Marketing include all sources and customer in way of distribution. Marketing department includes product planning, Market segmentation, pricing policies, channel of distribution and advertising, thus every company has different size of marketing department. It means size of marketing is differing from company to company.

In Apollo Earthmovers Ltd. Ltd., Distant there is a separate marketing department, which is handled by the chief executive officer of the marketing department. The chart shows the actual position of the marketing department and sub department in it.

INTRODUCTION

The set of tools marketers use to elicit the desired responses from their target markets is called the marketing mix.

Marketing mix is a concept involving the judicious selection and use of the four element of marketing product, price, promotion and place.

According to ROBERT LAUTERBORN, the four Ps represent the sellers view of the marketing tools available for influencing buyers. From a buyers point of view, each marketing tools is designed to deliver a customer benefit.

FOUR Ps Products Price Place Promotion

FOUR Cs Customer Solution Customer Cost Convenience Communication

Marketing mix is a by-product of customer oriented marketing approach. After identifying the market & gathering the basic information about it, the next step in the direction of market programming is to decide upon the instruments & the strategy for meeting the needs of the customers & challenges of rival sellers.

According to W.J. Stanton, Marketing mix is a combination of four elements such as product, pricing structure, distribution system & promotional activities used to satisfy the needs of an organizations target market & at the same time achieves its marketing objectives. Every business enterprise has to determine its marketing-mix for the satisfaction of the needs of the customers. Marketing mix represents a blending of decision in four areas product, pricing, promotion & physical distribution. These elements are inter-related, because decision in one area usually affects action in the others.

An introduction Product name Quality Features Brand name Packaging Labeling Size

INTRODUCTION
The product is a bundle of satisfaction that a customers buys; it represents a solution to customers problems.

The management guru-Philip Kotler suggest that the best way to get and keep customer is to constantly figure out how to give them more for less.

The above suggestion clears that the products should be as per the customer requirements and satisfaction expected from the cost and with more benefits.

PRODUCTS NAME

The company product mix includes paver, finisher, and dram mix plant. Bitumen Pressure and road maker. All these products fall under the category of capital goods involve investing large funds.

THE MAJOR PRODUCTS OF THE COMPANY ARE AS UNDER

Wet Mix Macadam Plants Hydrostatic Paver Finisher Asphalt Batch Mix Plant Wet Mix Paver Finisher Drum Mix Plants Mechanical Paver Finisher Bitumen Pressure Distributor Kerb Laying Machine

Kerb Laying Machine:

Bitumen Pressure Distributor:

Tandem Vibratory Roller:

Wet Mix Macadam Plants:

Hydraulic Pavers:

Soil Contractor:

PRODUCT QUALITY

An Quality Policy of Apollo Earthmovers Ltd. Is to satisfy customer requirements through supply of reliable products & prompt services our prime objective is to enhance customer satisfaction by continual improvement in all sphere of activity through committed & trained employees, working as Team.

Quality policy is achieved by the following principles:

Continual improvement and up-gradation of Products & Process National and International presence, Dedicated and trained employee base, Shortest lead time of industry, Active vendor participation, Implementing ISO 9001:2000 Quality Management System.

FEATURES
The product of the company contains the following features.

Superior quality Durable Tough construction Long lasting service Light weight Maintenance free Unmatched performance Smooth finish Reliability Energy efficiency Simple to operate Low maintenance cost

BRAND NAME
The American marketing association defines a brand as, a brand is a name term, sign, symbol or a combination or group of sellers and to differentiate them from those of competitors.

The products of the company are available in the market under the brand name of GAEL.

PACKAGING

Many marketers have called packing a 5th Ps, along with product, price, place, promotion. Packing includes the activities of designing & producing the container for a product. The container is called the package. Well designed packaging can create convenience & promotional value.

Packaging can be made attractive by giving proper attention to the packaging factures like, shape, design, size, color, schemes, labeling, branding, packaging, packaging material etc.

The packaging of the companys products is attractive & given proper attention by the concerned authorities.

LABELING
The label may be a simple tag attached to the products or an elaborately designed graphic that is port of the package. The label might carry only the brand name or a great deal of information. Even if the seller prefers a simple table the law may require additional information.

In Apollo Earth Movers Ltd., they are providing following through label.
Products name Brand name Weight

SIZE
PRICE LIST FOR DRUM MIX PLANT Sr. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Description For Bin Feeder Vibrating Screen Slinger Conveyor Dryer, Mixing Unit & Dust Collector Bitumen tank (15 T) LDO Tank Load out Control Cabin (W/O A/C) Feeler Bin Electric Control Cabin (W/O A/C) Electric Control Panel With Load Weighing system & Microprocessor (W/O elect Cable) DM-45 Electronic 3, 80, 000 25,000 79,000 5,40,000 1,75,000 17,000 1,20,000 55,000 70,000 2,00,000

Introduction Commission Allowances Payment period Credit term

INTRODUCTION

Price the element of marketing mix-which creates revenue for the company and company and product cost for the consumers. Price competition is a very vital problem for most of the companies and it affects of the companies and it affects directly to the demand of the product/service. So, it should be competent and responsible to both the parties i.e. buyer& seller.

In setting price of the products, the concerned authority keeps the following norms in mind:

Demand for the product Quality of the product Price of the product Price of raw material Excise duty & taxes Profit margin Cost of production & administration Customer satisfaction, etc.

The price of the products of Apollo Earth Movers ltd is responsible & satisfactory compared with its competitors.

 COMMISSION
Apollo Earth Mover ltd Company should give commission to dealer & retailer.

ALLOWANCES
Apollo Earth Mover ltd. provides allowances on delivery price.

PAYMENT PERIOD
Apollo Earth Mover ltd. provides payment period next weekly or monthly to dealer.

CREDIT TERMS
Company gives credit to dealer next week or month after count 24% interest.

Introduction Sales promotion tools Types of sales promotion Consumer promotion tools Trade promotion tools Advertising Objective of advertising Preparation of advertising budget Preparation of content of message Media selection Sales force Managing the sales force Public relation

INTRODUCTION

Marketing communications and promotion decisions are impatient as they help to move the product from the manufacturing end to the consumption point.

The promotion mix of company consists of advertising personal selling sales promotion publicity and public relations. The relative importance of these elements in promotion is dependent on the nature of the dependent on the nature of the product market the overall marketing strategies and the product lifecycle stage, besides buyers characteristics.

Promotion mix recognizes the comprehensive plan which evaluates the role of the product.

SALES PROMOTION

Sales promotion consists of diverse collection of incentives tools mostly short term designed to stimulate quicker and / or greater purchase of particular product / service by consumer or the trade.

Where advertising after a reason to buy sales promotion include tools for consumer promotion, coupons, cash refund offers, price off, premiums, prices free trials, warranties, free goods trade promotion and business and sales force promotion.

Sales promotion returns to the provision for a limited period of time of special buying incentives for example discount, bargain offers etc are occasionally applied in industrial goods marketing.

AEE have 4 level of the sales promotion:

1. Customer level 2. Sales after service base 3. Quality base 4. Sales man level

A. Customer level:
75% of the sales promotion is depend on the customer bases that are as direct mailing. In the direct mailing they give the facility to customer to give the product at consumers desirable place and time.

B. Sales After Service Base:

90% of sales promotion on the base of the sales after service for the service company give training to her employees and provide to good facility to reach to the side in time to time.

C. Quality Base:
85% of the customers purchase the product the product for the good quality of the product ISO9002 is the best advantage of the company.

D. Sales Man Level:

Only 10% of total sales made by the salesman.

TYPES OF SALES PROMOTION

Trade Promotion Tools

Sales Promotion

Consumer Promotion Tool

CONSUMER PROMOTION TOOL

Sales promotions targeted at the consumer are called consumer Sales promotions. Consumer sales promotions are steered toward the ultimate product users typically individual shoppers in the local market. Following are some of the key techniques used in consumeroriented sales promotions.

Consumer sales promotion techniques:

1. Price deal: A temporary reduction in the price, such as happy hour 2. Loyal Reward Program: Consumers collect points, miles, or credits for purchase sand redeem them for rewards. Two famous examples are Pepsi Stuff and A Advantage. 3. Cents-off deal: Offers a brand at a lower price. Price reduction may be a percentage marked on the package. 4. Price-pack deal: The packaging offers a consumer a certain percentage more of the product for the same price (for example, 25 percent extra). 5. Coupons: Coupons have become a standard mechanism for sales promotions. 6. Loss leader: The price of a popular product is temporarily reduced in order to stimulate other profitable sales

TRADE PROMOTION TOOLS

Sales promotions targeted at retailers and wholesale are called trade sales promotions. Trade sales promotions target resellers wholesalers and retailers who carry the marketer's product. A trade sales promotion is targeted at resellers wholesalers and retailers who distribute manufacturers' products to the ultimate consumers. The objectives of sales promotions aimed at the trade are different from those directed at consumers. In general, trade sales promotions hope to accomplish four goals:

1) Develop in-store merchandising support, as strong support at the retail store level is the key to closing the loop between the customer and the sale. 2) Control inventory by increasing or depleting inventory levels, thus helping to eliminate seasonal peaks and valleys. 3) Expand or improve distribution by opening up new sales areas (trade promotions are also sometimes used to distribute a new size of the product). 4) Generate excitement about the product among those responsible for selling it. Some of the most common forms of trade promotions profiled below include point-of-purchase displays, trade shows, sales meetings, sales contests, push money, deal loaders, and promotional allowances

ADVERTISING
Advertisement is any paid from of non personal presentation and promotion of idea, goods or services by and identified sponsor.

Advertising is sharp contacts with personal selling seeks to convey the market necessary to mass of the potential buyer achieving advertisement effectiveness thought skilled planning and management of advertising effort is a key responsibility of marketing management.

Advertisers include not only business firms but also museums charitable organizations and government agencies.

In developing an advertising program, marketing managers must always start by identifying the target market and buyer motives, then they can proceed to make the five major decisions in developing an advertising program known as the five Ms.:

MISSION- what are the advertising objectives? MONEY- how much can be spent? MESSAGE-what media should be sent? MEDIA- what media should be used? MEASUREMENT-how should the results be evaluated?

SETTING THE MAIN OBJECTIVES OF ADVERTISING

Apollo Earthmovers ltd. hopes to achieve the following objectives from its advertisement:

To increase the firms sales and profit of products under the Apollo brand name. To change the target market attitudes and behavior towards the brand. To include the companys image. To attract the non-users of their brand for buying their products.

PREPARATION OF ADVERTISING BUDGET

An advertising budget is prepared for the promotion how much to spend the money for the advertising of its brand or product. For that following points are to be taken into consideration.

COMPETITION MARKET SHARE GOVERNMENT POLICY PRODUCT USAGE SALES Apollo Earthmovers Ltd. Prepares advertising budget based on percentage of sales.

PREPARATION OF CONTENTS OF MESSAGE

Advertising message in important thing which message do you want to convey to the present or prospect customers is important one.

In Apollo Earthmovers ltd. marketing manager with the influences of board of directors is taking all the decisions pertaining to generation of message to execution of message.

MEDIA SELECTION
There is no necessity for direct advertisements in the market because the product itself is advertise for the company and the government approved the product of the company of APOLLO Symbol. It is not means that company cant do anything for sales promotion. They take part in the industrial exhibition minimum two times per year. They also advertise of after sales services of their company indirect advertisement of the companys product.

Apollo Earth Movers ltd. Is commonly using the following Medias: Calendar Magazines Poster by providing certain incandescing to Client

Recently Apollo Earthmovers limited has increased its sales because of its high advertise mention above.

SALES FORCE
Companies must be carefully defining the specific objectives they expect their sales force to achieve. To achieve the desired results from the sales force it is necessary that it be led and managed correctly. The old idea was that the sales force should sell, sell end sell later the idea arose that sales representatives should be skilled in customer problem solving. That they should know how to diagnose a customers problem and propose a solution.

Sales people will have one or more of the following specific tasks to perform: Prospecting Targeting Communicating Selling Servicing Information gathering Allocating

MANAGING THE SALES FORCE

Managing the sales force today involves the following: Planning the sales force operation Organizing the sales force operation Directing the sales force, this includes motivation. Reviewing and correcting the sales persons performance.

Today, this task has become more complex and perhaps in the future it is going to be still more challenging.

This is because of the following reasons. Changing demographics of the sales personal. More opportunities to sale people thanks to competition. The challenge of technology. Better trained competitor sales team.

PUBLIC RELETIONS

A public is any group that has an actual or potential or interest in or impact on a companys ability to achieve its objectives. Public relation involves a variety of program designed to promote or protect a companys image or its individual products.

Most of companies operate a public relations department. The public relations department monitors the attitudes of the organizations publics and distributes information and communication to build goodwill. When negative publicity happens the public relations department acts as a troubleshooter. The best public relation department is to adopt positive programs.

The main objectives of Apollo Earthmovers ltd for public relation organization are as under:

With the help of media, to bring attention to a product service person organization. Public relations can add credibility by communicating the message. Public relation can help to increase dealer enthusiasm.

Introduction Channel of distribution Level of distribution channel Factors influencing selection of channel Channel of distribution of Apollo Earthmovers ltd. Coverage Location Transport

INTRODUCTION
This element of marketing mix clears that instead of limiting the companys focus to their immediate suppliers, distributors, and customers they are examining the whole supply chain that links raw material, components and manufactured goods and shows how they are moved towards the final consumers.

By this way companies are looking at their suppliers upstream and at their distributors customers downstream.

CHANNEL OF DISTRIBUTION
Distribution is another important element of marketing mix. This stands for various activities the company undertakes to make the product easily available to customers. In todays economy, the producers and customers are separated by vast distance so it is necessary to fill this place gap through channel of distribution as well as physical distribution.

The tern channel of distribution is used to refer to the various intermediates that help in moving the product from producer to the consumer channel of distribution help movement of goods from one place to other and this create place utility.

LEVEL OF DISTRIBUTION CHANNEL

Those are four type of level of distribution channel being followed by different companies. Zero level One level Two level Three level

The products produced by GAEL is capital product so it requires more funds to invest in the industry and they sates their products to the customers and in this type of industries the customer are in few so they sales their products directly to the customers. So they adopt the zero level of channel of distribution. The customers directly contact to the company for purchasing any machinery or plants as per their requirements. There are not any middleman persons.

FACTORS INFLUENCING SELECTION OF CHANNELS

The influencing factors are as follows: Market characteristics Company characteristics Product characteristics Middleman characteristics Intensity of competition Environmental characteristic

CHANNEL OF DISTIBUTION OF APOLLO EARTHMOVERS LIMILED

The company and customers directly come in to contact and sales become possible.

Most producers sell their goods directly to the final users; between producer and the final users stands do no one or more marketing channels, a host of marketing intermediaries performing a variety of functions.

The channel of distribution of Apollo earthmovers limited is as follows:

Manufacture
Customer

COVERAGE
The Apollo Company providing services to their customers directly there is no any distribution channel or no any intermediate person is there. The company sold their machinery throughout the India as well as in other country also. The company sold so many their goods in so many countries given as under. This company is well known throughout India in providing services.

The company sold their goods in which state and countries given as under:

In India

Most Export Afghanistan Nepal U.S.A. Sri Lanka Bangladesh Australia

LOCATION

The location plays an important role for the success and development of any company. As company is location in Mehsana city and so many villages company benefits many advantages.

The raw material of the company production is easily available. It is located in Mehsana G.I.D.C so there are also good transport facilities. Banking facilities are available, as it is located in the city. No problem of labors, unskilled & skilled labor is easily available. Water & electricity are available at cheaper rate.

TRANSPORT
Markets need to be concerned with their companies transportation decision. Transportation choice will affect the pricing of the product on time delivery performance and the condition of the Apollo Earthmovers Ltd. which they arrive all of which affect customer satisfaction. Transportation is cause of problems of physical distribution. It is sometimes caused the guardian knock of physical distribution management.

A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (s) or weaknesses (w), and those external to the firm can be classified as opportunities (o) or threats (t). Such an analysis of the strategic environment is referred to as a SWOT analysis.

The SWOT analysis provides information that is helpful in matching the firms resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan:

SWOT Analysis Framework:

Environmental Scan

Internal Analysis

External Analysis

Strengths

Weaknesses

Opportunities

Threats

SWOT Matrix

STRENGTHS:

Industrys labor costs are lower than many other technologically advanced countries. This leads India to the technological leader in the word.

Road Equipments industry is highly related in the advanced countries like Japan, America, and Korea. So that industry lets always update itself with the latest developments very quickly.

Road Equipments industry has good resources as far as human resources are concerned. India has good engineers and technologist so that any import of resources is not required.

Industry currently is in growing stage and has shown a good amount of spread and depth by reaching a large crowd of nation.

WEAKNESSES:

Due to govt. control and licensing in this sector unnecessarily increase the cost of production of this industry and so that industry is unable to reach at its bottom lowest cost to spread its advantages to the poor and rural Indian population.

Heavy investment is required to enter in to this sector and that most of the Indian companies cannot afford to do and then opportunities goes in the hand of the few players that may instigate monopoly type of situation.

This sector is technology sensitive any technological change may change the whole scenario of the cellular and the Govt. has made lots of investment, and huge employment is made in this sector, which may become a resistance to the change to the advance technology.

OPPORTUNITIES:
Good literacy rate in the urban areas give the great opportunities to this industry for the expansion and development.

Government is fully devoted to the development of the infrastructure that include the cellular industry, so no political obstacle come in the way of development of the industry.

Indian has huge population and that too with increasing literacy rate and under developed cellular market provides great potential for development.

Good saving habits of Indian people provide opportunity to develop the industry if customers are made ready to divert their saving in consumption of cellular services.

Indian urban population is read to accept new technologies and is also now getting more and more aware about new technologies that give a good scope for new technological services to enter in to Indian market.

THREATS:

Road Equipments industry state regulated so with the change in the political party in the government there are chance of change in the force or direction of development of Road Equipments.

Due to high investment requirements there are chances of government monopoly over the period of time.

Underdeveloped infrastructure of the India will not allow Road Equipments to have boomed development.

Road Equipments experts are more tends to move advanced countries for higher wages; it put back India in longer run.

From my research on this ongoing project, which is part of companys strategic decision it is concluded that the COST REDUCTION is a very important part of any industry in order to survive itself in the market as well as in this competitive world. COST REDUCTION implemented in Apollo earthmovers limited At G.I.D.C, modhera Char Rasta, Mehsana is being a part of each and every department and is being well implemented. Not only has that it also shown great results in the companys financial position as well as to remain survive in this competitive world.

APOLLO EARTHMOVERS LTD is Indias No 1 manufacture of road construction & maintenance equipment. There are very less competitors against Apollos product in market and quality of its products is better than competitors. Its products are increasing every year so there is bright future for company. The chairman and managing director is wellexperienced person. He has experience in this field. The most important is that companys main aim is not make profit but with profit to provide maximum service to the company in any time or position.

Company also contributes to the nation by earning foreign exchange. Company serves society providing full employment to the skilled and also unskilled people and brings up their standard of living. APOLLO EARTHMOVERS LTD is able to use maximum capacity of manpower and also of technical knowhow nowadays. This shows quality improvement of product and best management company. By these step of company there may be possible of improvement in technology knowledge in country.

I have really a unique experience in Apollo Earthmovers Ltd, Mehsana during my training period. I have learnt many unknown things, which are out of my knowledge of management aspects. I have found there the management in my practical life. I have collected all my necessary information from the concerning department by myself. I have come across many intelligent and expert persons in the Apollo Earthmovers Ltd.

For preparation of this project report I have benefited from some Books, Websites Magazines and Newspapers. The lists are given below.

WEBSITES:www.the-apollo.com www.apollo.co.in

BOOKS:MARKETING MANAGEMENT: Philip Kotler Rajan Saxena

NEWSPAPERS: Times of India The Financial express Economic Times

 PRICE
Price is the exchange value of product expressed in terms of rupees or any other monitory units.

ADVERTISING
Advertising is any paid form of non personnel presentation and promotion of ideas goods/services by identified sponsor.

SALES PROMOTION
Sales promotion consists of a diverse collection of incentives tools mostly short term designed to stimulated quicker or greater purchase of particular products/services by consumers or the trade.

CHANNEL OF DISTRIBUTION
A channel of distribution is the goods taken by the title to the goods as they move from the producer to consumers or the trade.

PACKAGING
Packaging includes the activities of designing and producing the container for a product.