1. ECE15 NETWORK, INC.

COMPANY PROFILE

1.1. COMPANY NAME ECE (ELECTRONICS ENGINEERS) 15 NETWORK, INC., the Company name complements the profession of the company owners.

1.2. COMPANY AND NETWORK LOGO

1.3. ORGANIZATIONAL CHART OF THE COMPANY

2. ECE15 NETWORK, INC. BUSINESS OVERVIEW

2.1. BUSINESS DESCRIPTION The company is mainly involved in television, advertising and as well as in the production of television shows for local and international viewers and other related industry. ECE 15 Network, Inc. produces a wide variety of appealing, and outstanding entertainment programs in various genres, credible and reliable news program that are aired to a free to air television.

2.2. MAJOR PRODUCTS AND SERVICES The company provides advertising services for companies who want to advertise their own products as well as advocacies, campaigns and others that can be associated in advertising. The main product of the company includes television shows and programs and other related industry that is based from the customers demand. The products and services offered by the ECE 15 Network, Inc.is surely with high quality and will reach the customers satisfaction.

3. ECE 15 NETWORK, INC. MISSION, VISION AND OBJECTIVES

3.1. MISSION The company exists to provide quality service for Filipinos worldwide, in the field of broadcasting through informative and entertaining programs using the latest and high quality equipments

3.2. VISION We are the most valued, acknowledged leader in the Philippine broadcast industry, advertisers ideal partner and the Filipinos most loved television network.

3.3. FINANCIAL OBJECTIVE To attain a full return of investmests after three years and maintain the sales perfomance of the company for the succeeding years.
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3.4. STRATEGIC OBJECTIVE To be the source of diverse programs that achieves high viewer ratings and be a provider of low-cost advertising services to numerous companies and organizations.

4. ECE CORPORATION SWOT ANALYSIS

STRENGTHS Strong relationships with suppliers offer the that credit

WEAKNESSES Access capital Cash flow to

OPPORTUNITIES Growing market with significant percentage our of a

THREATS New companies with potential

are emerging. Existing companies competitive People are more familiar the with existing are

continues to be unpredictable Lack experience the field of in of

target

arrangement, flexibility response and to

market still not knowing exist Conituing opportunity through strategic alliances referrals marketing activities Changes design in trends initiate and for and we

special product requirements Young leaders

business management of the young

networks

with innovative leadership Company leader/owners has many

leaders of the company

connections Broadcasts programs fresh and concepts Leaders have with

can updating

contents new

therefore sales Increasing sales opportunities

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superios knowledge ing the field of

beyong mile area Internet potential

100target

broadcasting Positive aatitudes of the company owners as well as employees Good relationship individuals inside company Strong advertising skills product presentation of the company Provides superior quality of transmission Offers low but profitable TV and the of the

for

selling products to other markets Changes in the needs and wants of customers the

broadcast rates

5. ENVIRONMENTAL ANALYSIS

This section involves the ealuation of the business environment of the organization. This section involves a systematic process that starts from identification of environmental factors, assessing their nature and impact, auditing them to find their impact to the business. Environment of firm are classified into two: namely; a. Macro-environment; and b. Micro-environment or task environment.

5.1. MACRO-ENVIRONMENT ANALYSIS This section is primarily concerned with major issues and upcoming changes in the environment. It includes the following: a. Economic conditions

b. changes in demographic structures c. social and political trends d. e. technology; and the natural environment.

5.1.1. ECONOMIC CONDITIONS

Statistics GDP $224.8 billion nominal(2011) $411.903 billion PPP (2011) GDP growth 7.1% (3rd Quarter of 2012)

GDP per capita

$2,462 (2012)[4] (nominal 126th) $4,264 (2012)[4] (PPP 126th)

GDP by sector

agriculture (12.3%), industry (33.3%), services (54.4%) (2011 est.)

Inflation (CPI) Population

3.2% (2012) national 22.9% (2006 est.) regional 27% (2006)[8]

below poverty line international 22.6% (2006)

Gini coefficient Labor force Labor force by occupation Unemployment Main industries

43.0 (2009) 59.81 million (2011 est.) services (52%) agriculture (33%), industry (15%) (2010 est.)

6.8% (October 2012) electronics assembly, Business Process Outsourcing, garments,footwear, pharmaceuticals, chemicals,woo d products, food processing,petroleum refining, fishing

Ease of Doing Business Rank

136th of 183 countries ranked

External Exports Export goods $48.02 billion (2012)[12] semiconductors and electronic products, transport equipment,garments, copper products, petroleu m products, coconut oil, fruits

Main export partners

Japan 18.5%, United States 14.8%,China 12.7%, Singapore 8.9%, Hong Kong 7.7%, South Korea 4.6%, Taiwan4.2%, Thailand 4.0%, Netherlands3.6%, Germ any 3.5% (2011)

Import goods

electronic products, mineral fuels, machinery and transport equipment, iron and steel, textile fabrics, grains, chemicals, plastic

Main import partners

Japan 10.8%, United States 10.8%,China 10.1%, Singapore 8.1%, South Korea 7.3%, Taiwan 6.9%, Thailand5.8%, Saudi Arabia 5.4%, Malaysia4.4%, Indonesia 3.9% (2011)

Gross external debt

$32.431 billion (September 2011)

Public finances Revenues Expenses Economic aid Credit rating Standard & Poor's: BB+ (Domestic) BB+ (Foreign) BB+ (T&C Assessment) Outlook: Positive[19]

$31.38 billion (2011) $35.95 billion (2011) $1.67 billion

Moody's: Ba1 Outlook: Positive

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Fitch:[22] BB+ Outlook: Stable

Foreign reserves

$84.106 billion (November 2012)

Main data source: CIA World Fact Book

The First Metro Investment Group sees 2013 to be another banner year for the Philippines, expecting the domestic economy to expand by 7.5-8 percent alongside a benign inflation environment, record-low interest rates and a bullish stock market. The above-trend economic growth forecast for 2013 is seen supporting a 20percent average growth in corporate earnings and, in turn, propelling the mainshare Philippine Stock Exchange index toward 6,800 this year. - Doris C. Dumlao, Philippine Daily Inquirer Impacts: The company will be encouraged to spend more due to increased access to capital and higher portfolio valuations. More clients will be encouraged to spend moreof their funds in order to advertise their products and services. It will result to increase in profit for the company. Due to increase in clients and in profit, we are required to improve and grow our operations and employ additional labor.

5.1.2. SOCIO-CULTURAL AND DEMOGRAPHICS Filipino kids are hooked in watching TV- a survey was conducted by Nielsen that kids 7-12 years old are fonder of watching TV than eating and playing with their toys especially in weekends. Impacts: More clients with kids-related products are encouraged to advertise in our company. It will require the company to advertise products and broadcast shows that are suitable for young audiencies in a certain time of the day. More producers with child-friendly shows will be encouraged to have their shows broadcast in our company. The company will accept shows and advertisements with child friendly contents. Filipino families are fond of watching TV 7.3 hours is the average viewing hours of Filipino families per day. Companies with family-related products and services will be encouraged to advertise in our company. The company will accept projects with family-related contents. Females watch longer than males More females are left at home because males are the ones who are working outside. Companies with beauty and wellness products and services will be encouraged to advertise in our company. The company will accept more beauty and wellness advertisments. Filipinos are fond of Koreanovelas- an overwhelming response by the Filipinos towards the K-POP culture and Koreanovelas can have an impact in our company.

More producers will be encouraged to broadcasts Koreanovelas in our company. The company will allow producers to broadcast Koreanovelas. Filipino teenagers are more likely to watch in the internet than TV due to rapid increase in technology, the young generation spends more hours online than watching TV. Companies with teenager-related products and services will choose to advertise in internet websites than using TV ads. The company to improve the company website in order for the teenagers to visit it oftenly and make companies with teenager-related products and services to invest and advertise in the said website.

5.1.3. DEMOGRAPHIC STRUCTURE STATISTICS Total Population Life expectancy at birth Probability of dying after five (per 1000 live births) Probability of dying between 15 to 60 ( per 1000 population) 103,775,002 Male-67; Female-73 25 Male 240; Female 130

*Statistics based on WHO, World Health Organization 2012. A large number of Filipino viewers- Filipinos are TV addict and most information that they are receiving are coming form TV. New products and services offered by a certain company spread rapidly beacause of TV ads. Impact: Due to large population, it can attract local and foreign businesses to advertise the products and services that is being offered by them. It is

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assumed by them that the Philippines can be a large market and the way to attract consumers is by using TV advertisements. The company will accept projects that are able to give real and valid information for the Filipino viewers. Short life span of male and female Filipinos- It is stated that an average Filipino male can live up to 67 years and a Filipina can only reach the age of 73 which implies that Filipino lifespan is short. Impacts: Companies with wellness, health, fitness and medical products and services will be encouraged to advertise because they see a large market in terms of health and medical assistance for Filipinos. Companies that offer life-insurance will also be encouraged to have their services advertise. The company will then allow companies which offers wellness, health and life insurance programs to be broadcast.

5.1.4. POLITICAL TRENDS May 2013 Elections This coming May will be the National Elections and advertisements are very important during the set campaign period. Impacts: Lots of candidates for elections will be encouraged to advertise for their campaign thru Television. An opportunity for the company to increase rates of advertisements because of rivalry between parties. More profit for the company. More work for the company, requiring the company to employ additional labor.
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The company will accept and allow candidates for elction to do their campaign using the companies equipment with reasonable rates.

5.1.5. LEGAL/LAWS 2007 Broadcast Code of the Philippines

It will be necessary for the company to follow all the rules stated in the law above in order to maintain a good reputation and have a legal permit. Executive Order 546, series of 1979 and Republic Act 3846 or the Radio Control Law- Philippines would utilize the Japanese ISDB-T standard; the NTC issued Memorandum Circular 02-06-2010 on June 11, 2010 implementing the standard for digital terrestrial television broadcast service. It is a circular stating that the country's broadcasters must discontinue their analog services by the transition deadline of 11:59 p.m. (Philippine Standard Time,UTC+8) on December 31, 2015. Impacts: The company will be required to terminate analog frequencies upon the termination of its analog television broadcast transmission. A large amount of funds from the company will be used for its transition to digital television. Company employees will not be so familiar with the means of transmission that will be implemented. Seminars and forums must be held in order for the transmission to be successful. Unfamiliarity with the newly implemented transmission can deteriorate the performance of the company. The company will then organize seminars and forums regarding the new transmission system in order for us to be ready.

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5.1.6. TECHNOLOGY Digital Television Broadcasting - broadcasts can be received through digital cable and direct broadcast satellite. It provides a high definition television format and a pay-per-view feature. Impacts: The company will be required to relinquish analog frequencies upon the termination of its analog television broadcast transmission. Large amount of funds will be used in transition. The company will then organize seminars and forums regarding the new transmission system in order for us to be ready.

5.1.7. NATURAL ENVIRONMENT Overpollution- due to excess plastics and excess vehicle smoke, the country is now experiencing its result which is overpollution. Impacts: Environmental advocates will most likely organize a go for green movements and will be advertise using TV. Also, TV advertisement for encouraging people to help the environment will be more prevalent. The company will support the advocacy of any environmental groups. It will lead the company to have a better reputation at the same helping environmental groups to attain their objectives.

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5.2. MICRO-ENVIRONMENT ANALYSIS 5.2.1. COMPETITORS ABS-CBN CORPORATION- is a diversified Filipino media conglomerate and the country's largest and foremost media and Entertainment Company. Its assets include two national television networks (ABS-CBN and Studio 23), two radio stations in Mega Manila (DZMM Radyo Patrol 630 andTambayan 101.9), a regional networks of AM stations (branded as Radyo Patrol) and FM stations (branded as My Only Radio For Life!), five international premium television networks (ABS-CBN News

Channel, Bro, Cinema One, Myx TV, and The Filipino Channel) along with subsidiaries dealing in print publication (ABS-CBN Publishing, Inc.), cable television (Creative Programs, Inc.), communications (Sky Cable Corporation) film production (Star Cinema), digital visual effects (Roadrunner Network, Inc.), music production (Star Records), new media (ABS-CBN Interactive), talent development and management (Star Magic) and other related businesses. GMA INC. - is a major commercial television & radio network in the Philippines. GMA Network is owned by GMA Network, Inc. a publicly listed company. Its first broadcast on television was on October 29, 1961, GMA Network (formerly known as DZBB TV Channel 7, RBS TV Channel 7, GMA Radio-Television Arts then GMA Rainbow Satellite Network) is commonly signified to as the "Kapuso Network" in reference to the outline of the companys logo. It has also been called the Christian Network which refers to the apparent programming during the tenure of the new management, which took over in 1974. It is headquartered in the GMA Network
Center in Quezon City and its transmitter is located at Tandang Sora Avenue, Barangay

Culiat also in Quezon City. PTV - (Television of the Nation), abbreviated PTV) is the flagship government television network owned by the Philippine Government through People's Television Network, Inc. (PTNI). Its head office, studios and transmitter are located at Broadcast Complex, Visayas Avenue, Diliman, Quezon City .

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ABC - ABC Development Corporation is a Filipino media company based in Novaliches, Quezon City, Philippines. The company was spearheaded by the veteran broadcaster Edward Tan in 1992 as a revival of the Associated Broadcasting Company who was originally founded by Joaquin "Chino" Roceson June 19, 1960. It is owned by MediaQuest Holdings, Inc., a wholly owned subsidiary and part of the beneficial trust fund of the Philippine Long Distance Telephone Company headed by business tycoon Manuel V. Pangilinan. Among its assets are the broadcast television networks TV5 and AksyonTV, sports network blocktimer AKTV which is aired over IBC 13, and the radio network Radyo5 92.3 News FM as well as the satellite television channels Colours, Hyper and Weather Information Network. Eagle Broadcasting Corporation a Philippine television and radio network. Its head office and studios are located at the EBC Building, Central Ave., Brgy. New Era, Quezon City. The network named after the national bird Philippine Eagle. Broadcast Enterprises and Affiliated Media, Inc. (BEAM) - a broadcast company in the Philippines with primary focus on UHF broadcasting and will use the Digital Terrestrial Television (DTT) platform for the convergence of multimedia.[2] Originally created by Radio Mindanao Network, it is owned by a joint consortium led by Bethlehem Holdings, Inc., an investee of Globe Telecom Retirement Fund through its holding company HALO Holdings Inc., which acquired 39 percent of Altimax Broadcasting Company as part of Globe's rollout multi-channel multipoint distribution system (MMDS) service nationwide. Sky Cable is a cable television service of Sky Cable Corporation, the Philippines' largest cable television provider.[1] Its franchise area coversMetropolitan Manila and its suburb, and it has 700,000 subscribers controlling 45% of the cable TV market. Destiny Cable is a direct-to-home cable TV subscription service. Destiny Cable is the 2nd largest cable TV company in the Philippines.[1] It is owned by Sky Cable Corporation.

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Cignal Digital TV is a subscription-based Direct-To-Home (DTH) satellite television service provider in the Philippines. Cignal is owned byMediaScape, a wholly owned subsidiary of the MediaQuest Holdings, Inc. under the PLDT Beneficial Trust Fund. 5.2.2. SUPPLIERS The equipments that will be presented are the ones with the need of often upgrading, so the suppliers must be of good reputation. The list of equipments and possible suppliers are as follows: SERVERS IBM and Hewlett-Packard remaining the leading suppliers, according to the latest figures from market research firm IDC. Their Global revenue from server sales grew 5.5 percent year-over-year to $11.5 billion in the third quarter of 2004, IBM led server suppliers with sales of $3.6 billion, or 31 percent of the market, followed by Hewlett-Packard, with sales of $3.1 billion, or 26.8 percent. Sun Microsystems, Dell, and Fujitsu rounded out the top five but trailed well behind IBM and H-P, according to IDC. Volume server revenue grew 18.2 percent year-over-year and remain the primary growth engine for the server market overall. Revenue for midrange enterprise servers declined 10.2 percent year-over-year, marking the third consecutive quarterly decline as traditional midrange workloads continue to migrate to volume systems. Buoyed by renewed enterprise spending, the high-end enterprise server market grew 1.9 percent year-overyear, its forth consecutive quarter of positive revenue growth, said IDC. IBM Systems With expert integrated systems; mainframes; x86 and POWER-based servers; and disk, tape and network storage systems, IBM can offer the right combination of systems and expertise to help you tune your IT investment for the needs of your business today and into the future. The IBM System provides a balance of performance, availability, scalability and ease of management in a compact 4U tower footprint to help meet general
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business requirements. It also offers flexibility, reliability and security as well as enhanced systems management features that make it an ideal choice for small, midsize and distributed businesses. Hewlett-Packard Company multinational information Hewlett-Packard Company or HP is an American technology corporation headquartered in Palo Alto,

California, United States. It provides products, technologies, software, solutions and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors. HP has successful lines of printers, scanners, digital cameras, calculators, PDAs, servers, workstation computers, and computers for home and small business use; many of the computers came from the 2002 merger with Compaq. HP today promotes itself as supplying not just hardware and software, but also a full range of services to design, implement, and support IT infrastructure. MONITORS Sony Corporation commonly referred to as Sony, is a Japanese multinational conglomerate corporation head quartered in Knan Minato, Tokyo, Japan. Its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors. The company is one of the leading manufacturers of electronics products for the consumer and professional markets. Sony is ranked 87th on the 2012 list of Fortune Global 500. Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments Electronics (including video games, network services and medical business), Motion pictures, Music and Financial Services.[7][8][9] These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson), and Sony Financial. Sony is among

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the Worldwide Top 20 Semiconductor Sales Leaders and third-largest television manufacturer in the world, after Samsung Electronics and LG Electronics. Toshiba Corporation ( Kabushiki-gaisha Tshiba?) is a

Japanese multinational engineering and electronics conglomerate company headquartered in Tokyo, Japan. Its products include information technology and communications equipment and systems, electronic components and materials, power systems, industrial and social infrastructure systems, household appliances, medical equipment and lighting. Toshiba is organised into four main business groupings: the Digital Products Group, the Electronic Devices Group, the Home Appliances Group and the Social Infrastructure Group. In 2010, Toshiba was the world's fifth-largest personal computer vendor measured by revenues (after Hewlett-Packard,Dell, Acer and Lenovo).[3] In the same year, it was also the world's fourth-largest manufacturer of semiconductors by revenues (after Intel Corporation,Samsung Electronics and Texas Instruments).

5.2.3. CUSTOMERS FILM/TV PRODUCERS delivers a film or tv project to the film studio or other financing entity, while preserving the integrity, voice and vision of the film. They will also often take on some financial risk by using their own money, especially during the pre-production period, before a film or tv show is fully financed. Examples: VIVA films, Regal films etc. PRODUCTION COMPANIES- In order to make their product famous, these companies use television broadcasting for theor advertisements. Examples: P&G, San Miguel, Selecta, Purefoods etc. SCHOOLS- For schools to be well known, they use television as a means of advertisement.

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Examples: St. Augustine, STI, ACLC, ABE etc. BANKS- These companies also use television broadcast in order to convey people their offers for a better living. Examples: BPI,BDO,PNB etc. CANDIDATES FOR ELECTIONS- these people use television for their campaign, it is because of the large scope that the television broadcasting can provide instead of a door-to-door campaign. Examples: Sonny Angara, MALLS- these companies are also with television advertising, they see that people are more attracted to places that they see in Televisions. Examples: Ayala Malls, SM, etc FAST FOOD CHAINS- these companies use television advertising to inform people about their new productts, improvements and even their branches. Examples: Jollibee, Mcdonalds, KFC, Chowking etc.

5.2.4. UNIONS AND EMPLOYEES CHIEF EXECUTIVE OFFICER (CEO)- is the highest-ranking corporate officer (executive) or administrator in charge of total management of an organization. BOARD OF DIRECTORS- board of directors is a body of elected or appointed members who jointly oversee the activities of a company or organization VICE-CHAIRMAN OF THE BOARD- officer of the Board of Directors who may stand in for the CEO in his/her absence. CHIEF CORPORATE COMMUNICATIONS OFFICER- is the corporate officer primarily responsible for managing the communications risks and opportunities of a business, both internally and externally. This executive is typically responsible for
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communications to a wide range of stakeholders, including but not limited to employees, shareholders, media, bloggers, and influential members of the business community, the press, the community and the public. CHIEF FINANCE OFFICER- is a corporate officer primarily responsible for managing the financial risks of the corporation. This officer is also responsible for financial planning and record-keeping, as well as financial reporting to higher management. In some sectors the CFO is also responsible for analysis of data CHIEF HUMAN RESOURCES AND ORGANIZATIONAL DEVELOPMENT AND LEARNING OFFICER- is a corporate officer who oversees all human resource management and industrial relations operations for an organization. Roles and

responsibilities of a typical CHRO can be categorized as follows: (1) workforce strategist, (2) organizational and performance conductor, (3) HR service delivery owner, and (4) compliance and governance regulator. CHIEF INFORMATION OFFICER- is a job title commonly given to the most senior executive in an enterprise responsible for the information technology and computer systems that support enterprise goals. CHIEF LEGAL OFFICER- is the highest-ranking corporate officer concerning legal affairs of a corporation or agency. Chief legal officers typically hold the title of general counsel CHIEF RESEARCH AND BUSINESS ANALYSIS OFFICER- is someone who analyzes the existing or ideal organization and design of systems, including businesses, departments, and organizations. They also assess business models and their integration with technology. HEAD,BUSINESS DEVELOPMENT- THE ONE WHO GENERATES NEW BUSINESS RELATIONSHIPS AND NEW REVENUE FOR ECE 15 AGREED TARGETS. HEAD,SALES- RESPONSIBLE FOR ASSESSING THE SALES OF ECE 15 NETWORK.
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HEAD, CUSTOMER RELATIONS- managing the companys interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. HEAD. SPECIAL PROJECTS AND LICENSING- responsible for new projects and its licensing, involves the permit of the projects and the talents that are associated in it. MANAGING DIRECTOR, TECHNICAL OPERATIONS DIVISION- provides direct operational support, management, advice and policy in technical and specialized areas of policing to enable front-line members. CHIEF OPERATING OFFICER (COO)- Chief Operating Officer (or Chief Operations Officer; COO) or Director of Operations (or Operations Director) can be one of the highest-ranking executives in an organization and comprises part of the "CSuite". The COO is responsible for the daily operation of the company,[1] and routinely reports to the highest ranking executive, usually the Chief Executive Officer(CEO).[2] The COO may also carry the title of President which makes him or her the clear number-two in command at the firm, especially if the highest ranking executive is the Chairman and CEO. BROADCAST ENGINEERS/TECHNICIANS- Broadcast and sound engineers install, test, operate and repair electronic equipment that is used to transmit radio, television, and cable programs. Broadcast engineers also produce soundtracks for motion pictures, operate sound for live events and concerts, and record music in recording studios.

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5.2.5. OWNERS AND SHAREHOLDERS The ECE 15 Network is owned by the following: Engr. Keem E. Baybay Engr. Mark Kevin Paul B. Cee Engr. Kathleen F. Idica Engr. Crisan L. Penaflor; and Engr. Ma. Concepcion V. Santos SHAREHOLDERS: ECE 15 Network, Inc. owns 100% of share in the ECE 15 network.

6. INTERNAL ANALYSIS 6.1. ECE 15 TANGIBLE ASSETS The company owns the following assets: a transmitter or radio antenna; master control room for the transmitter; Studio transmitter link (STL); studio control room; five studios; The master control room consists of character generator, vision mixer, camera control units , patch panels, VTRs video servers and etc. with a total amount of P500,000,000 The company has subsidiaries which are: ECE Film productions ECE Center for Communication Arts

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ECE International ECE Recording

6.2. ECE 15 INTANGIBLE ASSETS Our company possesses vast arrays of intangible assets. Intangible assets have real vale and are very important to a company's success, but are much harder to measure and quantify than their tangible counterparts. 6.2.1 CONTRACT-BASED INTANGIBLE ASSETS Broadcast rights ECE15 network is firmly followed the rights and regulations of the Broadcast Code. It rigorously prohibited the copyrights and official documents of the network. Employment contracts Service contracts Licensing agreements

6.2.2. TECHNOLOGY-BASED INTANGIBLE ASSETS Patented technology Computer software

6.2.3. ARTISTIC-RELATED INTANGIBLE ASSETS Performance events Literary works Musical works Picture Motion pictures and television programs
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6.2.4. CUSTOMER-RELATED INTANGIBLE ASSETS

Customer relationships Customer lists

6.3. CAPABILITIES AND COMPETENCIES For ECE15 Network, Inc. has the capability to maintain cultural pluralism and communication diversity that ensure the vitality of living sub-cultures are a core competence. Diversity of programs and divergence of program choices are still tightly linked with ECE15, especially important in light of turbulence in the contemporary Philippine media market. ECE15 network sustain a sense of security and reliability which is important in a social environment that is increasingly international and frequently unsettled as repeatedly verified by audience research results. EcE15 will be considered as the most reliable media source in the Philippines. EcE15 journalism is understood by Filipinos to be independent of political, cultural and economic interest groups. ECE15 serves as a benchmark for commercial rivals by establishing professional and industrial standards in various program genres. In doing so, ECE15 secures a desired quality for broadcasting overall in the Philippines. Such benchmarking is relevant for both audiences and media professionals. Thus, ECE15 is the premier developer and creator of Philippine broadcasting competencies and skills. Finally, ECE15 network has the best and most comprehensive knowledge necessary for developing, elaborating and building the national broadcasting infrastructure and applied technologies needed for digital broadcasting. ECE15 is the only Philippine media company with mandated societal obligations to invest in both infrastructure and content development needed for digital services in the converging information society, and the only sure guarantee that such will be available for every Filipino. For ECE15, universal service is a core competence.
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7. FINANCIAL STRATEGICS PERFORMANCE OBJECTIVES

COSTS Programming cost Original production costs Programming staff Creative services cost Playout cost Transmission costs Marketing and publicity cost General and administrative cost TOTAL COST (ANNUALLY) SALES Advertising sales Licensing and Merchandising sales Network distribution sales TOTAL SALES (ANNUALLY) P 131,400,000 P 25,000,000 P 30,000,000 P 186,400,000 P 12, 000,000 P 17,000,000 P 7,200,000 P 9,000,000 P 17,500,000 P 32,000,000 P 20,000,000 P 11,000,000 P 125,700,000

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8. SPECIFIC STRATEGIC PERFORMANCE OBJECTIVES:

8.1. AUDIENCE FOCUSED AND QUALITY PROGRAMMING Commission and conduct research Improve production standards, research, methods, resources and compliance Improve quality control Multimedia system plans Network and IT systems problems Content sourcing Monitor and evaluate programmers Marketing plan Production and commissioning plan Plan for designing templates and formats for programmers

8.2. EFFECTIVE FINANCIAL MANAGEMENT Review, implement financial policies/procedures Develop or acquire integrated systems Ownership and accountability for cost centres Monthly business performance reports

8.3. HIGH REVENUE Sponsorship for programmers Sales plan linked to special event
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Develop action plan for other revenue streams Define and implement property management strategy

8.4. PASSIONATE, EMPOWERED AND MOTIVATED TEAM Implement HR management system Develop stakeholder relationship plan Develop Performance Management Plans Develop an organizational development plan Review, implement and enforce policies and procedures Instil corporate purpose and objectives with staff Review and implement corporate values Equipped staff with right tools

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