RSA Sales Bulletin

January 9, 2013

RSA in Top 3 of Gartner 2013 DLP Magic Quadrant; Second Best in Vision.
KEY TAKEAWAYS
For the fifth consecutive year, RSA has been selected as a Leader in the Gartner DLP Magic Quadrant. In this years report, RSA is now positioned as one of the top 3 vendors and second best in vision. RSAs DLP strategy and integrations with Security Analytics and Archer were highlighted by Gartner as the best in industry. RSA earned many kudos from Gartner especially for the customer focused new UI and simplification. RSA was commended for having a clear understanding and mature support for virtualization, cloud and mobile use cases.

WHAT OCCURRED
In the 2013 Gartner DLP Magic Quadrant (MQ), RSAs position improved significantly, and RSA is now positioned second in completeness of vision, and third in ability to execute. Gartners review highlights many of the core facets of our strategy and our key differentiators. In the report, Gartner states there were significant improvements made since last year, including integrations with Archer and NetWitness, UI enhancements, and a strong focus virtual, cloud and mobile support. They also reiterated that our data discovery capabilities are among the best in the market. For this MQ publication, Gartner evaluated RSA Data Loss Prevention v9.0 in Q2 2012. Since the evaluation, RSA released DLP v9.5, which includes a fundamental redesign of the endpoint infrastructure to improve reliability and scalability, several enhancements to simplify the management of DLP, and new integrations with Archer and Security Analytics.

Sales Bulletin

For internal use only

RSA DLP STRENGTHS ACTIONS TO TAKE

Read and share this report with prospects and existing customers to help reinforce the strengths of RSA DLP and our leadership in the market Leverage Gartners analysis of other vendors to better position RSA in competitive situations Contact the DLP Product Marketing team (DLP_PMM@emc.com) with any questions. Gartner highlighted the following strengths of RSA DLP: The stated RSA vision and product development plans are among the most complete of any vendor. If well-executed, they could present a serious challenge to Symantec over the next few years. Flexibility and scalability of RSA's data discovery capabilities continue to be among the best in the market. RSA has a strong focus on virtual desktop infrastructure and mobile with good virtualized environment capabilities. It demonstrated a clear understanding of the issues around DLP capabilities in the cloud. Its new management interface is significantly improved and provides new capabilities that are focused on assisting large organizational deployments, in addition to more comprehensive options for defining administrative roles. Reporting capabilities out of the box target line of business (LOB) audiences, in addition to other traditional audiences (for example, technology practitioners).

GARTNER CAUTIONS & RSA RESPONSES

What Gartner Said RSA is one of a few DLP solutions that do not digitally sign their logs and records, which is odd for a vendor with a strong focus on Archer and NetWitness integration. Substitution of sensitive information occurs during the presentation of the event record and is a weaker approach than some other vendors. The endpoint agent continues to be basic, and clients reported performance and accuracy issues with using some of the advanced fingerprinting capabilities on the endpoint. RSAs response We have not seen demand for this as a DLP feature. RSA has integration with SIEM products, which is typically where customers look for logs to be digitally signed. As soon as an event occurs, DLP will directly send the info to SIEM via syslog, where it will be signed. RSA DLP provides several options for customers who are concerned about sensitive data being displayed in the event details, including role-based access controls to limit what users can view, and the ability to restrict the matched content from being pulled back to Enterprise Manager. RSA DLP v9.5 (released Nov 2012, after Gartners evaluation) has a completely redesigned Endpoint Enforce infrastructure, which provides a more reliable & scalable infrastructure, simplifies agent management, and reduces the agent footprint. With 9.5 we've reached very high maturity levels with our EP agent. We not only have deployments where 250k+ agents are deployed, we also have customers saying how easy the agent & incident management is with v9.5. RSA DLP consistently scores better than competitors in accuracy, especially with described content, which generally produces more false positives. We have not heard of customers experiencing accuracy issues with fingerprinting on the endpoint.

Sales Bulletin

For internal use only