2013

Mission

The Electric Current is a unique resource for electrical contractors and suppliers of the latest and most reliable electrical equipment, materials, services and supplies. We are filled with the industry proven names you can trust in products and services. These industry leaders are showcased each issue with the most current informative editorial features included but not limited to: testing & measurement instruments, phase converters, circuit breakers, motor controls, transformers, generators, lighting, solar prducts,vehicles, cable, wire, contractor supplies/tools, and estimating software and safety innovations. Going by mail and digitally to 35,000 companies nationwide each month our book will be put up on our web site at www.theelectriccurrent.com. Our goal is to be your most profitable lead source period. With our unique prospective editorial, online opportinites and incredibly cost-effective rates, our accomplishment will equal longterm relationships with our family of clients.

Readership Profile
Company Executive Middle to Upper Management Electricians Safety Engineers

The Electric Current is distributed in print and digitally to 35,000 Electrical Contractors, Electrical Supply Companies and End Users.

Readership Breakdown
Title
40% 25% 22% 13% Industrial & Commercial Residential Both Commercial & Residential Electrical Supply

Type of Work Done

40% 44% 34% 16%

250+ Employees 100-249 Employees 1-99 Employees

Company Size

23% 45% 32% `

Trade Show Drstribution

NECA Solar Power International Wind Power Expo
The Electric Current Media Guide 2013

 2013 Editorial Calender

Issue January Tools & Testers Editorial Focuses Renewable Energy Alternative Power Lighting Tech/ New Products & Applications Artwork Deadline 11/9/2012 February 2012 Products & Services in Review 1/7/2013

March

Safety/ Software Resolutions Wire & Cabling Solutions

Power Quality

Alternative Power Training & Certifications Safety

2/15/2013

May

Lighting Technology/ New Products & Applications

3/22/2013

June

2013 Annual Buyers Guide

5/31/2013

July

Renewable Energy/ Alternative Power

Renewable Energy/ Alternative Power Training & Certifications

Safety/ Software Resolutions Cable/ Conduit & Cable Trays Green Energy

Lighting Keys For Electrical Contractors Tools & Testers

6/28/2013

September

7/14/2013

October

8/30/2013

November

2013 Most Innovative Products Wires & Wire Track Systems

Testing Equipment

Tools for the Electrical Contractor Lighting Innovations

10/4/2013

January 2014

Hand Tools

11/8/2013

The Electric Current Media Guide 2013

Pricing
Ad Size Full Page Page Island Page 1/3 Page Page 2- Page Spread Inside Front Inside Back Back Cover 1x $2750 $1850 $1575 $1325 $1075 $5100 $3200 $2900 $3400 3x $2500 $1725 $1450 $1250 $950 $4800 $3000 $2750 $3150 6x 12x

MechanicalSpecifications
Trim Size: 8 x 10.5 Full Page Live Area: 7.5 x 10 Bleed: 8.25 x 10.75 2 Page Spread Bleed: 16.25 x 10.75 1/2 Page Vertical: 3.5 x 9.625 1/2 Page Island: 4.5 x 7.25 1/2 Page Horizontal: 7 x 4.75 1/3 Page Vertical: 2.125 x 9.625 1/3 Page Square: 4.5 x 4.75 1/4 Page Vertical: 3.5 x 4.75 1/6 Page Vertical: 2.125 x 4.75 1/8 Page Horizontal: 3.5 x 2.25

$2375 $2200 $1600 $1500 $1275 $1100 $1100 $875 $990 $800

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Web Banner (Top of Page) Web Banner (Bottom of Page) Web Button

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Specifications On Policies, Rates and Dates

TERMS: All invoices are due upon receipt and are considered late after 30 days. A 5% late charge will be applied monthly on overdue invoices. Agency commission of 15% applies to recognized agencies, provided accounts are settled within 30 days of invoice date. Pre-paid cash discounts of 2% apply to those invoices that include multiple insertions.All unpaid invoices will be turned over to our collection agency after 105 days of invoice date. SHORT-RATES: In the event advertisers do not complete contracted schedules, they will be required to pay the difference between the original contracted price and the frequency rate for actual number of ads that were published. RATE INCREASES: Rates are not subject to change for companies with an existing contract regardless of circulation increases or paper cost increases. LIABILITY: Publisher is not liable for all content (including editorial and illustrations provided by an advertiser or agency) of advertisements and editorials published and does not accept responsibility for any claimsmade against the publisher. It is the advertisers or agencys responsibility to obtain appropriate releases on any itemor individuals pictured in an advertisement or editorial. Reproduction of Todays Industrial Products & Solutionsin whole or in part without prior written permission fromthe publisher is prohibited. DISCOUNTS: Frequency discounts apply to insertions that are placed in advance and must be completed according to the terms of the contract agreed upon by the advertiser and publisher. INSERTS: All inserts and special advertisement prices are available upon request. DATES: Call for deadlines on advertising closings, editorial deadlines and advertisingmaterial deadlines.

Ad Material Specifications
DIGITAL AD FILES - PDF files with PDF/X1-a format option are preferred with images and fonts embedded.Native files can be sent in Quark Xpress, Adobe Illustrator, Photoshop or InDesign. Please supply all fonts, images and artwork with ads supplied in these applications. All supplied material should be in CMYK color space and have fonts embedded in all graphics. FILE FORMATS NOT ACCEPTED - We do not accept ads built in MicrosoftWord,Microsoft Publisher, PowerPoint or Corel Draw. AD SUBMISSION - Material may be received on CD,DVD, e-mail or FTP site (Call for user name and password). COLOR PROOF - D&GMedia Group, Inc. requires a high-resolution color proof of supplied ads to guarantee ad reproduction. This applies even on uploaded materials. If you do not supply this proof we cannot guarantee ad reproduction. Send Artwork to: The Electric Current 2070 Valleydale Rd. Building 2, Suite 6 Hoover, Alabama 35244 Toll Free: 866.981.4511 Ph: 205.733.1341 fax: 205.733.1344 www.theelectriccurrent.com glen@tipsmag.net H&F Media Group, Inc. Publication 2070 Valleydale Rd., Building 2, Suite 6 Hoover, Alabama 35244

The Electric Current Media Guide 2013