Professional Documents
Culture Documents
Prospectus
Accommodation fees 29
BA (Hons) Global Business Management 8
Admission requirements 30
BA (Hons) Global Financial Management 9
Regent’s Business School London BA (Hons) degrees and the one RBS London also offers three Taught Masters degree pathways:
year Certificate in Higher Education and the two year Diploma of MA Global Management, MA Global Management (Marketing) & MA
Higher Education are accredited and validated by the Open Global Management (Finance). These are validated by the OUVS. The
University Validation Services (OUVS). Regent’s Business School MBA extension is validated by Webster University, USA.
London is recognised by: the Education Counselling Services (ECS) of
the British Council, the Company of World Traders and the British
Accreditation Council. Regent’s Business School London is a
Corporate Partner of The Institute of Management Foundation and a
corporate member of the Strategic Planning Society.
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 1
RBS London aims to help you become RBS London’s magnificent location at
a successful player in the international Regent’s College, in central London’s
business world, with the skills and Regent’s Park, is one of the most
knowledge necessary to maintain an desirable of any educational institute in
edge over the competition. Our the United Kingdom. Our students
graduates are truly in the global come from over 85 countries to enjoy
business class, ready to take their place the benefits of a private education in a
on the international business stage. secure and nurturing learning
environment. The personalised and
enterprising approach of RBS London’s
We offer a range of dynamic and
academic and administrative staff
flexible full-time programmes including
ensures an exciting university
the 1 year Business Management
experience designed to provide key
Foundation Course and 3 year BA
skills required to succeed in the real
(Hons) degrees in Global Business
world of business.
Management, Global Financial
Management, Global Marketing
Management and Global Business &
Design Management. Our postgraduate
MA degree pathways in Global
Management, Marketing & Finance are a
natural progression from our
undergraduate degrees.
Regent’s
Park Euston Road
British
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Street Strand
Oxford
Marble Arch Covent
Garden St Paul’s Cathedral
West End
Trafalgar Square
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2
“A campus with a wealth of London’s museums and galleries – Contrary to popular belief, London
opportunities” best describes Regent’s several of them ranking amongst the need not be an expensive place to
College. Not only is it one of the few world’s finest – are full of treasures live. The city’s huge student population
colleges that has a campus in central trawled from Europe and beyond. means that there is plenty of good
London, but its prime park location Monuments from the capital’s more value accommodation to be found in
makes it easy for students to explore glorious past, from medieval the capital and many shops and
one of the world’s most entertaining banqueting halls to the great churches attractions offer student discounts.
cities from dusk to dawn. Baker Street of Sir Christopher Wren, stand From Michelin starred restaurants to
tube station, which is only a 5-minute alongside modern wonders such as the all-you-can-eat Indian buffets, there is a
walk away, links students to major sites Tate Modern. restaurant to suit every pocket in
and attractions in London and London.
adventurous types can take the train
For entertainment, London is truly
to other major European cities.
unsurpassed. London caters for all
shopping tastes, from lively markets in
London is a city of colours and Portobello Road and Camden Town, to
contrasts, of ancient history and 21st expensive boutiques and world
century modernity, a melting pot of renowned department stores such as
the world’s cultures and nationalities. Harrods and Selfridges. There are
Since the Romans founded Londinium hundreds of nightclubs, restaurants and
in AD60, London has grown and theatres to choose from, as well as the
prospered to establish itself as the many London pubs which are
largest, most exciting city in Europe. renowned for their character and
With a population of 7 million, 30% of bonhomie. As the home of the Royal
whom are of overseas descent, Opera House, Royal Albert Hall and
London is one of the biggest and most London Symphony, there are facilities
ethnically diverse cities in the world, for every kind of music lover.
with around 200 languages spoken
within its confines. The country’s news
and money are made here, and many
of the biggest multinational companies
in the world are based in London’s
financial district.
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 3
The BA (Hons) degree programmes In your first year, you will also take a Our classes are small, with a maximum
require three years of full-time study. compulsory module in Business of 25 students in any class and all stu-
Each year consists of two semesters of Communication, which will provide you dents benefit from a high level of per-
twelve weeks of tuition, one week of with the essential communication skills sonal attention. Our world class pro-
revision and two weeks of final exami- needed to succeed in the modern grammes are practical and focus on
nations. In your first year, you will take international business world. enabling our students to develop the
12 general core modules. In the second skills they need to become future lead-
year, you will take 6 General Core ers in the international business world.
Each of the degree programmes begins
Modules, 1 Pathway Core Module, 2
with Level 1 (the first year), which pro-
Pathway Electives and 1 Free Choice
vides an excellent introduction to the Skills and leadership
Elective. In the final year of your studies,
international business world, with
you will take 3 General Core Modules, Every course benefits from additional
opportunities to explore the main
1 Pathway Core Module, 2 Pathway contact time specifically allocated to
areas of study in Global Business
Electives and 2 Free Choice Electives. provide you with individual help in
Management, Global Marketing
Classes meet twice each week, and the improving learning, research, negotiating,
Management, Global Financial
sessions are two hours long. presentation and leadership skills.
Management and Global Business &
Design Management. The knowledge During your second year of studies you
At RBS London we realise that you are you will gain, together with academic will participate in an off campus leader-
unique and plans can change. guidance, will help you to choose the ship and teamwork weekend exercise.
Consequently, there are two opportuni- most appropriate BA (Hons) degree You will also be encouraged to partici-
ties each year for you to join the for your skills and aspirations during pate in work experience schemes with
Undergraduate degree programme or your second year of studies. small, medium and large companies to
the Business Management Foundation gain valuable practical business skills.
Course. The academic year is divided
The Business Management Foundation
into two twelve-week semesters, begin-
Course is a one year full-time pre-uni-
ning in September and January.
versity course designed for those who
Dr. Tommie Anderson-Jaquest
wish to study one of the degrees pro-
Head of Undergraduate
vided by RBS London, but whose pres-
Programmes & Principal
ent qualifications do not permit direct
Lecturer in Global Business
entry.
4
Gateway programme
RBS London offers the opportunity for Our Gateway partners have been
Study Abroad as an optional semester carefully selected on the basis of Gateway to the Americas:
towards the end of year two. The academic standing, international Alliant International University,
programme is known as the ‘Gateway’ outlook and compatibility of their San Diego with campuses in:
because the selection of each degree modules. RBS London believes
destination represents the Gateway to that this is an exciting opportunity for
economies and geographical markets our students to travel and experience
across the globe. All of the Study new cultures whilst gaining a new
Abroad options are taught in English insight into academic and business
so there are no language restrictions practices.
on your selection.
Eligibility for this programme is based
RBS London developed this on a minimum grade requirement for San Francisco, USA
programme to offer students a variety the first three semesters, in addition to
of opportunities along with the option students maintaining an exemplary
to remain at the London campus via conduct record as ambassadors for
the Gateway to Europe. RBS London.
Gateway to Australasia:
Bond University
Mexico City, Mexico
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 5
Undergraduate overview
UCAS Institution Code R18 (RBSL)
BA (Hons) BA (Hons)
Global Business Management Global Financial Management
UCAS code N123 UCAS code N342
The first three semesters are common The first three semesters are common
to all degree pathways (i.e. Global to all degree pathways (i.e. Global
Business & Design Management, Global Business & Design Management, Global
Financial Management and Global Financial Management and Global
Marketing Management). Students may Marketing Management). Students may
choose any one of the degree choose any one of the degree
pathways offered up to the end of the pathways offered up to the end of the
third semester. In the final three third semester. In the final three
semesters, you will be able to take a semesters, you will be able to take a
combination of General Core and combination of General Core and
Pathway Modules and a selection of Pathway Modules and a selection of
Pathway-focused and Free Choice Pathway-focused and Free Choice
Electives Electives.
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
“RBS London helped equip me for my career. Through the Design
classes on offer, they have opened a new window, changed my way of Global Business Class 7
thinking and my views of design through Business Management. I love
living in London because of the accessibility of everything it has to
offer and the design, art and fashion it has.”
BA (Hons) BA (Hons)
Global Marketing Management Global Business
UCAS code N551 & Design Management
UCAS code NNC2
Degree Characteristics
Students will demonstrate a command Degree Characteristics
of marketing in greater depth than in Students will demonstrate a command
other degree pathways. A subject of Design Management in the context
related to Global Marketing of Global Business. In particular, they
Management is required for the will show an understanding of the
dissertation. need to incorporate innovation and
creative awareness in the key areas of
The first three semesters are common design, resources and e-business. A
to all degree pathways (i.e. Global subject related to Design Management
Business & Design Management, Global in the context of Global Business is
Financial Management and Global required for the dissertation.
Marketing Management). Students may
choose any one of the degree The first three semesters are common
pathways offered up to the end of the to all degree pathways (i.e. Global
third semester. In the final three Business & Design Management, Global
semesters, you will be able to take a Financial Management and Global
combination of General Core and Marketing Management). Students may
Pathway Modules and a selection of choose any one of the degree
Pathway-focused and Free Choice pathways offered up to the end of the
Electives. third semester. In the final three
semesters, you will be able to take a
combination of General Core and
Future Possibilities Pathway Modules and a selection of
This degree has been designed for Pathway-focused and Free Choice
those who wish to pursue an Electives.
international career in marketing. It is
also ideal for those who wish to Future possibilities
develop the professional skills The degree is an excellent choice for
necessary to obtain responsible students who wish to work in the
positions in industry, education, following areas:
government and non-profit Advertising/branding agencies
organisations, or a position with
Public relations agencies
marketing responsibility.
Publishing houses
Creative industries
Management consultancies
Research and development
8
Business Communication Human Resource Management Dissertation: Proposal & Lit Review
Principles of Business Law Managing Design for Business Students may choose TWO
Pathway Electives from:
Foundation of Global Political Economy Business Planning E-Business Strategies
Management Issues
Research Skills Issues in Global Business for the Family Run Business
Global Resource Management
Quantitative Business Analysis Students may choose TWO
Pathway Electives from:
Global Human Resource Management
Introduction to Management
Organisational Behaviour
Managing New Ventures in a Global Context
Contemporary Regional Entrepreneurship in
Principles of Marketing
Developments: Europe the Global Environment
Issues in Global Political Economy
Financial Accounting Students may choose TWO
E-Business Law
Free Choice Electives from:
Introduction to Creative Students may choose ONE Design Management in Retail & Channel
Thinking in Business Free Choice Elective from: Practice Management
Managing Design & Global Marketing
Principles of Design Customer
Innovation Management
Management Relationship
Managing the Design Global Media
Corporate Brand Management
Process Management
Management Marketing Research &
Managing New Strategic Sales
Project Management Forecasting
Products & Services Management
in Creative Industries Public Relations
through Design Service Systems &
Intellectual Property Principles of Financial
Managing Change: Marketing
Law Management
Design Management Multinational Financial
Copywriting for Financial Accounting II Perspective Management
Marketers Assurance and Audit Managing Strategic
Global Accounting
Managing New in the Global Design Standards and their
Ventures Environment
E-Business Strategies Development
Regional Company Analysis
Management Issues Issues in Corporate
Developments in the and Valuation
for the Family Run Finance
Global Environment: Corporation Tax Business Financial Portfolio
Europe Issues in the Global
Global Resource Management
Issues in Global Environment
Management Managing Real Estate
Political Economy Managing Information
Global Human Investment
E-Business Law and Systems
Resource Management Corporate Law for
Organisational Managers
Behaviour in a Global Information Systems for
Context Competitive Advantage
Entrepreneurship in the Strategic Thinking
Global Environment Issues in Corporate
Strategic Marketing Finance
Management
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 9
Business Communication Human Resource Management Dissertation: Proposal & Lit Review
Principles of Business Law Managing Design for Business Students may choose TWO
Pathway Electives from:
Foundations of Global Political Economy Business Planning Global Accounting Standards & their
Development
Research Skills Principles of Financial Management Issues in Corporate Finance
Financial Portfolio Management
Quantitative Business Analysis Students may choose TWO
Issues in Real Estate Investments
Pathway Electives from:
Corporation Tax Issues in the Global
Introduction to Management Financial Accounting II Environment
Assurance & Audit in the Global
Principles of Marketing Environment Students may choose TWO
Company Analysis & Valuation Free Choice Electives from:
Financial Accounting Corporation Tax Issues in the Global Design Management in Strategic Marketing
Environment Practice Management
Introduction to Creative Managing Design & Retail & Channel
Thinking in Business Students may choose ONE Innovation Management
Free Choice Elective from: Managing the Design Global Marketing
Process Management
Principles of Design E-Business Law
Management
Managing New Global Media
Customer Relationship Products and Services Management
Corporate Brand Management through Design
Management
Strategic Sales
Market Research & Managing Change: Management
Project Management in Forecasting Design Management
Creative Industries
Service Systems and
Public Relations Perspective Marketing
Intellectual Property Financial Accounting II Managing Strategic
Law
Global Accounting
Asurance & Audit in Design Standards and their
Copywriting for the Global Environment Managing Global Trade Development
Marketers Operations
Company Analysis & Issues in Corporate
Issues in Global Valuation E-Business Strategies Finance
Business Corporation Tax Issues Management Issues for Financial Portfolio
Managing New in the Global the Family Run Business Management
Ventures Environment Global Resource Managing Real Estate
Regional Developments Managing Information Management Investment
in the Global and Systems
Environment: Europe
Global Human Corporate Law for
Resource Management Managers
Issues in Global Political
Economy
Organistional Behaviour Information Systems for
in a Global Context Competitive Advantage
Entrepreneurship in the Strategic Thinking
Global Environment
Business Communication Human Resource Management Dissertation: Proposal & Lit Review
Principles of Business Law Managing Design for Business Students may choose TWO
Pathway Electives from:
Foundations of Global Business Planning Retail & Channel Management
Political Economy
Global Marketing Management
Customer Relationship Management
Global Media Management
Research Skills
Strategic Sales Management
Students may choose TWO
Quantitative Business Analysis Pathway Electives from: Service Systems & Marketing
Corporate Brand Management
Marketing Research & Forecasting
Introduction to Management
Public Relations Students may choose TWO
Copywriting for Marketers
Principles of Marketing Free Choice Electives from:
Corporate Brand Management Design Management in Retail & Channel
Financial Accounting Practice Management
Students may choose ONE Managing Design & Global Marketing
Introduction to Creative Free Choice Elective from: Innovation Management
Thinking in Business Principles of Design E-Business Law
Managing the Design Global Media
Management Process Management
Marketing Research &
Corporate Brand Forecasting
Managing New Strategic Sales
Management Products & Services Management
Public Relations through Design
Project Management in
Service Systems &
Principles of Financial Managing Change: Marketing
Creative Industries Management Design Management Multinational Financial
Intellectual Property Financial Accounting II Perspective
Law Management
Assurance & Audit in Managing Strategic Global Accounting
Copywriting for the Global Environment Design
Marketers Standards & their
Company Analysis and Managing Global Trade Development
Issues in Global Valuation Operations
Business
Issues in Corporate
Corporate Tax Issues in E-Business Strategies Finance
Managing New the Global Environment
Ventures
Management Issues for Financial Portfolio
Managing Information the Family Run Business Management
Regional Developments & Systems
in the Global
Global Resource Managing Real Estate
Corporate Brand Management Investment
Environment: Europe
Management Global Human Coprorate Law for
Issues in Global Political
Economy Resource Management Managers
Organisational Information Systems for
Behaviour in a Global Competitive Advantage
Context Strategic thinking
Entrepreneurship in the
Global Environment
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 11
Business Communication Human Resource Management Dissertation: Proposal & Lit Review
Principles of Business Law Managing Design for Business Students may choose TWO
Pathway Electives from:
Foundations of Global Business Planning Managing Design & Innovation
Political Economy Managing the Design Process
Principles of Design Management
Managing New Products
Research Skills
Students may choose TWO and Services through Design
Managing Change:
Quantitative Business Analysis Pathway Elective from:
Design Management Perspective
Corporate Brand Management Managing Strategic Design
Introduction to Management Project Management in Creative Industries
Principles of Marketing
Intellectual Property Law Students may choose TWO
Copywriting for Marketers Free Choice Electives from:
Financial Accounting Managing Design & Retail & Channel
Students may choose ONE Innovation Management
Introduction to Creative Free Choice Elective from: Managing the Design Global Marketing
Thinking in Business Process Management
Corporate Brand Customer Relationship
Management Management Managing New Global Media
Products and Services Management
Project Management in Marketing Research &
through Design Strategic Sales
Creative Industries Forecasting
Managing Change: Management
Intellectual Property Public Relations
Design Management Service Systems &
Law Principles of Financial Perspective Marketing
Copywriting for Management
Managing Strategic Multinational Financial
Marketers Financial Accounting II Design Management
Issues in Global Assurance & Audit in Managing Global Trade Global Accounting
Business the Global Environment Operations Standards and their
Managing New Company Analysis and E-Business Strategies Development
Ventures Valuation
Management Issues for Issues in Corporate
Regional Developments Corporation Tax Issues the Family Run Business Finance
in the Global Political in the Global
Environment: Europe Global Resource Financial Portfolio
Environment
Management Management
Issues in Global Political Managing Information &
Economy Global Human Managing Real Estate
Systems
Resource Management Investment
E-Business Law
Organisational Corporate Law for
Behaviour in a Global Managers
Context Information Systems for
Entrepreneurship in the Competitive Advantage
Global Environment Strategic Thinking
Strategic Marketing
Management
The Business Management Foundation The Business Management Assessment is by means of class
Course is a full-time, pre-university Foundation Course commences each participation, coursework assignments
modular programme designed for those year in September and January. and end of term final examinations
who wish to study one of the BA (Hons)
degrees offered by RBS London, but
Course Outline
whose present qualifications do not
permit direct entry to the first year. The Business Management
Foundation Course is made up of 12
business modules, with tuition for
The aim of the Business each module taking one semester
Management Foundation Course is to (12 weeks).
prepare students for entry into Higher
Education, ensuring they possess the Samantha Lai
necessary knowledge, values, skills and Students will study 6 modules per Foundation Course Leader
competencies to undertake one of the semester and students should expect
BA (Hons) degree programmes offered to be enrolled on the course for two
at RBS London. semesters.
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 13
BA (Hons) Degree Programme Entry Any student achieving 6 credits by the Any student failing up to two modules
At the end of the Business end of their first semester and also in the first set of examinations will be
Management Foundation Course, we achieving a minimum average Total offered the opportunity to retake both
will assess coursework, exam Module Mark of 60% from these will modules in the second semester.
performance and class participation to be offered the ‘Fast Track’ route onto
determine whether you are ready to the BA (Hons) degree programmes (i.e.
Any student who has not achieved 10
proceed onto a degree programme. will be exempt from further study at
credits by the end of a third semester
Level 0).
of study at Level 0 will be excluded
Students need to achieve a minimum of from the Course.
10 module credits to progress to the You are asked to identify your likely
first year of the Undergraduate choice of degree programme when you
Programme at RBS London. apply for the Business Management
(Remember to achieve a ‘credit’ you are Foundation Course but you will have
required to pass both the coursework further opportunities to confirm this
and the examination assessments of a choice or opt for a different
module). programme during the course.
UCAS codes:
Business Management Foundation Course followed by
BA (Hons) Global Business Management N122
Student profile
RBS London enrols students each year RBS London enrols students from "RBS London is meeting my
from around the world to its range of many backgrounds and a range of expectations. The School initially
undergraduate and postgraduate qualifications. 26% of all registered appealed to me because of its
degree programmes. The student body students hold A Level qualifications, and friendly and cross-cultural
represents 80 nationalities and this the majority of qualifications held by environment where international
great diversity contributes to the the remainder are 13 Year and contacts can be made. I am looking
international ambience that makes RBS foundation qualifications as the forward to securing an internship in
London a unique learning environment following chart shows: London during the summer. RBS
in the UK. London offers a flexible study
programme and small sizes
5 encourage interactive learning. The
Current students by nationality:
3
3
5 Range of qualifications:
5
3
3
53
lecturers are very encouraging and
3 3
EU 28
17 28% 3 ‘A’ Levels 26% committed to helping students,
28
17
28
17 15
17
2817
which has overcome my early
UK 17 8
17% 1715 International 13 Year
15
8
4
178 concerns about the language and
154
Qualification* 30%
Asia
4
17%
8
4
cultural barrier. The School's amazing
Matriculation 13% location in Regent's Park is a great
CIS 15%
bonus.
Transfer 31%
Rest of Europe 5%
5
3
3
8
7
7
28
5
17
17
15
8
4
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 15
Graduate profile
Education
2003 – 2005: Regent’s Business School London, UK
BA (Hons) International Business
2001 – 2003: University College London, UK
Studied for BA (Hons) Italian with Business Studies
2000 – 2001: Mander Portman Woodward, London, UK
'A' Levels
1995 – 2000: Queens College School For Girls, London, UK
GCSE's
Languages
English (native speaker), Italian (good working knowledge), French (basic knowledge)
Work experience
9/2004 – present: Whyte and Mackay, London UK
Continually work for this company part-time in all the divisions of the business.
Transferable skills
Technical Skills Database Research, Interviewing Skills, Meeting Skills
Organisational Skills Public Relations, Sales & Marketing
Social Skills Leadership, Listening Skills, Team Work
16
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
“The lecturers on the MA programme
are brilliant. I appreciate the small study
Global Business Class 17
groups here at RBS London in a beautiful
campus location.”
Programme structure
RBS London’s Masters Programmes are
designed to enhance your proficiency in
a specific area as a continuation from
your undergraduate studies, or offer a
change of career in an increasingly
competitive job market.
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 19
Bloomberg
Marsh
SAXO BANK
IPAC
Mintel
UBS
Barclays
20
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 21
Student opportunities
RBS London gives you many RBS London Connect aims to host at IBM Universities Business Challenge
opportunities to network and adapt least two of these networking evenings
For the second time in three years a
your practical skills to the real business every term. Previous speakers have
team from RBS London has reached
world. Through our Connect events included:
the final of this prestigious competition.
you will be given the opportunity to Kamal Richard Sadak, Senior Vice In 2005, our MA team achieved second
interact with leaders and senior President, Merrill Lynch International place in the competition final. RBS
executives from a variety of businesses Bank London students compete successfully
around the globe. We compete every
Freddie Hospedales, Marketing and against some of the biggest business
year in the IBM Universities Business
Communications Manager, KPMG brains from the best universities in the
Challenge and, more recently, the
Moni Arora, Principal Consultant, UK. The Universities Business Challenge
International Collegiate Business Strategy
Euphony Telecommunications Ltd. is an opportunity for teams of students
competition against some of the top
to demonstrate their skills
universities and colleges worldwide Howard Biederman, Managing
competitively. This is an annual event
and have consistently ranked with Director, Projects Unlimited
sponsored by leading organisations
finalists every year. Janet Hull, Managing Partner, Lewis such as IBM, Diageo, The Royal Navy,
Moberly Procter & Gamble and British
RBS London Connect Tom Teichman, Chairman, New Aerospace.
Media Spark plc
RBS London Connect is a forum
Altaf Kara, Partner, Accenture
organised and chaired by students. It
aims to give them the opportunity to Mark Brandis, Managing Director,
extend their network and gain an RPM 3
insight into the realities of life in Jane Mann, Director, Maple
international business. Consulting
Sian Eggert, HR Consultant, Pitchard
Leaders and senior executives from a Eggert Associates
variety of companies are invited to
come and address the forum about
the practical needs of international
business and employment
opportunities after graduation.
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 23
“ Taking part in the IBM Business “RBS London is a dynamic School with
challenge in 2004 -05 was a truly an action-centred and practical
wonderful experience and an enriching international focus. It is very receptive
learning curve for us all. It combines to innovative ideas and is an exciting
the pressure of working under time and go-ahead place to work for
constraints while harnessing the students and staff alike.”
strengths of our multi-cultural team to
make an efficient group.
Dr. Richard Gregson
Academic Director
One thing that stands out is the
Dr Gregson holds B.SC, M.SC, Ph. D
integrity of the simulation in which
(Cranfield), Member of the Strategic
teams compete for market share,
Planning Society. He has over 20 years
profitability, share price and customer
teaching experience in Marketing
satisfaction. This makes the competition
Operations and Strategic Management
incredibly real and challenging. It will be
and administrative responsibilities with
excellent on the CV, make a useful
universities and business schools in the
talking point at interviews, and I will
UK, Africa and US. He also has
remember it for many years to come.
management experience with Pfizer and
Not bad to come 2nd out of 139
British Oxygen.
university teams. Just beaten by Imperial
College London!”
Team captain:
Raheel Tanwir (Pakistan)
MA International Business
Administration
24
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 25
European Business School London, is Regent’s American College London, The School of Psychotherapy and
the first private business school in the offers four year American degrees with Counselling Psychology offers
UK to award articulated Bachelors- Majors in Management and Marketing, Foundation/Certificate Programmes,
Masters degrees. In 41/2 years you can Media Communications, Social Science, Pre-Professional programmes (MA and
qualify with a BA (Hons) in International Relations, History, Political Postgraduate Diplomas), Professional
International Business and a specialist Science, Public Relations and Programmes (Advanced Diplomas) and
Masters degree. Psychology leading to a BA degree MPhil/Phd Programmes, together with
from Webster University, USA. courses aimed at the business
community.
The one year MBA International www.bacl.ac.uk
Business provides career enhancement www.spc.ac.uk
for graduates seeking senior level
management opportunities.
To ensure that your stay on campus is Regent’s College has football, volleyball to receive free medical treatment on
as comfortable and convenient as and basketball teams, competing against the National Health Service. Student
possible, we have ensured that a full other colleges and universities in Services will be happy to advise you on
range of services is easily available. London. Outdoor events include golf your eligibility and to give guidance on
tournaments, park fun-runs and a mini registering with a local doctor.
world cup, which take place every
Student Centre
semester. We have our own tennis and
We recommend that non-EU citizens
With the hassles of daily life sorted basketball courts with lawn tennis and
take out private health insurance
out, the Student Centre is there to volleyball courts available in the
before coming to the UK.
help you get the most out of life in summer. As well as using our own
London. The Centre arranges regular sports facilities, you can join the
trips to cities and sites of historical and University of London Student Union
cultural interest, including Paris and and International Student House, as
Edinburgh. well as clubs or other groups to suit
your interests.
Parties, karaoke nights, quiz nights and
many other social events are held Meals and leisure
regularly. Details of tickets, forthcoming
If you live in the Halls of Residence,
trips and activities at Regent’s College
your meal card is included in the price
are announced in the Centre’s
of accommodation. The Refectory is
newsletter, Inner Circular.
the main dining room, offering a wide
selection of dishes from around the
Sport world. The Regent’s Brasserie is a
Regent’s College has a newly refur- favourite place for a quick break or
bished on-campus gym with weight coffee and the Student Bar has a large
training and exercise machines, plus a screen television, a pool table and table
dance studio and a range of fitness football.
classes. These facilities are free for all
students. Health care
Full details of the health care
arrangements for RBS London students
are in the Student Centre’s handbook.
Depending on your nationality, the
length of time you have been resident
in the UK and the nature of your
medical condition, you may be eligible
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 27
Learning resources
Accommodation
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
"RBS London has a truly international Global Business Class 29
environment where studying with students
from so many cultures helps my own studies
in international business; in fact I have learnt
to speak Spanish (my fourth language) just
from friends I have made here!"
Accommodation fees
Admission requirements
Our decision to offer a place is guided Please note - if you are applying with a The Admissions Office will require
by our mission to educate future 12-year school qualification such as an originals or certified documents of all
leading managers. Our students come American High School Diploma qualifications. All non-English documents
from many backgrounds, but they all (without any AP passes), you will must be accompanied by a
share a combination of academic ability normally be required to complete our certified/notarised English translation.
with an enthusiasm for new challenges. one-year Business Management
We invite applications from students Foundation Course before progressing
Entrance test and interviews
who can demonstrate that they have to the main BA (Hons) degree
the following qualifications: programme (see page 12). We do not normally interview
candidates. Entrance tests or interviews
may be used to assess students with
Motivation and potential to English language
unusual qualifications, or where the
succeed in an international business
If your mother tongue is not English, School needs more information to help
career
we will require evidence through an in making a decision, especially with
accepted test certificate: regard to language proficiency.
Passes in a combined total of seven
GCSE and GCE A Level subjects
with at least two at GCE A Level GCSE English with grade C or Open Days
including GCSE Maths and English or higher
Come and see RBS London in person
its equivalent, for example:
at one of our informative Open Days.
IELTS with a score of 6.0 overall (5.5
Two passes at A1 or AS These are held monthly throughout the
for Business Foundation Course)
Level may replace one A Level year and provide an excellent
Four Scottish Highers
opportunity for you to learn about
TOEFL score of at least 550 (213
what RBS London has to offer. Each
International Baccalaureate Full computer-based test) (535/203 for
Open Day consists of:
Diploma Business Foundation Course)
French Baccalaureate
IGCSE English as a Second Language Talks by senior staff outlining our
Abitur with a grade C or above courses
Maturita
US High School Diploma with Cambridge Advanced Certificate, A campus tour
three AP’s grade B (or two AP’s (grades A-C)
grade A) and an SAT composite An informal buffet lunch
Other English Language Certificates
score of 1100
(BEC, APIEL) may be considered on You will have an opportunity to meet
Swedish Avgångsbetyg
an individual basis and chat with both RBS London
These are just some of the students and academic staff during your
qualifications we accept for admission visit.
to our programmes. Please contact the
Admissions Office for further
information.
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 31
May Tue 5
32
Other awards
Details of organisations which offer
financial assistance can be found in the
Directory of Grant Making Trusts
(published by the Charities Aid
Foundation) and in the Grants Register
(published by Macmillan Press). Both of
these are available in most public
libraries.
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 33
Business Management Foundation Course Full Annual Fee £9,950 £9,950 £9,950
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Global Business Class 35
The official registration date referred to above is that appropriate to the first semes-
ter of study in the year for which the annual tuition fee has been paid. Appeals con-
cerning a refund policy decision may be made to the Finance Manager.
36
ACC4800 Financial Accounting I BUS5900 Issues in Global Business demonstrate an understanding of the
Covers the recording of financial Focuses upon the patterns of ways that design can be used effectively
accounting information and the development and changes in the global as an operational resource within a
preparation and basic analysis of the business environment and their impact business context, whilst producing
three main Financial Accounting upon the strategies and operations of design proposals that address a range
statements: the Income Statement, the global SMEs and MNCs. Current prime of business needs. They will also
Balance Sheet and the Cash Flow factors affecting global businesses are develop their own justifications as to
Statement. Upon successful investigated e.g energy, labour, green why design is vital to business.
completion, students will be able to business, the information economy. The
interpret financial statements, using student will have the opportunity to DSM5660 Project Management in
ratio analysis and to record basic apply the features learnt to his/her own Creative Industries
financial accounting transactions. They project related to global business. Focuses upon the specifics of managing
will also know how to prepare profit a project within the creative industries.
and loss accounts and balance sheets BUS6360 Entrepreneurship in the The module will facilitate a critical
for sole traders and limited companies. Global Environment understanding of different
Investigates the increasing role of the responsibilities that need to be
ACC5200 Management Accounting entrepreneur in global business. addressed when managing a
Covers the preparation and Creativity and innovation are important design/creative project, including the
interpretation of accounting elements of this module, which also importance of leadership and project
information that is required for day to develops the themes originated by champions. Upon successful completion
day management decision making and MGT5540 in the second year. The students will be able to negotiate the
controlling costs. Upon successful module provides an important analysis formation of processes and strategies
completion, students will know how to of the characteristics of the requisite for successful management of
prepare and to use budgets and to entrepreneur who will play an creative teams within a global context.
compare actual costs against budgeted increasingly significant role in the They will also know how to utilise
costs. They will also be able to evaluate growth and development of national various tools to generate successful
the importance of cost, price and economies. project concepts and develop design
quantity for organisations and to briefs, whilst judging personal ability to
understand the basis of pricing and DSM4600 Introduction to Creative become design project leader or
pricing decisions Thinking in Business champion.
Provides an overview of creative
ACC5820 Financial Accounting II thinking which demonstrates its crucial DSM5670 Corporate
Covers the preparation and analysis of importance in generating business Brand Management
group accounts under International growth. Students will learn to Covers the management of brands and
Accounting Standards, accounting for understand the value of creativity and identities for diverse audiences.
associated companies and the creative thinking as a component of Students will acquire an overview of
treatment of Mergers and Acquisitions. innovation and its links to design the significance of a corporate identity
The problem of inflation/rising prices practice, recognising the implications for and brand value to the internal
and how accountants have attempted business success. They will also acquire structure and corporate culture of an
to account for its adverse effects is hands-on experience of implementing organization alongside its external
also considered. Upon successful creative ideas into organisations promotion. They will engage with the
completion, students will be able to through the application of selected management processes of identities
interpret the various aspects of professional design tools to generate and brands focusing on how they are
consolidated accounts, to appreciate suitable business outcomes and commissioned, created and
some of the more obvious limitations promote innovation. Upon successful implemented. Upon successful
of financial accounts and to prepare completion students will understand completion students will be able to
financial statements adjusted for the the importance of creativity to make qualitative judgments about the
effect of rising prices. innovation and its implementation relative values of competitive design
within business organisations proposals within the context of brand
BUS4100 Introduction worldwide as well as in a personal and corporate identity. They will also be
to Global Business context. able to prepare specifications and
Provides a foundation in the basic commission appropriate for design
principles of global business. Case DSM5200 Managing Design practitioners, whilst managing the
studies and indepth reviews of topical for Business implementation of a new identity or
issues are used to facilitate learning, Delves into the specifics of the brand.
and the module content will focus relationship between design and
upon the rapid changes that are taking business, fostering abilities to recognise DSM5900 Principles of
place in the early 21st century. Upon the added value that design can bring Design Management
the successful completion of this to business. Students will explore how Explores in-depth the concepts,
module, the student will be able to design processes are integrated into importance and value of design
identify the key factors contributing to marketing, innovation and the strategic management. Students will have an
the changing business environment. aspects of running a business as well as opportunity to apply a selection of
examining the attitudes towards design design management tools such as
in different national/cultural contexts. design audits or design briefs to real-life
Upon completion students will situations, whilst formulating design
Global Business Class 37
proposals that aim to build and/or and the way in which that development in-depth look at how actual
improve upon the design processes and is organised. Students will learn to practitioners manage the design
strategies presently existing in recognise how the management of process and to reflect critically upon
businesses. Upon successful completion new products and services can be design management as a profession by
they will be able to illustrate the value applied as a principle embodying all undertaking a series of practice based
of design management as an effective business functions from the initial projects. The module offers
tool in fostering innovation and trigger through to disposal, while opportunities for students to question
business growth, whilst taking account interpreting the customers and the design management as a practice both
of the impact design management has market from within the design on theoretical and practical levels,
at an operational level within a global management perspective. Upon thereby gaining the skills and
business context. Students will also be successful completion they will be able confidence requisite to challenge the
given the opportunity to develop their to evaluate critically the stages in status quo of the discipline in order to
own tool-kits for instigating success and managing new products and services, promote change for its future
growth through the use of design whilst appreciating the similarities and progressive development. Upon
processes and design thinking in a differences between them. Students will successful completion students will be
business context. also gain critical knowledge and fluent in discussing and defending
understanding of the ways to provide design management within a business
DSM6410 Managing offerings that meet customer needs, context as a key strategic resource
Design and Innovation avoiding product and service failure both theoretically and in practice. They
Develops an understanding of through the use of design management will also be able to formulate concepts
innovation in relation to creativity and skills. of ‘good practice’ in design
the discovery of new ideas as a management and communicate to
strategy for generating business growth. DSM6440 Managing Strategic Design others the variety of contexts within
In particular, it aims to facilitate student Explores new ways of thinking within which these can be applied.
awareness of the importance of using the business context to equip students
the design process as a viable tool in with a bouncing off platform to go ECO4300 Economics for Business
generating such discovery, not only to beyond the obvious market offering Examines some microeconomic theory
identify the need for innovation, but and define new territories (‘blue and then goes on to provide a solid
also to recognise barriers within the ocean’) of business growth and success. foundation in macroeconomic theory
business context that might stifle its The module brings together some of and policy. Topics include demand and
implementation. Upon successful the latest philosophies stemming from supply, national income, aggregate
completion students will be able to field of strategy together with demand and supply, monetary and fiscal
develop and present proposals that rely management of creativity and design policy, inflation and its causes and
upon the design processes of discovery processes not only to innovate but to remedies, unemployment, the business
which support high-involvement develop truly new opportunities for cycle, trade and protectionism. Upon
innovation. They will also know how to business. Upon successful completion successful completion, students will be
analyse and respond to the impacts of students will be in a position to able to demonstrate knowledge about
technological and socio-cultural changes formulate proposals of products and/or micro and macro-economic factors and
upon innovation and be able to services informed by both business the ways in which they continuously
determine their own tool-kits for strategic thinking and solid design impact upon business.
managing innovation in businesses management. They will also develop a
effectively. critical tool-kit of methods to identify, FIN5900 Principles of
present and communicate the Financial Management
DSM6420 Managing advantages of ‘blue ocean’ thinking. Provides students with an
the Design Process understanding of the principles of
Builds upon the understanding of the DSM6460 Managing Change: Financial Management and enables
role of design in a business context, Design Management Perspective them to make standard investment and
focusing away from the operational Offers insights into issues related to financial decisions both in the long- and
aspects towards its strategic change that confront business short-term. Upon successful
implementation. Students will gain an organisations and particularly design completion, students will be able to
appreciation of design process as managers both locally and globally. understand the functions of financial
strategic tool within a business context, Students will develop an understanding managers and to make decisions
whilst exploring what information is of the process of change and resistance relating to the control of stock, debtors
needed to enable creative decisions to to change followed by its implications and other elements of working capital.
be taken. They will engage with the for all stakeholders. Upon successful They will also be able to interpret the
dilemmas of the design/business completion students will be in position financial accounts of a company, using
interface, while critically reviewing to synthesize approaches to decision- share valuation techniques and ratio
examples of case studies of cross- making, as well as developing and analysis.
cultural scope, with particular focus on implementing strategy in order to
design strategies adopted by global arrive at a ‘managing change toolkit’, FIN5840 Global Assurance and Audit
organisations. On successful completion taking into account the value of design Develops knowledge of the audit and
students will have the skills and the as an alternative way to control risk, assurance process, and an
know-how to appraise the application ambiguity and change. They will also be understanding of the changing nature
of design information so as to prompt able to reflect on the process of of auditing. Students will be able to
creative decision-making within business applying their own arsenal of appreciate the importance of internal
organisation, whilst demonstrating how knowledge of causes to influence the audit processes and understand the
to find and how to select the 'best' outcomes of change positively. importance of the external audit
new products and services. regulatory framework. They will gain an
DSM6800 Design understanding of the importance of
DSM6430 Managing New Products Management in Practice identifying the potential of corporate
and Services through Design Provides students with a picture of risk and assess current international
Explores the total process by which design management in practice by issues within the context of global
products and services are developed offering them opportunities to take an company audit and assurance. Upon
38
successful completion of the module, FIN6800 Issues in directors and other managers and the
students will understand the nature, International Accounting associated enforcement mechanisms,
purpose and scope of auditing and Examines current Issues in Accounting and the key principles of corporate
internal review, including the role of Reform and Comparative International insolvency law. They will also know
external audit and its regulatory Accounting. Content will depend to a how to apply the skills learned to
framework and the role of internal large extent on the nature of the latest analyse practical legal problems
audit in providing assurance on risk issues in accounting. Upon successful involving companies.
management and on the control completion, students will be able
framework of the organization. demonstrate an understanding of the MGT4500 Introduction
links between Finance and Accounting. to Management
FIN5860 Company They will also know how to analyse Complements the other first-year
Analysis and Valuation the benefits and limitations of financial general core module, Introduction to
This module offers opportunities for accounts for investment decisions and Global Business (BUS4100), by
students to acquire a greater demonstrate an awareness of the focusing upon prime issues confronting
understanding of the preparation and latest issues in accounting. management. Together with BUS4100
presentation of company accounts and these two modules provide a
annual reports, both in the UK and FIN6640 Issues in Corporate Finance comprehensive base, which, as a
abroad. In addition they will learn Covers the main sources of finance foundation, links very well with the
more about the kinds of information available to a company and the business modules found in the second
financial statements can provide about considerations in their selection. and third years of this degree pathway.
the business and how to analyse Students will examine the issue of
suppliers’ accounts, customers’ appraising capital investment projects MGT5100 Issues in
accounts, competitors’ accounts and and the problems of calculating the Contemporary Management
identify the acquisition potential of a company’s cost of capital and dealing Builds on those first-year modules
company. Upon successful completion with risk and inflation. Upon successful BUS4100 and MGT4500 by examining
of the module, students will be able to completion, students will be able to the close relationship between
work through a full set of published carry out investment appraisals, taking competitive advantage and creativity in
accounts and demonstrate their external factors such as inflation and the workplace on the one hand, and
abilities to determine the approach to taxation into account. They will also be the management of that integration on
be taken and to structure the resultant able to calculate and to interpret the the other. The management of the
analysis. effects of short- and long-term development of new sources of
financing strategies. income is a high priority for companies
FIN5880 Corporation Tax in the 21st century, and this module
Issues in a Global Environment LAW5650 Intellectual Property Law investigates the styles of management
Develops knowledge and Provides an overview of the which need to be present if creativity
understanding at a basic level of core emergence of intellectual property as in the workplace is to be encouraged.
areas of business taxation. The module a foundation of the information age
explains the operation of the UK and its role in securing the diverse MGT5540 Managing New Ventures
taxation system. It provides students benefits of the new digital technologies Explores the challenges and processes
with a sound management perspective in industry and commerce. This involved in the creation of a new
of the UK accounting framework of information is imperative to the areas venture and managing its future
taxation. It explains the obligations of of patents, design, copyright and trade growth. In particular, the module will
corporation tax payers and their agent. marks, where creativity and innovation explore and analyse different national
Upon successful completion of the are at the forefront. This is even more approaches to this increasing
module students will be able to applicable in this e-age we now live in. occurrence, always focusing upon the
explain the significance of “Tax Intellectual property is a dynamic area common pressures that impact upon
Havens”, to discuss and assess global of law used to describe the rights that the owners in terms of success and
corporation taxation, identifying protect innovative and creative failure.
current issues in Europe, the Middle endeavour. The module will delve into MGT6310 Global
East and Russia and to analyse the these issues exploring an ever growing Resource Management
effect of International Tax Treaties on interest in protecting ideas, whilst Examines the challenges which face
corporate policy. highlighting this important link between global companies in managing their
business, and, the management of global resources. It focuses upon the
FIN6800 Multinational intellectual property rights analysis of modern trends in
Financial Management management. production and operations
Provides students with an management in the context of the
understanding of the principles of LAW6710 Corporate global economy, and the use of
foreign investment and the Law for Managers integrated communications and
management of foreign exchange risks. Gives students with a broad overview information systems to maintain a
The problems of the multinational of the main aspects of company law. In company’s global competitive
company are considered, particularly, addition, they will examine some of advantage.
as regards investment appraisal and the current trends in company law to
political risk. Upon successful ascertain how the field is likely to MGT6340 Management Issues
completion, students will be able to develop within the European Union as for the Family-run Business
make the analyses and calculations well as globally in the future. Upon Explores a range of themes connected
necessary for foreign investment successful completion, students will be both directly and indirectly to the
decisions. They will also know how to able to demonstrate a critical family business. Using case studies, the
devise a finance strategy for an awareness of the legal nature of the module invites consistent student
international firm. company as a Business organisation, participation in discussing the issues
the law relating to corporate finance, that are aired in the case studies. Upon
the relations between the company successful completion of this module,
and third parties, the distribution of the student will be able to recognise
power within a company, the duties of and critically evaluate a wide set of
Global Business Class 39
circumstances that can confront the MKT5740 Marketing term and mutually beneficial
family business, and demonstrate the Research & Forecasting relationship. Upon successful
core competencies for managing them. Gives an understanding of the basic completion, students will be able to
principles, processes and demonstrate an understanding of
MGT6350 Organisational Behaviour technical/statistical aspects of market customer relationship management
Investigates individual group behaviour research and enables the student to and principles underlying relationship
and structures of organisations for the apply these principles to practical marketing.
purposes of improving organisational business situations. Upon successful
effectiveness and quality of work life. completion, the student will learn the MKT6510 Retail &
OB draws from various disciplines importance of marketing research to Channel Management
including sociology, psychology, effective marketing decision making; Provides a core understanding of
anthropology and economy. It provides will develop knowledge of the various retailing in its competitive environment
a useful set of tools for managers to qualitative and quantitative research and examines the role of the
understand some of the complexities techniques in common usage; and distribution channels in the marketing
involved in interpersonal relations design a marketing plan, develop a mix. The module enables students to
whether in group or organisational survey questionnaire and write a understand the key marketing
context. complete marketing research proposal. concepts in retailing and channel
management and equips the student
MGT6800 Managing MKT5760 Copywriting for Marketers with the knowledge needed to
Global Trade Operations Provides a skills-based approach to understand and to manage a retailing
Examines the strategic and operational copywriting. Students will apply or distribution function in a
issues related to the conduct of foreign promotional copywriting techniques in commercial organisation.
trade, in particular, aspects of the key a creative way across a range of media
operations in the global trade process. including print, packaging, broadcast MKT6520 Global
Upon successful completion of this formats and the Internet. Upon Marketing Management
module, the student will be able to successful completion, students will Provides students with an in-depth
identify the areas of risk in global trade become familiar with the techniques of understanding of marketing strategies
and demonstrate the management of copywriting and the role copywriting and practices in a global context, by
them. This module will enable the and design play in marketing campaigns analysing the global marketing
student to formulate plans for foreign from planning through to environment, marketing opportunities
trade operations in a specific country implementation and will develop the and strategy options, and the global
or region. necessary understanding and creative marketing mix. In addition, the module
skills needed to effectively manage the equips students with the expertise
MKT4700 Principles of Marketing copywriting. needed to apply marketing
Introduces students to the key management techniques in countries
concepts and principles of marketing. MKT5780 Public Relations other than their own and develops the
The module has both a solid Provides current and future managers skills necessary for planning in
theoretical and practical grounding, the with an understanding of the role of multinational environments. Upon
latest theories and the most recent public relations within an organisation successful completion, students will be
practices of marketing will be with special reference to marketing able to critically evaluate the factors
examined. Upon successful completion, communication management. The affecting global marketing decisions,
students will be able to demonstrate module will examine the essentials of their inter-relationships and the way in
an understanding of the ways in which public relations practice, including an which these factors influence decision-
a firm’s marketing activities can be analysis of the many publics with which making processes and outcomes.
implemented, monitored and an organisation must concern itself,
controlled. They will also know how to and the communication tools available MKT6540 Service
analyse the role of the marketing mix to fulfil public relations objectives. Systems and Marketing
in marketing policy, to relate the Upon successful completion, students Examines the marketing of services in
marketing organisation structure to will be able to understand the role of an organisation. The module will focus
other functional areas of the firm and public relations, carry out a public around theoretical constructs, such the
to evaluate the role of marketing in relations campaign, and understand the PZB service gaps model and
corporate policy complexities of communication with Normann's service systems model.
multiple audiences in a global Upon successful completion, students
MKT5300 Marketing Communications information environment, including will be able explore potential gaps
Provides the theoretical and practical issues raised by the internet. between customer expectations and
foundations of marketing perceptions of service, identify the
communications in the overall MKT5900 Customer causes of such gaps and learn how to
marketing function. The nature, Relationship Management manage their closure, as well as gain an
function, structure and operations of Explores the various aspects of in depth knowledge of a service
the marketing communications managing buyer-supplier relationships concept in an organisation.
industry, including advertising, direct in both business-to-consumer (B2C)
marketing, sales promotion, and other and business-to-business (B2B) MKT6550 Global Media Management
aspects of communications, both above markets. The objective of the module Examines the world of global media
and below-the-line will be examined. is to focus on how a customer management at strategic and practical
Upon successful completion, students relationship management programme levels, by covering the main managerial
will be able to demonstrate an should be formulated and aspects relating to the use of media by
understanding of the marketing implemented. The main areas under large organisations. Upon successful
communications industry and be able review will be the customer-centric completion, students will be able to
to manage aspects of marketing organisations, customer intimacy demonstrate an understanding of the
communications campaign in order to strategies, customer communications; importance of global media
achieve set objectives. the use of CRM software to analyse management to business and brand
customers based on their lifetime strategy. They will also know how to
value; and how to organise for long- prepare specifications and commission
40
appropriate media agencies, to make video clips, still and animated process of managing change. A
quantitative and qualitative judgements illustrations, sound mixing and vocal significant number of tools and
about the relative values of techniques. Upon successful techniques will be covered. By the end
competitive media proposals, and to completion, students will be able to of the course students will be able to
make appropriate decisions about the demonstrate strong skills in the combine the insights from a range of
organisational structures for effective usage of Windows these techniques to give a multi-
international media management. applications and relevant software. faceted view of the organisation, its
They will also know how to use situation and what it should do.
MKT6560 Strategic multimedia techniques effectively in
Sales Management computer-generated presentations. STG6330 E-Business Strategies
Explores the various aspects of the Explores many different aspects of
sales management process. Specific SKL4300 Quantitative conducting business over the internet,
activities of interest will be how sales Business Analysis particularly from marketing and
managers develop and execute plans Gives students a quantitative strategic perspectives. A variety of
for creating customer satisfaction by background that will enable them to business modules will be examined,
developing the selling function, understand and to formulate problems including business-to-business, business-
strategic sales planning, building a sales relevant to the numerical side of to-consumer, and consumer-to-
programme, and controlling the sales management and business. business. Upon successful completion,
force. Upon successful completion, Considerable emphasis is placed upon students will be able to analyse
students will be able to appreciate the working through practical examples. critically the business model of a firm
role of selling and sales management in Upon successful completion, students and to determine the role that the
marketing and be able to critically will be able to understand and to internet and related technologies
evaluate sales programmes. analyse statistical data. They will also should play in supporting or enabling
know how to present numerical results the model. They will also be able to
MKT6800 Strategic in the most appropriate formats. produce an E-Business start-up
Marketing Management strategy and present it in a professional
Focuses upon the actual management SKL4400 Research Skills and concise manner.
tasks required to analyse, plan, Aims to address the evaluative
implement and control an processes and practical difficulties STG6730 Strategic Thinking
organisation’s marketing efforts. The faced by students when required by This module builds on the tools and
main objective is to build sound their tutors to produce such written techniques introduced in the
business decision-making, as it impacts assignments based on primary and Corporate Strategy module. It gives
on the marketing goals. The module secondary research. Through a students practice in using the tools in a
will enable students to look at combination of lecturing, and work- more holistic fashion, giving them a
marketing in a wider business content, shop style sessions in the IT centre, greater appreciation of which tool
impacting on the bottom- students will be equipped with the should be used when, and adding a
line/performance of the organisation basic skills and theoretical background wider range of techniques. In particular
and other business units. Upon needed to produce effectively this module devotes significant space
successful completion, students will be researched pieces of work within the to Strategy Dynamics approaches,
able to use the full range of analytical time constraints imposed by lecturers. viewing organisations and many of the
marketing tools to evaluate a things they deal with (including
company’s product and market STG5500 Business Planning customers) as resources, and
position. They will also be able to Serves as a key preparation for Level encouraging students to map the
formulate appropriate marketing 300 studies, integrating elements of interactions between these resources
strategies and turn them into effective marketing, finance and research, and to better understand and potentially
marketing plans for a variety of providing a bridge to the required manage the business dynamics
companies in diverse marketing Level 300 modules of Corporate involved.
conditions. Strategy and the Dissertation. A key
element of any viable business should
SKL4100 Business Communication be a practical business plan, outlining
Develops essential skills in writing, the market opportunity and the
presentation and cultural awareness. resources required to meet the need
Students will improve skills in analysis, identified, along with a plan of what
problem solving and time needs to happen and when. This
management. Upon successful module exposes students to business
completion, students will know how to planning, outlining the elements
use written and spoken English required, and having them construct a
appropriately and effectively. They will business plan for an SME business of
also be able to demonstrate awareness their own choosing.
of other cultures and to function
effectively in a wide variety of business STG6100 Corporate Strategy
and managerial contexts. Explores how organisations can create
and implement strategy. Emphasis will
SKL4200 ICT Skills be placed upon larger organisations.
Provides a review of the basic Upon completion of this module,
elements of computing to ensure that students will understand where an
all students have a firm grounding in organisation currently is, where it might
basic ICT skills, particularly in respect want to get to, and how it might get
of software such as Microsoft word, there. This involves understanding what
Excel and PowerPoint. Thereafter, is going outside the organisation (in
emphasis is placed upon developing a terms of the environment/ industry/
multimedia approach to computer- market etc) and internally (culture,
generated presentations, using state of structure, etcetera), as well as how
the art digital photography, still and they might go about the messy
Global Business Class 41
Dissertation
DIS6300 and DIS6900 (two semesters)
Eric Church Visiting Lecturer Dr Brian Terry Visiting Lecturer, Operations Management
BSc (Hons) PhD, MBA, DSDM, BSc(eng) (Hons)
Neil Coade Lecturer, New Venture Creation and International Peter Thomas Lecturer, International Human Resource Management
MBA, PGDip, BA (Hons) Resource Management LLB, MBA, LLB
Dr Karuna Gomanee Senior Lecturer, Economics; Research Coordinator Jonathan Wilson Visiting Lecturer, Marketing Communications
PhD, MSc, BSc (Hons) MBA, NPL, BSc (Hons)
RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: exrel@regents.ac.uk Web: www.rbslondon.ac.uk
Regent’s Business School London 43
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