MCOM

2012-2013

IIND SEMESTER PROJECT TOPICS

40 MARKS

DATE OF SUBMISSION : 4TH WEEK OF JANUARY

MARKETING STRATEGIES AND PLANS

1. Collect data about launch of five new products in the Indian market in the recent past. Analyse their competitors and prepare a face book with key additional features that these new products offered to consumers.

2. Take the following cases and analyze their product lines to find out how they have planned the product line to preempt competitors: a) Godrej and Boyce in Soaps d. Tata in steel business. b)HLL in Toothpaste category c. Marico in Edible oils category

3. Design a test marketing plan for the launch of the following products : a. Hydrogen car b. Transparent toothpaste c.Fire cake in place of gas cylinder

d.space simulator for children.

4. Great products often fail because of poor advertising . Give examples of five such cases and conduct a consumer panel discussion on why the advertising failed in the market and how it contributed to product failure.

5. Study and project report on top ten brands popular among school going children in the age group of 10-13 , studying in public schools and living in an urban area.

6. Conduct a market survey of fifty housewives to map the identity, position and image of following brands. a. Vim bar, b) Sundrop oil c) Kiwi shoe polish d) Whirlpool washing machine.

7. Find out the brand image of the following brands among Indian youth: a) Sony Television b) Infosys c) LG electronics d) Go Air Airlines .

8. Study on product strategies are followed by brands : a) Hajmola candy b) Meswak toothpaste c) Dove soap d) Rasna

9. Consider a visit the dentist for a dental treatment . What is the importance of the three extra elements of the service mix to you as the customer?

10. Visit any restaurant / hotel/ resort and study about the importance of the three extra elements of the service mix to you as the customer?

11.. Visit to the following and verify how customer complaints are handled ( method, procedures etc )
a) Public utilities : Telephone , Postal & Telegraphs , Electricity ( Electricity Boards ) b) Transport Services : Railways ( any department), Airways ( Airlines including private airlines ) State road transport corporation . c) Hotel (Boarding and lodging ) : star Hotel.

12 .Contact ten retailers in your area and find out what they perceive about the quality of the following brands and customers complaints about the prices of the products: a. Babool Toothpaste b.Godrej Hair Dye. C. Pillips DVD Players d. Horlicks Energy drink .

13.How do the retailer decide mark ups ? How do they decide markups for food commodities? what factors contribute to the launching of their private labels ? Find answers to the above questions through a retailer survey.

14. Contact ten sales people of Euro-Clean from Eureka Forbes and find out how they handle price related customer complaints.

15. Identify prices of airline tickets decided. What are the factors that are considered important in deciding airline price ?

16.Where should the following businesses advertise to reach the right audience ? a. Expensive camera equipment supplier. b. High Street Butcher. c. Industrial goods manufacturer.

17.How could the fax machine, e-mail and video be use d as and aid in employing the techniques of Public relations.

18. Conduct a small survey among your friends and family . How many of them have been targeted by companies selling over the telephone, by companies sending unsolicited catalogues.