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Welcome to 8bit Studio Corporate Identity and Brand Standards Manual as Revised in 2011.
Recently, our corporate brand has been modernized and adapted to build upon and protect our reputation. As we continue to communicate with a variety of audiences, from customers to shareholders, suppliers to partners, consistent application of our revitalized brand is crucial to maintaining 8bit studios image. This manual contains guidelines, rules and examples for upholding the brand throughout all aspects of 8bit studio s corporate and marketing communications. The Corporate Communications department can provide expert and authoritative assistance on applications requiring further detail. WELCOME Table of contents . . . . . . . . . . . . . . . . . . . II WHAT IS A BRAND Brand implementation principles . . . . . . . . . 2 Compliance . . . . . . . . . . . . . . . . . . . . . 3 DIEBOLDS BRAND Vision, Mission, Values . . . . . . . . . . . . . . . 5 Positioning . . . . . . . . . . . . . . . . . . . . . 6 our logo . . . . . . . . . . . . . . . . . . . . . . . 7 Message and tone . . . . . . . . . . . . . . . . . 8 Maximizing the 8bit brand . . . . . . . . . . 9 BRAND COMPONENTS Logos without tagline . . . . . . . . . . . . . . 11 Tagline principles . . . . . . . . . . . . . . . . . 12 Tagline example . . . . . . . . . . . . . . . . . . 13 Tagline usage . . . . . . . . . . . . . . . . . . . 15 Logos with tagline . . . . . . . . . . . . . . . . 17 Incorrect logo treatments . . . . . . . . . . . .18 Trademarks and naming . . . . . . . . . . . . . 20 Typefaces . . . . . . . . . . . . . . . . . . . . . 21 STANDARD COMMUNICATION Introduction . . . . . . . . . . . . . . . . . . . . 23 Letterhead . . . . . . . . . . . . . . . . . . . . 24 Business cards . . . . . . . . . . . . . . . . . 26 Envelopes . . . . . . . . . . . . . . . . . . . . . 27 Faxes . . . . . . . . . . . . . . . . . . . .30 invoice . . . . . . . . . . . . . . . . . . . . . . .31 BUSINESS MATERIAL CD and CD cover . . . . . . . . . . . . . . . 33 T-shirt. . . . . . . . . . . . . . . . . . . . . .. . . 34
II
What is Brand?
2 WHAT IS A BRAND?
What is Brand?
A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless. -Stephen King, Director, W . PP Group, London
The following standards were considered: The brand C as idea, promise and experience C must fulfill five standards: . It must be relevant to a real or projected need in the marketplace. . It must be deliverable -the company must have the infrastructure, assets and intellectual capital to fulfill the promise and deliver value. . It must be credible - the company behind the promise must be perceived as capable of delivering it. . It must be differentiating - it must possess some quality that distinguishes it from all other competitively relevant brands. . It must be both inspired and inspiring - it must motivate interest, action and enthusiasm among associates, shareholders, customers, suppliers and partners.
Brand Advocates
We must embody the Diebold brand in words and actions, in everything we do, every day. While each and every 8bit studio associate is responsible for upholding brand standards, we have created a new role, Brand Advocates, to assist associates in the local interpretation for understanding how to live the brand. Brand advocates are located in all 8bit studio regions throughout the world.
3 WHAT IS A BRAND?
Compliance
E X AMPLE OF M A R K E T I N G MAT E R I A L
8BITS BRAND
5 8BITS BRAND
8bit studio s vision Vision, Mission and Value
We deliver innovative technology and services To be recognized as the essential firm in creating and implementing ideas that create the special gaming that make businesses better through a powerful combination of: experince and expand to international. Those words describe our ideal future and reflect the essence of what we intend to become as a company. We feel it stretches the organizations capabilities and the image of ourselves and is aspirational in its tone. We also believe our vision statement unites and inspires us in a common, coherent, strategic direction. . Customer knowledge . Inspired thinking . Attentive associates The mission statement describes the overall purpose of our organization. It is about what we do, who we do it for, how and why we do it. The mission statement is a clear and succinct representation of why an organization exists, it sets boundaries for current activities and serves as a starting point for developing strategic vision-defining how we will achieve the vision.
6 8BITS BRAND
Our Corporate Tagline:
Infinite possibilities
There are two core components of our new brand positioning: -Being smart, thoughtful, and always being creative on the marketplace by pulling from years of experience and understanding the career. -Being focused on attending to customer needs and delivering on our promises The 8bit logo is use eight square to built out a pixilize of character of 8 plus add on a digital alphabet BIT to make the audience reconigze what is our profession on which career eventhough our profession is on game developing.
Positioning
Infinite
possibilities
7 8BITS BRAND
Our logo
1
2 3
1) The eight square are show as dot, pixel that usually appear in digital platfrom in order to represent the direction of our studios profession.
2)An intersect of two square is represent as an interactive between two user in gaming.
3) The word BIT is part of the identity of our studio concept and ideal in order to reach out the time while the first 8 bit game console come out, the time that bring out suprise and creative gameplay for the gamer.
8 8BITS BRAND
Message and Tone
Guideline
Following are some guidelines and suggestions to send the right message and create the right tone to its brand promise.Getting the message and tone right will be the measure between the success and failure of each communication. Audiences must understand the benefits-the points of differentiation-that come from partnering with Diebold versus working with the competition. Above all, you should strive to use the points of differentiation that uniquely position 8bit studio in the hearts and minds of our customers, partners and other key audiences. -Obtain approval All ads, literature and other external marketing communication materials must be reviewed and approved by Corporate Communications before they are completed. -Be human Images should relate to benefits and, therefore, be human, rather than product-oriented. Base the message in humanity and the human experience, not in technical gobbledygook.
-Be impactful Find arresting images to capture the readers attention immediately. Stock photography sites can be used, such as: gettyimages, corbis and photonica Also check for new 8bit studioowned images on our branded resources system, located at www.8bitstudio.com. -Be creative Gaming is an experience, it should be fun and creative interact wiithin player and the game. The element of creativeness in become an important part as the studio quality.
Be sensitive Not all cultures in the global village share the same values. For example, subtle humor is a wonderful tool to use but humor here isnt necessarily humor there. Also consider facial expressions and body language in the images you select.
9 8BITS BRAND
Maximizing the 8bit brand
Our corporate brand represents who we are to the world, so it is crucial that we both protect and build it. The sections that follow contain important information that you will need to know to communicate using the 8bit studio brand, including various documents,templates, logo and brand guidelines and examples of proper and improper applications. Additionally, please keep the following suggestions in mind in order to maximize our brand.
If you encounter a 8bit branding situation not addressed in this manual, please contact the Corporate Communications department.
10
Brand Components
11 Brand Components
A PP L I C AT I O N S I Z E S
COLOR OPTION
12 Brand Components
Tagline Prinsiple
Corporate Tagline
The three fundamental considerations of a corporate tagline are: -Objective: The one big idea you most want associated with your company/brand in the mind of the marketplace; an essence-defining benefit statement. Graphic disposition: Always locked to the corporate signature, either underwriting it or following it. Shelf-life: Not campaign-dependent, but positioning-driven and strategic, therefore a shelf-life of five years, minimally. The 8bit studio tagline Infinite possibilities example of a corporate tagline
Infinite
possibilities
13 Brand Components
Tagline
14 Brand Components
Tagline
15 Brand Components
Required Applications
Advertising
Tagline usage
Pens, pencils T-shirts Sweatshirts Jackets Coffee mugs Glassware Thermal can / bottle sleeves
*For example, pens, paperweights, etc., depending on the nature, quality and function of the item. The test is: does the item clearly symbolize or express this core value or at least not contradict it? The category of promotional items is potentially quite wide and diverse and constitutes an area in which discretion will have to be exercised by Corporate Communications. See to the right for an extended, but by no means complete, catalog of such items.
16 Brand Components
Prohibited Applications
. Product badges . Product packaging . Architectural signs . Monumental or sculptural signs . Light cabinet . Engraved signage . Business stationery . Letterhead . Business cards . Envelopes
Tagline usage
17 Brand Components
Artwork
Digital files with .eps extensions should be used for printed materials. Those with .jpg extensions should be used primarily for on-screen viewing. Please consult your vendor for their preferred file format before submitting artwork for production. Electronic files for the Diebold logo are available online at: http://www. 8bitstudio.com/brandmanual/downloads.htm
A PP L I C AT I O N S I Z E S
COLOR OPTION
2.46 cm
3.49 cm
Infinite
possibilities
Infinite
possibilities
Infinite
possibilities
nfinite
possibilities
Infinite
possibilities
18 Brand Components
Diebold Logo Misuse
Never use anything but the approved and provided logo. Never attempt to create your own 8bit logo. Never reproduce the logo in non-approved colors. Never stretch or alter the logos proportions. Never enlarge or reduce the artwork beyond the nextsize provided. Never attach anything to the logo. Never use part of the logo; it is an integral unit, always keep it whole. Never use the logo as part of a sentence or phrase. Never alter the horizontal orientation of the logo. Never use the logo in a crowded space. Never print on top of the logo. Never use the logo as a watermark.
INNOVATION
19 Brand Components
We are
studio
20 Brand Components
Process
Corporate Communications works with the internal organization requesting a new product/service name to determine key audiences and messages. A short list of names is then developed and recommended to the group requesting the name. Corporate Communications then works with Legal to research the availability of a given name and make a claim on a trademark. The name is then reviewed by the Malaysia government., and then published in the Trademark and Patent Gazette. If no objections are raised during the normal review period, the trademark office will then assign a registration number for the name requested.
Policy
In order to ensure a precise, orderly process, Corporate Communications and Legal must be consulted to obtain a legally protected trademark/ name for any product or service that the company wishes to market and sell.
21 Brand Components
Typefaces
Myriad Pro
abcdefghijklmnopqrstuvwsyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!#$&%()+/?@
Arial
abcdefghijklmnopqrstuvwsyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!#$&%()+/?@
22
Standard Communication
23 Standard Communication
Every day, 8bit studios stationery makes an impression on thousands of customers, prospects, suppliers, security analysts, shareholders and other important publics. These impressions must always be positive. All 8bit studios business stationery must be clear and professional. The pieces should family with one another, including stationery created for corporate and division use.
Introduction
Examples
The following pages show examples of corporate stationery. To create divisional stationery, simply replace the words Diebold, Incorporated and the corporate address with division information.
24 Standard Communication
Letterhead
297 mm
40.876 mm
SIZE IN CENTIMETERS(A4)
Logo
Note: Measurement to end of swirl
Text
First line of type is Myriad Pro; point size is 10. All remaining lines of type are also Myriad Pro; point size is 10. Leading for entire block of text is 12 points. Text is at right side and the bottom of logo.
25 Standard Communication
Letterhead
297 mm 40.876 mm 72.5 mm
10 mm
5.875 mm
27.029 mm
20.79 mm This page shows a typical layout for an A4 letterhead as an example. Actual size: 210 x 297mm. The letterhead must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.
Letter body copy Typeface: Myriad Size: 12 point Leading size: 14.4 point
210 mm
10 mm
26 Standard Communication
Business card
Front side 91.601 mm
This page shows a typical layout for a business card as an example. Actual size: 91.601mm x 54.961mm. Shown here at 100% of the actual size. The business card must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.
back side 91.601 mm
54.961 mm
54.961 mm
27 Standard Communication
This page shows a typical layout for a DL size envelope as an example. Actual size: 220mm x 110 mm. Shown here at 100% of the actual size. The envelope must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.
40 mm
110 mm
220 mm 10 mm
28 Standard Communication
40 mm
This page shows a typical layout for a C5 size envelope as an example. Actual size: 162 mm x 229 mm. The envelope must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.
229 mm
10 mm
162 mm
29 Standard Communication
10 mm
Address Details Typeface: Myriad Pro Size: 12 point Leading: 14.4 points 324 mm
324 mm
50 mm
This page shows a typical layout for a C4size envelope as an example. Actual size: 229 mm x 324 mm. The envelope must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.
30 Standard Communication
Faxes
This page shows a typical layout for a Fax sheet as an example. Actual size: 210 mm x 297 mm. The fax sheet can only be printed in black & white colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.
31 Standard Communication
Invoice
This page shows a typical layout for a Fax sheet as an example. Actual size: 210 mm x 297 mm. The Invoice must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.
32
Business Material
33 Business Material
CD and CD cover
This page shows a typical layout for a120mm standard size of CD and CD cover as an example. The CD cover and sticker for CD must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.
34 Business Material
T-shirt
The t-shirt above is show out as sample t-shirt for the staff in studio. The purpose for design a 8bit studios t-shirt is to use it as a relax and light uniform for them.
8bit studio 2011 | If you have any questions regarding the use of the 8bit identity contact the Corporate Communications Department at + 016 2503089