PROPOSAL

Name : Vithiyah Santara Sheeran Student ID : 1091101410

Public Service Announcement: Sport Tourism Product Category: Tourism Target Audience: Adults whom are active and interested in sports (18-40years old)

Information 1. Malaysia is an organiser and host to various world-class sports events and recreational activities with the aim of becoming a major sports tourism destination in the Asia-Pacific region. 2. The 1998 Commonwealth Games, Formula 1 Championship, F1 Powerboat Championship, Le Tour de Langkawi, The Monsoon cup, motor sports, golfing, mountain climbing, cave exploration, water sports and non-motorised water sports organised by Malaysia are some of the sports events that have caught the worlds attention.

Market Situation 1. The income gained by the government through the sports tourism has been increased and many people are supporting and taking part in the sport events. 2. Malaysia has won an award for being Asias leading Sports Tourism Destination for 2011. 3. The country was awarded the World Travel Award for that category during a regional ceremony for Asia and Australasia in Bangkok recently.

Issue and Problems 1. Not many people know how many events are available in Malaysias sport tourism. 2. The target audience should be wide. (Target Malaysians and foreigners) 3. There are less promotion and advertisement done to promote the events. Ideas/Concepts 1. Create a website that is specifically for sports tourism with all the monthly event details and other information related to it. 2. Do a booth in a place where the information on sports tourism can reach wider audience 3. Promote the events by using social networks, collaterals, viral videos and other medias as well. Citations/References 1. http://www.sensesofmalaysia.com/sports_tourism.php 2. http://www.motour.gov.my/en/ministrys-programme/tourism-programme/sporttourism.html 3. http://www.malaysia.com/news/2011/10/malaysia-asias-leading-sports-tourismdestination/

PROPOSAL
Name : Vithiyah Santara Sheeran Student ID : 1091101410 Public Service Announcement: Hypertension Product Category: Public service campaign Target Audience: Adults (35-65 years old)

Information 1. It is a chronic medical condition in which the blood pressure in the arteries is elevated. This requires the heart to work harder than normal to circulate blood through the blood vessels. 2. Hypertension is a major risk factor for stroke, heart attacks, heart failure, aneurysms of the arteries, peripheral arterial disease and is a cause of chronic kidney disease. 3. Not many people are aware about the consequences of having hypertension and what are the symptoms of them having it.

Market Situation

1. There are many people who have crossed the age of 50 to have the chances of having hypertension. Mostly older people have high chances to have hypertension.

Issue and Problems 1. Not many people know they have high blood pressure. Since high blood pressure is the number one risk factor for stroke and a major risk factor for heart disease, it is very important that it is properly controlled. There are many ways how to control it which less people know about. 2. The symptoms and the factors that are indirectly affecting a person should be taught to everyone so that the prevention steps can be taken at the earlier stage.

Ideas/Concepts 1. Create a website that is specifically for hypertension and give proper information on all the diseases that one can have and how can it all be prevented. 2. Do a booth in a place where many people can be reached and the hypertension campaign can be successful. 3. Promote the campaign by using social networks, collaterals, viral videos and other medias as well. Citations/References 1.http://www.multisponsor.com/cat/Food%20Beverage%20and%20Nutrition/Supplements/H ypertension%20Target%20Market%20Report%2026102.pdf 2. http://www.medicalnewstoday.com/articles/150109.php

PROPOSAL Name : Vithiyah Santara Sheeran Student ID : 1091101410

Public Service Announcement: Parenting How to talk to your kids Product Category: Public service campaign Target Audience: Parents

Information 1. A major part of parenting is learning how to talk with children. 2. The way parents talk to their child teaches them how to talk to others. If parents did not use the right way to talk, children can act on the opposite of how they have been advised. 3. Another big issue in parenting is when it comes to the big topics such as drugs, alcohol, sex and sexuality, strangers, suicide, money and so on. Parents definitely need help to talk about these issues to their kids.

Market Situation 1. There are many social problems nowadays that are happening to kids and teenagers. One of the reasons is that parents are not doing their job as a good parent well. They dont know how to talk to their kids on certain matters.

Issue and Problems 1. Parents are too busy making money and have less time to spend with their kids. Even on the less time, they usually yell and scold their kids for their naughty behaviour. Most of the parents dont even know how to talk nicely and how to make their kids understand certain things without any yelling and scolding.

Ideas/Concepts 1. Create a website that is specifically for parenting and give proper tips and information on all how to talk to their kids and how to show love to them even in a short time. 2. Do a booth in a place where many people can be reached like hospitals. 3. Promote the campaign by using social networks, collaterals, viral videos and other media as well. Citations/References 1. http://www.askdrsears.com/topics/discipline-behavior/25-ways-talk-so-children-will-listen 2. http://www.talkwithkids.org/

PROPOSAL Name : Vithiyah Santara Sheeran Student ID : 1091101410

Brand: White Castle Butter Cookies Product Category: Food & Beverages Target Audience: 15-40 years old, male and female. Competitive: Danish Butter Cookies, Royal Danish Butter Cookies

Information 1. White Castle Butter Cookies is high quality cookies with butter taste. It tastes crispy and crunchy. 2. White Castle Butter Cookies suitable for everyone to have for breakfast and also tea time. It able to fill up hunger and the biscuit taste nice. The biscuits are crispy and crunchy to be eaten. White Castle Butter Cookies had very nice butter flavours and with cinnamon. Market Situation 1. Not many people knew this brand of butter cookies. The famous butter cookies are the Danish Butter Cookies which is the only brand that many people are buying since before.

Issue and Problems 1. The brand is not well known as its competitors. 2. Lack of advertisement and promotions. 3. Packaging of the boxes and the biscuit containers are almost the same as the Danish butter cookies. Even the cookies are in the same design and have not been changed. 4. The brand looks like an imitation of the Danish butter cookies.

Ideas/Concepts 1. Create a simple website that is specifically for the promotion of the white castle butter cookies. 2. Do a booth in a place where many people can be reached like shopping malls and give them a free gift. 3. Promote the campaign by using social networks, collaterals, viral videos and other media as well. 4. Re-design the packaging of the boxes and the containers of the biscuits. Citations/References 1.http://www.alibaba.com/productfree/124248770/White_Castle_Butter_Cookies_cookies_b utter. html 2. https://www.facebook.com/pages/Torto-Food-Industries-M-Sdn-Bhd/195559710461508