Assignment Questions Code No. : MS 108 Instructor: Mr. Imran Khan Course: MBA II E-Mail: imran.khan@rdias.ac.

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Purpose The course is intended to make students understand various research process tools and techniques in order to facilitate managerial decision making. Objectives: 1.To develop an understanding of the research process, tools and techniques in order to facilitate managerial decision making . .To develop analytical skill to deal managerial decision problem and to find out their solution by developing appropriate problem formulation and hypothesis.

Instructions: Assignment should be spiral bound on A-4 size sheet in typed form with times new roman style and font for heading should be 16, for subheading 14, and for normal text 12 with 1.5 line spacing. Unformatted or poorly formatted documents will be penalized. Students have to submit the soft copy of the assignment on portal along with plagiarism report for the same. Case Study: As of 2006, Proctor & Gamble delivered product under 300 brands to nearly five billions consumers in more than 140 countries around the world. P & G employed about 110,000 employees in approximately 80 countries around the world. Its revenue amounted to $ 56.7 billion in 2005 . The company began operation in the United States in 1837 and has continued to expands its global operation ,most recently to Algeria. The stated purpose of the company is to provide products and services of superior quality and value that improve the lives of worlds consumers.

P&G is the number one US maker of household products with nearly 300 brands in five main categories :baby feminine, and family care; fabric and home care ;beauty care ;health care ;and food and beverages. Twelve of the P&G brands are billion dollar sellers ( Bounty,Charmin,Pentene ,Pampers ,Ariel ,Pringle and Tide) Overtime P & G has proven to be an innovator in creating brands and understanding consumer by making extensive use of Business Research mainly in marketing. The analyst at P & G undertake market research to determine a brands equity and then make sure everyone understands it because that drives every decision made about the brand. P & G thins of marketing in many of same ways that use to. They have always thought about the consumer and why the product would be relevant to the consumer. They believe in catering to the experience of the consumer. Their principles of marketing have not changed but their methods of targeting and identifying consumers have changed to meet the increasingly complicated consumer base. In the early days P & G would mass market through television and other sources because this was effective at that time .They have changed their strategy from mass marketing to consumer targeting .Business Research has revealed targeting as the future of brand marketing and brand management. P & G believes this takes much more than a focus group ,they want to spend time with consumers and understand their behaviours .Their Business research mainly marketing research is so extensive that they even develop new product based on research to meet the demand s of consumer. P & G innovative approach puts the consumer at the centre of everything they do. They have integrated all the departments under each brand because they want consumer to think of the brand as a unified entity and to provide them with an integrated experience. One of the areas that P & G researchers constantly is the in store experience of the consumer. They see this as another way of connecting with consumers and making their experience a better one. One of the way they enhance this is by partnering with retailers and developing in store experience to please their consumers. The internet is also becoming an important research tool for P & G. They have increased the services they provide on the store in order to reach out to more consumers .This has proven effective and they have even used the internet as their sole source for some

marketing campaigns .They also use the internet to gain new ideas and share the m throughout the company . P & G marketing has been innovative and pioneering over the years and one would expect the same from them in the future .They are constantly using business research to solve the problem of today tomorrow. Attempt any one question from the given below. Q1. (i) Discuss that the role that Business Research can play in helping P& G build its various Brands . Q1(ii) P & G has developed a new toothpaste that provides tooth and gum protection for 24 hours after each brushing .It would like to determine consumers response to this new toothpaste before introducing in the market . Develop a Questionnaire for assessing for assessing consumer preferences for tooth paste brands. Q2 (i) define an appropriate business research problem based on the management decision problem you have identified. Q2(ii).P & G has developed a new toothpaste that provides tooth and gum protection for 24 hours after each brushing .It would like to determine consumers response to this new toothpaste before introducing in the market . Develop a Questionnaire for assessing for assessing consumer preferences for tooth paste brands. and to build brands that will continue to be leaders

Guidelines / Instructions for Assignment The purpose of the questions given in assignment is to expose the students to real managerial practices and improve their analytical ability. It is expected that students will explore innovative management style and come out with feasible solutions of the problems. Following rules will apply during the evaluation of assignment.

1. Cheating from any source will result in zero marks in the assignment. 2. No assignment after due date will be accepted. 3. Instructor will evaluate on the following parameters: Content Quality Originality Timely Submission Live Examples

4. One best assignment will be presented in the class

Imran khan