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Future of Television
Sweeping Change at Breakneck Speed
Cisco Internet Business Solutions Group (IBSG) January 2013
Cisco IBSG 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Public
Drivers of Change
Cisco Public
Is it real, or is it television?
By 2030 (30%)
Integrated entertainment,
home monitoring/control, email, social media
Slower (40%)
Today
IP-connected TVs TV on PCs, smartphones Embedded screens (e.g., walls, paintings) Pinch & pull to size Flexible screen shapes & materials Bidirectional screens
Future
Holograms
Cisco Public
Slower (13%)
Future
Optimized QoS & bandwidth-ondemand for mobile Content rights on any device Seamlessly shift content across devices Public screens with auto authentication Mobile phones as holographic projectors
Cisco Public
Is It Real, or Is It Television?
Tech Advances Will Bring New Sensory Elements to Programs
Viewers not only watch
shows, but smell, feel, and taste them, too
Faster (17%) By 2030 (33%)
Slower (40%)
Future
Life-size, full-motion holograms
Cisco Public
Today
TV linked to social network fan groups Fan "rewards" built into participation Personalized viewing based on parental controls Consumer involvement impacts plots Interact with characters in Second Life TV "friends involved in your life through AI, AR
Future
TV "friends" are lifelike
Cisco IBSG 2011 Cisco and/or its affiliates. All rights reserved.
Future
High-resolution, Telescoping location-specific ads ads and promotions
Cisco Public
Channels Go Away?
Well Watch Personal TV Streams, or Access Content Through Search
On-demand, personalized, but
Jos Sports Jos Movies
Faster (61%)
Jos Entertainment
Recommendations based on
past behaviors and social networks
Jos TV Shows
Today
DVRs mainstream Netflix UI
Source: Cisco IBSG
Cisco IBSG 2011 Cisco and/or its affiliates. All rights reserved.
Future
Recommendation engine UI incorporates friends favorites Integrated media interface Personalized linear TV Mood TV
Cisco Public