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Agenda
History Of Facebook Facebook Fundamentals Facebook Pages Other Resources Page Evaluation Tools Online Component
Agenda
History Of Facebook Facebook Fundamentals Video: What Is A Facebook Page? Facebook Pages Video: The Many Ways Facebook Helps Businesses Other Resources Video: What Is Facebook Graph Search? Page Evaluation Tools Online Component Trivia Game: Facebook
Brief
History
Facebook was launched on February 4th, 2004 Co-Founders include Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes Originally named TheFacebook, located at www.thefacebook.com 6 days later, 3 fellow Harvard students accused Zuckerberg of stealing their idea; eventually Viled a lawsuit against Zuckerberg Launched High-School version in 2005 June of 2011, Facebook hit 1 trillion page views Launched IPO in May of 2012, valued at over $104 Billion October of 2012, Facebook hit 1 billion users
Terms
of
Use?
Socially
Fan
Page
Business
Page
Applications
Promotes Overall Brand Promotes New Campaigns Interactive Thank A Ranger Postcard Has over 10 different pages associated with WWF (WWF Tigers, WWF Polar Bears, etc.) Opportunity to Check-In to head ofVice WWF park Career Opportunities Opportunity to donate through Facebook
Cons
Easy way to connect with interested customers Limited/No Costs for Set- Up Search Engine Optimization Analytics Applications Advertising Opportunities/ Sponsored Stories
Inbound Fans Only Wall Updates dont reach all Fans Unable to invite Fans to Events Unable to Message Fans No NotiVications
Free Facebook Page vs. Costly Website Simple/Fast Facebook Page Set-Up vs. Lengthy Development Process for Website Easy way to promote brand through Ads on Facebook High Daily TrafVic on Facebook Cannot fully personalize Facebook Page High Competition though Facebook Ads Many Changes through Facebook
SpeciVic Place or Location attached to Facebook Page Can be General Location (Toronto, Canada) or Business (Uncle Tonys Restaurant) Location directly associated with Facebook Page Facebook Page shows number of Check-Ins Users can attach Place to photos, wall post, status update, etc.
Must have Facebook Account Click on Pages tab, click Create a Page Choose which Category of Page you want to create (Local Business/Place, Company/ Organization/Institute, Brand/Product, Artist/ Band/Public Figure, Entertainment, Cause/ Community) Upload Photo, Complete About page, Invite Friends, add Applications
Coupon For Pages LiveChat Twitter Feed Instagram Feed Event Calendar SoundCloud iFrames
F-Commerce
F-Commerce
is
the
ability
to
sell
products
through
or
on
Facebook.
It
is
the
e-commerce
of
Facebook.
This
allows
organizations
to
generate
a
high
amount
of
exposure,
with
the
ability
to
sell
their
products
on
a
page,
without
the
fancy
code-work
of
a
fully
functioning
e-commerce
website.
There
are
4
main
ways
to
use
F-Commerce:
Facebook-Facilitated
On-Site
Selling
Facebook-Initiated
Selling
Complete
Selling
through
Facebook
iFrames/Facebook
Apps
PageLever
BuddyMedia
SocialDon
Simply Measured
EdgeRank Checker
Unilyzer
The Facebook Marketing Bible https://www.facebook.com/business A Brief Insight Into Facebook Marketing Infographic http://techcrunch.com/tag/facebook/ https://twitter.com/mauricefreedman http://www.facebook.com/marketing http://mashable.com/category/social-media/ The History Of Advertising On Facebook Infographic http://www.facebook.com/help/ https://twitter.com/facebook
http://mrk634.wix.com/facebook