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TABLE OF CONTENTS
1. 2. 3. Global Oganic Food and Beverages Industry Introduction Global Organic Food and Beverages Market Size by Revenue, 2006-2011 Global Organic Food and Beverages Market Segmentation 3.1. 4. By Geography, 2006-2011

North America Organic Food and Beverages Industry 4.1. 4.2. North America Organic Food and Beverages Market Size, 2006-2011 North America Organic Food and Beverages Market Segmentation By Geography, 2006-2011 By Products, 2011

4.2.1. 4.2.2. 4.3. 4.4.

North America Organic Agricultural Land, 2006-2011 The US Organic Food and Beverages Introduction The US Organic Food and Beverages Market Size, 2006-2011 The US Organic Food and Beverages Market Segmentation, 2009-2011 Organic Provisions in 2002 Farm Bill The US Organic Agricultural Land Development, 2006-2011 Government Regulations in the US Organic Food and Beverages Industry

4.4.1. 4.4.2. 4.4.3. 4.4.4. 4.4.5.

Approval of Organic Food Production Act, 1990 USDA Regulation activity: Controversy Related to Access to Pasture 4.4.6. Market Share of Distribution Channels in the US Organic Food and Beverages Industry, 2008 & 2010 4.4.7. Competitive Landscape of the US Organic Food and Beverages Industry

4.4.8. Macro Economic and Industry Factors of the US Organic Food and Beverages Industry 4.4.8.1. 4.4.8.2. 4.4.8.3. Personal Disposable Income, 2006-2016 Urban Population, 2006-2016 Consumer Food Price Index, 2006-2016 2

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4.4.8.4. 4.5.

Consumption Expenditure on Food and Beverages, 2006-2016

Canada Organic Food and Beverages Market Introduction Canada Organic Food and Beverages Market Size, 2006-2011 Canada Organic Food and Beverages Industry Trends and Developments

4.5.1. 4.5.2.

Organic Farming Policy Canada-EU Organic Equivalency Agreement 4.5.3. 4.5.4. Canada Organic Agricultural Land, 2006-2011 Government Regulations in Canada Organic Food and Beverages Industry

4.5.5. Macro Economic and Industry Factors of the Canada Organic Food and Beverages Industry 4.5.5.1. 4.5.5.2. 4.5.5.3. Personal Disposable Income, 2006-2016 Urban Population, 2006-2016 Consumer Food Price Index, 2006-2016

4.6. Major Players in North America Organic Food and Beverages Industry Company Profiles 4.6.1. Wal-Mart Stores Inc. Company Overview

4.6.1.1. 4.6.2.

Whole Foods Market Company Overview Business Strategy

4.6.2.1. 4.6.2.2.

Strong Identical Stores Growth Opening New Stores 4.6.3. The Kroger Company Company Overview

4.6.3.1. 4.6.4.

Safeway Company Overview Business Strategy

4.6.4.1. 4.6.4.2.

Building Strong Health and Wellness Portfolio Developing Simple Nutrition Tool 3

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4.6.5.

The Hain Celestial Group Company Overview

4.6.5.1. 5.

Global Organic Food and Beverages Industry Future Outlook and Projections, 2012-2016 Error! Bookmark not defined. 5.1. By Geography, 2012-2016

6. North America Organic Food and Beverages Market Future Outlook and Projections, 20122016 6.1.1. By Geography, 2012-2016

6.1.2. Cause and Effect Relationship Between Industry Factors and North America Organic Food and Beverages industry Prospects 6.1.2.1. 2016 6.1.2.2. 2016 7. 7.1. 7.2. 7.3. Appendix Market Definition Abbreviations Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Final Conclusion 7.4. Disclaimer The US Organic Food and Beverages Future Outlook and Projections, 2012Canada Organic Food and Beverages Future Outlook and Projections, 2012-

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LIST OF FIGURES
Figure 1: Global Organic Food and Beverages Market Size by Revenue in USD Million, 20062011 Figure 2: Global Organic Food and Beverages Market Segmentation by North America, Europe and Asia-Pacific and Rest of World on the Basis of Contribution in Percentage (%), 2006-2011 Figure 3: North America Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011 Figure 4: North America Organic Food and Beverages Market Segmentation by the US and Canada on the Basis of Contribution in Percentage (%), 2006-2011 Figure 5: North America Organic Food and Beverages Market Segmentation by Products on the Basis of Revenue in Percentage (%), 2011 Figure 6: North America Organic Agricultural Land in Million Hectares, 2006-2011P Figure 7: The US Organic Food and Beverages Market Size by Revenue in USD Million, 20062011 Figure 8: The US Organic Food and Beverages Market Segmentation by Products on the Basis of Contribution in Percentage (%), 2009-2011 Figure 9: The US Organic Agricultural Land Development in Hectares, 2006-2011P Figure 10: The US Personal Disposable Income in USD Billion, 2006-2016 Figure 11: The US Urban Population in Million, 2006-2016 Figure 12: The US Consumer Food Price Index, 2006-2016 Figure 13: The US Consumption Expenditure on Food and Beverages in USD Million, 20062016 Figure 14: Canada Organic Food and Beverages Market Size by Revenue in USD Million, 20062011 Figure 15: Canada Organic Agricultural Land Development in Hectares, 2006-2011P Figure 16: Canada Personal Disposable Income in USD Million, 2006-2016 Figure 17: Canada Urban Population in Million, 2006-2016 Figure 18: Canada Consumer Food Price Index, 2006-2016

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Figure 19: Global Organic Food and Beverages Market Projections by Revenue in USD Million, 2012-2016 Figure 20: Global Organic Food and Beverages Market Projections by North America, Europe and Asia-Pacific and ROW on the Basis of Contribution in Percentage (%), 2012-2016 Figure 21: North America Organic Food and Beverages Industry Projections by Revenue in USD Million, 2012-2016 Figure 22 : North America Organic Food and Beverages Industry Projections by the US and Canada on the Basis of Contribution in Percentage (%), 2012-2016 Figure 23: The US Organic Food and Beverages Market Projections by Revenue in USD Million, 2012-2016 Figure 24: Canada Organic Food and Beverages Industry Projections by Revenue in USD Million, 2012-2016

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LIST OF TABLES
Table 1: Global Organic Certification Labels by Geography Table 2: Global Organic Food and Beverages Market Segmentation by North America, Europe and Asia-Pacific and Rest of World on the Basis of Revenue in USD Million, 2006-2011 Table 3: North America Organic Food and Beverages Market Segmentation by the US and Canada on the Basis of Revenue in USD Million, 2006-2011 Table 4: North America Organic Food and Beverages Market Segmentation by Products on the Basis of Revenue in USD Million, 2011 Table 5: The US Organic Food and Beverages Market Segmentation by Products on the Basis of Sales in USD Million, 2009-2011 Table 6: The US Organic Milk Production in Million lbs, 2006-2011 Table 7: The US Organic Food and Beverages Industry Market Share by Distribution Channels in Percentage (%), 2008 & 2010 Table 8: Major Players in the US Organic Food and Beverages Industry, 2011 Table 9: Canada Organic Milk Production in hl and Number of Certified Organic Milk Producers in Number, 2005-2010 Table 10: Whole Foods Market Particulars, FY2007-FY2011 Table 11: Global Organic Food and Beverages Market Projections by North America, Europe and Asia-Pacific and Rest of World on the Basis of Revenue in USD Million, 2012-2016 Table 12: North America Organic Food and Beverages Industry Projections by the US and Canada on the Basis of Sales in USD Million, 2012-2016 Table 13: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the North America Organic Food and Beverages Industry Table 14: Correlation Matrix of the Germany Organic Food and Beverages Market Table 15: Regression Coefficients Output

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GLOBAL ORGANIC FOOD AND BEVERAGES MARKET SIZE BY REVENUE, 2006-2011

The demand for organic food and beverages in countries such as the US, Japan and Germany has been robust over the past 6 years, growing at significantly high growth rates. The global organic food and beverages industry has showed a remarkable growth in the past five years, growing from USD ~ million in 2006 to USD ~ million in 2011. The market has registered The growth has been influenced by the The global organic food market in opportunities in all categories of organic food products 2011 has inclined by ~%. Asia such as fruits and vegetables, dairy products, Pacific was the largest contributor
with ~% growth.

the industry has witnessed a stable growth and is projected to grow at a CAGR of 9.37% from the period 2012-2016. The consumer concern over the quality and safety of conventional food has intensified in recent years and primarily drives the Figure: Global Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011
70,000.0 60,000.0 50,000.0 USD Million 40,000.0 30,000.0 20,000.0 10,000.0 0.0 2006 2007 2008 2009 2010 2011

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GLOBAL ORGANIC FOOD AND BEVERAGES MARKET SEGMENTATION

BY GEOGRAPHY, 2006-2011
In 2011, North America and Europe contributed ~% and ~% respectively to the overall sales of organic food and beverages in the world. However, the contribution made by Europe has declined over the years due to Asia-Pacific is an emerging region in the global organic food and beverages industry. Strong government support and hence has led to an adaptation towards the consumption of the related products in the recent years Asia Pacific contributed ~% to the overall sales of organic food and beverages across the globe in 2011 generating revenue worth USD ~million during the year Figure: Global Organic Food and Beverages Market Segmentation by North America, Europe and Asia-Pacific and Rest of World on the Basis of Contribution in Percentage (%), 2006-2011
100.0% 90.0% 80.0% Percentage (%) 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 2008 Europe 2009 2010 2011

North America

Asia-Pacific and ROW

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NORTH AMERICA ORGANIC FOOD AND BEVERAGES INDUSTRY

NORTH AMERICA ORGANIC FOOD AND BEVERAGES MARKET SIZE, 2006-2011

The organic food and beverages industry in North America is the fastest growing sector of the American food market The market in the region has emerged as the predominant market across the globe with the US holding a largest share of approximately ~% in 2011 The US is the dominant market in the organic food and beverages sector in North America, generating ~% of the entire global market. The country has witnessed revenue of USD ~million in 2011 largely due to an The interest in healthy foods has led to an inclined demand for organic foods in the region. Retailers such as Wal-Mart, Costco, Kroger, Super Target, Safeway and Whole Foods Market are among the top six leading organic food and beverages retailers in North America. The organic food and beverages industry in the region has grown at a CAGR of 11.7% from USD ~ million in 2006 to ~ million in 2011. This was on account of the escalating demand Figure: North America Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011
35,000.0 30,000.0 USD Million 25,000.0 20,000.0 15,000.0 10,000.0 5,000.0 0.0 2006 2007 2008 2009 2010 2011

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NORTH AMERICA ORGANIC FOOD AND BEVERAGES MARKET SEGMENTATION

BY PRODUCTS, 2011

The market is ruled by organic fruits and vegetables which remain the largest sector of the organic market in the region contributing nearly ~% to the overall market. The revenue generated from the sales of organic fruits and vegetables in the region was recorded as ~ million in 2011. It is expected that Packaged food products are the other leading segments of the North America organic food and beverages market. In 2011, these products contributed nearly ~ % to the sales of organic food and beverage products generating revenue worth USD ~ million during the year. The market share of packaged food has increased over the years on account of increasing Figure: North America Organic Food and Beverages Market Segmentation by Products on the Basis of Revenue in Percentage (%), 2011

Fruits and vegetables Dairy Products Packaged/prepared food Beverages Breads and grains Snack Foods Meat, Poultry and Fish

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Table: North America Organic Food and Beverages Market Segmentation by Products on the Basis of Revenue in USD Million, 2011
Segments Fruits and vegetables Dairy Products Packaged/prepared food Beverages Breads and grains Snack foods Meat, poultry and fish Total Revenue ( USD Million)

THE US ORGANIC FOOD AND BEVERAGES MARKET SIZE, 2006-2011

The organic food and beverages industry in the US grew at a CAGR of 11.1% from the period 2006-2011. The organic food and beverages sales in the US increased by 9.3% in 2011 to reach USD ~ million from USD ~ million in 2006. This was on account of the rise in the demand for The regulatory framework in the US is fairly well developed and established as compared to other countries. The US has two agencies that regulate organic food products

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Figure: The US Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011
35,000.0 30,000.0 USD Million 25,000.0 20,000.0 15,000.0 10,000.0 5,000.0 0.0 2006 2007 2008 2009 2010 2011

THE US ORGANIC FOOD AND BEVERAGES MARKET SEGMENTATION, 2009-2011

It has been observed that the offerings of organic meats, eggs, breads, grains and beverages in the country has increased over the last few years. Several chains of supermarkets, club store and other food retailers in the US have introduce Organic fruits and vegetables dominated the US market with a significant share of the total sales of The contribution of organic fruit and vegetables in the US has organic food and beverages in the country. The increased over the years from ~% in contribution has increased over the years from ~% in 2009 to ~% in 2011. 2009 to ~% in 2011. This category has experienced the largest growth of all organic food categories, which was 11.8% in 2011, despite a...and the contribution of organic dairy products to the overall market of organic foods and beverages has declined from ~% in 2009 to ~% in 2011

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Figure: The US Organic Food and Beverages Market Segmentation by Products on the Basis of Contribution in Percentage (%), 2009-2011
100.0% 90.0% 80.0% In Percentage (%) 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2009 Fruits and vegetables Breads and grains Dairy Products Snack Foods 2010 Packaged/prepared food Meat, poultry and fish 2011 Beverages

Table: The US Organic Food and Beverages Market Segmentation by Products on the Basis of Sales in USD Million, 2009-2011
Products Fruits and vegetables Dairy Products Packaged/prepared food Beverages Breads and grains Snack Foods Meat, poultry and fish Total 2009 2010 2011

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THE US ORGANIC AGRICULTURAL LAND DEVELOPMENT, 2006-2011

.In 2011, around 9,140 farms in the US cultivating ~ million hectares were certified as organic.

In the recent years, the increase in the acres of certified organic farmland has lagged behind the growth in demand and has The slow response of the farm level supply has rippled through the supply chain thereby resulting in situations where manufacturers, distributors and retailers have The organic farming in the US has made deeper roads in the fruits and vegetables and other high value specialty crop industries as compared to The organic agricultural land in the states has increased from ~ hectares in 2006 to ~ hectares in 2011. This was due to the growing

Figure: The US Organic Agricultural Land Development in Hectares, 2006-2011

2011 2010 2009 2008 2007 2006 0.0 5,00,000.0 10,00,000.0 Hectares 11,88,167.7 15,00,000.0

20,16,000.0 20,00,000.0 19,64,537.9 19,48,946.4 17,36,084.0

20,00,000.0

25,00,000.0

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MARKET SHARE OF DISTRIBUTION CHANNELS IN THE US ORGANIC FOOD AND BEVERAGES INDUSTRY, 2008 & 2010

The US organic food and beverages market has been predominantly driven by the mass market retailer such as mainstream supermarkets contributing nearly ~% to the market in 2010 as compared to ~% in 2008. The drastic change in the share of mass market retailers in the country has been due to amendments observed that others category which included sales through export, internet, farmers markets has declined. In 2008, these channels contributed ~% to the revenue while in 2010 it contributed only ~%... Table: The US Organic Food and Beverages Industry Market Share by Distribution Channels in Percentage (%), 2008 & 2010
Distribution Channels Mass Market Retailers Natural Retailers Others Total 2008 2010

COMPETITIVE LANDSCAPE OF THE US ORGANIC FOOD AND BEVERAGES INDUSTRY

Table: Major Players in the US Organic Food and Beverages Industry, 2011
Major Player Business Overview Key Product Segments Business Strategy Geographical Reach

United Natural Foods Inc.

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Tree of Life Inc

Eden Foods

Frontier Natural Products, Co-op Wild Oats

CANADA ORGANIC FOOD AND BEVERAGES MARKET SIZE, 2006-2011

The organic food and beverages market in Canada is a leading market in North America with the population of 61.6 million and market share of ~% in total revenue generated by the industry in North America. The market in 2011 has recorded revenue of USD ~ million which is approximately 7.3% more than the revenue in 2010.The growth of the market in 2011 can be attributed to the The vigorous growth rate can be attributed to strong consumer concerns over GMOs and Organic fruits and vegetables beverages constitute a significant portion of revenue in the Canadian market. The Canada marketplace is also seeing growth in pre-packaged organic products and organic dairy major crops grown in the country include wheat, oats, barley, flax 17

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market for organic food and beverages in the year 2009 was marginally affected by the global economic turmoil Figure: Canada Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011
3,000.0 2,500.0 USD Million 2,000.0 1,500.0 1,000.0 500.0 0.0 2006 2007 2008 2009 2010 2011

CANADA ORGANIC FOOD AND BEVERAGES FUTURE OUTLOOK AND PROJECTIONS, 2012-2016

the consumer food preference in Canada is gradually shifting towards healthier, less processed foods prepared and delivered in an environment friendly fashion and a convenient format including the interest in organic products has been heightened by consumers increased expectations regarding their food and the environment especially following a number of crisis Once witnessed as a niche category confined to farmers markets and health food stores, organic foods in Canada have hit the mainstream. the sector has experienced its challenges along the way, a number of healthy developments suggest the future of organic foods and beverages is bright. The organic food and beverages market in the country is expected to register CAGR of 15.6% from the period 2012-2016. considering the above factors, the market in Canada is undoubtedly expected to perform well in the coming five years. It is expected to reach USD ~ million in 2014 and will further rise to 18

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USD ~ million in 2016. The contribution to the overall sales in North America will rise to ~% in 2016 as compared to ~% in 2011.

Figure: Canada Organic Food and Beverages Industry Projections by Revenue in USD Million, 2012-2016
7,000.0 6,000.0 5,000.0 USD Million 4,000.0 3,000.0 2,000.0 1,000.0 0.0 2012 2013 2014 2015 2016

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DISCLAIMER

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