McDonalds Social Responsibility We take our commitment to the people and the communities we serve very seriously.

Read the latest news on our corporate responsibility initiatives. If you have questions about social responsibility at McDonalds, simply click on the appropriate link below for more information. Values in Action Our Communities Sustainability From the start, we've been committed to doing the right thing. Our sustainability efforts ensure that our business practices and policies continue our rich heritage of making a positive impact on society. Guided by McDonalds company values, we seek to make progress in five focus areas:nutrition and well-being, sustainable supply chain, environmental responsibility,employee experience, and community. As communication channels have changed, McDonald's has evolved the length and format of our corporate social responsibility (CSR) / sustainability reports. This year, we have moved to a shorter, more focused scorecard format that focuses on progress achieved in 2010-11. All of the traditional report content can now be found throughout the Sustainability section of this website along with recent activity and latest developments. Our new Sustainability Library serves as a repository for past reports, interesting sustainability stories, and ongoing reference material. Come take a look and peruse the shelves. Nutrition and Well-Being Giving Our Customers Quality, Choice, and Value Whether its a quick breakfast, lunch on the go or dinner with the kids, customers come to McDonalds for quality food at a great value. Our goal is to continuously improve our classic offerings and increase the number and variety of new options that deliver the great taste and balance our customers seek. In addition to an evolving array of menu items, we also offer many ways for customers to learn about the nutrition information of our food. We pay particular attention to our offerings for children and how we communicate about them to both kids and their parents. There continues to be concern about obesity rates and related risks to human well-being among consumers, governments, NGOs, and health and nutrition experts. We take these issues seriously and are working to do what we can to positively influence the situation. We know we cannot address this problem alone, but we are committed to being part of the solution. With guidance from our Global Advisory Council (GAC), we continue to evolve our overall approach, while supporting our individual markets in meeting the specific needs and requirements of their local cultures and governments. Since 2004, the GAC has provided McDonalds guidance on key areas such as global nutrition labeling, McDonalds What I Eat, What I Do childrens well-being platform, the development of internal metrics to gauge our progress, and approaches for motivating children to eat more fruits and vegetables. Employment Practices Ronald McDonald House Charities

sustainable supply chain

Focused on the 3E's: Ethics, Environment, and Economics The McDonalds supply chain is a complex web of direct and indirect suppliers. We manage this complex system by working with direct suppliers who share our values and vision for sustainable supply. We hold them to clear standards for quality, safety, efficiency and sustainability. We expect them to extend those requirements to their suppliers. We also partner with them to identify, understand and address industry-wide sustainability challenges and achieve continuous improvement. Overall, McDonalds and our suppliers are collectively focused on three areas of responsibility: ethics, environment, and economics. Our supply chain focus areas include:

Sustainable Land Management Commitment Animal Welfare Supplier Workplace Accountability Sustainable Fisheries

Our Sustainable Supply Chain Vision We envision a supply chain that profitably yields high-quality, safe products without supply interruption while leveraging our leadership position to create a net benefit by improving ethical, environmental and economic outcomes.

Ethics - We envision purchasing from suppliers that follow practices that ensure the health and safety of their employees and the welfare and humane treatment of animals in our supply chain. Environment - We envision influencing the sourcing of our materials and ensuring the design of our products, their manufacture, distribution and use to minimize life-cycle impacts on the environment. Economics - We envision delivering affordable food, engaging in equitable trade practices, limiting the spread of agricultural diseases, and positively impacting the communities where our suppliers operate.

We view this vision and our responsibilities holistically. As sourcing decisions are made, we consider our priorities for food safety, quality and costs, as well as our ethical, environmental and economic responsibilities. Our global progress on beef andcoffee sustainability illustrate how we are working to bring this approach to life. , environmental responsibility, Doing More With Less "Less is more" when it comes to the environment less energy, fewer emissions, and less waste. At McDonalds, we seek to reduce our environmental impact because it is not only good for our planet, but it is also good for our long-term financial success. We aim to use less and spend less through three areas of activity:

Sustainable Packaging and Waste Management Continue exploring ways to reduce the environmental impacts of our consumer packaging and waste in our restaurant operations

Energy Conservation Find further ways to increase energy efficiency in our restaurants in order to save money and reduce our environmental impacts

Green Restaurant Design Enhance our strict building standards to incorporate further opportunities for environmental efficiencies and innovation in the design and construction of our restaurants

On all of these priorities, we continue to engage with experts and NGOs like World Wildlife Fund, Conservation International, Environmental Defense Fund, the U.S. Green Building Council and similar organizations around the world to get their best thinking on how we can improve our environmental performance. employee experience People Make the Difference at McDonald's McDonalds and our independent franchisees employ more than 1.6 million people worldwide they are the face of our brand and differentiate us from the competition. Our continued success requires that we develop and retain a diverse, engaged and talented workforce. We must do this in a range of cultural environments and in the face of often-negative perceptions of working in the quick-service industry. Thats why we focus our people programs and policies on three priority areas:

Respect & Inclusion - Create a diverse and inclusive culture where everyone feels valued and respected. Employee Value Proposition (EVP) - Enhancing our commitment to drive high levels of employee commitment. Talent Management - Attract, develop and retain the most talented people at all levels.

, and community. Reaching Out and Giving Back to the Communities We Serve Giving back to the community is an essential part of McDonalds heritage and values it is part of our DNA. We are committed to using our scope, people and profits to create lasting impact on the communities in which we live and work. Across the globe, we seek to make a difference through four primary avenues: our support of Ronald McDonalds House Charities and their childrens programs; our local, regional and global partnerships and sponsorships; involvement by our owner/operators in their local communities; and disaster relief.

procter & gamble social responsibility For more than 170 years, P&G brands and people have touched and improved consumers lives. This commitment extends to our social investments. Our people and our brands are our greatest assets, and together, they are a tremendous force that can make an impact that matters.Through P&Gs Live, Learn and Thrive cause, we are helping children in need around the world get off to a healthy start, receive access to education and build skills for life. P&G Childrens Safe Drinking Water Program This Live, Learn and Thrive program provides water purification packets on a not-for-profit basis. Since the program began, more than 3.8 billion liters of purified drinking water in more than 65 countries have prevented an estimated 150 million days of diarrheal illness and helped save more than 20,000 lives PepsiCo Responsible and sustainable sourcing at PepsiCo means looking at procurement beyond the traditional aspects of cost, quality and consistent supply. We are using our relationships within our global supply chains to ensure that those we work with operate ethically and responsibly, respecting the environment and taking care in continuous packaging and agricultural innovation. We are committed to continuously improving our procurement practices within and beyond our agriculture supply chain by leveraging our talents, programs and policies across the globe to all associates involved in purchasing functions and decisions. Our commitment to responsible sourcing falls into four main areas:Supplier Corporate Social Responsibility Assurance, Environmental Supplier Outreach,Sustainable Packaging and Sustainable Agriculture.

kraft foods Chapter 3 - Ethics & Social Responsibility Kraft Foods Inc. is a well known company for it's delicious food. One of their goals is to show that they care for their consumers. Not only do they want to make consumers happy with their products, but they also want to have a positive affect on our world today. In their 2010 report, Irene B. Rosenfeld, Chairman and Chief Executive Officer, states: "As a global food company, we can help raise people upout of hunger, out of poverty, toward healthier lifestylesthrough what we make and how we make it. Millions of times a day in ways big and small quite literally around the world,were doing just that. And we do it at multiple points in our supply chain from our agriculture sourcing initiatives that have made us a leading purchaser of sustainable cocoa, coffee and cashews to our finished products, like Biskuat and Tiger fortified biscuits that help Indonesian moms ensure their kids get the right vitamins and minerals to grow to their full potential....Finally, our actions focus on what we call the Three Ps for creating lasting change: Products, Policies and Partnerships." There are many areas of focus that Kraft Foods is involved in all over the world. These areas include: agricultural commodities, packaging, energy, water, waste, and transportation/distribution. They have

several pages on their site that are dedicated to their ethics and reasoning behind protecting their resources: Nourishing Our Agricultural Supply Chain Environmental Policy Climate Change

Kraft Food's is also a very socially responsible company. They are extremely involved in their environment. And they try their hardest to promote healthy life styles. During the month of October, their company holds a 'Delicious Difference Week' that is their companies annual week of community service. Kraft is in partnership with hundreds of nonprofit organizations. As a company they do a lot such as fighting hunger with their mobile food pantries.

The Socially Responsible Marketing of the Coca-Cola Company The Coca-Cola Company is a fine representative of a corporation that engages in socially responsible marketing in not just the community, but in fact in the world. They discuss on their website in depth about their company's beliefs, their drive for customer satisfaction with quality as the top priority, and how they themselves take a positive role in the affairs of society. The Coca-Cola Company addresses many health issues such as obesity, diabetes, and tooth decay that are often thought to be linked to their products. Not many companies are willing to take on the task of formally acknowledging these accusations and giving counter arguments to them in a non offensive manner. They also are proud to sponsor several health friendly programs such as the Special Olympics, 1000 Schools in Motion, Coca-Cola Cup, Bristol-Myers Squibb Tour of Hope, Go Kids, Kineti-Kids along with many others. They have supplied sports and fitness equipment to countless numbers of schools and have helped renovating and also have helped financially support the building of youth centers. These generous donations of time and money do not just take place in the United States; they take place across the globe in countries like Egypt, England, Philippines, Singapore, New Zealand and others. Google Social Responsibilitty Corporate Social Responsibility About us Since its founding, Google has been firmly committed to active philanthropy and to addressing the global challenges of climate change, education and poverty alleviation. Since 2007, Google also jumpstarted a series of social initiatives in China. We hope that by leveraging our own strengths and resources in-country, we will raise awareness of the importance of corporate philanthropy, and encourage society to participate in and contribute to the development of social responsibility. Google China Social Innovation Cup for College Students "Google China Social Innovation Cup for College Students" is a nationwide competition that aims to empower Chinas youth to become agents of social change. By soliciting project ideas from college students and funding viable proposals, we hope to instill in Chinas future leaders the values of social responsibility, the importance of community welfare, and the spirit of self-empowerment. Among all

colleges and universities that participate in the competition, 100 of them that top in the number of proposal submission will share 500 Google "Campus Volunteer Stars" Scholarships every year.

Supporting Earthquake Relief Efforts At 2:28 pm on May 12th, 2008, a 8.0 magnitude earthquake struck Sichuan province in Western China, claiming the lives of tens of thousands. Amidst the chaos and despair, Googles various departments mobilized immediately to support rescue and relief efforts. To support the vast and urgent need for material resources, Google and its employees raised over 18 million RMB (USD 2.6mm) and donated over 7 million RMB (USD 1.02mm) s worth of free online advertising to earthquake relief organizations. At the same time, Google also developed a communication platform that included an information platform for resource support, a search platform for families looking for lost relatives, and a global platform for charitable donations. Google Maps also provided Chinas State Bureau of Surveying and Mapping with satellite images of quake-affected regions to better aid and direct rescue efforts.

Google Grants Google Grants is an in-kind donation program awarding free AdWords advertising to select charitable organizations. Since its inception, we have supported hundreds of organizations in advocating and promoting their causes, from animal rights and literacy to abandoned children and HIV education. Room to Read, which educates children in Vietnam, Nepal, India and Cambodia, attracted a sponsor who clicked on its AdWords ad. He has donated funds to support the education of 25 girls for the next 10 years. The US Fund for UNICEFs e-commerce site, Shop UNICEF, has experienced a 43 percent increase in sales over the previous year. CoachArt, supporting children with life-threatening illnesses through art and athletics programs, has seen a 60 to 70 percent increase in volunteers. In the aftermath of the Sichuan earthquake in China, Google Grants also supported the China Red Cross, China Charity Federation, China Youth Development Foundation, China Children and Teenagers Fund and other organizations with free in-kind advertising of over 6 million RMB. Now, Jet Lis One Foundation and his umbrella organizations have also started using Google Grants to promote the cause of corporate philanthropy. Other Charitable Endeavors PHE Summer Camps college students tour Google headquarters (07/2007)

2007 New Great Wall Self-Empowerment Summer Camps leaders and trainees tour Google headquarters (08/2007) Partnership with JA China (02/2008)

Burger King Corp The better job we do at being responsible today, the better our business will be in the future. We know that from a pure business sense, it can help us manage risk, enhance employee morale and retention, strengthen brand loyalty, build goodwill in the communities in which we operate and can directly affect the bottom line such as with energy savings and waste reduction. We also know that it must be a way of thinking before it becomes a way of acting. And the only way to accomplish that is to embed it fully into our brand. That is why our approach is stakeholder-driven, focused on four key areas Food, People, Environment and Corporate Governance. Burger King Corp. Debuts New Energy Efficient Restaurant in Germany MIAMI, Jun 14, 2010 (BUSINESS WIRE) --Burger King Corp. (NYSE:BKC) broke new ground for the BK(R) brand with the unveiling of its new energy efficient BURGER KING(R) restaurant located in Waghusel, Germany. The eco-friendly design developed in cooperation with Wirsol Solar AG (BadenWrttemberg) utilizes state-of-the-art technologies and renewable energy to power one-third of the restaurant's energy consumption, thus reducing energy costs by 45 percent and the emission of CO2 by more than 1201 metric tons every year. "This new energy-efficient restaurant uses renewable energy systems, such as solar photovoltaic and wind turbines that are estimated to save nearly half of this restaurant's yearly electricity costs," said Jonathan Fitzpatrick, senior vice president franchise operations for BKC's Europe, Middle East and Africa region. "Implementing these new green energy systems reduces the environmental impact and is another step in our ongoing commitment to our BK Positive Steps(R)corporate responsibility program." Through its BK Positive Steps(R) program, the BURGER KING(R) system is committed to being socially responsible in all areas of its business - food, people, the environment and corporate governance. This latest restaurant design and its advancements in green restaurant operations is just one more example of the brand's commitment to its corporate social responsibility program. Burger King fights off animal rights campaigners with new standard Burger King has announced that it is to require stricter standards for animal treatment and handling by its suppliers. The move follows similar action by other burger chains, in the face of a campaign by animals rights groups. The company will conduct unannounced audits on suppliers, with disciplinary action following for those found to be out of compliance. The animal rights group, People for the Ethical Treatment of Animals, which had been pursuing a campaign headed "Murder King", praised the company's action, and said it would now move on to look at the practices of other chains.

Burger King is currently part of Diageo, which has a strong reputation on general corporate social responsibility. The company has just launched a new corporate citizenship section of its core website Our Commitment to the Environment Our teams are continually researching and developing ways to make changes that will be positive on the environment without compromising operational standards. Our people are engaged and committed. We are researching ways to deliver consistent policies and practices across all of our operations globally. We have begun holding BURGER KING Green Sessions for employees, members of our supply chain and key third-party partners who understand BKC operations best and who are passionate about making a difference. We know that recycling and waste management are two of our biggest environmental challenges. We are continually working with suppliers to find ways we can reduce, reuse and recycle. Globally, BKC has committed to purchase beef from suppliers that source only beef that has been raised in environmentally responsible ways. As a result, none of our beef comes from recently deforested tropical rainforests. TI employees embrace efforts to reduce, reuse, recycle The numbers say it all: 3,300 pounds of paper and electronic equipment recycled at TI's Santa Clara, California site. 7,000 pounds of electronic equipment recycled at MFAB in South Portland, Maine. 9,500 pounds of televisions, computers and other electronics recycled in Dallas, plus more than 1,000 pounds of paper shredded. TI employees worldwide embraced efforts to reduce, reuse and recycle in honor of Earth Day this year by participating in on-site events. Worldwide action Throughout April, TI sites around the world hosted events designed to educate and inspire employees to take specific actions to become safer, greener and healthier. At TI's Clark facility in the Philippines, 40 employees planted 80 mahogany saplings and several varieties of vegetable plants, launching the Gulayan sa TI project. Through similar Gulayan sa projects across the Philippines, the government is encouraging schools, municipalities and businesses to grow vegetables to help promote vegetable consumption and reduce the cost of buying vegetables. Vegetables grown through the TI program may be used to feed the needy or may be cooked for volunteers working on citizenship activities. Also, plastic bottles were collected for use in the site's tree nursery. Healthy living

In Dallas, more than 440 employees participated in health screenings, sampled healthy foods and learned about products and services available to employees during an on-site wellness fair. At TI's Bangalore, India site employees were able to pick up a Simarouba (Lakshmitaru) sapling to take home and plant, and also listen to agriculture professors explain research they have conducted, using the plants to treat patients for many ailments, including cancer and leukemia. ** During Earth Week, employees at TI's Clark site in the Philippines planted 80 mahogany saplings and several varieties of vegetable plants. ** At TI's South Portland, Maine site, employees recycled 7,000 pounds of electronic equipment. ** Dallas-area employees celebrated Earth Week by participating in the 18th annual Cottonwood Park Cleanup. The park, a half mile from TI's Dallas campus, is used by hundreds of students each year and is the site of several summer and after-school programs for at-risk children in the surrounding lowincome neighborhood. TI, UT Arlington and others develop robot technology to help autistic kids Texas Instruments and others are working with the University of Texas at Arlington (UTA) on innovative robotics research that may be able to help diagnose autism in infants and toddlers. A new online article highlights this research and introduces Zeno, a lifelike 2-foot tall robot with facial expressions that can walk and gesture with two hands. UT Arlington researchers have teamed with colleagues at TI, the University of North Texas Health Science Center, the Dallas Autism Treatment Center and Hanson Robotics of Plano, Texas to rewire and rework Zeno and other lifelike robots to improve early detection of autism, according to UTA's article. Their goal is to create a human robot interaction system that will be used for early diagnosis and treatment for children suffering from autism spectrum disorders.

The researchers aim to develop a robot that not only interacts with autistic children but that also can measure the child's movement and indicate what therapies work best. They may incorporate responsive cameras in the robot's eyes, similar to the technology in game systems like the Microsoft's Xbox Kinect. Robots with vision tools could record a child's movements and mimic behavior. Robot hardware based on TI chips and cameras can be used to fashion the future control and perception system for the robot to record movement from an autistic child. DISNEY-Environment and Conservation Environmental stewardship and nature conservation are a rich part of Disneys history and a vital focus of our future. From the earliest nature movies, through the setting aside of nearly one-third of the Walt Disney World Resort property as a dedicated wildlife conservation area in perpetuity, Disney has worked to preserve nature throughout the world for generations to come.

Environmental Goals: In 2009 we announced ambitious long-term goals to reduce our environmental footprint and inspire our employees, business associates, and consumers to take action to help the planet. Those goals cover six key areas: climate and energy, waste, ecosystems, water, product footprint, and education and action. Learn more. Nature Conservation: Around the world, Disney is actively involved in protecting wildlife and wild spaces. We connect kids to nature to ignite their imagination and develop lifelong conservation values. Through the Disney Worldwide Conservation Fundour Disneynature film labeland our commitment to animal programs worldwide, we are working to protect and restore the magic of the natural world for generations to come. Learn more. Building on a long legacy of nature conservation, Disney is actively involved in protecting habitats around the world, and helping the planet and the creatures who call it home. We connect kids to nature to ignite their imagination and develop lifelong conservation values a stewardship ethic that they can carry with them through adulthood. The Disney approach to ecosystem and wildlife conservation encompasses a number of key strategies such as providing financial support to animal and conservation projects through the Disney Worldwide Conservation Fund; protecting ecosystems in collaboration with leading nonprofit organizations; sharing our technical expertise to address conservation issues; and creating opportunities for children and families to experience nature. Hershey Market Place Hersheys value chain encompasses our global supply chain, from the farmers who supply the raw materials for our ingredients to the consumers who enjoy our products. We are committed to dealing fairly and ethically with all parties in our value chain. We work hard to ensure the responsible and sustainable sourcing of raw materials; the safe processing of those ingredients into wholesome, affordable products of the highest quality; and the promotion of responsible habits in the enjoyment of our products. Our marketplace extends globally from the furthest reaches of our supply chain to the consumers who enjoy our products. We are firm in our commitment to every party in our supply chain and maintain this commitment through many different programs we initiate and support. COCOALINK, the newest program sponsored by The Hershey Company, seeks to improve the livelihoods of cocoa farmers and communities in Ghana through leveraging communication technology. Environment At The Hershey Company, we fully embrace our role as a steward of the environment. We are committed to making and delivering our products in ways that are both environmentally sustainable and socially responsible. We believe that its our duty to take an active role in the business of building a better world.

Our environmental efforts are local and global in scope and impact. We are minimizing our environmental impact while meeting functional requirements through product design, sustainable sourcing, and efficient business operations.

Our primary challenge is to develop innovative ways to reduce our environmental impact while ensuring the quality and value our customers and consumers expect from The Hershey Company. For our Environment Targets and updates on our progress, visit our CSR Reporting page. View our Carbon Disclosure Project Responses

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