Program Title: Mass Media Program Objective

JournalismVideo Production(Public Relations)

UDC CAS

Student Learning Outcomes a. Students will learn how to write correctly and clearly in formats and styles appropriate for the communications professions, audiences and purposes they serve. b. Students will learn how to present information and perform in various media utilizing appropriate techniques and technologies. c. Students will learn competent management skills for the control of time, human resources and technical resources. d. Students will apply content and technology skills e. Students will learn how to research efficiently and effectively from primary and secondary sources, and correctly credit or cite sources, create bibliographies and understand and respect copyright.

1) To bring about an understanding of the mass media and the inherent differences in each field as well as demonstrate growing skills in a specialization and mastery of selected computer programs. To teach all specific skills and practices for students to write, edit, evaluate and produce content to a professional standard for a variety of media including video, print, film, online platforms and other multimedia. Students are introduced to skill sets for major media forms: o Writing o Technology o Management

2) To develop a functioning ethic of global intercultural competence specific to digital media creation, distribution and interaction in student work and faculty research.

a. Students will gain a familiarity with language, geography and culture both generally and with a specialization on a specific region, group or culture. b. Students will engage in specific intercultural projects to demonstrate skills and communication abilities. a. Students will become familiar with post-facto factchecking, thematic deconstruction, objective evaluation and subjective sthetic criticism. b. Students will understand contemporary means of persuasion as well as classical rhetoric and strategic communications. c. Students will demonstrate competence through: o examinations (written & online) o exercises (technical & creative) o essays (editorials & expositions) o experimentations (documentary & narrative productions)

3) To encourage students to critically evaluate their own work, that of other students and published/broadcast works for accuracy and fairness, ethics, clarity, appropriate style and grammatical correctness.

University of the District of Columbia College of Arts and Sciences

Program Title: Mass Media

JournalismVideo Production(Public Relations)

UDC CAS

4) To foster students to utilize their skills and abilities in community outreach, continuing education, preprofessional opportunities and service learning. 5) To provide expertise and academic support for minor programs, general education courses, graduate programs and professional certifications. To become a central institute within the university for promoting Media Literacy.

a. Students will participate in internships, on-campus opportunities and off-campus relationships. b. Students will demonstrate excellence in a chosen area of expertise through portfolio review. a. Students will integrate competencies from the General Education curriculum. b. Mass Media courses will serve Foundational and Exploratory level criteria in the General Education curriculum. b. Non-major students will sample from courses, including certificate-level and graduate-level programs.

University of the District of Columbia College of Arts and Sciences