SWOT Analysis

1. 3.1 1-threats 2-weaknesses 3-opportunities 4-strenghts 2. 3.2 Verb

Noun opportunity Strengthen strenght Threaten Threat weaken Weakness 1.Currently,the company i sunder threat from its main competitors.

Adjective opportune strong threatening Weak

2.In order to grow,the company will have to create new opportunities ,not just exploit existing strengths. 3 We need to minimize threats and weaknesses. 4.To remain ahead of the competition we will need to anticipate threats such as increased raw materials costs.

Marketing strategy and the marketing plan

1. 4.1 target-Market-segment Marketing-strategy -methods -mix -plan 1.marketing segment 2.target market 3.marketing plan 4.marketing methods 5.marketing strategy 6.marketing mix 4.2 1-USP 2-Competitor analysis 3-Target market

 Marketing ethics
5.1 animal testing donate money environmental sustainability mutually beneficial responsible purchasing social problems socially responsible 5.2 1. 2. 3. 4. 5. a. Partnership Campaign Donate Sum Socially b.

6.encouraged 7.social c. 6. 7. 8. 9. 5.3 Noun Environment Responsibility Society Sustenance Adjective Environmental Responsible Sociable Sustainable Adverb Environmentally Responsibly Socially sustainability Friendly Beneficial Purchasing Sustainability

The market environment

6.1 1. Micro

2. 3. 4. 5. 6. 7. 6.2 1. 2. 3. 4. 5. 6.

Macro Macro Macro Micro Micro Macro

Satisfy-e Understand consumers-b Consumer-d Relations f Differentiate a Development c

6.3 1. 2. 3. 4. 5. 6. 7. Agreements Rate Birth Gender Religion Distribution Communication

Legal aspects of marketing

7.1 1. Legal 2. Copyright 3. A registration process 7.2. 1.Patent protection gives a company the exclusive right to market a product. 2.A granted patent must be renewed regularly. 3.Wilful trademark infringemenet may lead to a lawsuit. 4.Visitors to the website must read and agree to the terms and conditions. 5.Material that is subject to copyright cannot be used without permission. 7.3

1.product 2.damage 3.personal 4.standards 5.enforcement 6.entitled 7.satisfactory a-iii b-i c-ii

New product development 1

10.1 product-ideas -development -Innovation -improvements -modifications -license Gaps in the-MARKET NicheMassPenetrate theRoute to10.2 1. 2. 3. 4. 5. 10.3 Special Customer New Technically Viable

1. 2. 3. 4. 5. 6.

Gap Market successful penetrate development route

New product development 2

11.1 1.We should carry out some sensory plan. 2.We have completed the alpha test and now we are ready for beta testing. 3.The results will allow us to fine-tune our market research. 4.We have planned the market date and now need to prepare the distribution network. 5.We have set a launch rollout across Europe. 1-c 2-a 3-a 4-b 5-b 11.2 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 11.3 1.pipeline Resources Product Prototype Flaws Success Representations Time Manage Forecast Launch date

2.market introduction 3.date 4.launch 5.action plan 6.network