A PROJECT REPORT

On

CUSTOMER ACQUISITION & RETENTION OF AIRTEL CUSTOMER IN GHAZIABAD

In partial fulfillment of the requirement for BACHELOR OF BUSINESS ADMINISTRATION

Submitted To: BIMT COLLEGE, Submitted By

Under the guidance of: (Faculty, Management)

SANDEEP KUMAR
BBA VI Semester

BIMT COLLEGE
Affilated to CCS UNIVERSITY Department of Management Studies

DECLARATION

I SANDEEP KUMAR hereby declare that the project entitled CUSTOMER ACQUISITION & RETENTION OF AIRTEL CUSTOMER IN

GHAZIABAD is my original work, done by me.

SANDEEP KUMAR

ACKNOWLEDGEMENT

ACKNOWLEDGEMENT
Presenting a Summer Training project of this type is an arduous task, demanding a lot of time. I cannot in full measure reciprocate the kindness shown and contribution made by various persons in this endeavor. I will remember all of them with gratitude. My sincere thanks towards Ms. Neeru Verm and Mr. Amit Sharma for giving me a chance to take this project and for her valuable guidance, which helped me on all those points, which I needed to include in, with full intensity , for his significant support extended for the successful completion of the project I am always beholden to my God, for always being with me and showing me the right ways, my family members, for always doing favors to me and my friends and colleagues consistently helped with encouragement and criticism throughout the project work, for always lifting my sights to higher vision, raising my personality beyond normal limitation and for realizing me my strengths and potential, specially my brother, as I did not always welcome her exhortation, try again; you can do better. But this project owes a great deal to it and so do I.

Sandeep Kumar

Executive Summary
Its a thing of massive gratification for me to present this Summer Training Project Report on the topic Customer Acquisition & retention of airtel customer in Ghaziabad completed in an unrivaled organisation AIRTEL, at GHAZIABAD'. Mobile telephony adoption is on the rise and recent technological innovations have dramatically enhanced the capabilities of the wireless telephone. Leveraging the power of these new capabilities, various business sectors are working together to offer a wide array of services. Each sector is looking for the next "killer application," yet we are still learning about people's information and communication needs while "on the go." The goal of this two-months training is to bring together an international group of 5-8 practitioners and researchers from various sectors of the mobile communications industry. We will discuss the following topic areas and, prior to the workshop; invite participants to identify specific issues that they feel are particularly relevant and timely. I myself have for a long time deeply interested in studying consumer trends & behavior towards mobile industry. I know that even in the areas in which I have a little knowledge, I do not know enough. There are new tasks in these areas for which I am not yet equipped with tested, proven approaches and tools. New areas of challenge and new technology problems has arisen, where I have done 7 little work so far and where I have so far only ignorance rather than even a modicum of knowledge. This project attempts to identify and define areas related to consumer behavior regarding new connection services. It also attempts to develop at least first approach to these areas, to think through policies, principles, and practices to accomplish the new tasks and to satisfy the customer needs. By this practical training I am able to equip the manager with the understanding, the thinking, the knowledge, and the skills for todays and also for tomorrows market exigency. Initially I was just having the bookish knowledge about all Marketing policies, practices and functions, but after joining this organization, I got most of the practical knowledge. I have come to know, what actually happens in the organizations. Though it is not possible to have the information of all the spheres in market, in such a very short period, but I tried to get more and more about all functions and practices applied in practical working, I have particularly stresses on. This is the boom time for mobile industry. Youths are having keen flair for mobile communication.

Now the mobile communications are the fastest growing industry. We can reach to anyone, anywhere across world through mobile connectivity. Just look in the areas theyre in; health, education, banking, insurance, travel, couriers, manufacturing, entertainment, government, computer helpdesks- the list goes on market is going on global, & so the need of communication is emerging day by day I saw that though the times are hard but if same thing innovative is done, people will get more craze for that. We are fast becoming a part of a new era of management. No longer does a manager sit in an ivory tower and issue directives from a distance. This study, complex as it is, has acquired new dimensions with the dynamic social and technological changes of the past two decades. Changing technologies, cultural diversity, more educated work force and awareness of rights and privileges have prompted a new look at the entire organizational structures and systems. This project report has been painstakingly and thoroughly prepared to cover extensively various facets both micro as well as macro of the field of telecommunication marketing. Its coverage is broad and up to date and it is balanced in terms of concept and application. Since customers are the most important asset of any organization, there is increased emphasis on the need for understanding people in a manner to satisfy them through quality of services. The language of the presentation is highly communicative so that it becomes interesting and comprehensible. This project is intended for a wide audience. It will be useful to not only the students of management, marketing management and consumer behavior, but also to the people in any other field and management practitioners who want to understand and enrich their understanding of consumer trends & effectively manage their sales.

TABLE OF CONTENTS

1. CHAPTER-1 INTRODUCTION

2. CHAPTER-2 COMPANY PROFILE(including SWOT analysis)

3.CHAPTER-3. LITERATURE REVIEW

4.CHAPTER-4 4.1 4.2 OBJECTIVE OF THE PROJECT IMPORTANCE AND SCOPE OF THE PROJECT

5. CHAPTER -5. RESEARCH METHODOLOGY 5.1 5.2 5.3 RESEARCH DESIGN DATA COLLECTION LIMITATION

6. CHAPTER -6. DATA ANALYSIS AND INTERPRETATION 7.CHAPTER -7 7.1 CONCLUSION

8. LIMITATIONS 9. RECOMMENDATIONS & SUGGESTIONS APPENDIX BIBL