Because We Can

Sentiment analysis of the last album

Bon Jovi- Island Records

Date: 03/14/2013

Analysis of the session 'Because We Can' created with Tweet Category

OVERVIEW

Session Because We Can

Introduction: People love the new album. We analyzed the official hashtag of the song (1.495 tweets) #BecauseWeCan with the iPad App Tweet Category and it is normal that more people love it than hate it, but we did not expect to find such a great difference between "loves" and "hates".

Statistics

Categories total tweets

1.495
Retweets Links

791
Replies Pictures

users

589 29

Tweets Checkins

527 1

280 69

Category Tour Replies Links Love Pictures Lyrics Offtopic #30YearsBonJovi Rest of categories

1.734.431 Impressions
Potential impact

Tweets per user

1,9

Total tweets 409 280 219 135 99 97 91 86 79

% 27 19 15 9 7 6 6 6 5

Original Tweets 87 280 29 126 69 85 85 80 65

RT 322 0 190 9 30 12 6 6 14

Users 138 146 198 119 71 84 78 64 69

1.404.689 Users
Potential reach

Followers per user

1.776

Charts
num. tweets

Most Active Users

510

tosha4ever
tweets followers

79

354

214 86 33
01:55 13 mar 06:51 11:47 16:44 21:40 02:36 14 mar

BonjoPy
183 81 91 167 129 tweets followers
07:32 12:28 17:24

47

841

time

tourschedule
tweets followers

num. users

147

41

504

102

97 79 71 61 51 42 39 30 30 20 11 11

4
750-1000 1000-1500 1500-5000 5000-10000 >10000

adenoemi
tweets followers

39

257

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

num. followers

5 6

lilicaceres3949
tweets followers

34

num. tweets per user

77

ferchubianchi
tweets followers

>5 5 4 3 2 1 6

31

33

15 19 76 644
num. users

101

riosbj
tweets followers

29

19

Analysis of the session 'Because We Can' created with Tweet Category

CATEGORIES
Categories Rankings Potential Reach Links Tour Lyrics Number of impressions Links Tour Lyrics Number of users Links Replies Tour Number of tweets Replies Love Tour Retweets Tour Links Pictures

4 5

Love Replies

4 5

Love Replies

4 5

Love Lyrics

4 5

Lyrics Offtopic

4 5

Lyrics Love

Charts Impressions per category Tweets per category Users per category

Categories Rankings Category Tour Replies Links Love Pictures Lyrics Offtopic #30YearsBonJovi Now playing Non categorized Hate Checkins Total tweets 409 280 219 135 99 97 91 86 64 9 5 1 % 27 19 15 9 7 6 6 6 4 1 0 0 Original Tweets 87 280 29 126 69 85 85 80 59 0 5 1 RT 322 0 190 9 30 12 6 6 5 9 0 0 Users 138 146 198 119 71 84 78 64 56 9 3 1 Impressions 233.101 94.064 930.645 117.649 51.935 145.648 68.213 54.176 31.641 6.430 773 156 Potential Reach 148.356 58.957 918.435 110.434 25.304 100.530 63.155 42.439 26.970 6.430 575 156 Tweets/ User 3,0 1,9 1,1 1,1 1,4 1,2 1,2 1,3 1,1 1,0 1,7 1,0 Followers/ User 1.075 403 4.638 928 356 1.196 809 663 481 714 191 156

Analysis of the session 'Because We Can' created with Tweet Category

USERS
Statistics

791
Number of users Top 5 users Most active users
tosha4ever

71,9
Number of users per category

1,9
Number of tweets per user

2.193
Number of impressions per user

Most popular users

BonJovi

Users with the highest impact

BonJovi

79
tweets BonjoPy

801.514
followers joseayalatv

801.514
impressions joseayalatv

47
tweets tourschedule bchanneltv

95.306
followers bchanneltv

95.306
impressions

41
tweets

41.496
followers

82.992
impressions

4 5

adenoemi

39
tweets lilicaceres3949

4 5

1NikkiLund

23.495
followers momsfocus

4 5

BonjoPy

39.527
impressions momsfocus

34
tweets

18.876
followers

37.752
impressions

Most participative users

realBlueswoman

Retwitters
BonjoPy

Most original users

tosha4ever

8
num. categories Denise8462 lilicaceres3949

34
num. of RTs tourschedule

78
original tweets

6
num. categories BonjoPy ferchubianchi

34
num. of RTs riosbj

41
original tweets

5
num. categories

29
num. of RTs

19
original tweets

4 5
Charts

adenoemi

5
num. categories naorijovi

4 5

adenoemi

23
num. of RTs _anaorue

4 5

realBlueswoman

17
original tweets adenoemi

5
num. categories

17
num. of RTs

16
original tweets

1776
Followers per user HIGH INFLUENCE

278 213 118 81 29

influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers

50 22
Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers

Analysis of the session 'Because We Can' created with Tweet Category

Highlighted tweets
Susan Noeth-Havera @SusanHavera
00:32 - 14 Mar 13

Cat.: Tour

Lanie Stephenson @Far_Real_Doe

00:21 - 14 Mar 13

Cat.: Tour

At the #bonjovi #becausewecan concert! Super excited!

At the Bon Jovi concert with @Anna_Claire24 #BecauseWeCan

Sarah Miller @Smorez428

00:19 - 14 Mar 13

Cat.: Tour

David Larkin @djplarkin21

15:50 - 14 Mar 13

Cat.: Now playing

At the Bon Jovi concert with @TiffTann #becausewecan

Listening to vintage @BonJovi atm.. Hey god and miss 4th of July aswell as other tracks! I can't wait until slane in June #becausewecan

Mike @Mikey_Az

03:05 - 13 Mar 13

Cat.: Now playing

Aspen Renai @AspenRenai

23:51 - 12 Mar 13

Cat.: Now playing

Now listening: @BonJovi What About Now. #BecauseWeCan #Faith

Listening to Bon Jovi and getting SUPER STOKED for Thursday! @SattinSchreiner @laneyelizabethh #cantwait #reunited #BecauseWeCan

Nick Bailey @_Slick_Nick11

02:00 - 14 Mar 13

Cat.: Lyrics

Taran Link @TaranLeeLink17

21:54 - 13 Mar 13

Cat.: Lyrics

Oh I wish that I, could be your superman tonight! #bonjovi #becausewecan #stl

I don't wanna be another wave in the ocean. #greenday #becausewecan

Moni Gavelli @monigavelli

20:14 - 12 Mar 13

Cat.: Lyrics

Jessica Friedrich @jf17me

03:35 - 13 Mar 13

Cat.: Love

I am a rock not just a nother grain of sand #becausewecan

First listen through: #becausewecan #imwithyou #picturedofyou #amen #thefighter #notrunninganymore #bonjovi great songs!!

Beth @Destination_Me

22:37 - 12 Mar 13

Cat.: Love

Annie @Annie22W

22:05 - 12 Mar 13

Cat.: Love

Bon Jovis new album is so good #BecauseWeCan #WhatAboutNow

Finally have the new @BonJovi CD and it's so good! #happy #WhatAboutNow #becausewecan

Rhonda Sizemore @Rhonda_Sizemore

21:17 - 12 Mar 13

Cat.: Love

BeverlyF @BevFTweets

13:12 - 14 Mar 13

Cat.: #30YearsBonJovi

Lovin my new bon Jovi cd!#becausewecan

Happy 30th! @BonJovi @TheRealSambora Enjoy today! Will be watching #Idol Everyone go download the new album
12:38 - 14 Mar 13

Jani Bragg @Undeadbabygurl

Cat.: #30YearsBonJovi

Jonnys Girl @crazyjovigirl88

09:14 - 14 Mar 13

Cat.: #30YearsBonJovi

Happy Anniversary @BonJovi @TheRealSambora #30YearsOfBonJovi #becausewecan #BonJovi *raises glass* heres to many many more :)

#30YearsOfBonJovi o/ let's trend #becausewecan

Analysis of the session 'Because We Can' created with Tweet Category

CONCLUSIONS

People loved the album.

Positive tweets are 97%of the tweets that express "love" or "hate" for the song.

The Bon Jovi official account asked how many times people listened to the song, the answers were mostly "more than X" (a lot). Many people concluded "They did it again", like Bon Jovi was going to have a hard time creating a new hit, but they did not. Many users shared as well when the songs were playing on the radio or asked the Djs to play it, pretty amazing (Now Playing Category). We registered in the hashtag many users that were talking about the tour or asking to go to their country (Tour category).

Analysis of the session 'Because We Can' created with Tweet Category

Glossary

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session 'Because We Can' created with Tweet Category

ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session 'Because We Can' created with Tweet Category