Video Communications Schweinfurt High School Mr.

Cyphers

Group Members: _________________________ _________________________ Due Date: _________________________

AFN You Do It! Super Bowl Commercial Contest

Objective: This is your chance to have your own commercial air during the Super Bowl in February! You will work with a partner to create a commercial to be submitted to AFN. When your final video is finished and turned in, your teacher will submit it to AFN for consideration. This assignment will serve as 75% of your midterm for this class. You will have five class periods to complete your commercial. Use all available class time wisely. AFN Rules (as listed on http://www.afneurope.net/tabid/1205/Default.aspx): Commercial must be 14 or 29 seconds in length. Exported movie must be less than 100 megabytes. Students under the age of 18 must have a parent or guardian sign a release stating permission to participate. Videos can be serious or humorous. All ideas must be original. Commercial may not promote a real corporate entity, product or brand. Videos must be submitted with the AFN entry and release form (see attached). Eligible videos will be available for viewing at www.afneurope.net.

Video Comm. Assignment Guidelines: Video ideas must be original and must advertise an original product or service. Concept must be school appropriate. Inappropriate material will not be eligible for submission to AFN and will result in a zero for the assignment. Final commercial must match storyboards prepared in the preproduction phase. No group will be allowed to move on to production until storyboards are complete. Final movie must be turned in by deadline to be considered for AFN submission.

Notes and ideas:

Video Communications Schweinfurt High School Mr. Cyphers

Group Members: _________________________ _________________________ Due Date: _________________________

AFN You Do It! Super Bowl Commercial Rubric

General Practices Equipment Management Group treated equipment responsibly, properly signed in & out, returned equipment to proper locations, etc. Time on task Group spends entire available time working on video, overcomes problems and challenges, students are in correct location, do not disrupt others and return to classroom on time. Students share responsibility for the creation of the project. Editing No jump cuts, no blank spots, no unintentional shots/inclusions in final product. Focus & White Balance All shots are in focus and correct white balance setting was used every shot. Lighting & Exposure All shots demonstrate successful lighting and exposure. Subject of shot is easily visible and well lit. Creating the Video Camera Motion Camera is steady; effort was made to stabilize the shot. Length of Shot Each shot is long enough for the audience to see the action, but not so long as to slow the pacing of your video. Composition Rules of good composition are followed (especially: action, depth, simple backgrounds, rule of thirds, lead room, head room, etc.) Audio Sound is clear and balanced. Ambient sound is not distracting. No portions are unintentionally louder or softer. Dialogue is clear above music. There are no dead spots. Use of Storyboards Final shots must match storyboards created in planning stage. Final Package Final Submission must include this rubric, all storyboards, entry and release forms and video copied to teacher workstation. Total Score 6 7 8 9 10

6 7 8 9 10

1 2 3 4

1 2 3 4

1 2 3 4

1 2 3 4

1 2 3 4

1 2 3 4

1 2 3 4

Submission

10

10

75

Video Communications Schweinfurt High School Mr. Cyphers

Group Members: _________________________ _________________________ Due Date: _________________________

Dear Parent, I am proud to be your childs teacher for the high schools elective Video Communications course. As you may know, overseas distribution rights agreements prevent AFN from airing American commercials during the Super Bowl. To compensate for this and to fill airtime when thousands will be watching, AFN is accepting submissions for viewercreated content. This month, my video students will be producing TV commercials to submit to AFNs You Do It! Super Bowl commercial contest. If our work is selected, our students commercials will air during AFNs broadcast of the Super Bowl! The deadline for this assignment is January 24th and the AFN submission deadline is the 27th. Students commercials will be given a class grade regardless of whether they are submitted for the contest, as long as they are submitted on time. The full contest rules and guidelines can be found here: http://www.afneurope.net/tabid/1205/Default.aspx I am writing because AFN requires that students under 18 have permission from a parent or guardian to participate. If you consent to allowing your childs image and likeness to appear on television, please sign the following release form and give it to your child to return to school. This is a great opportunity to showcase the work of our Schweinfurt students and potentially distribute our hard work to thousands of viewers during the Super Bowl!

Sincerely,

Zachary Cyphers English and Communications Educator Schweinfurt High School

"People rarely succeed unless they have fun in what they are doing." -Andrew Carnegie

Video Communications Schweinfurt High School Mr. Cyphers

Group Members: _________________________ _________________________ Due Date: _________________________

For your commercial to be considered for AFNs You Do It! Commercial Contest, complete these entry release forms and return to your teacher before the final deadline. American Forces Network Europes You Do It Submission Form STUDENTS PLEASE FILL OUT BELOW I, _________________________, certify that I am a Department of Defense identification card holder and have read and understand AFN Europes You Do It rules and requirements. I understand there is no compensation, now or in the future, for my submission being aired on AFN or being posted to www.afneurope.net. I further understand AFN retains the right to use my image and product for future promotional use as deemed applicable by AFN or any other Defense Media Agency activity. I understand that AFN Europe retains the right to whether my submission will be aired.

_______________________________ (Signature)

__________________________________ (Date)

American Forces Network Europes You Do It Non-Adult Release PARENTS PLEASE FILL OUT BELOW I, _________________________, certify that I am a Department of Defense identification card holder and have read and understand AFN Europes You Do It rules and requirements. I give permission for my (relationship)__________________, (name) ______________________ to appear in the submission for consideration in AFN Europes You Do It. I understand there is no compensation for my submission being aired on AFN or being posted to www.afneurope.net. I further understand AFN retains the right to use my childs image for future promotional use as deemed applicable by AFN or any other Defense Media Agency activity.

_______________________________ (Signature)

__________________________________ (Date)

Video Communications Schweinfurt High School Mr. Cyphers Reflection: AFN Super Bowl Commercial

Group Members: _________________________ _________________________ Due Date: _________________________

Your Contribution: 1. Describe YOUR CONTRIBUTION to this project. Please describe at least ONE specific shot or sequence you created. Why was this shot or sequence excellent?

Scaling the contributions of others: 2. Imagine that the entire project equals 100%. What percentage of the project did each of the group members contribute? Then, briefly describe the best part of each persons contribution to the project.

Name: Percentage:

Contribution: You already answered this in question 1.

Name: Percentage:

Contribution:

What did you learn? 3. Based on your experiences creating it and the outcome of your video, name and describe THREE things you will do differently the next time you film a class project: a.

b.

c.