Professional Documents
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COM | DECEMBER 2012 1 LIF LIF LI LIF FF IF FFFFFEST ES EST EST ES EST EES ES E YLE YLE L MAG MAGAZI AZI AZI AZ AZI AZ AZ AZI AAZ AAZI Z NEG EG NEG NEG NEG NEG NEG G E NEG NEG NEG EG NEG GRO ROU ROU R P.C P.COM OM M || DE DECEM CEM CEM MM EMMMMMMMMMMBBBBE BE BER BER BER ER BER BER ER R BER BER BE BER R BBER BE BER BER R BER BB RR EER RR E 20 20 20 20 20 20 20 20 20 20 20 220 220 20 20 20 0 20 20 20 20 220 20 000 20 20 00 2000 222000 200000 220012 1112 122 12 12 12 12 12 1222222 112222 1112 1222 1222 12 112 12 12 12 112 1122 12 122 122 12 12 1111111 11
DECEMBER 2012 BREAKFAST WITH THE BLADES | TARAS JINGLE JOG | THE BUZZ
ROBUST SEASON
FOR ESTERO RETAIL
NEW YEARS EVE
VEGAS STYLE
MEET THE NEW
ECCL
EXECUTIVE BOARD
LA FONTANELLA
TO RESERVE YOUR TABLE NOW OR FOR ADDITIONAL INFORMATION, PLEASE CALL
FLORIDA GULF COAST UNIVERSITY FOUNDATION AT (239) 590-1074.
HONORING
SCOTT F. LUTGERT
FOR HIS DISTINGUISHED LEADERSHIP AND GENEROSITY
SATURDAY, FEBRUARY 16, 2013
6:00 P.M.
THE WALDORF ASTORIA, NAPLES
FLORIDA GULF COAST UNIVERSITY
REQUESTS THAT YOU SAVE THE DATE FOR THE
2013
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GRAND SPONSOR
LIFESTYLEMAGAZINEGROUP.COM | DECEMBER 2012 3
Posh Plum expands to Naples and
the Bonita Springs showroom thrives!
At The Posh Plum we offer "Posh" furnishings
at "Plum" prices. Our showroom concept of
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Now Open! Naples
2840 Tamiami Trail N,
Florida 34103
Fax 239.732.1917
Phone 239.732.7674
Bonita Springs
24821 S Tamiami Trail
Florida 34134
Fax 239.498.0714
Phone 239.498.7674
SW Floridas
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We Have World-Class
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Community
Sam Galloway
32 DECEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
When the local real estate market crashed in 2006,
property values plunged rapidly, and home sales dried
up seemingly overnight. It was a painful time for Estero
homeowners, but 2012 has given them reason to look up.
The real estate forecast for 2013 is even brighter, say
representatives from two local Realtors associations. Its
blue skies and sunshine ahead just the way Southwest
Florida is supposed to be.
I am surprised at how quickly the market was turned
back on in the last 18 months, said Joe Harris, president
of the Bonita Springs-Estero Association of Realtors. It
is like when the market was turned off in 2006, overnight
we saw a huge climate change in real estate.
This time, the change is a welcome one. Harris is
condent, reporting the Southwest Florida real estate
market is ofcially in recovery. Judi Gietzen, president of
the local chapter of the Womens Council of Realtors, agrees.
Our local economy has been thriving with the buying
frenzy, reducing inventory in all categories, such as
primary residence, secondary condos and single-family
homes, Gietzen said. Investors are back, too. They have
made a great impact over the past few years purchasing
foreclosures and providing a solution to a major rental
problem, as well as providing housing for the families
which lost their homes due to the market collapse in 2006.
The numbers support the optimism of local Realtors.
Compared to 2011, this year has seen an increase in sales
prices and number of sales for both single-family homes
and condos. Pending sales for single-family homes were
up by about 32 percent this year, while sale prices crept
up by about eight percent.
Days on the market decreased slightly, indicating buyers
are purchasing, and sellers are getting realistic on price,
Harris said.
Estero is rebounding quicker than many of its neighbors
due to its size and diverse amenities.
With advantages such as the proximity of Florida Gulf
Coast University, Southwest Florida International Airport
minutes from our doors, three large, new shopping malls,
and the Germain Arena offering various sporting and
entertainment events, we are certain to win in the recovery
race, Gietzen said.
Many of the bargain distressed properties have
disappeared and are reentering the market as renovated
rentals. In Lee County, foreclosures are down by 55.6
percent and short sales by 25 percent over 2011. Most of
those left on the market arent the super deals of years
past, Harris noted.
Real Estate Outlook 2013
By Laura J. Cummings
biz style
Are there bargains still out there? Yes, but very few,
he said. As banks have learned to get their distressed
property priced right to get fair market value when they
sell their inventory, the bargains disappear.
Total inventory levels are at a six-year low, creating a
favorable climate for new home construction. An estimated
225 new homes will be built in 2013 along the East Corkscrew
Road corridor.
Other areas showing potential for both residential and
commercial development include the Estero Parkway and
Three Oaks Parkway corridors, Harris said.
Many buyers are eager to take advantage of interest rates
which remain at a historic low. However, the market may
be shifting from a buyers market to a sellers market over
the course of the next year, Gietzen said.
There will always be sellers who need to sell, which may
translate to advantages for buyers, she said. But if our
resale inventory continues to be low, well see a gradual
transition to a sellers market. We must remember our
area is always competing with newer communities, so we
need to be realistic when marketing existing homes built
prior to 2007.
She sees owners of older homes increasing their property
values through beautication and renovation projects.
Esteros future continues to look bright with economic
growth opportunities coming through FGCU, the
International Airport and Lee Memorial Health System.
When the new Childrens Hospital opens at Health Park, it
will bring many professionals relocating from other parts
of the country, Gietzen said.
Each new home sale has an average positive impact of
$60,000 to the local economy, she adds. Its a ripple effect
from the real estate transaction, including homeowners
insurance, remodeling contracts, landscaping, interior
decorating and service providers such as lawn and pool
maintenance.
In the year ahead, Harris predicts Esteros real estate
sales will continue to rise but at a much more stable rate
than what the community experienced during the building
boom of the early 2000s.
In the new year, I see some stronger sales in real estate
with resales and in new developer products, he said. Give
it 10 years in Estero, and you will see rapid growth in the
real estate market both in individual homes and commercial.
Due to increase of growth at FGCU and in the housing
market, the landscape in Estero will change but still keep
the charm the community has put in place.
Joe Harris is Managing Broker for Premier Sothebys
International Realty in Bonita Springs and president
of the Bonita Springs-Estero Association of Realtors.
B.E.A.R. is a local trade organization of about 900
Realtors and 100 afliated industry members and is
part of the National Association of Realtors, the largest
trade organization in the United States.
Judi Gietzen, of Amerivest Realty, is a director with
B.E.A.R. and president of the Womens Council of
Realtors of Bonita Springs-Estero. WCR is a network
of successful Realtors empowering women to exercise
their potential as entrepreneurs and industry leaders.
Joe Harris
Judi Gietzen
34 DECEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
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36 DECEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
Just a few doors
down from Publix in
the Shoppes at Pelican
Landing, sits a gem in
ne dining which seems
worlds away from
its bustling strip mall
location. While shoppers
rush in and out of the
grocery, La Fontanella
beckons them to linger
and indulge in a slow-
cooked Italian repast.
Established in 2000,
La Fontanella has long
been a favorite for white-
linen dining in the Estero-
Bonita Springs area. Egyptian-born owner Moe
Abdelmasih trained under some of the best
self-taught chefs in New Jersey before taking
over operations at La Fontanella.
His wife, Mona, greets each guest warmly at
the door. We had the privilege of being served
by their son, Mina, a student at Florida Gulf
Coast University. The owners are always on
site, ensuring guests are enjoying their meal
and the total dining experience.
The menu features much more than
spaghetti and lasagna. Those basic dishes
arent even listed. Spaghetti alla Rotese
dresses the traditional dish up with imported
pasta, broccoli, artichoke hearts, black olives,
capers and fresh tomatoes.
Dinner menu highlights include an array
of fresh seafood dishes, along with several
versions of veal scallopini, each complemented
by a varied assortment of vegetables, herbs
and tantalizing sauces.
Each night at La Fontanella also brings
a number of featured dishes not on the
standard menu. Our heads were spinning as
Mina expertly recited eight daily specials,
complete with all of their tantalizing
ingredients. We asked him to repeat the lineup
several times before making our selections.
Who can choose between Chilean Sea Bass,
homemade cannelloni, rack of lamb and veal
shank?
We started our culinary adventure into
Italy with Eggplant Rollatini and Portabello
alla Griglia, featuring grilled portabello
mushrooms topped with a hearty helping of
melted mozzarella and fresh basil olive oil. The
scrumptious eggplant antipasto featured four
cheeses -- gorgonzola, parmesan, ricotta and
fontina -- combined with a fresh tomato basil
sauce and homemade pesto.
Next, Mina brought out Moes Special, a
seafood sensation featuring marinated, grilled
calamari and jumbo shrimp on a bed of baby
arugula with cannellini beans, grape tomatoes,
red onion and two types of olives in balsamic
vinegar. Bon apptit!
We moved on to the special salad of the
evening, the Mediterranean, paired with fresh
diningstyle
ESTABLISHED IN 2000,
LA FONTANELLA HAS
LONG BEEN A FAVORITE
FOR WHITE-LINEN DINING
IN THE ESTERO-BONITA
SPRINGS AREA. EGYPTIAN-
BORN OWNER MOE
ABDELMASIH TRAINED
UNDER SOME OF THE
BEST SELF-TAUGHT CHEFS
IN NEW JERSEY BEFORE
TAKING OVER OPERATIONS
AT LA FONTANELLA.
La Fontanella
BY LAURA J. CUMMINGS
LIFESTYLEMAGAZINEGROUP.COM | DECEMBER 2012 37
crab bisque. The creamy bisque provided some zip, along
with the bold avor of gorgonzola in the salad.
Choosing a dinner entree proved a daunting task
with so many succulent-sounding pasta, meat and sh
dishes. Every night there are many more dishes not on
the menu, so if you dont see something, just ask, Mina
added reassuringly.
He recommended the Osso Bucco, a signature dish
of slow-roasted veal shank, served with a small fork for
scraping the marrow out of the bone. Bathed in a well-
seasoned gravy and paired with risotto, this dish was a
hearty and avorful treat.
One of my dining companions also chose veal, but
ordered the Scaloppine di Vitella Pizzaiola, enjoying
the thin-sliced cutlets with artichoke, olives, tomatoes
and basil in a light garlic chardonnay sauce. If you
cant cut it with a fork, the veal is free! Moe likes to
tell his customers.
He personally pounds the veal into scaloppine each
afternoon. We clean it ourselves, we cut it ourselves,
and we pound it every day, Moe said.
The rest of our dinner party chose to go with pasta,
but the two dishes were quite diverse. Cavatelle con
Broccoli Sausage pairs imported sweet Italian sausage
with broccoli in a buttery white wine sauce.
The homemade Meat Cannelloni combines veal,
chicken and beef with mixed vegetables in a classic
red sauce, accented with a sprig of fresh basil. La
Fontanella also offers an extensive wine list with the
perfect match for every entree.
We tried valiantly to save room for sampling those
luscious Italian desserts. We ordered cappuccino and
settled in for guilty pleasure as we tried the classic
crme brle, an amazing rice pudding with white
raisins and macadamia nuts and the cannoli, lled
with smooth, sweet cream and chocolate chips and
garnished with pistachio nuts. (Mina swears he gained
six pounds the rst week Moe started making the
homemade cream.)
Mona says her husband is successful as a chef
because he simply enjoys eating. He would never serve
a dish to a customer unless he loved it.
You have to have the taste for how to mix things
together to create a good meal, he said.
La Fontanella Ristorante is located in the Shoppes
at Pelican Landing, 24600 Tamiami Trail, in Bonita
Springs. Reservations are recommended by calling
(239)498-6808.
38 DECEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
25091 Bernwood Drive Bonita Springs, Florida
Old 41 & Bernwood Parkway 239-948-4123 or 239-948-4190
Serving Breakfast and Lunch
Open Daily 7am3pm
Beer &Wine Served
The best homemade breakfast and lunch in Bonita
Springs!WINNER-2008/2009/2010 BEST OF BONITA
News-Press Peoples Choice Awards. Homemade specialities
including eggs, omelets, pancakes, waffles, homemade soups,
salads, chili,Taylor Pork Roll, scrapple, sausage gravy, corned
beef hash, creamed chip beef, roast beef and turkey and
Real Philly Cheesesteaks, and homemade rice pudding.
Soup/salad bar included with every entre
12300 Norrh Tomiomi Troil Noples, Florido 34110
A NAPLES TRADI TI ON SI NCE 1970
HALF FRCE DRNKS, $4.00 AFFS
EARLY BRD SFECALS FRM 5FM - :30FM
Norrh Tomiomi Troil Noples Florido 3
(239) 596-6844
We are honored to introduce Golisano Childrens Hospital of Southwest Florida.
Scheduled to open in 2016, this lifesaving facility will house 128 beds and
provide new and expanded specialty pediatric health care services to children
from Lee, Collier, Charlotte, Hendry and Glades counties.
Now through May of 2016 all donations to the Golisano Childrens Hospital
capital campaign will be matched dollar for dollar.
Please consider a holiday or year-end gift to the health
and wellness of the children in our community.
Call 239-343-6950 or visit www.childrenshospitalgoal.org
We
p
N
CCal
Te Childrens Hospital is Growing.
LIFESTYLEMAGAZINEGROUP.COM | DECEMBER 2012 39
40 DECEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
ARTS & ENTERTAINMENT
DEC 1
EVENING WITH MICHAEL
BOLTON
Naples Philharmonic
Center for the Arts
(239)597-1900 or
www.thephil.org
DEC 1, 8, 15 & 22
LET IT SNOW HOLIDAY FEST
Village at Venetian Bay,
Naples
(239)403-2218 or
www.naplesgov.com
DEC 1-15
LEADING LADIES
Sugden Community Theatre,
Naples Fifth Avenue S.
(239)263-7990 or
www.naplesplayers.org
DEC 1-23
I LOVE YOU, YOURE
PERFECT, NOW CHANGE
Off Broadway Palm Theatre
(239)278-4422 or
www.broadwaypalm.com
DEC 1-24
MERRY LITTLE MURDER
Seminole Gulf Railway
(239)275-8487 or
www.semgulf.com
DEC 1-25
MIRACLE ON 34TH STREET
Broadway Palm Dinner Theatre
(239)278-4422 or
www.broadwaypalm.com
DEC 1-30
EDISON & FORD HOLIDAY
Edison & Ford Winter
Estates, Fort Myers
(239)334-7419 or www.
edisonfordwinterestates.org
DEC 2-23
ELVES & THE SHOEMAKER
Broadway Palm Childrens
Theatre
(239)278-4422 or
www.broadwaypalm.com
DEC 2
CHORUS LINE
Naples Philharmonic
Center for the Arts
(239)597-1900 or
www.thephil.org
MERCY ME
Germain Arena, Estero
(239)948-7825 or
www.germainarena.com
DEC 3
CIRQUE CHINOIS
Naples Philharmonic
Center for the Arts
(239)597-1900 or
www.thephil.org
OAK RIDGE BOYS
Barbara B. Mann
Performing Arts Hall
(239)481-4849 or
www.bbmannpah.com
DEC 4
HOLIDAY IN THE PARK
Riverside Park, Bonita
Springs
(239)949-6262 or
www.cityofbonitasprings.org
DEC 6
NAPLES 5TH AVE/
CHRISTMAS WALK &
TREE LIGHTING
Fifth Avenue Shopping
District, Naples
(239)213-1000 or
www.naplesgov.com
DEC 6-8
BRANFORD MARSALIS
Naples Philharmonic
Center for the Arts
(239)597-1900 or
www.thephil.org
DEC 7
SANIBEL LUMINARY
FESTIVAL
Sanibel and Captiva Islands
www.sanibel-captiva.org
VILLAGE BOAT PARADE
Village on Venetian Bay
(239)261-6100 or
www.venetianvillage.com
DEC 8
NAPLES FINE ART &
CRAFT SHOW
Cambier Park, Naples
PALMGRASS
BLUEGRASS FEST
Alliance for the Arts, Ft. Myers
(239)248-8906 or
www.palmgrass.org
DEC 9
BONITA SPRINGS
CONCERT BAND
Riverside Park, Bonita Springs
(239)405-3320 or www.
bonitaspringsconcertband.com
BOWZERS ROCK N ROLL
HOIDAY PARTY
Naples Philharmonic
Center for the Arts
(239)597-1900 or
www.thephil.org
SPIRIT OF THE GULF:
CELEBRATE JOY
Barbara B. Mann
Performing Arts Hall
(239)481-4849 or
www.bbmannpah.com
DEC 10
PAUL TODDS ILLUMINATED
MUSIC OF LIGHTS
Barbara B. Mann
Performing Arts Hall
(239)481-4849 or
www.bbmannpah.com
DEC 10, 11, 17 & 18
CHRISTMAS RAIL-BOAT
TRIP
Seminole Gulf Railway
(239)275-8487 or
www.semgulf.com
DEC 11
NAPLES CHRISTMAS
PARADE 2012
Parade route: 3rd Street S.
to 5th Ave. S. to 8th Street S.
(6-8 p.m.)
www.naplesgov.com
DEC 13
BEAUTIFUL MUSIC OF
DECEMBER
Center for the Arts of Bonita
Springs
(239)495-8989 or
www.artcenterbonita.org
HAVE AN EVENT COMING UP?
Email us at info@lifestylemagazinegroup.com
ESTERO EVENTS
DECEMBER 2012
calendarofevents
LIFESTYLEMAGAZINEGROUP.COM | DECEMBER 2012 41
DEC 13-15
NPO: HOLIDAY POPS
Naples Philharmonic
Center for the Arts
(239)597-1900 or
www.thephil.org
DEC 15
ISLAND HOPPING
HOLIDAY CRUISE
Edison & Ford Winter Estates
(239)334-7419 or www.
edisonfordwinterestates.org
MARCO ISLAND
CHRISTMAS PARADE 2012
San Marco Road and Balfour
Road (6:30-8 p.m.)
www.marcoislandchamber.org
JOE BONAMASSA
Germain Arena, Estero
(239)948-7825 or
www.germainarena.com
DEC 16
DECK THE HALLS: BALLET/
SYMPHONY/SYMPHONIC
CHORALE
Barbara B. Mann
Performing Arts Hall
(239)481-4849 or
www.bbmannpah.com
DEC 20-23
MY MOTHERS ITALIAN,
MY FATHERS JEWISH & IM
HOME FOR THE HOLIDAYS
Naples Philharmonic
Center for the Arts
(239)597-1900 or
www.thephil.org
DEC 22
GULFSHORE BALLET:
THE NUTCRACKER
BIG ARTS, Sanibel Island
(239)395-0900 or
www.bigarts.org
DEC 26
MOSCOW BALLET: GREAT
RUSSIAN NUTCRACKER
Barbara B. Mann
Performing Arts Hall
(239)481-4849 or
www.bbmannpah.com
DEC 28
JACK HANNAS INTO
THE WILD
Naples Philharmonic
Center for the Arts
(239)597-1900 or
www.thephil.org
DEC 29-FEB. 16
FIDDLER ON THE ROOF
Broadway Palm Dinner Theatre
(239)278-4422 or
www.broadwaypalm.com
DEC 30
ESTERO CONCERT SERIES:
VOICES OF RUSSIA
Koreshan State Historic,
Estero
(239)596-8404 or
www.oridastateparks.org
NEW YEARS EVE EVENTS
NEW YEARS WEEKEND
ART FESTIVAL
Coconut Point Mall, Estero
(239)992-9966 or
www.simon.com
THE CRYSTAL BALL/SWFL
SYMPHONY
Harborside Event Center,
Ft. Myers
(239)418-1500 or
www.swso.org
RIVER DISTRICT:
DOWNTOWN
COUNTDOWN
Downtown Fort Myers,
River District (8 p.m.-2 a.m.)
www.riverdistrictevents.com
FT. MYERS BEACH
FIREWORKS
Times Square,
Fort Myers Beach
www.fortmyersbeach.gov
NAPLES NEW YEARS
EVE FIREWORKS
Naples Pier, 7:30 p.m.
(239)213-7120 or
www.naplesgov.com
SPORTS & RECREATION
DEC 1
FL EVERBLADES VS.
GREENVILLE ROAD
WARRIORS
Germain Arena
(239)948-7825 or
www.oridaeverblades.com
FGCU W. BASKETBALL
VS. MAINE
Alico Arena
www.fgcuathletics.com
FGCU M. BASKETBALL
VS. LOYOLA
Alico Arena
www.fgcuathletics.com
DEC 6
ESTERO HIGH
BASKETBALL v. LELY
Estero High School
(239)947-9400 or
http://est.leeschools.net/
DEC 7
PGA TOUR: FRANKLIN
TEMPLETON SHOOTOUT
Tiburon Golf Club at the
Ritz-Carlton Golf Resort,
Naples
(239)593-2000 or www.
franklintempletonshootout.com
FREE FAMILY GOLF
CLINIC BY GREG
NORMAN
Tiburon Golf Club Driving
Range, Naples
(239)593-2000 or www.
franklintempletonshootout.com
DEC 8
TARAS JINGLE JOG
Estero Community Park,
8 a.m.
www.passion-foundation.org
STRIDES FOR EDUCATION
5K WALK/RUN
Florida Gulf Coast
University at noon
www.active.com
DEC 13
ESTERO HIGH
BASKETBALL v. LEHIGH
Estero High School
(239)947-9400 or
http://est.leeschools.net/
FGCU M. BASKETBALL
VS. FIU
Alico Arena
www.fgcuathletics.com
DEC 18
FGCU M. BASKETBALL
VS. SOUTHEASTERN
Alico Arena
www.fgcuathletics.com
DEC 19, 21&22
FL EVERBLADES VS.
ORLANDO SOLAR BEARS
Germain Arena
(239)948-7825 or www.
oridaeverblades.com
DEC 22
FGCU W. BASKETBALL
VS. UCF
Alico Arena
www.fgcuathletics.com
DEC 28
FGCU W. BASKETBALL
VS. LSU
Alico Arena
www.fgcuathletics.com
DEC 28-29
FL COLLEGE HOCKEY
CLASSIC
Germain Arena
(239)948-7825 or www.
oridaeverblades.com
42 DECEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
scene on site
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The Estero Chamber of Commerce held
its second annual Meg Judge Memorial
Golf Tournament October 18th, 2012, at
the Estero Country Club at The Vines,
followed by a Business After Hours
event with tournament awards, rafe
and auction items. A percentage of
proceeds will be dedicated to the Meg
Judge Memorial Scholarship Program.
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Meg Judge
Memorial Golf
Tournament
LIFESTYLEMAGAZINEGROUP.COM | DECEMBER 2012 43
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visit us at www.LauderdaleBMW.com
44 DECEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
scene on site
De DDer DDer Der Der er er er Deer Derek ek k ek kkk ekk ek ek ek ekk ek ee Low Low Low Low Lo Low Lo Low Low Lo Low Lo Lo Lo Lo LL w L e & Ga aaaaaaarry ry ry ry ry ry ryy rry ry y y ry ry ryy ry y Isr IIsr Isr Is IIsr Isr Isr Is Is Is ael ae aa
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October 28, 2012 at the Hyatt Coconut
Point Resort & Spa to benet The
Childrens Hospital of SW Florida.
Sponsor was Picone Financial.
San San San San SSan San San San San San San San San San SSandy dy dy dy dy dy dy dy dy dy dy dy dy dy dyyy & J & J & J & J & J & J & J & J & J & J & J & J & J & J & J && ay ay ay ay ay ay ay ay ay ay ay ay ay aay aay Rus Rus Rus Rus Rus Rus Rus Rus Rus Rus Rus Rus Russ Rus Rus Rus R so sso so so so so so so so so sso so so o
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WWWWWal Wal Wal Wal WW ter ter ter ter er & & & & Mon Mon Mon Monica ica ica ica Hi Hi Hi Hines nes nes nes David Rutherford & Allllllllllex ex ex ex Ree Ree Ree eeeedddd
Breakfast with
the Blades
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To schedule an appointent call: 239.948.7555
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Dr. Alexandra Konowal
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9500 Corkscrew Palm Circle #3, Estero, FL 33928
the magic ingredient is you.
We offer pick up, delivery, & installation!
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BONITA SPRINGS
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3725 Bonita Beach Rd.
Suite #6
46 DECEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
scene on site
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Dancing Under
the Stars
Dancer Extraordinaire Pierre Dulaine, founder
of Dancing Classrooms, joined Margaret
Antonier, CEO of Miromar Development Corp.,
for Dancing Under the Stars on Oct. 19 at
Miromar Lakes Beach & Golf Club. The gala
included a demonstration from Lee County
school children, who performed several
dances, including the foxtrot, the rumba and
the swing. Guests then got their chance to
see if they could dance like a fth grader.
Proceeds from the event benetted the
Foundation for Lee County Public Schools.
LIFESTYLEMAGAZINEGROUP.COM | DECEMBER 2012 47
We provide all phases of general dentistry
including:
Cleanings Dentures
Root canal Periodontal therapy
Extractions Crowns and bridges
Fillings (White - composite - only) Nitrous oxide analgesia
24940 S. Tamiami Trail, Suite 202 Bonita Springs, FL 34134
Member, American Dental Association, Academy of General Dentistry, American Academy of Implant Dentistry and
The Bonita Springs Area Chamber of Commerce
re r i n ike u a y. We t at ou pat e ts l o r f mil
FL License # DN-0014293
Tel (239) 948-4886
www.bonitaesterodental.com
We also offer Cosmetic dentistry and Implant dentistry
Claudie I. Delgado-Feeney, D.M.D.
Owen F. Feeney, D.M.D.
Holiday Special
Sonicare Toothbrush
with Sanitizer
Reg. $159 Now $129
Got story ideas
Lifestyle Magazines wants to know about
whats happening in our community!
Please submit story ideas to
dtarrant@lifestylemagazinegroup.com
All stories will be reviewed by the Lifestyle Editorial Team for consideration.
know about
! y
APRIL 2012 AMERICAN CANCER SOCIETY BIRTHDAY BALL | SOLITA | CATALONIA
O
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48 DECEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
scene on site
Nam Nam Naaaam am am Nam Naaaaa DDa Daaaaalla lllas R s RRRRevo evo voooo voord rd rd rd r & J & JJane ane ane anet M t M t M tt art art ar ar ar artiin in n in nn innnnnn Cap Cap a Ca Captttt. t. t Kat Kat Kat Kat tt Ka KKKKa Ka hy hy hy hy hy y hy hy y yy y Ra Rai Ra Ra Ra RRRa RRRRa RRRRR rde deee den, n, Dep Dep. S . Scot cott P t Pepi epin & n & n & n De Dep. p. p. p Rya Rya Rya Ryan J n J n J n J n JJJJJJust us ust ust us hhhhham m ham ham ham ham ham am ha hamm
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Bonita Springs celebrated the Imperial River with the Sixth
Annual RiverFest and fall festival Oct. 26-27. The event featured
the Imperial River Challenge, a two-mile paddling race with
winners awarded in six categories: mens kayak, womens kayak,
tandem kayak, surf ski, canoe and stand up paddle board (SUP),
new this year. Childrens activities included hayrides, pony rides,
petting zoo, pumpkin decorating and the Great Quacker Race, a
rubber duck race benetting the Bonita Nature Place. RiverFest
is an eco-friendly festival, also benetting the Waterways
Conservation Fund and the Bonita Assistance Ofce. It was a
pre-event to the Calusa Blueway Paddling Festival Nov. 1-4.
May May May May May a May ay May y Ma MMa May y Mayor or r r Ben Ben Ben Ben Be BBe Neelso ls lso son, nn,,, Rob Robbb R ert ert ert ertt Mc Mc Mc c M Gra Gra Gra Gra Grath th th th t & T & T & T & T && ina ina ina na PPe Pe Pe Pe Pe Pe Pe Pe Pe Pe Pe PPPPPe Pe Pe Pe Peeeetre tre tre ttre tre tre tre ttr tr tr tre tttre tttr lla lla lla a la a
Dal Dal Dal Da Dal Dal Dal DDal ale T e T e T e T e T e T e T e T e Tim im mp mp mp im iim m im mp im mmm le, le le, le Ki Kim K m K mK mKels els els elsey ey eey & T & TTT && Teri Laaaaammai ma mai ma mai mai mai ai mai mmai mma ne ne ne ne ne nne ne ne Eri Erii rinn M n MMMM n ars ars ars rs arssssssssha hha hha hha hal hal lll hhh l & ll & l && l & l && l & Gi Gi Gi Gi GGGGGGGG na na na naa a na na nnnn HHHHei Hei HHe Hei Hei HHHeinnnnnn
Sixth Annual RiverFest
LIFESTYLEMAGAZINEGROUP.COM | DECEMBER 2012 49
FEBRUARY 21-24, 2013
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50 DECEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
BY BRUCE TURKEL
AND
another thing...
THE FIVE RULES FOR CREATIVE SUCCESS IN 2013
LP
Seems like many of the blogs and articles I read just
posted their best or worst of lists for 2012. I thought
maybe it would be a little more useful to create a list
of ve important ideas for marketing success in 2013.
1. THE FUTURE STARTED YESTERDAY.
When I speak on social media issues at corporate
conferences, I always tell my audiences that this
whole Internet thing is going to catch onits going
to be huge. Before you award me The Master Of
The Bleeding Obvious medal of honor, please take
my statement to heart. If your company hasnt fully
embraced the new online technologies, youre already
out of business; you just dont know it yet.
2. GOOD ENOUGH IS GOOD ENOUGH.
Trained as an art director, I always considered part of
my position to be the protector of quality. We designers
would spend hours on typesetting, worrying about
kerning and line spacing, for example painstaking
chores that can now be done with the click of a mouse.
In the name of ne resolution, wed also ght with our
clients to spend enormous sums for 16 or 35mm lm
when today you can buy a higher resolution Canon
HDSLR for less than two grand. But regardless of what
equipment you use, when was the last time you heard
someone complain about the resolution on YouTube?
As Sting sang in Consider Me Gone, To search for
perfection is all very well. But to look for heaven is to
live here in hell. Or as Seth Godin wrote, Get it out
the door already.
3. FASTER, CHEAPER. BETTER. PICK ALL THREE.
The old line used to be, Faster. Cheaper. Better.
Pick any two. If you wanted it fast and good it was
going to be expensive. Good
and cheap would take time.
And if you wanted it fast and
cheap it would suck. But that
was back in the day when
our clients used to ask what
have you done for me lately?
With the advent of online technologies, todays
question is what have you done for me next? As
the taciturn comedian Steven Wright quipped, I
put instant coffee in a microwave oven and almost
went back in time. Or to quote Groucho Marx, Ill
stay a week or two, Ill stay the summer through.
But I am telling you that I must be going.
4. BE DIFFERENT. OR BE DEAD.
In his best-selling book A Whole New Mind,
Daniel Pink writes about the dangers of the Three
As: Abundance, Asia, and Automation. Pink
explains that anything
that can be created in
abundance will be; anything that can be made in Asia
will; and anything that can be automated will be as
well. As Pink sees it, if your products or services are
so generic or duplicatable that those three factors can
come to bear, youre in big trouble.
Pinks solution? Develop and cultivate six senses:
design, story, symphony, empathy, play, and meaning.
His example of a successful business that cant be
copied; Madonna. (Needless to say, his book was written
before Lady Gaga.) In other words, just standing up
isnt enough anymore. To be successful you have to
stand out and stand for something. Otherwise, no one
will care.
5. THEY DONT BUY WHAT YOU DO. THEY BUY
WHO YOU ARE.
Because of the three As, and because good enough
is now good enough, consumers no longer need to buy
products or services for their functions. Not because the
functions no longer matter but because the functions
have become ubiquitous. Instead, the best sellers are
purchased because of the relationships they create with
their buyers.
If Madonna is the perfect product, then what steps
can you take to build your brand and its value (both real
and perceived) to your customer? After all, if youre
not providing it then someone else will. And as weve
already seen, theyll do it faster, cheaper and maybe,
even better.
Taken together, these ve observations may
appear discouraging, suggesting that technology has
superseded the need for quality and craftsmanship.
Instead, I think they provide benchmarks for building a
successful business in this new technological age.
As I see it, the future for everyone in my business
and all creative businesses is in their ability to create
powerful, compelling ideas. Whether its a new way to
get attention, a new way to deliver customer service
or a new way to build a better mousetrap, 2013 will
be the year of the idea. After all, despite how powerful
computers have become, they havent started to
thinkyet.
Ill explore that further with you soon. In the
meantime, heres to a happy, healthy and very creative
2013 for you and everyone you hold dear!
Bruce is a branding expert who makes his
clients brand experiences more valuable.
Hes worked with great organizations including
Discovery Channel, Baptist Health, MetCare,
and Miami. Hes spoken at MIT, Harvard, and
hundreds of conferences. Hes been on NPR and
CNN and featured in The New York Times and
Fast Company Magazine. He has published three
books on advertising including Building Brand
Value.
You can reach Bruce at bturkel@turkel.info
LIFESTYLEMAGAZINEGROUP.COM | DECEMBER 2012 51
52 DECEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM