2 Sri Ramajayam

SHANMUGHA
ARTS, SCIENCE, TECHNOLOGY & RESEARCH ACADEMY

SASTRA UNIVERSITY SCHOOL OF MANAGEMENT Thanjavur - 613 401.

RULES & REGULATIONS

1. DURATION OF THE PROGRAMME The postgraduate Programme leading to the degree of Master of Business Administration will extend over a period of four semesters (2 academic years); each semester will have a duration of 75 working days. 2. ELIGIBILITY FOR ADMISSION 2.1 Candidates for admission to the M.B.A. Programme should have passed any degree, of any university recognized by U.G.C. or an examination accepted by SASTRA as equivalent thereto. 2.2 SASTRA will prescribe, from time to time, other eligibility conditions regarding the minimum marks secured in the qualifying examinations, permitted number of attempts for obtaining the degree, qualifying performance in entrance tests, physical fitness, etc. 2.3 The sponsored candidates should satisfy the conditions regarding sponsorship that may be prescribed by SASTRA from time to time. 3. PROGRAMME STRUCTURE The M.B.A. Programme has a curriculum, with syllabus consisting of (a) Core courses, which give a broad base in the main field of study in the academic programme concerned. (b) Elective courses chosen by the students in consultation with the faculty adviser (c) Project work where special emphasis is laid on the application of knowledge to realtime problems. (d) The programme will also include seminars and practical training, as prescribed by the Board of Studies in the curriculum & syllabi and approved by the Academic Council. 4. THE CREDIT SYSTEM 4.1 Each course has a certain number of credits assigned to it, depending upon its importance and the contact periods in a week. 4.2 A letter grade, corresponding to the marks secured by the student, is awarded for each course for which a student has registered. On obtaining a pass grade, the student accumulates the course credits as earned credits. The number of credits that the student has earned and the weighted grade point average measure a students progress. This letter grading system will be followed at all levels of evaluation, namely class participation, assignments, midterm, critiques, case presentation etc. 5. COMPLETION OF M.B.A.PROGRAMMEME 5.1 A student earns credits by passing courses every semester. A student, who has registered for the M.B.A. Programme, has to acquire 117 credits to be eligible for the award of the degree.

5.2 The courses will be offered in a semester pattern. For each course that the student undergoes during a semester, there will be a continuous assessment, The weightages to be given to each activity such as case presentation, class participation, seminars, mid-term and End term examination are as follows: Class Participation 20% Case Presentation 5% Mid-Term Examinations (2) 25% End term Examination 50% 5.3 The Students shall undertake case writing work after the second semester examinations, during summer vacation and submit the case let at the beginning of 3rd semester. 5.4 Students shall undertake the project work in the fourth semester. The project title chosen by the student should be approved by the guide and the Dean. The completed project report will be presented for evaluation before the commencement of fourth semester examinations. 5.5 A student should complete the M.B.A. Programme within a period of 4 years from the date of admission 6. ACADEMIC SCHEDULE OF M.B.A. PROGRAMME 6.1 The academic calendar for the M.B.A. Programme of SASTRA is given below. Semester working days 75 days Continuous Internal Assessment - 2 Mid-Term Tests 9 days Study Holidays 6 days End Semester examination 7 days 7. REQUIREMENTS FOR SUCCESSFUL COMPLETION OF A COURSE & EARNING CREDIT 7.1 Students must attend every lecture, seminar and practical classes. However, in order to provide for illness and such other contingencies, a minimum attendance percentage has been prescribed for each course. Percentage of attendance of a student in a course will be the number of classes attended in that course divided by the number of the classes actually conducted from the date of his admission and multiplied by 100. A student can appear in the semester examination for a particular course only when he has put in a minimum attendance of 75% in that course. 7.2 A student who has not satisfied the minimum attendance requirement of 75% will not be allowed to appear for the semester examination in that course. In such a case the student will have to repeat the course in the corresponding semester during the next year, thereby losing one year. 7.3 A student should appear for the semester examinations in all the regular Courses (pertaining to that semester) in which he has satisfied the attendance requirements. 7.4 A candidate is considered to have passed a course if he secures a minimum grade D in that course. Though there is no minimum marks for internal component, students shall secure minimum of 50% in the end semester examinations and the student will be declared to have been passed if they secure minimum of 50 marks taking in to account both internal and end semester examination. A candidate who does not pass a course during a semester will have to reappear for the semester examination for that course whenever offered next and secure the minimum passing mark in the examination and also a minimum passing grade D taking into account all other internal assessment grades along with semester examination marks.

7.5 For the project work, the scheme of evaluation will be based on the report presentation & viva-voce. 8. EVALUATION OF ACADEMIC PERFORMANCE & PROMOTION 8.1 Course-wise grades are awarded to the students by adopting the following scheme, based on the weights already discussed in 5.2. Range, Percentage 90% and above 85% and above but below 90% 80% and above but below 85% 70% and above but below 80% 60% and above but below 70% 50% and above but below 60% Less than 50% Absent for Final Exam Lack of Attendance Letter Grade S A+ A B C D F E R Grade Point 10 9 8 7 6 5 2 1 0 Description of Performance Exemplary Outstanding Excellent Very Good Good Pass Fail Exposure Incomplete

8.2 Grade Point Average (GPA) & Cumulative Grade Point Average are calculated as follows: (Number of Credits x Grade Points) GPA = ( (Number of credits) 9. CLASSIFICATION OF RESULTS At the end of the Programme, the final results will be classified as follows: CGPA QUALITATIVE CLASSIFICATION (1) 7.5 & above First Class with Distinction (without any history of arrears) (2) 6.0 & above First Class (Cleared all papers within 2 years) (3) 5.0 & above, but below 6.0 Second Class 10. SAVING CLAUSE / AUTHORITY The Board of Management of SASTRA reserves its right to alter or amend or repeal or annul any or all the rules & regulations.

I Semester S. No 1 2 3 4 5 6 Course Code Course Name L 4 4 4 4 4 1 T 2 2 P 2 C 4 4 6 6 4 2 26

MMBA101R06 Fundamentals of Management MMBA102R06 Managerial Economics I MMBA103R06 Financial Accounting for Managers MMBA104R06 Statistics for Business Research MMBA105R06 Business Communication MMBA106R07 Business Computing Total Credits II Semester

S. No 1 2 3 4 5 6

Course Code

Course Name

L 4 5 4 5 3 2

T 1 1 1

P -

C 5 5 5 5 3 3 26

MMBA201R07 Operations Management MMBA202R05 Marketing Management MMBA203R06 Financial Management MMBA204R06 Human Resource Management MMBA205R07 Managerial Economics II MMBA206R07 Management Accounting Total Credits

MMBA101R06 FUNDAMENTALS OF MANAGEMENT Credits: 4 Objectives: To provide knowledge to students on basic Management concepts and functions. Unit - I: Introduction to Management Historical perspectives of Management Principles; The changing paradigm of Management Functional Management ,Management levels Key Managerial Roles Management Skills, Values, Vision and Mission of Organizations; Cultural Issues of Management; Corporate Social Responsibility. Models of Management Systems Approach, Behavioral Approach and Integrated perspective Globalization and Management, Current Management Issues
including Japanese Management Practices

Unit -II: Planning and Decision Making Organizational Planning: Nature and Structure of Planning, Phases in Planning, Characteristics of a Healthy Plan. Planning Tools and Techniques: Techniques of Forecasting, Planning Premises, Concepts of MIS, MBO,MBE,MBWA, SWOT analysis, Managerial Decision making - Features, Types and Process of Decision Making, Rationality in Decision making Strategies: levels ,types, outsourcing and strategic alliances. Unit - III: Organizing and Coordinating Fundamentals of Organizing, Designing Organizational Structure to achieve strategic goals; Coordination, Factors affecting structure, Departmentation Span of Control-flat and tall organizational structures - Centralization Decentralization Delegation of Authority.Managing Change and Innovation :An overview ofChange , Development and Innovation through OD-role of ERP in organizational issues Unit -IV: Directing Elements of Directing and Supervision, Distinction between Directing and Supervision.Communication and Interpersonal Skills ,An overview ofMotivating and Rewarding Employees Unit -V: Controlling Concept of Control: Principles, Objectives of Organization Control. Controlling techniques: Budgetary Control System and Non-Budgetary Control techniques Features of a good Control System in Global Organizations , Management Control Systems. (Appropriate cases will be discussed under each topic)

Suggested Readings: 1. Stephen Robbins, David De Cenzo, Mary Coulter.,Fundamentals of Management, Global Edition, 8/e ,Pearson Education , 2012 2. James A. F. Stoner,R. Edward Freeman,Daniel R. Gilbert,Management, Pearson Education ,6/e,2007. 3. Joseph L Massie ,Essentials of management, 4/e, Prentice Hall of India New Delhi, 2003 4. Ricky W. Griffin ,Fundamentals of Management ,South-Western College Pub,2011

MMBA102R06 MANAGERIAL ECONOMICS I Credits: 4 Objectives: To provide a strong foundation in micro-economic theory for key business & managerial decision making for firms Unit I Managerial economics-meaning-scope-circular flow of income-nature of economic problems and decision making- concepts in managerial economics: opportunity costs, total, average and marginal costs and revenues-reasons behind the existence of firms-role of profit in the economic system-role of managerial economist. Unit II Demand: Concept, Law of Demand, Types, Law of Diminishing Marginal Utility, Elasticity of Demand, Demand forecasting methods. Supply: Law of Supply, Elasticity of Supply, Market Equilibrium - Consumer Behavior: Concept, Theory and Consumer Equilibriummanagerial applications for new product launch, entering new markets etc. Unit III Production function-factors of production-factor payments-Theory of Production,: CobbDouglas production function, relationship among total, average and marginal product functions, optimal employment of a factor of production,-production with two variable inputs - Isoquants and iso-cost curves-optimal employment of two factors of production-Economies of scale and economies of scope-measurement-managerial applications for deciding plant capacity, cost of production etc. Unit IV Market structure- total and average cost curves in the long term and short run-relationship between average and marginal cost curves -price and output determination under perfect, monopolistic, monopoly and oligopoly market conditions-long term and short term-efficiency of monopoly markets-regulation of monopolies-managerial applications in price fixation, price leadership, cartels etc. Unit V Pricing methods-cost-oriented pricing-competition oriented pricing-administered pricing and dual pricing-price discrimination-pricing of multiple products-fully distributed and incremental cost pricing-Ramsey pricing-transfer pricing-meaning and importanceinternational transfer pricing-managerial applications in price discrimination, application of marginal costing etc. Suggested readings: 1. Dwivedi D.N, Microeconomics theory and applications, Pearson Education, 2003 2. Trivedi, M, Managerial Economics: Theory & Applications, McGraw hill, 2002 3. Maddala, G., Microeconomics, 2004, McGraw hill, 2007, 4. Suma Damodaran, Managerial Economics, Oxford University Press, 2010

MBA103R06 FINANCIAL ACCOUNTING FOR MANAGERS Credits: 6 Objectives: To provide insight view of accounting information from a managerial perspective and gain familiarity in the process of capturing, recording and communicating accounting information. Unit I: Introduction to Accounting and Business: Organizations - types - business stakeholders - role of accounting in business; Generally Accepted Accounting Principles Accounting Standards - Concepts and Conventions; Business transactions and accounting equation Golden Rules of Book keeping capital and revenue expenditure; Accounting Cycle - Financial statements (Balance Sheet, Profit & Loss, Cash Flow) uses of financial statements analysis. Analyzing Transactions: Accounting documents/vouchers, books of accounts financial statement links - Accounting information flow from vouchers to financial statement - Need and usefulness of ledger; Preparation of Trial balance Steps and controls in preparation of financial statements including bank reconciliation. Preparation of Financial Statements from Trial Balance. Preparation of Financial Statements Using the worksheet. Unit II: Source and Application side of Balance Sheet Share holders funds: Share capital Reserves and surplus Money received against share warrants. Share application money pending allotment Non Current Liabilities: Long term borrowings, deferred tax liabilities (net), Other Long term liabilities, Long term provisions Current Liabilities: Short term borrowings, Trade payables, other current liabilities, Short term provisions. Non Current Assets: Fixed assets, tangible assets, intangible assets, capital WIP, intangible assets under development, Non-current investments, Deferred tax assets (net), Long term loans and advances, Other non-current assets Current Assets: Current investments, Inventories, Trade receivables, Cash and cash equivalents, Short term loans and advances, Other current assets. Unit III: Understanding Financial Statements: Understanding Balance Sheet: The meaning of Balance Sheet of Companies (Revised Sch. VI) The contents of Balance Sheet of companies, Banks and Insurance companies. Understanding Income statement: The meaning of Income Statement The contents of Income Statement of companies, Banks and Insurance companies. Understanding Cash Flow Statement: The content of Cash Flow statement of Companies (AS 3), banks and insurance companies.

Unit IV: Interpretation of Financial Statements Inter-firm and Intra-firm comparison - Comparative Income statements, Common size Balance Sheet, Trend analysis - Interpreting the financial statement of Companies, Insurance companies and Banks using ratio analysis. Unit V: Recent Developments in Accounting and Auditing Finalization of Accounts Audit of Companies, Banks and Insurance Companies Internal Controls and Audit Audit under computerized environment Accounting packages and ERP - Indian Accounting Standards Introduction - need; IFRS Introduction need and Content; XBRL Introduction Advantages of XBRL Reporting/Filing Suggested Readings: 1. Dr. Ashok Sehgal, Dr. Deepak Sehgal, Accounting for Management, Taxmann Publications (P) Ltd., 2012 2. T. P. Ghosh, Financial Accounting for Managers, Taxmann Publications (P) Ltd., 4th edition, 2012. 3. Paresh Shah, Basic Financial Accounting for Management, Oxford University Press, 2012. 4. R. Narayanaswamy, Financial Accounting A Managerial Perspective, PHI Learning Private Limited, 2012 5. Subhash Sharma & Vithal M P, Financial accounting for Management Text and cases, Macmillan India Ltd, 2008. 6. S. K. Bhattacharyya, John Dearden, Accounting for Management Text & Cases, Vikas Publishing House Pvt. Ltd., 2012. 7. Companies Act - Schedule VI

MMBA104R06 STATISTICAL METHODS FOR BUSINESS RESEARCH Credits: 6 Objectives: This course is an in-depth introduction into basic statistical concepts and tools needed for making informed decisions in the modern-day business research. Emphasis will be on the application of statistical techniques to managerial decision making and research reporting using statisticalpackages and spread sheet application. Unit I An overview of business research: Introduction to Research process: Significance of research- Types of research: Qualitative and quantitative approaches, Research design: identifying a research problem, Review of literature, Questionnaire construction, scaling techniques, sampling techniques, determination of sample size, sources and collection of data.Evaluation of questionnaire data using statistical packages. Unit II Analysis of data: Tabulation of data, Graphical and diagrammatical presentation of data, Measures of central tendency- Arithmetic Mean, Median, Mode, Measures of Dispersion: Variance, Standard deviation, Co-efficient of variation, Skewness and kurtosis.Computation of Descriptive Statistics using statistical packages and spread sheet applications. Unit III Hypothesis Testing: Concept and Definitions Probability Samples and Non-Probability Samples.Introduction to Hypothesis Testing, Procedure of testing hypothesis, Type I and Type II Errors. Z-Test, ttest, F-test, Chi-Square test; Analysis of Variance One-Way and Two-way classification.Computation and interpretation of Z-Test, t-test, F-test, Chi-Square and ANOVA results using statistical packages and spread sheet applications. Unit - IV: Correlation and Regression Analysis: Correlation Significance, Types of correlation, analysis and interpretation. Regression models: Simple linear regression equation. Assumptions of regression and correlation, coefficient of determination (R2) and correlation (r).Computation and interpretation of Correlation and Regressionfor real business data using statistical package. Unit V: Time series and Report writing: Time series analysis: Concept, Additive and Multiplicative models, Components of time series, Trend analysis: Least Square method - Linear and Non- Linear equations, Applications in business decision-making. Reporting: Types of research reports and proposals physical structure of reports.Application of trend analysis to actual business data using statistical package. Suggested Readings: 1. Levin, R.I and Rubin, D.S, Statistics for Management, 7/e, Pearson Education, 2009. 2. Glyn Davis and BrankoPecar, Business statistics using Excel, 1/e, Oxford University press, 2010. 3. John W. Creswell, Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research (4th Edition), Merrill Prentice Hall, 2012. 4. J.K.Sharma,BusinessStatistics,Pearson Education,2004 5. Beri, Business Statistics, 3/e, Tata McGraw-Hill Education, 2010. 6. Srivatsava TN, ShailajaRego, Statistics for Management, Tata McGraw Hill, 2008.

MMBA105R06 BUSINESS COMMUNICATION Credits: 4 Objective: To Provide Inputs Necessary To Appreciate The Difference Between Business And Communicative English And The Need For Unique Management Communication Unit I: Listening & Speaking Skills Listening Types Of Listening, Barriers To Listening, Active And Passive Listening, Characteristics Of A Good Listener, Listening & Note-Taking Speaking Introduction To Phonetics Dyadic Communication (Face To Face Conversation & Telephonic Conversation)-Stress And Intonation - Presentation Skills (Dos And Donts) Audience Analysis Unit II: Reading Skills Skimming & Scanning Critical Reading (Interpretation, Analysis, Synthesis & Evaluation) SQ3R Technique - Reading Comprehension Note Making & Summarizing Unit III: Writing Skills Tightening The Rambling Sentences You Language & I Language Coherence Cohesion Paragraph Writing Using A Rhetorical Strategy (Description, Comparison & Contrast, Process Writing) Expansion Of Topic Sentences - Inter-Office Memorandum Components Of Business Letters - Letter Writing (Job Application , Sales Letter & Complaint Letter) Unit IV: Personality Development Need For Management Communication, Business English Vs Communicative English, Forms Of Communication Verbal & Non-Verbal, Popular Business Terminologies, Business Etiquette - Dress Code, Discussions, Debates, Team-Work, Negotiation, Personality Development Unit V: Internal & External Communiqu Communication During Specific Events Annual Reports, Celebration, Promotion, Appraisals, Crisis, Layoff, Media Relations, Etc. Activities Worksheets For Grammatical Exercises Audio-Visual Exercises For Listening Skill Role Plays, Group Discussions, Extempore Talks, Seminar Presentations And Skits For Speaking Skills Book/Newspaper Reading, Book Reviews For Reading Skill Sentence Completion Exercises, Letter Writing Exercises, Paragraph / Essay Writing On A Given Topic Suggested Readings: 1.Bhatia.RC, Business Communication, Ane Books, 2008 2.Thomson, AJ & AV Martinet A practical English Grammar, Oxford University Press,1986 3.McGrath,SJ, Basic Managerial Skill for All, PH Learning Pvt Ltd.,, 2009 4.Raman, Meenakshi & Prakash Singh, Business Communication, Oxford University Press,2006

MMBA106R07 BUSINESS COMPUTING Credits: 2 Objectives: To Provide Basic Knowledge On Desktop Computing For Business Function Unit I: Introduction Operating System: Common Terminology, Components Of OS, Booting Process, Desktop, Icon, Types Of Windows Help And Support, Explorer Files And Folders, Copying, Renaming, Moving And Deleting File, Searching A File Or Folder, Recycle Bin, Control Panel, Change, Add, Removing Windows Components, Changing Date And Time, Display, Screen Saver, Wall Paper, Fonts, Mouse - Creating E-Mail, Browsing, Bookmark, Favorite, Searching The Internet. Unit II: Microsoft Word Introduction To MS Word, Creating, Editing, Saving And Printing A File; Basic Formatting, Multi-Level List Numbering, Understanding Styles, Sections, Section Breaks, Headers And Footers, Formatting Letter Head Documents, Tables, Compare & Merge Documents, Mail Merge Tool. Unit III: Microsoft Excel Introduction To Spreadsheet - Menus, Commands, Toolbars And Their Icons Formatting Worksheets, Formula And Functions - Creating, Editing, Reference Operators, Creating A Chart, Pivot Table. Data Analysis Using Excel: Data Handling: Sorting Data, Filtering Data. Data Description: Central Tendency, Dispersion, Correlation Coefficient Regression Analysis Simple Interest, Compound Interest - Preparation Of Financial Statements (BS/PL/CF) From Trial Balance Using Excel Simple Financial Analysis. Unit IV: Microsoft Powerpoint Introduction To MS Power Point, Navigation, Views, Design Templates, Clip Art, Images, Diagrams, Charts And Graphs, Drawing Tools, Layouts, Color Palettes, Multimedia Elements, Slide Transitions, Animations; Printing The Slides. Unit V: Microsoft Access Introduction, Parts Of An Access Window, Creating A Database, Relationships, Creating Table Through Design View, Query, Form, Reports. Suggested Readings: 1. Sanjay Saxena, MS Office 2007 in a Nutshell, Vikas Publishing House, 2011 2. S Jain, MS Office 2007 Training Guide, BPB Publications, 2010 3. David Whigam, Business Data Analysis Using Excel, Oxford, 2010. 4. Dr. R. Parameswaran, Computer Applications in Business, S. Chand & Company Ltd., sixth revised edition, 2010.