RURAL MARKETING MANAGEMENT

INTERVIEW SCHEDULE

Group members,

VIBIN A S RENJITH MURALI AJAI K G APARNA VIJAYAN RENIL ROY AISWARYA T B

SURVEY SCHEDULE

Consumer behavior towards Soap 1. Name: 2. Gender: Male Female 3. Occupation:

4. Family monthly income: Up to 10000 10000-15000 15000-20000 20000-35000 Above 50000

5. Location: (Address & contact no.)

6. Age: 15-25 25-35 35-45 45 and above

7. Family type: Joint

 Nuclear 1. Do you use soaps for every bath/ shower: Yes No 2. How many bath soaps do you personally require every month? 1 2 3 4

3. How many bath soaps do you buy for your household every month? 1 3 5 7 4. Which kind of bath soaps do you like? (Tick as many you think appropriate) Foamy Thick lather Transparent Milky Colored Glycerin Medicinal Neem Sandal

5. What is the maximum price you spend for standard sized bath soap? ........................................

6. What is the average price you have paid in recent months for bath soap? ................................... 7. Which brand do you prefer the most? Lux Dove Lifebuoy Hammam Other

8. Do you change from one brand of soap to another? Yes No 9. How often did you change brands in the last 6 months? 0nce Twice Many times 10.Please specify why you are using a specific soap?

perfume color lather long lasting hygienic protect skin suits your skin value for money other (specify)

11. What is the reason if you are not using a specific soap? Lack of awareness Lack of availability You find it expensive You dont like the product Others.

12. You came to know about various types of soap from: Newspaper advertisements Radio TV advertisements Word of mouth Point of sale Other source..

13. Do you remember any of the TV advertisements of soap? Yes No 14. Does celebrity endorsement prompt you to purchase any soap? Yes No 15. Which of the offers available influence you the most to purchase of Soap? Discounts offer Buy one get one Combo pack Other 16. Is Soaps easily available to you? Yes No 17. From where do you usually purchase Soap?

 Nearby Store Retail Store Whole Seller 18. What is the size of the Soap you usually purchase? 100g 200g 300g 19. How frequently you purchase Soap? Every Week Every fortnight Every month Occasionally

20. Tick the level of importance according to your preference: Attribute very important, moderately important, least important Color Thickness Fragrance

Thank you,