Allison M.

Mennella
7326 Gigi Lane Darien, IL 60561 Phone: 847-366-0597 allison.mennella@gmail.com Digital Portfolio: http://allisonmennella.wix.com/portfolio

About Me

Digital Marketing Specialist with proven experience using eMarketing, content management and social networks to identify, nurture and develop qualified leads. Specialized in B2B marketing, CRM implementation (Salesforce) and marketing automation (Act-On Software).

Education
Dominican University River Forest, IL MASTERS OF LIBRARY AND INFORMATION SCIENCE, January 2012 | GPA: 4.0 Augustana College Rock Island, IL BACHELOR OF ARTS, Sept. 2010 to May 2009 | GPA: 3.95 Majors: Communication Studies, Spanish l Minor: Political Science l Graduated Summa Cum Laude

Skills

Marketing Automation / Lead Nurturing

Social Media Strategy Implementation

Website Management / Redesign Salesforce Implementation

Statistical Analysis (Excel, Google Analytics)

Community Development (Online / In Person) Web & Print Content Creation Marketing Research Marketing Campaign Coordination

Public & Media Relations Collaborative Leadership Drupal 7, HTML, CSS, PHP, CMS, Basecamp

Professional Experience
Patten Industries, Inc Elmhurst, IL Digital Marketing Specialist, Jan. 2012 to Present Responsibilities include but are not limited to: developing a consistent eMarketing campaign using Act-On Marketing Automation software, implementing a lead nurturing campaign via web, e-mail and social media promotion, creating interesting and engaging content for the company website, YouTube Channel and Facebook Page, working with vendors to create a new website design, written web content, lead generation forms and eCommerce capabilities, introducing a marketing CRM using Salesforce.com and managing / training employees to use Basecamp.com, a project management system.

Implemented Facebook, Twitter, YouTube, Google+ and LinkedIn communities within first 30 days of employment. Earned 1500 Facebook Followers and 533 Twitter Followers in 1 year. Generated $818,201 in leads via eMarketing and Marketing Automation Campaigns over 6 months. Won Best in Social Media Award for the 2012 Americas North Dealer Marketing Conference presented by Caterpillar, Inc. Developed and implemented a strategic online presence, organic search, paid search, and social presence strategy. Leveraged SalesLink CRM system to develop a Prospect and Customer Intelligence database. Wrote and edited promotional material such as digital marketing brochures, press releases, web content, online ads, coupon books and other sales collateral.

Allison Mennella Resume

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Naperville Public Library Naperville, IL Community Services Associate, Sept. 2010 to Present Responsibilities include acting as the voice of the Library through online and print communications, managing social media initiatives, garnering donations from the local business community, cultivating partnerships, developing sponsorships, programming, graphics support, maintaining statistics, contacting media, and other general departmental responsibilities.

Implemented use of Facebook, Twitter, Flickr, YouTube, Google+ and Foursquare with team of 12. Earned 565 Facebook Followers in 90 days, and 56 Google+ followers in 5 days. Assisted IT Department with staff training for social networking sites and Drupal 7 software. Raised $282,000 in in-kind and cash donations for the 2011 Summer Reading Program. Created the 2011 promotional marketing campaigns and calendars for both print and digital outlets. Developed e-mail marketing campaign and digital eNewsletter template for Library Executive Team. Wrote and edited publications such as program guides, press releases, web content, calendar entries and grant applications.

Ettractions.com Elmhurst, IL. Contracted Content Contributor (Promotion), Oct. 2010 to Present Create new digital content for Ettractions.com, including business profiles, graphics, videos and articles; execute a Social Media strategy, including postings on blogs news groups, Facebook, LinkedIn, and Twitter; research potential business clients for upgraded Ettractions.com profiles; assist in Search Optimization and Data Entry.

Write and edit over 40 blog posts for 8 different regional territories on a monthly basis. Create engaging content for weekly Twitter and Facebook updates.

Digital Marketing Intern, June 2010 to Oct. 2010

Oversaw the operation of eight social media accounts on behalf of Ettractions.com. Schedule Social Media and Blog posts using Hootsuite and WordPress. Developed short and long-term social media strategies aimed at fostering and managing both Business to Business (B2B) and Business to Customer (B2C) relationships Created over 250 business profiles in 10 week period Established an interactive community of Twitter users on the @EttractionsCHI account. Earned 225 followers in 10 weeks and had average of 2 @ Replies or Re-Tweets per day Assisted in the development of a Twitter Metrics system for statistical analysis of progress

Awards
Best in Social Media Award (Caterpillar, Inc Americas North Dealer Marketing Conference), 2012 This project detailed the Social Media Strategy that was implemented at Patten Industries in 2012. It includes an in-depth look at the way we captured metrics, presented reports and integrated a digital marketing strategy into the larger, overarching marketing strategy for the company. DuPage Library System Scholarship (DLS MLS Honors Scholarship), 2011 Excellence in Content Creation (Ettractions.com Intern Contest ), 2010 Graduate of Library and Information Science Scholarship (Dominican University), 2010 Phi Beta Kappa (Augustana College Graduating Honors), 2009
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Allison Mennella Resume

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