Live Project

Yumee - Cadbury

PDF generated using the open source mwlib toolkit. See http://code.pediapress.com/ for more information. PDF generated at: Fri, 14 Dec 2012 20:46:55 UTC

Contents
Articles
Cadbury Cadbury Dairy Milk List of Cadbury products 1 15 18

References
Article Sources and Contributors Image Sources, Licenses and Contributors 32 33

Article Licenses
License 34

Cadbury

Cadbury
Cadbury

Type Industry Founded Headquarters Products Revenue

Subsidiary of Mondelz International Confectionery Birmingham, United Kingdom (1824) Uxbridge, London, United Kingdom See list of Cadbury products 5,384 million (2008)

Operating income 388 million (2008) Net income Employees Parent Website 364 million (2008) 71,657 (2008) [1]

Kraft Foods (2010-2012) Mondelz International (2012-present) Cadbury.co.uk [2]

Cadbury is a British confectionery company owned by Mondelz International Inc. and is the industry's second-largest globally after Mars, Incorporated.[3] With its headquarters in Uxbridge, London, England, the company operates in more than 50 countries worldwide. The company was known as Cadbury Schweppes plc from 19692008 until its demerger, in which its global confectionery business was separated from its US beverage unit (now called "Dr Pepper Snapple Group").[4] It was also a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 Kraft Foods takeover.[5][6]

History
18241900: Early history
In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. He later moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production. John Cadbury became a partner with his brother Benjamin and the company they formed was called 'Cadbury Brothers of Birmingham'.[7] The brothers opened an office in London and in 1854 they received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. In the 1850s the industry received a much needed boost, with the reduction in the high import taxes on cocoa, allowing chocolate to be more affordable to everybody. Due to the popularity of a new expanded product line, including the "Cadbury's Cocoa Essence", the company decided to cease trading in tea in 1873. Master confectioner Frederic Kinchelman was appointed to share his recipe and production secrets with Cadbury, which led to an assortment of chocolate covered products. Taking over the business in 1861, John Cadbury's sons Richard and George decided in 1878 that they needed new premises. Better transport access for milk that was inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken into consideration. With the development of the

Cadbury Birmingham West Suburban Railway along the path of the Worcester and Birmingham Canal, they acquired the Bournbrook estate, comprising 14.5 acres (5.9ha) of countryside 5 miles (8km) south of the outskirts of Birmingham. Located next Stirchley Road railway station, which itself was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought 120 acres (49ha) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 313 cottages and houses set on 330 acres (130ha) of land. As the Cadbury family were Quakers there were no pubs in the estate;[8] in fact, it was their Quaker beliefs that first led them to sell tea, coffee and cocoa as alternatives to alcohol.[9]

19002007
In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury Somerdale Factory from 1919 merger with Fry's was the brand leader in the United Kingdom. These were accompanied by several other products: Flake (1920), Cream-filled eggs (1923), Crunchie (1929) (Crunchie was originally launched under the Fry's name but later adopted by Cadbury's) and Roses (1938).[10] Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. More than 2,000 of Cadbury's male employees joined the Armed Forces and to support the war effort, Cadbury provided clothing, books and chocolate to soldiers. After the war, the Bournville factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in Hobart, Tasmania and in 1919 undertook a merger with J. S. Fry & Sons, another chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight.[7] During World War II, parts of the Bournville factory were turned over to war work, producing milling machines and seats for fighter aircraft. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1949, and normal production resumed. Cadbury subsequently built new factories and had an increasing demand for their products.[7]

Schweppes merger (1969)

Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969.[11] Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Typhoo Tea and more. In the US, Schweppes Beverages was created and the manufacture of Cadbury confectionery brands was licensed to The Hershey Company.
The Cadbury Schweppes logo used until the demerger in 2008

Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc to Cadbury Schweppes in 2000 for $1.45 billion.[12] In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc.[13]

Cadbury Schweppes demerger In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.[14] The demerger took effect on 2 May 2008, with the drinks business becoming Dr. Pepper Snapple Group Inc.[4] In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to Asahi Breweries.[15]

2007present
In October 2007, Cadbury announced the closure of the Somerdale Factory, Keynsham, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland.[16] In 2008 Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to Tangerine Confectionery for 58million cash. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.[17] In mid-2009 Cadbury replaced some of the cocoa butter in their non-UK chocolate products with palm oil. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers. By August 2009, the company announced that it was reverting to the use of cocoa butter in New Zealand.[18] In addition, they would source cocoa beans through Fair Trade channels.[19] In January 2010 prospective buyer Kraft pledged to honour Cadbury's commitment.[20]

Kraft Foods takeover (2010)

On 7 September 2009 Kraft Foods made a 10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company.[21] Kraft launched a formal, hostile bid for Cadbury valuing the firm at 9.8 billion on 9 November 2009.[22] Business Secretary Peter Mandelson warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury.[23] On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for 8.40 per share, valuing Cadbury at 11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow 7 billion (US$11.5bn) in order to finance the takeover.[24] The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos".[25] Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets.[26] But on 22 January 2010, Hershey announced that it would not counter Kraft's final offer.[27][28][29] The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union Unite,[30] who fought against the acquisition of the company which, according to Prime Minister Gordon Brown, was very important to the British economy.[31] Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk",[25][32][33] and UK shareholders protested over the mergers and acquisitions advisory fees charged by banks. Cadbury's M&A advisers were UBS, Goldman Sachs and Morgan Stanley.[34][35][36] Controversially, RBS, a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.[37][38] On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising the deal.[39] Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. This was achieved on 5 February 2010, and the company announced that Cadbury shares would be de-listed on 8 March 2010.[40] On 3 February 2010, the Chairman Roger Carr, chief executive Todd Stitzer and chief financial officer Andrew Bonfield[41] all announced their resignations. Stitzer had worked at the company for 27 years.[42]

Cadbury On 9 February 2010, Kraft announced that they were planning to close the Somerdale Factory, Keynsham, with the loss of 400 jobs.[43] The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been "sacked twice".[44] On 22 April 2010, Phil Rumbol, the man behind the famous Gorilla advertisement, announced his plans to leave the Cadbury company in July following Kraft's takeover.[45] In June 2010 the Polish division, Cadbury-Wedel, was sold to Lotte of Korea. The European Commission made the sale a condition of the Kraft takeover. As part of the deal Kraft will keep the Cadbury, Hall's and other brands along with two plants in Skarbimierz. Lotte will take over the plant in Warsaw along with the E Wedel brand.[46] On 4 August 2011 when Kraft Foods Splitting two companies beginning on 1 October 2012. Cadbury will be part of Mondelz International, Inc.

Operations
United Kingdom Cadbury
Founded 1824

Headquarters Bournville, Birmingham, England

The confectionery business in the UK is called Cadbury (formerly Cadbury Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK. Biscuits bearing the Cadbury brand, such as Cadbury Fingers, are produced under licence by Burton's Foods. Cadbury also owns Trebor Bassett, Fry's. Maynards Ice cream based on Cadbury products, like 99 Flake, is made under licence by Frederick's Dairies. Cadbury cakes and chocolate spread are manufactured under licence by Premier Foods, but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in Worcester and Moreton on the Wirral with distribution depots throughout the UK. Other Kraft subsidiaries in the UK include: Cadbury Two LLP, Cadbury UK Holdings Limited, Cadbury US Holdings Limited, Cadbury Four LLP, Cadbury Holdings Limited, and Cadbury One LLP.

Ireland Cadbury
Founded 1932

Headquarters Coolock, Dublin, Ireland

Cadbury Ireland Limited is based in Coolock in Dublin. Cadbury opened their first Irish factory in Ossary RD., Dublin in 1933, when the company manufactured and sold just three products. Today, it exports over 200 of its products to 30 countries worldwide, making a contribution of 110 million of Irish trade. Cadbury Ireland uses local ingredients. More than 250 million worth of Cadbury chocolate is produced in Ireland, is exported every year, bringing Ireland valuable earnings from abroad. Cadbury Ireland operates three factories in Ireland with two in Dublin, in Coolock (where the headquarters of Cadbury Ireland are located) and Tallaght. The third is in Rathmore, County Kerry. Products made by Cadbury in Ireland include Cadbury Dairy Milk, Wispa, Flake, and Crunchie.

Cadbury

United States Cadbury

Founded December 2002

Headquarters Parsippany-Troy Hills, New Jersey, United States Products Trident, Certs, Chiclets, Halls (cough drop)

Cadbury Adams produces candy, gum, breath mints and cough drops. It is headquartered in Parsippany, New Jersey. The company was formed after the then Cadbury Schweppes purchased the Adams brand from Pfizer in December 2002 for US$4.2 billion. American Chicle was purchased by Warner-Lambert in 1962; Warner-Lambert renamed the unit Adams in 1997 and merged with Pfizer in 2000. Cadbury merged with Peter Paul in 1978.[47] Ten years later, The Hershey Company acquired the chocolate business from Cadbury.[47] Accordingly, although the Cadbury group's chocolate products have been sold in the US since 1988, the products are manufactured by Hershey. Before the May 2008 demerger, the North American business also contained beverage unit Cadbury Schweppes Americas Beverages. In 1982, Cadbury Schweppes purchased the Duffy-Mott Company.[48] Cadbury Adams products include: Maynards Wine Gums (original and Sour) Swedish Fish Swedish Berries Juicy Squirts (Sours, Citrus, and Berry) Original Gummies Fuzzy Peach Sour Chillers Sour Patch Kids Mini Fruit Gums Sour Cherry Blasters Fruit Mania Bassett's Liquorice Allsorts

Gum Black Jack chewing gum Bubbaloo bubble gum Bubblicious bubble gum Chiclets Clorets Dentyne Freshen Up Gum Sour Cherry Gum (Limited) Sour Apple Gum (Limited) Stride Trident

Other Certs breath mints

Cadbury Halls (cough drop) Discontinued products Beemans chewing gum Cinn*a*Burst gum Clove gum Fruit*a*Burst gum Mint*a*Burst gum Sparkies

Australia and New Zealand

Cadbury operates three Australian factories as well as one in New Zealand; two in Melbourne, Victoria (Ringwood and Scoresby), one in Hobart, Tasmania (Claremont), and one in Dunedin, New Zealand. The Claremont factory was once a popular tourist attraction and operated daily tours; however, the factory ceased running full tours mid-2008, citing health and safety reasons.[49] Cadbury has been upgrading its manufacturing facility at Claremont, Tasmania, Australia, since 2001 [50] On 27 February 2009 the confectionery and beverages businesses of Cadbury Schweppes in, Australia were formally separated and the beverages business began operating as Schweppes Australia Pty Ltd. In April 2009, Schweppes Australia was acquired by Asahi Breweries.[51] In late June 2012, Cadbury introduced Marvellous Creations a new chocolate range with three flavours - Peanut Toffee Cookie, Jelly Crunchie Bits or Jelly Popping Candy Beanies covered in Dairy Milk Chocolate.[52]

Canada
Cadbury Canada produces and/or imports several products that are sold under the Cadbury and Maynards labels, including the following: Cadbury Dairy Milk (various flavours) Crunchie Crispy Crunch Star Bar as Wunderbar Mr Big Caramilk Flake Cream Egg Mini Eggs Pep Chocolate Buttons

Maynards Wine Gums Sour Wine Gums Swedish Berries Swedish Fish Sour Patch Kids Juicy Squirts

Cadbury

India Cadbury
Founded 19 July 1948

Headquarters Mumbai, India Key people Products Employees Anand Kripalu, Managing Director [53]

Cadbury Dairy Milk, 5-star, Perk, Gems, Eclairs, Oreo and Bournvita 2000

Cadbury India began its operations in India in 1948 by importing chocolates. It now has manufacturing facilities in Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi, Mumbai, Kolkata and Chennai. The corporate head office is in Mumbai. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury has worked with the Kerala Agricultural University to undertake cocoa research.[54][55] Cadbury was incorporated in India on 19 July 1948. Currently, Cadbury India operates in four categories: chocolate confectionery, milk food drinks, beverage and candy & gum category. Its products include Cadbury Dairy Milk, Bournville, 5-Star, Perk, Gems, Eclairs, Bournvita,[56] Celebrations, Bilkul [57] Bournville, Cadbury Dairy Milk Shots, Cadbury Dairy Milk Silk, Halls, Tang and Oreo. It is the market leader in the chocolate confectionery business with a market share of over 70%.[58] The Brand Trust Report, India Study, 2011 published by Trust Research Advisory ranked Cadbury in the top 100 most trusted brands list. Cadbury India will soon launch parent Mondelz's legendary triangular Swiss chocolate brand Toblerone, to take on Italian brand Ferrero Rocher in the premium chocolate market.[59]

Other subsidiaries
Other Kraft subsidiaries including the Cadbury name include[60]
Cadbury Ghana Limited Ghana Cadbury Holdings B. V. Netherlands Cadbury Hong Kong Limited Hong Kong Cadbury India Limited India Cadbury Industrial Espana, S. L. Spain Cadbury International & Leasing, S. de R. L. de C. V. Mexico Cadbury International Limited United Kingdom Cadbury Ireland Export Limited Ireland Cadbury Ireland Limited Ireland Cadbury Ireland Sales Ltd Ireland Cadbury Japan Ltd. Japan Cadbury Kenya Limited Kenya Cadbury Limited New Zealand Cadbury Limited United Kingdom Cadbury Mauritius Ltd Mauritius Cadbury Mexico Investments B. V. Netherlands Cadbury Morocco Morocco Cadbury Nederland B. V. Netherlands Cadbury Netherlands International Holdings B. V. Netherlands Cadbury Nigeria PLC Nigeria Cadbury Nominees Limited United Kingdom

Cadbury
Cadbury Norway AS Norway Cadbury Pakistan Limited Pakistan Cadbury Polska Sp. z o. o. Poland Cadbury Portugal - Produtos de Confeitaria, Lda. Portugal Cadbury Pty Limited Australia Cadbury Russia Limited United Kingdom Cadbury Schweppes (Portugal) Sociedad Unipressoal, Lda. Portugal Cadbury Schweppes Finance plc United Kingdom Cadbury Schweppes France SAS France Cadbury Schweppes GmbH Germany Cadbury Schweppes Investments Ltd United Kingdom Cadbury Schweppes Ireland Limited Ireland Cadbury Schweppes Management Services (Pty) Limited South Africa Cadbury Schweppes Money Management plc United Kingdom Cadbury Schweppes Overseas Limited United Kingdom Cadbury Schweppes Treasury (Isle of Man) Isle of Man Cadbury Schweppes Treasury (UK) United Kingdom Cadbury Schweppes Treasury America Ireland Cadbury Schweppes Treasury International Ireland Cadbury Schweppes Treasury Services Ireland Cadbury Schweppes US Finance LLC Delaware United States Cadbury Schweppes Zimbabwe (Private) Limited Zimbabwe Cadbury Services SA Spain Cadbury Singapore Pte Limited Singapore Cadbury South Africa (Holdings) Limited United Kingdom Cadbury South Africa (Pty) Limited South Africa Cadbury South East Asia Limited Thailand Cadbury Stani Adams Argentina S. A. Argentina Cadbury Stani Adams Chile Productos Alimenticios Limitada Chile Cadbury Stimorol Danmark ApS Denmark Cadbury Sweden AB Sweden Cadbury Sweets Holdings B. V. Netherlands Cadbury Switzerland AG Switzerland Cadbury Three LLP United Kingdom Cadbury Trebor Bassett Services Limited United Kingdom Cadbury Wedel Sp. z o. o. Poland

Executive pay
In 2008 Todd Stitzer, Cadbury's CEO, was paid a 2,665,000 bonus. Combined with his annual salary of 985,000 and other payments of 448,000 this gives a total remuneration of over 4 million.[61]

Accounting
In July 2007, Cadbury Schweppes announced that it would be outsourcing its transactional accounting and order capture functions to Shared Business Services (SBS) centres run by a company called Genpact, (a businesses services provider) in India, China, and Romania. This was to affect all business units and be associated with U. S. and UK functions being transferred to India by the end of 2007, with all units transferred by mid-2009. Depending on the success of this move, other accounting Human Resources functions may follow. This development is likely to lead to the loss of several hundred jobs worldwide, but also to several hundred jobs being created, at lower salaries

Cadbury commensurate with wages paid in developing countries.[62]

Products
Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes. As well as Cadbury's chocolate, the company also owns Maynards and Halls, and is associated with several types of confectionery including former Trebor and Bassett's brands or products such as Liquorice Allsorts, Jelly Babies, Flumps, Mints, Dolly Mix, Black Jack chews, Trident gum, and Softmints. Notable product introductions include: 1865: Cocoa Essence 1875: Easter Eggs 1897: Milk Chocolate and Fingers 1905: Dairy Milk 1908: Bournville 1915: Milk Tray 1920: Flake 1923: Creme Egg (launched as Fry's) 1929: Crunchie (launched as Fry's) 1938: Roses 1948: Fudge 1960: Dairy Milk Buttons 1968: Picnic 1970: Curly Wurly 1974: Snack 1976: Double Decker 1983: Wispa (relaunched 2007) 1985: Boost 1987: Twirl 1992: Time Out 1995: Wispa Gold (relaunched 2009 and 2011) 1996: Fuse 2001: Brunch Bar, Dream and Flake Snow 2009: Snow Bites 2010: Dairy Milk Silk and Dairy Milk Bliss 2011: BiscBits and Big Race 2011: Cadbury Bliss 2012: Marvellous Creations

Advertising controversy
In May 2011 the model Naomi Campbell described the new advertisement for the Bliss bar as 'insulting and hurtful'. Reacting to the advertisement, which had the tag line Move over Naomi there is a new diva in town, Campbell said, "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this."[63] A spokesperson for the company insisted that the campaign was "a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss". The campaign was, he later added, "no longer in circulation... we have no plans to repeat the campaign."

Cadbury Reacting to Campbell's outburst, comedian Reginald D. Hunter, on the BBC television comedy quiz Have I Got News For You, suggested that it was complimentary for black people to be compared to chocolate, and that enjoyment of the Bliss bar might even be enhanced by a love of black people.[64]

10

Health and safety

2006 Salmonella scare
On 19 January 2006, Cadbury Schweppes detected a rare strain of the Salmonella bacteria, affecting seven of its products, said to have been caused by a leaking pipe. The leak occurred at its Marlbrook plant, in Herefordshire, which produces chocolate crumb mixture; the mixture is then transported to factories at Bournville and formerly Somerdale to be turned into milk chocolate.[65] It was not until around six months after the leak was detected that Cadbury Schweppes officially notified the Food Standards Agency, shortly after which it recalled more than a million chocolate bars.[65] In December 2006, the company announced that the cost of dealing with the contamination would reach 30 million.[66][67] In April 2007, Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching food safety legislation. An investigation being carried out at that time by Herefordshire Council led to a further six charges being brought.[66] The company pleaded guilty to all nine charges,[68][69] and was fined one million pounds at Birmingham Crown Courtthe sentencing of both cases was brought together.[70] Analysts have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health.[70]

2007 recalls
On 10 February 2007, Cadbury announced they would be recalling a range of products due to a labelling error. The products were produced in a factory handling nuts, potential allergens, but this was not made clear on the packaging. As a precaution, all items were recalled.[71] On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warning, recalling for the second time in two years thousands of chocolate bars. A printing mistake at Somerdale Factory resulted in the omission of tree nut allergy labels from 250 g Dairy Milk Double Chocolate bars.[72]

2008
On 29 September 2008 Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories, on suspicion of contamination with melamine. The recall affected the mainland China markets, Taiwan, Hong Kong and Australia.[73] Products recalled included Dark Chocolate, a number of products in the 'Dairy Milk' range and Chocolate clairs.[74]

2009 Hydrogenation
Cadbury continues to use hydrogenated oils in many of its signature products. Although trans fats are present, the nutrition labels round the values down to zero.[75]

Cadbury

11

Headquarters
Cadbury's headquarters (Head Office UK) is the Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England.[76] Cadbury occupies 84,000 square feet (7,800m2) of space in its head office, which is Building 3 of the business park.[77] Cadbury, which leases space in the building it occupies, had relocated from central London to its current head office.[78] Cadbury's previous head office was in 25 Berkeley Square in Mayfair, City of Westminster. In 1992 the company leased the space for 55 per 1 square foot (0.093m2).[77] In 2002 the company agreed to pay 68.75 per square foot. The Daily Telegraph reported in 2007 that the rent was expected to increase to a "three-figure sum. " In 2007 Cadbury Schweppes had announced that it was moving to Uxbridge to cut costs. As of that year the head office had 200 employees.[79] After the Kraft Foods acquisition of Cadbury, Kraft announced that the Cadbury head office would remain the "Cadbury House."[80]

References
[1] "Company Profile for Cadbury PLC (CBY)" (http:/ / zenobank. com/ index. php?symbol=CBY& page=quotesearch). . Retrieved 2008-10-01. [2] http:/ / www. cadbury. co. uk/ [3] "Factbox: British confectioner Cadbury" (http:/ / uk. reuters. com/ article/ idINTRE60D1XX20100114). Reuters. 14 January 2010. . Retrieved 2010-03-09. [4] "Cadbury plc Demerger" (http:/ / www. cadburyinvestors. com/ cadbury_ir/ shareholder_services/ demerger/ ) (Press release). Cadbury plc. 7 May 2008. . Retrieved 2009-12-29. [5] Paton, Maynard (2 January 2004). "Twenty Years Of The FTSE 100" (http:/ / www. fool. co. uk/ news/ comment/ 2004/ c040102a. htm). The Motley Fool. . Retrieved 10 February 2010. [6] "Cadbury PLC (UK): Offer by Kraft Foods Inc. (USA) declared Wholly Unconditional - Changes In FTSE Indices" (http:/ / www. ftse. com/ tech_notices/ 2010/ Q1/ 28579_20100202_Cadbury. jsp). FTSE Group. 2 February 2010. . Retrieved 10 February 2010. [7] "The history of Cadbury Schweppes" (http:/ / www. birminghamuk. com/ cadburyhistory. htm). Birminghamuk.com. . Retrieved 2010-01-05. [8] "George Cadbury's model village" (http:/ / www. sciencedirect. com/ science?_ob=ArticleURL& _udi=B6WJN-45WGHG6-2& _user=10& _rdoc=1& _fmt=& _orig=search& _sort=d& view=c& _acct=C000050221& _version=1& _urlVersion=0& _userid=10& md5=6472656c042a2fb1fc9f634e0315b119). Sciencedirect.com. 22 May 2002. . Retrieved 2010-01-05. [9] Bill Samuel. "Quaker information" (http:/ / www. quakerinfo. com/ quak_cad. shtml). Quakerinfo.com. . Retrieved 2010-01-05. [10] Ascribed to Cadbury plc. (19 January 2010). "A history of Cadbury's sweet success" (http:/ / business. timesonline. co. uk/ tol/ business/ industry_sectors/ consumer_goods/ article6824373. ece). London: Times Online. . Retrieved 30 May 2010. [11] Fabrikant, Geraldine (27 January 1987). "General Cinema buys 8.3% of Cadbury Schweppes" (http:/ / query. nytimes. com/ gst/ fullpage. html?res=9B0DE2DA1739F934A15752C0A961948260). New York Times. . Retrieved 2010-01-05. [12] Holson, Laura M. (18 September 2000). "Cadbury to Pay $1.45 Billion For Snapple" (http:/ / query. nytimes. com/ gst/ fullpage. html?res=9805EEDC163BF93BA2575AC0A9669C8B63). New York Times (New York Times). . Retrieved 2008-06-18. [13] "Royal Crown Cola Company" (http:/ / www. georgiaencyclopedia. org/ nge/ Article. jsp?id=h-3535). New Georgia Encyclopedia. 15 September 2006. . Retrieved 2008-06-18. [14] "Cadbury plans to split business" (http:/ / news. bbc. co. uk/ 1/ hi/ business/ 6451749. stm) BBC News, 14 March 2007. [15] "Cadbury to sell Australian drinks arm" (http:/ / www. ft. com/ cms/ s/ 0/ 0f0371da-d1a5-11dd-bb61-000077b07658. html). Financial Times. 24 December 2008. . Retrieved 2009-03-17. [16] "Cadbury factories shed 700 jobs" (http:/ / news. bbc. co. uk/ 1/ hi/ business/ 7025413. stm). BBC News. 3 October 2007. . Retrieved 2010-01-05. [17] Sweet deal as Tangerine buys Monkhill (http:/ / www. yorkshirepost. co. uk/ businessnews/ Sweet-deal-as-Tangerine-buys. 3689123. jp), Yorkshire Post, 18 January 2008 [18] (http:/ / www. cadbury. co. nz/ About-Cadbury/ News. aspx?newsID=47) Cadbury Dairy Milk returns to Cocoa Butter only recipeOfficial Press Release, August 2009 [19] (http:/ / www. choclovers. com/ ) Cadbury Dairy Milk to go Fairtrade in 2010 Choclovers.com, August 2009 [20] Severin Carrell, Scotland correspondent (23 January 2010). "Kraft pledges to honour Cadbury's Fairtrade sourcing commitments at Guardian.co.uk" (http:/ / www. guardian. co. uk/ business/ 2010/ jan/ 23/ kraft-cadbury-fairtrade). London: Guardian. . Retrieved 2010-12-21. [21] "Cadbury snubs 10.2bn Kraft move" (http:/ / news. bbc. co. uk/ 1/ hi/ business/ 8241056. stm). BBC News. 7 September 2009. . Retrieved 2009-09-07. [22] "Cadbury rejects hostile Kraft bid" (http:/ / news. bbc. co. uk/ 1/ hi/ business/ 8349832. stm). BBC News. 9 November 2009. . Retrieved 2009-11-09. [23] MacAlister, Terry (4 December 2009). "Don't try to make a quick buck from Cadbury, Mandelson tells Kraft" (http:/ / www. guardian. co. uk/ business/ 2009/ dec/ 04/ cadbury-bidders-will-face-opposition). The Guardian (London). . Retrieved 2010-01-10.

Cadbury
[24] "Cadbury agrees Kraft takeover bid" (http:/ / news. bbc. co. uk/ 1/ hi/ business/ 8467007. stm). BBC News (London: BBC). 19 January 2010. . Retrieved 19 January 2010. [25] Richardson, Tim (16 January 2010). "Get your hands off our sweets!" (http:/ / www. guardian. co. uk/ theguardian/ 2010/ jan/ 16/ saving-cadbury-from-kraft-takeover). Guardian (London). . Retrieved 28 April 2010 [26] "JP Morgan, BofA gear up to fund Hershey's Cadbury bid" (http:/ / www. business-standard. com/ india/ news/ jp-morgan-bofa-gearto-fund-hershey\s-cadbury-bid/ 79596/ on). The Business Standard. [27] 3:51 p. m. 20 Dec. 2010 (22 January 2010). "Hershey: No plans for Cadbury bid" (http:/ / www. marketwatch. com/ story/ hershey-no-plans-for-cadbury-bid-2010-01-22?dist=afterbell). MarketWatch. . Retrieved 2010-12-21. [28] de la Merced, Michael J. & Nicholson, Chris V. (19 January 2010). "Kraft to Acquire Cadbury in Deal Worth $19 Billion" (http:/ / www. nytimes. com/ 2010/ 01/ 20/ business/ global/ 20kraft. html). New York Times. [29] Jannarone, John; Curtin, Matthew (16 January 2010). "Hershey's Chocolate Dreams" (http:/ / online. wsj. com/ article/ SB10001424052748703657604575005580438523258. html). Wall Street Journal. [30] "Keep Cadbury Independent UK and Irish workers unite to stop Kraft swallowing Cadbury" (http:/ / www. unitetheunion. com/ news__events/ latest_news/ keep_cadbury_independent_-_u-1. aspx). UniteTheUnion.com. [31] "Clegg attacks Brown over RBS funding for Cadbury bid" (http:/ / news. bbc. co. uk/ 1/ hi/ uk_politics/ 8470776. stm). BBC. 20 January 2010. [32] "Debt-heavy Kraft could put 30,000 Cadbury jobs at risk, warns Unite" (http:/ / www. unitetheunion. com/ news__events/ latest_news/ debt-heavy_kraft_could_put_30. aspx?lang=en-gb). Unitetheunion.com. . Retrieved 2010-12-21. [33] Wood, Zoe & Treanor, Jill (19 January 2010). "2m a day cost of Cadbury deal plus 12m for the boss" (http:/ / www. guardian. co. uk/ business/ 2010/ jan/ 19/ cadbury-kraft-takeover-todd-stitzer). The Guardian (London). [34] Costello, Miles (18 December 2009). "Big investors call for inquiry into banks fees for M&A work" (http:/ / business. timesonline. co. uk/ tol/ business/ industry_sectors/ banking_and_finance/ article6961118. ece). The Times (London). [35] Weisenthal, Joe (8 September 2009). "Goldman Sachs, Morgan Stanley Win Big In Kraft-Cadbury's" (http:/ / www. businessinsider. com/ goldman-sachs-morgan-stanley-win-big-in-kraft-cadburys-2009-9). The Business Insider. [36] Taylor, Peter (8 September 2009). "Bankers the big winners in Kraft's tilt for Cadbury" (http:/ / www. telegraph. co. uk/ finance/ newsbysector/ banksandfinance/ 6152160/ Bankers-the-big-winners-in-Krafts-tilt-for-Cadbury. html). Telegraph (London). . Retrieved 28 April 2010 [37] Sunderland, Ruth (22 November 2009). "RBS kept client Cadbury in the dark as it prepared to back Kraft's hostile bid" (http:/ / www. guardian. co. uk/ business/ 2009/ nov/ 22/ rbs-cadbury-kraft-hostile-bid). Guardian (London). . Retrieved 28 April 2010 [38] "Clegg attacks Brown over RBS funding for Cadbury bid" (http:/ / news. bbc. co. uk/ 1/ hi/ uk_politics/ 8470776. stm). BBC News. 20 January 2010. [39] "Cadbury deal near end, Kraft CEO sees sleep" (http:/ / www. reuters. com/ article/ idUSTRE6114X620100202). Reuters. 2 February 2010. [40] Cadbury shares to be de-listed (http:/ / news. bbc. co. uk/ 1/ hi/ business/ 8499853. stm) BBC News. 5 February 2010 [41] Andrew Bonfield was appointed a non-executive director of Kingfisher plc in February 2010 (http:/ / www. kingfisher. com/ index. asp?pageid=55& newsid=684) [42] Cadbury top bosses to step down (http:/ / news. bbc. co. uk/ 1/ hi/ business/ 8496873. stm) BBC News. 3 February 2010 [43] "Cadbury's Bristol plant to close by 2011 at bbc.co.uk" (http:/ / news. bbc. co. uk/ 1/ hi/ business/ 8507066. stm). BBC News. 9 February 2010. . Retrieved 2010-12-21. [44] Warde, Miles (16 March 2010). "Cadbury Keynsham workers 'sacked twice' at bbc.co.uk" (http:/ / news. bbc. co. uk/ 1/ hi/ business/ 8570188. stm). BBC News. . Retrieved 2010-12-21. [45] "Cadbury's marketing director to quit" (http:/ / www. newstatesman. com/ broadcast/ 2010/ 04/ rumbol-gorilla-company-kraft). Newstatesman.com. 22 April 2010. . Retrieved 2010-12-21. [46] (http:/ / www. forbes. com/ feeds/ ap/ 2010/ 06/ 28/ business-specialized-consumer-services-us-kraft-foods-poland-unit_7724561. html?boxes=Homepagebusinessnews) [47] "Hersheys History" (http:/ / www. hersheys. com/ products/ details/ almondjoy. asp). Hersheys.com. . Retrieved 2010-01-05. [48] "Motts Company History" (http:/ / www. motts. com/ About/ CompanyHistory/ ). Motts.com. . Retrieved 2010-01-05. [49] "Cadbury Chocolate Factory Hobart" (http:/ / www. tripadvisor. com/ Attraction_Review-g255097-d256542-Reviews-Cadbury_Chocolate_Factory-Hobart_Tasmania. html). . Retrieved 2009-09-02. [50] "Cadbury Schweppes Confectionery Plant" (http:/ / www. packaging-gateway. com/ projects/ cadbury/ ). Packaging Gateway. . Retrieved 2010-01-05. [51] "Cadbury in Australia" (http:/ / www. cadbury. com. au/ About-Cadbury/ Cadbury-in-Australia. aspx). Cadbury.com.au. . Retrieved 2010-12-21. [52] Cadburys launches new chocolate range (http:/ / www. voxy. co. nz/ lifestyle/ cadburys-launches-new-chocolate-range/ 5/ 127014) [53] "Cadbury Krafts Tang India plan" (http:/ / www. thehindubusinessline. com/ 2010/ 11/ 19/ stories/ 2010111950270500. htm). The Hindu Business Line. 19 November 2010. . Retrieved 2010-12-21. [54] "Cadbury India Ltd. - Company Overview" (http:/ / www. cadburyindia. com/ cadtoday/ company. asp). Cadbury India. . Retrieved 2010-08-29. [55] "Cadbury India Ltd. - Company Overview" (http:/ / www. cadburyindia. com/ cadtoday/ company. asp). Cadburyindia.com. . Retrieved 2010-12-21.

12

Cadbury
[56] Namrata Singh, TNN, 19 Jun 2010, 02.51am IST (19 June 2010). "Cadbury India puts in place new top brass - The Times of India" (http:/ / timesofindia. indiatimes. com/ business/ india-business/ Cadbury-India-puts-in-place-new-top-brass/ articleshow/ 6065736. cms). Timesofindia. indiatimes.com. . Retrieved 2010-12-21. [57] "Businessworld - NO. 22 : CADBURY INDIA" (http:/ / www. businessworld. in/ index. php/ NO. -22-CADBURY-INDIA. html). Businessworld.in. 24 April 2007. . Retrieved 2010-12-21. [58] "Cadbury India - Cadbury Schweppes Profile - History of Cadbury India" (http:/ / www. iloveindia. com/ economy-of-india/ top-50-companies/ cadbury-india. html). Iloveindia.com. 21 July 2007. . Retrieved 2010-12-21. [59] "Cadbury to launch Kraft Foods' Toblerone in India, to take on Ferrero Rocher" (http:/ / economictimes. indiatimes. com/ news/ news-by-industry/ cons-products/ food/ cadbury-to-launch-kraft-foods-toblerone-in-india-to-take-on-ferrero-rocher/ articleshow/ 14006333. cms). The Times Of India. 11 June 2012. . [60] "KRAFT FOODS INC Form 10-K, Annual report pursuant to section 13 and 15(d)" (http:/ / www. kraftfoodscompany. com/ SiteCollectionDocuments/ pdf/ KraftFoods_10K_20110228. pdf). 28 February 2011. pp.195198. . Retrieved 10 August 2011. [61] "Todd Stitzer Profile" (http:/ / people. forbes. com/ profile/ todd-stitzer/ 14437). Forbes.com (Forbes). . Retrieved 2009-08-13. [62] "Cadbury Schweppes awards contract to Genpact" (http:/ / scottgolas. typepad. com/ iqcatalyst/ 2007/ 07/ cadbury-schwepp. html). Scottgolas. typepad.com. 6 July 2007. . Retrieved 2010-01-05. [63] "Naomi Campbell in race row over Cadbury chocolate" at independent.co.uk (http:/ / www. independent. co. uk/ news/ media/ advertising/ naomi-campbell-in-race-row-over-cadbury-chocolate-2290405. html) [64] Have I Got News For You, broadcast by BBC1 on 10 June 2011] [65] Cadbury recall after health fears (http:/ / news. bbc. co. uk/ 1/ hi/ uk/ 5110674. stm) BBC News, 23 June 2006. [66] Cadbury faces salmonella action (http:/ / news. bbc. co. uk/ 1/ hi/ england/ west_midlands/ 6583027. stm) BBC News, 23 April 2007. [67] TimesOnline, Cadbury recalls thousands of chocolate bars after error over allergy warning (http:/ / business. timesonline. co. uk/ tol/ business/ industry_sectors/ consumer_goods/ article2456483. ece) [68] Cadbury admits salmonella charges (http:/ / news. bbc. co. uk/ 1/ hi/ england/ west_midlands/ 6755945. stm) BBC News, 15 June 2007. [69] Cadbury admits salmonella charges (http:/ / news. bbc. co. uk/ 1/ hi/ england/ hereford/ worcs/ 6265548. stm) BBC News, 3 July 2007. [70] Cadbury gets 1 mln pound salmonella fine (http:/ / uk. news. yahoo. com/ rtrs/ 20070716/ tts-uk-cadbury-salmonella-a8bf950. html) Yahoo! News, 16 July 2007. [71] Cadbury recall Easter eggs (http:/ / www. dailymail. co. uk/ news/ article-435318/ Cadbury-recall-Easter-eggs-nut-allergy-alert. html) Daily Mail, 10 February 2007 [72] Cadbury's recall dairy milk double choc bars (http:/ / www. food. gov. uk/ news/ newsarchive/ 2007/ sep/ cadbury) Foods Standards Agency, 14 September 2007 [73] "Cadbury Withdraws China Chocolate on Melamine Concern" (http:/ / www. flex-news-food. com/ pages/ 19402/ China/ Chocolate/ Food-Safety/ Milk/ cadbury-withdraws-china-chocolate-melamine-concern. html). Reuters (Flex News). 28 September 2008. . Retrieved 2008-09-29. [74] Ng Kang-chung, "Cadbury recalls 11 products after tests reveal melamine", Page A1, South China Morning Post (30 September 2008) [75] "Deadly fats: why are we still eating them?" (http:/ / www. independent. co. uk/ life-style/ health-and-wellbeing/ healthy-living/ deadly-fats-why-are-we-still-eating-them-843400. html). London: The Independent. 10 June 2008. . Retrieved 2008-06-16. [76] Contact Us (http:/ / www. cadbury. com/ Pages/ ContactUsNew. aspx). Cadbury plc. Retrieved on 27 April 2010. [77] Heap, Richard. Cadburys schlep (http:/ / www. propertyweek. com/ story. asp?storycode=3090902). Property Week. 6 July 2007. Retrieved on 27 April 2010. [78] Savills pre-lets new HQ building at record rent for prestigious business park (http:/ / annualreport2007. savills. com/ our_work). Reports and Accounts 2007. Savills plc. Retrieved on 27 April 2010. [79] Muspratt, Caroline. " Cadbury swaps Mayfair for Uxbridge (http:/ / www. telegraph. co. uk/ finance/ markets/ 2809823/ Cadbury-swaps-Mayfair-for-Uxbridge. html)." The Daily Telegraph. 1 June 2007. Retrieved on 27 April 2010. [80] Update on progress made since Kraft Foods acquired Cadbury (http:/ / www. kraftfoodscompany. com/ SiteCollectionDocuments/ pdf/ Kraft_Cadbury_Progress_Update. pdf)." Kraft Foods. 31 January 2011. 4/8. Retrieved on 6 February 2011.

13

"Cadbury in the USA" (http://usa.cadbury.com/ourcompany/local_story/Pages/default.aspx). Cadbury North America. Retrieved 2010-03-31. "Dumoulin reference page" (http://web.archive.org/web/20070930071454/http://www.dumoulin.fr/ eng_pages/ref.htm). Dumoulin Coating Pans France. Archived from the original (http://www.dumoulin.fr/ eng_pages/ref.htm) on 2007-09-30. Retrieved 2007-08-08. xhtml "Cadbury Adams USA LLC" (http://www.hoovers.com/cadbury-adams-usa/--ID__133491--/ free-co-factsheet.). Hoovers. Retrieved 2011 -03-31.

Cadbury

14

Further reading
Bradley, John (2008). Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand. John Wiley and Sons Ltd. ISBN978-0-470-72524-5. Cadbury, Deborah (2010). Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers. PublicAffairs. ISBN978-1-58648-820-8.

External links
Mondelz International (http://www.mondelezinternational.com) Cadbury Australia (http://www.cadbury.com.au/) Cadbury Ireland (http://www.cadbury.ie/) Cadbury New Zealand (http://www.cadbury.co.nz/) Cadbury United Kingdom (http://www.cadbury.co.uk/) Glass and a Half Productions website (http://www.cadburydairymilk.co.uk/) In-Depth: Kraft-Cadbury (http://www.ft.com/intl/indepth/cadbury-kraft) at Financial Times

Cadbury Dairy Milk

15

Cadbury Dairy Milk

Dairy Milk

A Dairy Milk Caramel bar, without outer wrapper Type Owner Country Introduced Related brands Markets Website Confectionery Cadbury (Kraft foods) United Kingdom 1905 List of Cadbury products Worldwide cadburydairymilk.co.uk [1]

Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury; except in the United States where it is made by The Hershey Company. It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate.

History
In June 1905, Cadbury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913. George Cadbury Junior, responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customers daughter suggested Dairy Milk, the name stuck.".[2] Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury's was the brand leader in the United Kingdom.[3] In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the bar's higher milk content.[4] In September 2012, Cadbury made the decision to change the shape of the bar chunks to a more circular shape to keep the bar current. The bar had not seen such a significant change in shape since 1905.

Production
Many of the newer Dairy Milk varieties are now manufactured in the Republic of Ireland, France and Poland. Aficionados complain that the product no longer tastes as good and has lost its creamy texture. Dairy Milk itself is also manufactured in France and these products are sold in the UK. Several reformulated versions are sold in the United States as the U.S. Food and Drug Administration does not allow products that replace cocoa butter with vegetable fat to be called chocolate. In Australia, Cadbury Dairy Milk was reformulated in 2006 and again in 2009, with the addition of palm oil as a replacement for some cocoa butter. This occurred in conjunction with a weight reduction of the standard block from 250g to 200g. There has been some outcry over the reduction in block size while the price stayed the same, although Cadbury states that the wholesale cost per gram should be the same and the retailers may not have adjusted their prices.[5][6] In August 2009, Cadbury announced it would return to a Cocoa Butter only formula due to a poor

Cadbury Dairy Milk response from consumers.[7] In September 2012 smaller bars of Cadbury Dairy Milk started to appear on British shelves. The standard countline shrank from 49g to 45g whilst appearing in a newly moulded shape. Further, the 400g blocks shrank down to 360g. Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by The Hershey Company in Pennsylvania.

16

Fairtrade
Cadbury secured Fairtrade certification for solid-chocolate Dairy Milk bars in the UK and Ireland in 2009, with the first bars bearing the Fairtrade Mark produced on 21 July 2009.[8] The company has since announced plans to roll out Fairtrade-certified Dairy Milk bars in Australia and New Zealand (and by extension Japan) in spring 2010, and in Canada that summer.[9]

Advertising
Pre-2007 advertising
Dairy Milk has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar. On 9 March 1976, American singer Neil Diamond performed a concert televised throughout Australia during which he did a humorous live commercial for Dairy Milk. This concert, including the ad as a bonus selection, was released on DVD on 1 July 2008. In 2004, Cadbury started a series of television advertisements in the United Kingdom and Ireland featuring a human and an animal (representing the human's happiness) debating whether to eat one of a range of bars including Dairy Milk.

Glass and a Half Full Productions (20072011)

In 2007, Cadbury launched a new advertising campaign entitled Gorilla, from a new in-house production company called "Glass And A Half Full Productions".[10] The advert was premired during the season finale of Big Brother 2007, and consists of a gorilla at a drum kit, drumming along to the Phil Collins song "In the Air Tonight".[11] It is supposed to relate the joy of playing drums to that of eating a chocolate bar.[12] The advert has now become extremely popular with over five million views on YouTube, and put the Phil Collins hit back into the UK charts. On 28 March 2008, the second Dairy Milk advert produced by Glass and a Half Full Productions aired. The ad, entitled 'Trucks' features several trucks at night on an empty runway at an airport racing to the tune of Queen's "Don't Stop Me Now".[13] The ad campaign ran at the same time as the problems at Heathrow Terminal 5 with baggage handling; in the advert baggage was scattered across the runway.[14] On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack Bonnie Tyler's "Total Eclipse of the Heart" a reference to online mash-ups of the commercial. Similarly, a version of the truck advert appeared, using Bon Jovi's song "Livin' on a Prayer". Both remakes premiered once again during the finale of Big Brother 2008.[15] In January 2009, 'Eyebrows', the third advert in the series, was released, of two children moving their eyebrows up and down rapidly to a set electro-funk beat: "Don't Stop the Rock" by Freestyle.[16] In April 2010, a fourth advert aired, entitled 'Chocolate Charmer', containing a scientist mixing milk and chocolate to make a dairy milk bar to the tune of "The Only One I Know" by The Charlatans. This was subtly different to the others as it did not feature the 'A Glass and a Half Full Production' title card at the start. In April 2011, a fifth advert aired, known as 'Charity Shop' or 'Dancing Clothes', featuring dancing clothes at a charity shop to the tune of "We Don't Have to Take Our Clothes Off" by Jermaine Stewart. This exposed the song to

Cadbury Dairy Milk a new generation who downloaded the track and returned the song to the UK Top 40 so far reaching no. 29. This ad also marks the return of the Glass and a Half Full title card.

17

Glass and a Half Full Records

A new 'record label' was launched as part of the Glass and a Half Full Productions campaign. The first song released was Zingolo featuring Tinny, to promote Fairtrade Dairy Milk. A full music video was made incorporating the 60 second ads, as well as a Facebook page.

Joyville (2012present)
The 2012 campaign focuses on an 'organisation made to bring joy to people'. Chocolate fountains were put in shopping centres such as Westfield London and the first ad focused on the relaunch of Dairy Milk Bubbly. During the campaign in 2012, Cadbury Dairy Milk was launched in new flavours such as Toffee Popcorn, Golden Biscuit Crunch, an exclusive to Sainsburys, Nutty Caramel and also Cadbury Dairy Milk with Oreo. Along with the new flavours, Cadbury also launched two new Bubbly bars including a mini version and a Mint Bubbly.

Recalls
Cadbury was fined GB1 million in July 2007 due to its products having been found to have been at risk of infection with salmonella (at a factory in Marlbrook, Herefordshire). They spent a further 30 million decontaminating the factory.[17] On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warnings, recalling for the second time in two years thousands of chocolate bars. A printing mistake at the Keynsham factory resulted in the omission of nut allergy labels from 250g Dairy Milk Double Chocolate bars. The 2008 Chinese milk scandal did not leave Cadbury unaffected, after many mainland Chinese manufactured Dairy Milk (trademark of Cadbury) were tainted with melamine. Melamine is a toxic chemical, particularly to infants, which may be safely used in plastic manufacturing.[18]

References
[1] http:/ / www. cadburydairymilk. co. uk [2] Cadbury Dairy Milk launched (http:/ / www. cadbury. co. uk/ cadburyandchocolate/ ourstory/ Pages/ ourstoryDetail. aspx?era=1901_1940& category=product). Cadbury plc website. Accessed 30 May 2010. [3] Ascribed to Cadbury plc. (January 19, 2010). "A history of Cadbury's sweet success" (http:/ / business. timesonline. co. uk/ tol/ business/ industry_sectors/ consumer_goods/ article6824373. ece). London: Times Online. . Retrieved 30 May 2010. [4] begins in Cadbury Dairy Milk ads (http:/ / www. cadbury. co. uk/ cadburyandchocolate/ ourstory/ Pages/ OurstoryDetail. aspx?estment). Cadbury plc website. Accessed 30 May 2010. [5] Sally Glaetzer (2009-05-25). "Cadbury's chocolate outcry Tasmania News The Mercury The Voice of Tasmania" (http:/ / www. themercury. com. au/ article/ 2009/ 05/ 25/ 75645_tasmania-news. html). The Mercury. . Retrieved 2010-01-05. [6] "Confectionery shavings at Cadbury Investment News" (http:/ / www. investsmart. com. au/ news/ news. asp?Action=Display& DocID=SMH090526AH2iVC1H1E7P). Investsmart.com.au. . Retrieved 2010-01-05. [7] Glaetzer, Sally (2009-08-20). "Cadbury removes palm oil" (http:/ / www. news. com. au/ business/ story/ 0,27753,25955202-462,00. html). News.com.au. . Retrieved 2010-01-05. [8] "Cadbury Fairtrade: "This feels like a dream"" (http:/ / cadburydairymilk. typepad. com/ fairtrade/ 2009/ 07/ this-feels-like-a-dream. html). Cadburydairymilk.typepad.com. 2009-07-22. . Retrieved 2010-01-05. [9] "Cadbury Global :: Media :: Fairtrade Cadbury Dairy Milk goes global as Canada, Australia and New Zealand take Fairtrade further into mainstream" (http:/ / www. cadbury. com/ media/ press/ Pages/ ftcdmanzcan. aspx). Cadbury.com. 2009-08-25. . Retrieved 2010-01-05. [10] "Cadbury Dairy Milk Glass and a Half Full Productions" (http:/ / www. aglassandahalffullproductions. com/ ). Aglassandahalffullproductions.com. . Retrieved 2010-01-05. [11] "Revealed: The man behind the drum-playing gorilla suit in Cadbury's ad | Mail Online" (http:/ / www. dailymail. co. uk/ pages/ live/ articles/ showbiz/ showbiznews. html?in_article_id=481196& in_page_id=1773). London: Dailymail.co.uk. 2007-09-11. . Retrieved 2010-01-05.

Cadbury Dairy Milk

[12] "Advertising: Spot the link between a gorilla and chocolate Media, News The Independent" (http:/ / news. independent. co. uk/ media/ article2537369. ece). London: News.independent.co.uk. 2007-05-14. . Retrieved 2010-01-05. [13] Jasbir Authi (2008-03-28). "News Birmingham News New Cadbury advert to be broadcast tonight" (http:/ / www. birminghammail. net/ news/ birmingham-news/ 2008/ 03/ 28/ new-cadbury-advert-to-be-broadcast-tonight-97319-20688692/ ). Birmingham Mail. . Retrieved 2010-01-05. [14] Ad Breakdown (2008-05-28). "UK | Magazine | Water on the brains" (http:/ / news. bbc. co. uk/ 1/ hi/ magazine/ 7417366. stm). BBC News. . Retrieved 2010-01-05. [15] Sweney, Mark (2008-09-05). "Cadbury brings back gorilla ad with Bonnie Tyler remix" (http:/ / www. guardian. co. uk/ media/ 2008/ sep/ 05/ advertising. marketingandpr). guardian.co.uk (London: Guardian News and Media). . Retrieved 2008-09-28. [16] "Video: Watch Cadbury's 'eyebrow dance' ad | Media | guardian.co.uk" (http:/ / www. guardian. co. uk/ media/ video/ 2009/ jan/ 23/ cadbury-eyebrow-ad). London: Guardian. 2009-01-23. . Retrieved 2010-01-05. [17] (http:/ / business. timesonline. co. uk/ tol/ business/ industry_sectors/ consumer_goods/ article2456483. ece) [18] (http:/ / www. reuters. com/ article/ marketsNews/ idUSHKG30923320081006) Ruwitch, John (5 October 2008). "Hong Kong finds melamine in two Cadbury products". Reuters. Retrieved 5 October 2008. Reuters

18

External links
Cadbury UK (http://www.cadbury.co.uk/)

List of Cadbury products

A list of Cadbury products in alphabetical order by type and name.

"Cadbury" branded products

Confectionery
Astros Big Race no (Bitesize range) Clusters Peanuts Raisins White Chocolate Buttons Boost (called Moro Gold in New Zealand, with slightly different ingredients) Boost (original) Boost with Glucose + Guarana Boost Stix Boost Totally Nuts Bournville Bournville (original) Bournville Almond Bournville Caramel Crisp Bournville Deeply Dark (dark chocolate) Bournville Deeply Dark (dark chocolate with coffee) Bournville Hazelnut

Bournville Mint Bournville Old Jamaica

List of Cadbury products Bournville Orange Bournville Raisin & Nut Bournville Rich Cocoa Caramilk Caramello Koala (called Caramello Bear in South Africa and shaped as a Bear) Cherry Ripe Cherry Ripe (original) Cherry Ripe Cherry Roll Cherry Ripe Dark Cherry Cherry Ripe Double Dipped Chews Caramel Chew Peppy Chew Chocolate Fish Chomp Creme Egg Creme Egg (original) Creme Egg Twisted Caramel Egg Screme Egg Crispy Crunch Crunchie Crunchie (original) Crunchie Rocks Curly Wurly Curly Wurly (original) Curly Wurly Squirlies Dark Premium Dark (original) Burnt Almond Dark Fruit & Nut Dark Dairy Milk Dairy Milk (original) Dairy Milk Apricot Crumble Crunch Dairy Milk Bar of Plenty - Berry Fruit & Vanilla Shortcake Dairy Milk Bar of Plenty - Honey Flakes & Caramelised Pecans Dairy Milk Bar of Plenty - Roast Hazelnut & Honey Roast Cashews Dairy Milk Bar of Plenty - Toffee Apple Dairy Milk Biscuit Shorties Dairy Milk Black Forest Dairy Milk Bliss - (original) Dairy Milk Bliss - Dreamy Chocolate Truffle Dairy Milk Bliss - Irresistible Hazelnut Truffle

19

Dairy Milk Bliss - Scrumptious Toffee Flavoured Truffle Dairy Milk Brazil Nut Dairy Milk Breakaway

List of Cadbury products Dairy Milk Bubbly - Chocolate Dairy Milk Bubbly - Mint Dairy Milk Bubbly - White Dairy Milk Buttons Dairy Milk Giant Buttons Dairy Milk Caramel (spelt Caramello in Australia, NZ and the United States) Dairy Milk Caramel Bunnies Dairy Milk Caramel Nibbles (spelt Caramello in Australia and NZ) Dairy Mily Caramel Whip Dairy Milk Cashew Dairy Milk Cashew & Coconut Dairy Milk Chocettes Dairy Milk Chocos (simply called Dairy Milk in Australia and NZ) Dairy Milk Clinkers Dairy Milk Coconut Rough Dairy Milk Cookies Dairy Milk Crackle Dairy Milk Cranberry and Granola Dairy Milk with Creme Egg Dairy Milk Crispies Dairy Milk with Crunchie bits Dairy Milk Desserts - Berry Pannacotta Dairy Milk Desserts - Boysenberry Shortcake Dairy Milk Desserts - Crme Brulee Dairy Milk Desserts - Furge Brownie Dairy Milk Desserts - Lemon Cheesecake Dairy Milk Desserts - Tiramisu Dairy Milk Double Choc Dairy Milk Duo Dairy Milk Fruit & Nut Dairy Milk Golden Biscuit Crunch Dairy Milk Golden Crisp Dairy Milk Hazelnut Dairy Milk Macadamia Dairy Milk Marble Dairy Milk Melts - Deliciously Dark Dairy Milk Melts - Heavenly Praline Dairy Milk Melts - Velvety Milk Dairy Milk Mint Chips Dairy Milk Mousse - Chocolate Dairy Milk Mousse - Caramel Dairy Milk Mousse - Hazelnut Dairy Milk Nutty Caramel Dairy Milk with Oreos Dairy Milk Peanut Butter

20

Dairy Milk Peppermint Dairy Milk with Popping Candy

List of Cadbury products Dairy Milk Roast Almond Dairy Milk Rocky Road Dairy Milk Rum & Raisin Dairy Milk Energy Dairy Milk Energy - Scroggin Dairy Milk Shortcake Biscuit (called Dairy Milk Biscuit in South Africa) Dairy Milk Snack Dairy Milk Snack - Strawberries & Cream Dairy Milk Tasters Dairy Milk Three Wishes Dairy Milk Tiffin Dariy Milk Toffee Popcorn Dairy Milk Top Deck Dairy Milk Top Deck with Mint Dairy Milk Triple Decker Dairy Milk Triple Decker Mint Dairy Milk Tropical Pineapple

21

Dairy Milk Turkish (called Turkish Delight in Australia and NZ) Dairy Milk Whispers Dairy Milk Whole Nut (spelt Wholenut in South Africa) Double Decker Dream Eclairs (called Dairy Milk Eclairs in India) Eight Moments

Eight Moments - Deliciously Dark Eight Moments - Indulgently Praline Eight Moments - Velvety Milk Flake Flake (original) Flake Allure Flake Bites Flake Dark Flake Dipped Flake Luxury Flake Noir Flake Praline Flake Snow (previously called Snowflake) Freddo (called Dairy Milk Freddo in the UK) Freddo (original) Freddo Caramel (previously calledTaz Bar in the UK) Freddo Crunchie Freddo Dairy Milk Buttons Freddo Milky Top Freddo Peppermint

Freddo Pineapple Freddo Party Mix Freddo Strawberry

List of Cadbury products Fudge Furry Friends Fuse Heroes (called Favourites in Australia and NZ) Jaffas Koko (spelt Coco in Australia) Koko Original Milk Koko Assorted Collection Koko Easter Egg Lunch Bar Lunch Bar (original) Lunch Bar Dream Mallows Chocolate Mallows Easter Mallows Mallows with Caramel Mallows with Turkish

22

Milk Tray Mini Eggs Mini Heroes Old Gold

Continental Old Gold Old Gold Original Old Gold 70% Cocoa Old Gold Liqueur Flavoured Selection Old Gold Mildly Dark Old Gold Toffee Crunch Old Gold Peppermint Old Gold Roast Almond Old Jamaica Rum 'N' Raisin Pebbles Perky Nana Picnic Picnic (original) Picnic Fruit & Nut Picnic Honey Almond Nougat Pinky Roses Spira Snack Snowballs Snow Bites Strawberry Ripe Shots (called Dairy Milk Shots in India and South Africa) Shots (original) Snack! Shots

List of Cadbury products Star Bar (replaces Moro Peanut in the UK and Ireland) Sweetie Pie Tempo Tempo (original) Tempo Power-Nut Time Out Time Out (original) Time Out Chocettes Time Out Mint Toastie Tumbles Tumbles Peanuts Tumbles Raisins Tumbles Shortcake Tumbles Nutties Tumbles Nutties - Almonds Tumbles Nutties - Brazil Nuts Tumbles Nutties - Hazel Nuts Twirl Walnut Whip Whip Wishes Wispa

23

Wispa (original) Wispa Gold Wobbly Bar Yowie

Desserts
Cake Bars Excluding licensed items such as CaraMilk and Dairy Milk Boost Cake Bars Caramel Cake Bars Cinder Toffee Cake Bars Fruit & Nut Cake Bars Fudge Cake Bars Milk Chocolate Cake Bars Milk Chocolate Jaffa Cake Bars Milk Chocolate Mint Cake Bars Mint Crisp Cake Bars Orange Cake Bars Orange Creme Cake Bars Orange Crisp Cake Bars

Turkish Cake Bars Vanilla Cake Bars

List of Cadbury products Cake Bites Caramel Cake Bites Choc Chip Cake Bites Fudge Cake Bites Triple Choc Chip Cake Bites

24

Ice Cream Not including licensed products such as Dairy Milk and CaraMilk, which are made by Breyers. Bars Crunchie Fudge/Finger of Fudge Wispa Cones Creme Egg Whirled with Goo Dairy Milk Caramel Dairy Milk Buttons Flake 99 (simply called Flake in Australia and NZ) Tubs Dairy Chip Caramel (spelt Caramello in Australia and NZ) Creamy Vanilla Creme Egg Crunchie Flake Heavenly Vanilla Top Deck Wispa

Sticks Bournville Deeply Dark Creme Egg Crunchie Blast Dairy Milk Dream

List of Cadbury products Mini Rolls Blackcurrant & Vanilla Caramel Cherry & Vanilla Double Choc Lemon Milk Chocolate Strawberry Sweet Cranberry & Vanilla

25

Trifle Caramel Light Trifle Trifle Twin Pot Cadburys Gems(Only sold in India)[1] Caramel Nibbles Dairy Milk Buttons Dairy Milk Chunks Flake Fudge Mini Eggs Mousse Wispa

Other Yule Log Yule Log (original) Yule Log Triple Chocolate

Beverages
Excluding licensed items, such as Caramilk, Crispy Crunch and items under the Neilson brand, which are made by Saputo. Bournvita Cocoa Dairy Milk Hot Choc Chunks Drinking Chocolate Highlights Highlights Caf Latte Highlights Chocolate Highlights Dark Chocolate Highlights Espresso Highlights Fudge

Highlights Mint Highlights Orange

List of Cadbury products Highlights Toffee Drinking Chocolate Instant Hot Chocolate

26

Biscuits
Animals BiscBits BiscBits - Caramel Crisp BiscBits - Chocolate Crisp BiscBits - Honeycomb Crunch BiscBits - Orange Crunch Fingers Fingers (original) Fingers Bournville Fingers Caramel Fingers Dark Chocolate Mint Fingers Double Chocolate Fingers Dream Fingers Fabulous Fingers Toffee Crunch

Cooking products
Bournville Cocoa Chocolate Chips Milk Dark Cooking Chocolate Milk Dark Flake Garnish

Other
Brunch Bar Brunch Bar Apricot & Almond Brunch Bar Choc Chip Brunch Bar Cranberry & Orange Brunch Bar Fruit & Nut Brunch Bar Hazelnut Brunch Bar Mixed Berry Brunch Bar Raisin Brunch Bar Toasted Coconut Snacker Snacker (original) Snacker Fruit Snacker Yoghurt

List of Cadbury products Snaps Snaps Caramel Crunch Snaps Coconut Snaps Hazelnut Snaps Honeycomb Snaps Milk Chocolate Snaps Mint Snaps Orange Dairy Milk Mint Chips (called Dairy Milk Mint Crisp in other countries) Dairy Milk Tasters (called Dairy Milk Moments in Ireland) Dairy Milk Thins Dairy Milk Magic Elves * Five Star

27

Moro Moro Gold (Australia) Moro Peanut (Australia) Moro Coconut (Australia) Nutties Zip Nuts About Caramel Festive Flake Cakes

Snack Shortcake Snack Wafer Snack Sandwich Sweet Marie Temptations Minis Buttons Minis Curls Minis Sprinkles Minis Chocolate Gateau Chocolate Tart Milk Chocolate Spread

Former brands
Amazin' Raisin Aztec Fuse Inspirations Mr. Big Picnic Hedgehog Skippy Spira Strollers

Taz (rebranded as Freddo Caramel) Toffee Buttons

List of Cadbury products Wildlife Bar

28

Cadbury owned Sub-brands

Bassett's
Liquorice Allsorts Desert Allsorts Fruit Allsorts Sports Mixture Jelly Babies Milky Babies Fruity Babies Party Babies Sherbet Lemons Fruit Bonbons Lemon Bonbons Pear Drops Dolly Mixture Sweetshop Favourites Assorted Toffees Murray Mints Mint Creams Mint Favourites Imperials Imperials Spearmint Everton Mints Animal Mix Snakes Sour Squirms

Fry's
Chocolate Chocolate Cream Peppermint Cream Orange Cream Five Centres (no longer in production) Turkish Delight

List of Cadbury products

29

Green & Black's

Almond Butterscotch Caramel Cherry Creamy Milk Dark 70% Dark 85% Espresso Ginger Hazelnut & Currant Maya Gold Milk Mint Raisin & Hazelnut White

Hollywood Chewing Gum

Original 2 Fresh Sphere Style Sweet Gum

Pascall
Barley Sugar Butter Scotch Clinkers Columbines Curiously Strong Eclairs Eskimos Fruit Allsorts Fruit Bon Bons Fruit Burst Fruit Jubes Jaybees Jellies Jet Planes Jubes Licorice Allsorts Lolly Scramble Marshmallows Marshmallows - 4 Fun Flavours! Marshmallows - Pink & White Mega Mallows - White

List of Cadbury products Memorables Minties Mint Imperials Mints Milk Bottles Milk Chocolate Caramels Milk Shakes Mr Beans Party Pack Pineapple Lumps Swirls

30

Berry Delights Caramel Bites Passion Berry Wine Gums (Unknown brands) Blackberries Chocolate Fish Fruit Chews Fruity Jellies Jellie Babies Party Treats Rainbow Fish Sour Spiders

(Possible former brands) Laughs Fruit Drops Jelly Babies Party Mix Pineapples Red Frogs Snakes Spearmint Leaves Strawberries & Cream

Trebor
24-7 Mints Extra Strong Mints Extra Cool Mints Mini Mints Softmints Softmints Peppermint Softfruits Softmints Ice

List of Cadbury products Spearmints

31

Trident
Trident Soft Peppermint Spearmint Tropical Twist Strawberry Smoothie Trident Splash Strawberry and Lime Vanilla and Mint Raspberry and Peach Apple and Apricot Citrus and Blackberry Trident Fresh Oooh Peppermint Aahh Spearmint Coool Lemon Trident Sweet Kicks Mint with Chocolate

References
[1] http:/ / www. cadburyindia. com/ in/ en/ brands/ chocolate/ pages/ gems. aspx

Article Sources and Contributors

32

Article Sources and Contributors

Cadbury Source: http://en.wikipedia.org/w/index.php?oldid=526902489 Contributors: 007dhamot, 03jkeeley, 123098john, 123lewis, 2222random2222, 2over0, 31ff3y, 42 South, 52 Pickup, A little insignificant, AEMoreira042281, Aaron Walden, Aaronamelia, Aaronmz, Abhyuday, Abigail-II, Acalamari, Achowat, Adelphus, Advait.ghaisas, Adzz, Afkatk, Alchemist Jack, Aliceward, Alikoddm, Allens, Alx 91, Amina mujahid, Anaxial, Andrewa, Andyroo316, AnimatedZebra, Anishmpathak, Antandrus, Apollyon48, Aquillion, Arctic Night, Arcuras, Arfon, ArielGold, Arjayay, Ark25, Arpitdharia, Art LaPella, Arthur Rubin, Asclepius, Astor14, Atob, Ausir, Avatars10, Avebury, AxG, Az29, B64, BOBNEIL60657, Badbats, Barbara Shack, Barryob, Bearcat, Beland, Benbread, Bender235, Betacommand, Bevanbp, Bhw, Bidgee, Big Smooth, BiggKwell, Bilky asko, Binary TSO, Bishopolis, Bistromaths, Blethering Scot, Bluap, Bluebird207, Bmdavll, Bmusician, Boing! said Zebedee, Brendan-G-L., BrightStarSky, Brisvegas, Brossow, Bsw123, Buchanan-Hermit, Bucksburg, BulldozerD11, CGorman, CRJ200flyer, Calvinps, CambridgeBayWeather, Cameron Scott, Canderra, Canley, CapitalLetterBeginning, Carolynparrishfan, Casito, Catapult, CathyNYC, Cboothy, Cedars, Cfs198, Chaheel Riens, Chateraw, Chavmusiksux, Chensiyuan, Chick Bowen, Chip123456, Chris the speller, Chriswiki, Chuq, CiTrusD, Cloudbound, Coffee, Colorvision, Conn105, Corrinpowers, Count Caspian, Crecy99, Cssiitcic, Cst17, Cyde, D1256, DAJF, DARTH SIDIOUS 2, DJ HEAVEN, DUden, Damianschofield, Danflave, Dannywein, Darkieboy236, Darkman042, Daspammaman, Date delinker, Daveharr, David Edgar, DavidLevinson, Davodd, DeadeyeJones77, Dee82, Deli nk, Dell9300, DeltaQuad, Diceman, Discospinster, Diverman, Dl2000, Dmol, Dnstest, Dormskirk, Doulos Christos, Dr.O.Farr-Kinnel, DrDaveHPP, Dumoren, Dylanmckane, E Wing, Edward, Eeekster, Ellis5000, EoGuy, Erinrodgers., Erp, EryZ, Esperant, Estoy Aqu, Evenios, Evice, FLEXNEWS, FarnhamJ, Fatnickc, Fennec, Figureskatingfan, Filiocht, Finell, Flatterworld, Florentino floro, Floul1, Flxwu, Fortdj33, Fram, Free Bear, Friendlyliz, Froid, Funandtrvl, Gadfium, Gaia Octavia Agrippa, Gaius Cornelius, Galoubet, Gamaliel, Gandalf87hk, Ganymede 901, Gareth Griffith-Jones, GazzaThaDude, Ged UK, GeeJo, Geminiprincess22, Geneisner, Georgethe23rd, Get-back-world-respect, Giantflightlessbirds, Gilliam, Gogo Dodo, Goldfndr, Goudzovski, Gr1st, Gr1stsock, GrayFullbuster, Greenshed, Greg Grahame, Gront, Gryffindor, Gsblo, Gwernol, H moro, HJ Mitchell, HTUK, Hairy Dude, Hal8999, Harryboyles, Haymouse, Hektor, Hendrik1, Hephaestos, Hey how are you today, Hi.ro, HolyB144, Hux97, Hydrogen Iodide, IJA, Icairns, Improv, Inwind, Iridescent, Itsmetyco, J.P.Lon, J.delanoy, JCam, JForget, JWPJ, Ja 62, Jackol, Jamcib, James2001, JamesBWatson, Jamesinderbyshire, Jan eissfeldt, Jarry1250, Jazzamk, Jbergste, Jcreek201, Jeffro77, Jellyboots, Jesseblum, Jesusrocks2525, Jhenso01, Jhessela, JimVC3, Jmorrison230582, Joaqun Rodrigo, John, John N., Jolsfa123, Jomunro, JonEastham, Journeyman, Jphofmann, Jrleighton, Jtmichcock, Juliancolton, Julle, Jusdafax, JustWong, Juux, Ka Faraq Gatri, Kaare, Kamilytex, Kartikkatri, Katarighe, Keith D, King konger, Kinitawowi, Kirun, Kjlewis, Kleb t, Klilidiplomus, KnightRider, Konstable, Kouros, KrakatoaKatie, Kronos o, KuwarOnline, LachlanA, Lawsonrob, Lear's Fool, LebanonChild, Leevclarke, Lephilippe, Liam2003, Lilac Soul, LindsayH, LittleOldMe, Littlebluedevil6, Littleediter, Logan, Loganberry, Lollypopunk9526, London1754, LoneRifle, Longhair, Loser950909, Luckas Blade, Ludraman, LuigiManiac, MENONJAYRAM, Maelbrigda, Magioladitis, Maine12329, Mairi, Manning Bartlett, Manticore, Marcus2, Mark83, Martinevans123, Martinmaniac, Master of the Orchalcos, MasterOfHisOwnDomain, Masudr, Matilda, Mattgirling, Matty, Mdelnevo, Meiktila, Melissapei, Mentalmuckups, Mephistophelian, Message From Xenu, Mfpvehicles, Mgiganteus1, MickyMo, Minesweeper, MisterSanderson, Mitchellj, Mochachocca, Moe Epsilon, Mogism, Morios, Mrbobmac, Munchkinguy, Music.mac.me, Nabla, Nastrio1, Neenish Tart, Never29, Newsgalore, Nickrds09, Nicster08, Nicster09, Nipisiquit, Niteowlneils, Nlu, Noq, Norm, Nuclearo, Nurg, O Fenian, Od Mishehu, Ohconfucius, Oldblueranger, Oleg Alexandrov, Oli120792, Olz06, One, Oo64eva, Orangemike, Ossiemanners, Ott2, Oxfordmale, Ozzieboy, Ozzymaker, P phani, Page Up, Paul W, Pcpcpc, Pearle, Pengo, Penrithguy, Peregrine981, Peteashton, Peter Isotalo, PeterGrecian, Philip Cross, Philip Trueman, Pigsonthewing, Pinethicket, Pladask, Plumpadinky, Poccil, Pps, Premeditated Chaos, Pridds, Professor Ninja, Psd, PseudoSudo, Pumpie, QuadrivialMind, RJHall, Radagast, Rafaelc378, Raghavsuryadev, Rami R, Rangoon11, Raptor01, Raymondwinn, Rebekah Hamrick, Reconsider the static, Retpyrc, RevRagnarok, Rich Farmbrough, Rjwilmsi, Rlloyd3, Rmhermen, Robert Clausen, Robina Fox, Rofik, Rwendland, Ryan Postlethwaite, Ryan032, RyanGerbil10, Ryanf5692, SCEhardt, SJ3000, Sabrinabajwa, Saga City, Sagaciousuk, Sailsbystars, Salsa Shark, Sam Francis, Sannse, Saxifrage, Scoty6776, Sealman, Sean, Secretlondon, Seqsea, Serbian Soccer, Shantavira, Sherool, Shiv.rj, Shortride, Shouta, Simply south, Sjones23, Sj, Sketchmoose, SkyMachine, Skybon, Slashme, Sleigh, Slippyd, Slokunshialgo, SmokeyJoe, Smoothy, Smurphy96, Smurrayinchester, Snigbrook, Someones life, Sophus Bie, Sorcha niri, SpK, SpNeo, Sprintstar, Spshu, Stars4change, Station1, Stayg86, Stefan8u, StephenBuxton, StephenMacmanus, Stepho-wrs, Steven Zhang, Stevepday, Steveprutz, Stoical, Stoodonaplug, Strelivi, Strifer547, Sunil060902, Tachitsuteto, TaerkastUA, Tamfang, Tappinen, Taraxanoid, Technonath, Teles, TexMurphy, That Guy, From That Show!, The Mark of the Beast, The Mummy, The Thing That Should Not Be, Theroadislong, Think777, Thomas Blomberg, Thumperward, Tim Ivorson, Tim!, Tipping Down, Tiranak, Tkgd2007, Tobes00, Tobias Bergemann, Tom244mushroom, TomB123, TomPreuss, Tomdo08, Tommy2010, Tony Fox, TonyW, Trident13, Tslocum, TubularWorld, TwoTwoHello, UltraMagnus, Uncle G, Unintentional Guy, Unreal7, Uq, Utcursch, Vancouveriensis, Vegaswikian, Vernon39, Viburnum, View146, Vishnava, Vrenator, W gant, Wadewocks, Walkingmelways, Wally, Waynekoppa, Welsh, WereSpielChequers, Wereon, WhisperToMe, Whouk, WideArc, Widr, Wikiediterwestbrom, Wikigrow, Wikiuser100, Wildtornado, Will.hambling, WillMak050389, William Avery, Willywankr, Winchelsea, Windows55, Wjejskenewr, Woohookitty, Wrp103, Wtshymanski, Ww2censor, Xander990, Xnatedawgx, Y Strings 9 The Bar, Yamaguchi , Yuletidereader, Yuriybrisk, Z6q.jmr, Zanzibar12345654321, Zetetic Apparatchik, Zilog Jones, ZomgPancakes, Zzuuzz, 1106 anonymous edits Cadbury Dairy Milk Source: http://en.wikipedia.org/w/index.php?oldid=527876779 Contributors: 05hepburn3, 72Dino, A. Carty, A42579, AEMoreira042281, Aamrun, Aaron Schulz, Aaronproot, Ab aditya, Acather96, Acs4b, Admatt99, Airplaneman, Alansohn, Alaspamma, Allens, AnimatedZebra, Anmol.2k4, Applesauce21, Arjun G. Menon, Arwel Parry, Ashu1997, Aspects, Auntof6, AussieLegend, BMRR, Barneca, Benmason, Big Smooth, Bilky asko, BillFlis, Blehfu, Bobblewik, Bobfos, Bobo192, Boomtown Rat, Bovineboy2008, Bsw123, Bubba hotep, CLW, Cacolantern, Cadbury Wispa, Cadbury chocolate, Cadbury forever, CalumH93, Charvest, Christian1985, Cliff, Closedmouth, Clovis Sangrail, Cmichael, Colonies Chris, Computerjoe, Coolcat64, Crazycomputers, Cyktsui, Cymru.lass, Cyph3r d142, DJ Clayworth, DanielDeibler, DeadEyeArrow, Deathawk, Dell9300, Denisarona, Derek Andrews, Dr.O.Farr-Kinnel, Dr.frog, Dumoren, Dylanmckane, Editor randy, Edward, Egg Centric, Eldamorie, Electriccatfish2, Erianna, Evan-Amos, Excirial, Favonian, Feaven, Filiocht, Florentino floro, Fosnez, Fuhghettaboutit, Fyyer, G0dsweed, GeeJo, GrammarFascist, Grazza, Greenshed, Ground Zero, Groyolo, Gurch, Gwarm, HTUK, Halsteadk, Heash, Herbythyme, Hm2k, ImGz, Inter16, Iridescent, Ixfd64, J.delanoy, JJhashisreasons, Jaggermuffin11, Jarry1250, Jayjay2009, JoWal, John123521, Johnteslade, Jtmichcock, Kafziel, Kanwar rajan, Kungufighting786, Kwekubo, L Kensington, Lacey Tin, Lee M, LilHelpa, Ljmus, Loganberry, Longhair, LordFoppington, Lordricha, LoverOfTheRussianQueen, Ludraman, MadGuy7023, Mandarax, Mark Arsten, Martinevans123, Matthewmayer, McGeddon, Mentifisto, MickyMo, Mikaey, MilborneOne, Mitchisaac, Modular, Mogism, Mushroom, MusicInTheHouse, Musical Linguist, Mwwm2503, Myfanwy, Nastrio1, NawlinWiki, Nikkimaria, Nillerdk, Nzd, Oodoo, PaulTaylor, PeeJay2K3, Peter, Philip Trueman, Piano non troppo, Pmsyyz, RA0808, RHaworth, RSLitman, Rambo's Revenge, Rd232, Really21, Red, Reedy, Renata, Riley Huntley, Rising*From*Ashes, Rjwilmsi, Roman888, RoryCox94, Ross mcgarvey, Roux-HG, Roxiannariddle, Rst20xx, Rumman15, SGBailey, Sargant, Sealman, Seb13, Seighean, Shortride, Sidasta, SimonTrew, Simply south, Sir johnson95, Smalljim, Smartaalec, Smashville, Smokizzy, Smurfmeister, Smurfy, Somno, Starbois, StaticVision, Stephenb, Stickguy, Stifle, Suruena, Surv1v4l1st, Tabletop, TangoTizerWolfstone, Tazm3k, Thatsnumberwangwhoop, The Ghost Pirate, The Thing That Should Not Be, TheParanoidOne, Think777, ThomasRules, Thommyd, Thumperward, Tinton5, Tomdobb, Tommy2010, TonyW, Totallypsyched, Tredanse, Trident13, Troy 07, TubularWorld, UberMan5000, UltraMagnus, UnitedStatesIndia, User Centre, Vapian, Versus22, Vrenator, WWGB, Waza, WhatGuy, Wikipelli, Willy Wanka69, Willy Wanka70, Wiw8, Wonderfulwilliam, Woohookitty, X201, Zaharous, Zanzibar12345654321, Zoganes, ZooFari, , 455 anonymous edits List of Cadbury products Source: http://en.wikipedia.org/w/index.php?oldid=527854395 Contributors: 123lewis, 21stCenturyGreenstuff, 2406:9A00:0:107:203:144:40:148, Ab aditya, Acalamari, Adbatstone, Ahmednh, AnimatedZebra, Antmusic, Arsenikk, AryeLynet, Barry Sanel, Bongwarrior, Cacolantern, Cadbury Wispa, Caleson, CambridgeBayWeather, Celticfan383, Colorvision, CommonsDelinker, D1256, David Biddulph, Dell9300, Dirkbb, Djankowski, Dumoren, Editor182, Edward, EmanWilm, Etron81, Fitzpatrickjm, France3470, Freakofnurture, Galaxiaad, Genblight, Grutness, Gwarm, Hex, Hoary, Holkingers, IdeologicalArrest, Itsupforgrabsnow, JIP, Jared5050, Jerin05, John123521, Jordan.cowley, Jx1504, KingDaveRa, Lear's Fool, Longhair, Lovingmybaby, Magnius, Midway, Miremare, Nazarian1, Nigruminx, Ninjatacoshell, Peter James, Puffin, RHaworth, Really21, Rjwilmsi, Robrocks, Scot24, Seesawmajorydoor, Shantavira, Shortride, Sidasta, Smartse, TheKovenant, TheSun, Thumperward, Trident13, Vegaswikian, Wiki67310, Woohookitty, Yettie0711, Yorkshiresky, 180 anonymous edits

Image Sources, Licenses and Contributors

33

Image Sources, Licenses and Contributors

File:Cadbury.svg Source: http://en.wikipedia.org/w/index.php?title=File:Cadbury.svg License: Public Domain Contributors: Original uploader was Gr1st at en.wikipedia File:Somerdale Factory, Keynsham, from lawns.jpg Source: http://en.wikipedia.org/w/index.php?title=File:Somerdale_Factory,_Keynsham,_from_lawns.jpg License: Creative Commons Attribution-Sharealike 3.0 Contributors: Rwendland File:Cadbury Schweppes.svg Source: http://en.wikipedia.org/w/index.php?title=File:Cadbury_Schweppes.svg License: Public Domain Contributors: Original uploader was Gr1st at en.wikipedia File:Cadbury-Dairy-Milk-Caramel-Bar.jpg Source: http://en.wikipedia.org/w/index.php?title=File:Cadbury-Dairy-Milk-Caramel-Bar.jpg License: Public Domain Contributors: Evan-Amos

License

34

License
Creative Commons Attribution-Share Alike 3.0 Unported //creativecommons.org/licenses/by-sa/3.0/