Professional Documents
Culture Documents
Valpak Solutions
3 5 7 9 10 11 12 14 15
Valpak is one of the strongest consumer brands I know of for awareness and quick, clear relevance to consumers. They call it Value Pack, and to millions of Americans every month, it is just that. Cox Target Media has made the right choice in putting their resources behind this brand.
Valpak is a results-driven marketing company that offers advertisers full service, targeted, direct marketing solutions and support services. Valpak is an affiliate of Cox Enterprises, Inc., one of Americas leading media companies with major holdings in newspaper, television, radio, cable TV and Internet/interactive industries. Taking advantage of our collective understanding of media, Valpak has created integrated programs to maximize your campaign potential.
WHETHEr MArKETIng On A LOCAL, rEgIOnAL Or nATIOnAL SCALE, YOu CAn TALK TO AMErICA DIrECTLY WITH VALPAK
responsive consumer audiences know and trust our nationally branded products. Valpak works with you to develop unique direct marketing programs using your own consumer databases or by creating micro-targeted audience profiles based on your campaign needs. Buy nationally and execute locally. This enables you to target messages by market or neighborhood. Select trade areas as small as 10,000 households, online and/or offline, or as large as 40+ million throughout north America. utilize our research services group to customize your campaign targeting methodology. Take advantage of our award-winning creative services design team to develop a new campaign or to extend your existing creative design.
With Valpak having Molly Maid templates ready to go, its a no-brainer. My business profile has increased online because of the added exposure that Valpak.com gives me. Moreover, my presence on google is more prominent. Lots of people are using the Internet to find good deals, and I want them to find my Molly Maid.
tArgetAble Audiences can be identified by age, income, family status and other
demographic, geographic, consumer behavior or expenditure identifiers. Our branded programs can be designed to target an area surrounding specific retail locations or pre-designated trade areas as small as 10,000 homes, or even smaller if your proprietary program requires it.
Since the coupons started mailing in July 2009 we have continued to see tremendous results with Valpak . It continues to exceed our expectations every month. I encourage any restaurant to work with Valpak and run Buy 1, get 1 Free offers. now with Valpak.com we average 170 prints a month from the Valpak.com site and the phone apps that customers bring in.
prINt SolutIoNS
Branded consumer products, with a loyal readership base. Weekly scheduled mailings and a variety of ad format options. Solo direct mail programs for customized messages and audiences.
dIgItAl SolutIoNS
Enable you to reach a responsive audience online and on the go. Extend your reach via exclusive distribution partnerships.
INtegrAted SolutIoNS
Convert Web traffic to store traffic and vice versa. Create your own custom consumer profiles for enhanced performance. Free design services to help you maintain brand efficacy.
recently, one of our customers brought us a Valpak coupon which prompted us to call. We never realized the power of The Blue Envelope until we watched coupon after coupon being redeemed. Valpak is the only form of advertising that has worked for us. We have already recommended Valpak to friends who are business owners as well as others who have asked us about it.
Consumers throughout north America know and trust Valpak to deliver savings and values. Thats why nearly 9 out of 10 households receiving Valpak open and look through The Blue Envelope. The Valpak envelope contains a mix of ads from national, regional and local advertisers, including dining and entertainment, home improvement, health and beauty, automotive and more. From savings alerts, special discounts and offers, to menus and more, consumers look to Valpak each month to deliver rewarding, relevant and reliable ads from neighborhood businesses and national brands. We have over 40 years of experience developing the most effective strategies for businesses of all sizes.
Valpak direct mail solutions use a demographic segmentation system called neighborhood Trade Areas (nTA ). The selection criteria for an nTA is part of the reason why Valpak direct mail solutions offers advertisers a high level of performance. Mailing by nTA allows advertisers to target qualified customers geo-demographically for the best possible results. The Valpak audience is profiled using syndicated research from Scarborough research and Experian Simmons . When combined with nielsen PrIZM , it provides advertisers with useful lifestyle and predictive behavior data.
TM SM
Or
Active retirees
10
dIgItAl pACkAgeS
In Front of Your Customers Wherever They Are!
reACh CoNSuMerS WhereVer they go. Valpak Smartphone Applications put your name in front of consumers searching for local businesses on their mobile devices. The number of mobile coupons redeemed in north America in 2011 and 2012 is set to increase by triple digits from 2010. StIr CoNSuMerS to ACtIoN WIth SAVINgS offerS ANd INCeNtIVeS. An estimated 53 million adults print internet coupons, up 14% from 2010 (Experian SimmonsTM, Summer 2011 nCS Adult Survey 12-month.) AlloW your beSt CuStoMerS to SpeAk for your buSINeSS. ratings and reviews for your business on Kudzu.com provide influential, decision-making content to consumers. MeASure roI. Ensure your marketing dollars are being spent effectively with clear-cut reporting and tracking. reSIde oN MultIple plAtforMS WIthout hAVINg to MANAge eACh INdIVIduAlly. We provide central ordering and management.
AuDIEnCE STATISTICS:
Over 640 million offers were viewed on Valpak.com in 2011, an average of 53.5 million per month!* In 2011, over 3.6 million coupons were printed from Valpak.com. At the end of 2011, the total number of individuals (double opt-in only), registered for Valpak.com Member Exclusives was approximately 1.24 million.
Source: elevating the Mobile love Affair with Coupons, the yankee group, April 2010. omniture logs/records. *Cox target Media, Inc. internal server logs/records
11
MoNthly proMotIoNS
The Valpak national Promotions Program Builds Awareness, Consumer Excitement and Anticipation Around Every Mailing
Each blue envelope becomes interactive as consumers respond emotionally to the element of surprise and the chance of winning exclusive prizes and rewards. Valpak consumers are engaged to open the envelope, not only to look for local values, but also to participate in exciting lifestyle promotions. Valpak national promotions are a consumer favorite, increasing the brands #1 market leader position and generating the highest open rates in the industry to ensure your marketing messages are seen. Promotional partners include Food network, HgTV, CBS, WE TV and others, providing strong consumer interest in the envelope.
12
Ive seen the resultsits as simple as that. Valpak has exceeded all expectations. It has brought nEW customers in our doors I love that I can measure the effectiveness of marketing with Valpak. We live in tough economic times and people are looking for coupons like never before. They dont throw The Blue Envelope away.
13
14
simply delicious!
Sofalas Restaurant
14500 Pinecrest Blvd. - Madison
Free
Dinner Entree
Buy One Dinner Entree, Get One Of Equal Or Lesser Value Free
With Coupon Only. Not Valid With Any Other Offer. Expires 12/12/2012
784-3641
Hours: 11am - Midnight Mon - Sat
Reservations Available, Large Wine List, Low-Carb Menu, Nightly Chefs Specials Dine-In/Carry-Out/Delivery
20% Off
Any Service
Call Today For An Appointment
With Coupon Only Not Valid With Other Offers Expires 12/12/2012
784-2519
Call For Appointment
Production Services
Advertisers looking for something more unique can choose from a variety of printing, design and fulfillment options including four-color coupons, flyers, coupon booklets, magnets and more, to fit your product, message and budget. Valpak account representatives will help you obtain mail lists that will accurately target your qualified audience.
Large Selection of Toys for All Ages!
$14.99
Shampoo & Haircut
Appointment Necessary
With coupon only. Not valid with any other offer. Expires 12/12/2012
$24.99
Haircut & Style
No Appointment Necessary
With coupon only. Not valid with any other offer. Expires 12/12/2012
Modern, Trendy Styling, Color Corrections, Walk-Ins Welcome, Coloring & Highlights
$10 OFF
Any Purchase
Of $50 Or More
With coupon only. Not valid with any other offer. Expires 12/12/2012
789-7598
Hours: 8am - 10pm Mon - Sat, 11am - 7pm Sun
15
anywhere@anytime
In the mail.
Online.
On the phone.
Cox Enterprises, the parent company of Valpak, is the 6th largest advertising media company, by sales, in the united States. (Source: Media Industry, Hoovers. Web. 06 Jan 2012 www.hoovers.com) Valpak, Valpak.com, neighborhood Trade Area, nTA, The Blue Envelope, The Envelope DesignTM and Connecting Advertisers with Audiences are registered trademarks of Valpak Direct Marketing Systems, Inc., its subsidiaries and affiliates. Copyright 2012 Valpak Direct Marketing Systems, Inc. All rights reserved. All other products and company names are used for identification purposes only and may be trademarks and/or registered trademarks of their respective owners. Valpak Direct Marketing Systems, Inc. makes no claims to these trademarks.