Ankur Goel No. A. 1.

MC-II Case Study Worksheet II Question Current situation What is the key difference in the situation today compared to earlier periods? Can you list outcomes positive or negative that define the situation today? What is the situation now- i.e. the current situation? Again think of the situation as involving problems positive and/or negative outcomes that are explained So, what are the main problems (unexplained outcomes) being faced today? Answer List of positive outcomes Some Cases of success of PeS List of negative outcomes PeS business losing money. a.) Situation A Problem A Positive outcomes Some Cases of success of PeS Negative outcomes PeS business losing money. b.) Situation B Problem B Positive outcomes

0055/49

2.)

Negative outcomes

3.)

What were the causes for these outcomes?

Some Cases of success of PeS<< Causes (x1, x2) a)Tendency of doctors to overdo.

PeS business losing money.<< Causes (Y1, Y2)

4.)

Which is the key problem? Identify the key causes that have caused the problem?

a)Perception of people b)Competition c)Credibility of PeS d)Quality. Piramal e-Swasthya(PeS) project losing money in spite of its noble cause and social aspect

(This involves prioritizing and choosing)

a)Perception of people b)Competition c)Credibility of PeS d)Quality.

Ankur Goel 5.)

MC-II Case Study Worksheet II What are the decision options available that can help solve the problem? List the decision options i.)

0055/49

Fierce Marketing Strategy and health awareness programme. Taking help of Panchayats to appoint personnels in Village. Pay per patients to Sahayikas Scale the Model(Include more diseases to cure)

ii.)

iii.) iv.)

6.)

Which criteria can be derived from the key causes that have caused the key problem?

Cause 1>>> Criteria A List the criteria A)Perception of people >>> Lack of health awareness B)Competition >>> Lack of demand C)Credibility >>> Lack of Demand D)Quality>>>Lack of Demand

7.)

8.)

Are the criteria mapped to the causes? Check the mapping. Delete or add criteria so that all causes have been addressed? Write the criteria as a standard vis--vis which the decision options can be evaluated? e.g. You should be able to write: Decision option 1 meets the criteria of growth or Decision option 2 meets the criteria of competitive ness or Decision option 3 meets the criteria of 20% cost savings

Yes , the criteria is Lack of Demand and lack of health awareness.

Decision 1 meets the criteria of health awareness. Decision 2 meets the criteria of demand Decision 3 meets the criteria of cost cutting. Decision 4 meets the criteria of growth.

Ankur Goel 9.)

MC-II Case Study Worksheet II Can you find evidence of the kind that you will need to apply your criteria

0055/49

Lack of Health awareness >>>Villagers only used these concoctions for certain ailments Pg. No. 2 Para :4 Lack of Demand >>> Piramal and his team noticed that they were not generating the expected demand Pg no:7 Para: 1 Lack of Demand >>> Several Months In ,Sahayikas on average saw less than one patients per day Pg no:9 Para 2 No, 1)Lack of Health awareness 2)Lack of Demand Huge early investments

10.)

Do you want to drop or adjust any of the criteria?

11.)

What are the risks associated with your recommendation? What is the actionable content of your recommended decision option?

12.)

-Perform a market survey again to understand why villagers are not going to PeS. -Collaborate with NGOs and conduct road shows and house to house awareness program.(Like the one followed by HUL) -Ask the Panchayat to appoint a person to work in PeS, on the basis of mutual consent of the villagers so that there are no credibility issues. -Introduce home visits and special health check-up camps like for polio, blood test etc.

13.)

Write the goal statement of your action plan that will implement your recommended decision option Conclusion

To implement fierce marketing and educating strategy so that demand for PeS improves and also improving the credibility of PeS services.

14.)

The plan of action if implemented will increase the demand of PeS service and hence solve the current problem of money loosing business. But reaching the target of three or four should not be the ultimate target. That is the breakeven point. Companies exist for profits and PeS is no exception though it has social aspects attached