CURRICULUM VITAE Dr.K.

Venugopal Rao
Mobile: 9440011437 e-mail: k4161007@yahoo.co.in Permanent Address: #28-3-303, III Main, Saradanagar, Anantapur 515 001.

Career Objective: To work in the reputed and best University as a faculty and to train the best of minds to become thought leaders of the industry. To conduct meaningful and innovative research in Management and to explore new frontiers of management. M.B.A. Ph.D., FDPM (IIMA) Year of Completio n 1993 1992 1984 1981

Educational Qualifications : Name of the Degree Ph.D. F.D.P.M. MBA B.Com

Name of the University S.V. University, Tirupathi, Andhra Pradesh Indian Institute of Management, Ahmedabad Andhra University, Visakhapatnam, A.P. Andhra University, Visakhapatnam, A.P.

1. 2.

Designation

: :

Professor MBA Department Sri Krishnadevaraya INDIA.

Name of the Department :

3. Name of the University University, 4. Field of Specialization

Anantapur, A.P. : : :

Marketing

5. Teaching Experience experience 6. Research experience

Over 21 years MBA Teaching 25 years research experience

UGC (JRF) 1987

7.

Administrative experience : 1. Addl. Director, Center for Distance Education, S.K. University, Anantapur. 2. Worked as Deputy

Warden Mens Hostel, S.K. University, Anantapur. 8. Areas of teaching interest: 9. Strategic Management, International Business Brand Management Services Marketing Retail Management Business Environment Marketing Management Entrepreneurship : Pondecherry University, Annamalai University, Distance Education Programmes. Colleges in Bangalore & Visakhapatnam North Eastern Hill University, Meghalaya INDIA 10. Research guidance : Guiding 10 Ph.D students Five Ph.Ds awarded 11. Publications: (A) Articles National 36

Guest faculty

International 2 (B) Books 1. Marketing of Handicrafts 2. Human Resource Management 3. Performance of Public sector Banks after reforms

4. Product and Brand Management Text and Cases 12. Seminars and Conferences: National International 10 04

Attended IBS International Conference i.e. ICQMOIT-2008 at Hyderabad during 24th-25th October, 2008.

13.

(1) Completed UGC Major Research Project entitled The Performance of Public Sector Banks after Reforms. (2) Presently working on UGC Major Research Project entitled Rural Consumer Behaviour towards Consumer Durables

14.

Countries visited

: Visited different Industries and Business Schools in U.S. and Canada

15.

Address for Communication Office : S.K. Institute of Management S.K. University ANANTAPUR 515 003 (A.P.)