Social Networking Issues Among Youngsters

CHAPTER I 1.
1 INTRODUCTION OF THE STUDY

SOCIAL NETWORKING
A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations . With the rapid growth of people who use or have access to the Internet, social networking websites are a must for the Internet community to stay in touch with each other. Social networking web sites help people keep in touch with old friends, make new friends, distribute new data or product, and many more aspects of our everyday lives. The first official social networking web site was Classmates.com which was founded in 1995.The site starts off with a few people who then tell their friends about the site, then those friends tell their friends about the site and soon the site is a huge database of users connected by friends, acquaintances, or just random people. The web sites are made to allow users to create a "profile" describing themselves and to exchange public or private messages and list other users or groups they are connected to in some way .Most social networking websites are often designed to fit a certain type of community such as the college community being mirrored by Facebook.com or a music/party community mirrored by MySpace.com. With the rapid growth of social networking web sites and their global scale usage, whatever one feels concerning social networking web sites is irrelevant because social networking web sites are on a popularity rise and are here to stay. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships or professional alliances, finding employment, business-to-business marketing and even groups sharing information to the end.
SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS Page 1
WORKINGS OF SOCIAL NETWORKING SITES
While SNSs have implemented a wide variety of technical features, their backbone consists of visible profiles that display an articulated list of Friends who are also users of the system. Profiles are unique pages where one can type oneself into being. After joining an SNS, an individual is asked to fill out forms containing a series of questions. The profile is generated using the answers to these questions, which typically include descriptors such as age, location, interests, and an "about me" section. Most sites also encourage users to upload a profile photo. Some sites allow users to enhance their profiles by adding multimedia content or modifying their profile's look and feel. Others, such as Facebook, allow users to add modules ("Applications") that enhance their profile. The visibility of a profile varies by site and according to user discretion. By default, profiles on Orkut or hi5.com are crawled by search engines, making them visible to anyone, regardless of whether or not the viewer has an account. Alternatively, sites like MySpace allow users to choose whether they want their profile to be public or "Friends only."
In all the social networking phenomenon in India is small compared to the US(Indian social networking websites today claim a user base of around 3 million registered users) while MySpace, which has 106 million users and Orkut which has67 million have far greater numbers. After joining a social network site, users are prompted to identify others in the system with which they have a relationship. The label for these relationships differs depending on the site popular terms include "Friends," "Contacts," and "Fans." Most SNSs require bi-directional confirmation for Friendship, but some do not. These one-directional ties are sometimes labelled as "Fans" or "Followers," but many sites call these Friends as well. The term "Friends" can be misleading, because the connection does not necessarily mean friendship in the everyday vernacular sense, and the reasons people connect are varied (Boyd, 2006).The public display of connections is a crucial component of SNSs. The Friends list contains links to each Friend's profile, enabling viewers to traverse the network graph by clicking through the Friends lists. On most sites, the list of Friends is visible to anyone who is permitted to view the profile, although there are exceptions. Most SNSs also provide a mechanism for users to leave messages on their Friends' profiles. This feature typically involves leaving "comments," although sites employ various labels for this feature. In addition, SNSs often have a private messaging feature similar to webmail. While both private messages and comments are popular on most of the major SNSs, they are not universally available. Beyond profiles, Friends, comments, and private messaging, SNSs vary greatly in their features and user base. Some have photo-sharing or videosharing capabilities; others have built-in blogging and instant messaging technology. There are mobile-specific SNSs but some web-based SNSs also support limited mobile interactions. Many SNSs target people from specific geographical regions or linguistic groups, although this does not always determine the site's constituency.
SOCIAL NETWORKING SITES FACEBOOK.COM

Facebook is another example of social networking site. Developed by sophomore Mark Zuckerberg of Harvard University (The in 2004, Facebook.com the was originally name of Facebook.).Purchasing domain
Facebook.com in August of 2005 for $200,000 the site was originally developed for college and university students as a way to connect with each other . Hosting the most members for a college based social networking site, Facebook.com is also the number one site for uploading pictures, boasting several million uploads daily. Since its inception, Facebook.com has now been opened to anyone with a valid email address and offers its members options of joining the millions of networks of people with similar interests. It is said that 80% of Facebook.com users check their account daily and that 93% of Facebook.com users check their account at least monthly Facebook.com generates its revenue from advertisement since it boasts a huge number of registered users.
ORKUT.COM
Orkut is an Internet social network service run by Google and
named after its creator, Google employee Orkut Bykkkten. It claims to be designed to help users meet new friends and maintain existing relationships. Similar to Facebook, Friendster and MySpace, Orkut goes a step further by permitting the creation of easy-to-set-up simple forums (called "communities") of users. Since October 2006, Orkut has permitted users to create accounts without an invitation. Orkut is the most visited website in Brazil, being more visited than Google Brazil, number 2 on the list. In total visits, Google is probably still more popular since it appears as the second (the Brazilian version) and seventh most visited site (the international version).The initial target market for orkut was the United States, but the majority of its users are in Brazil.
MYSPACE.COM
MySpace is a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs,
groups, photos, music and videos internationally. It is headquartered in Beverly Hills, California, USA, where it shares an office building with its immediate owner, Fox Interactive Media; in turn, the owner of Fox Interactive and therefore MySpace, News Corporation, is headquartered in New York City. According to Alexa Internet, MySpace is currently the world's sixth most popular English-language website and the sixth most popular website in any language, and the third most popular website in the United States, though it has topped the chart on various weeks. The service has gradually gained more popularity than similar websites to achieve nearly 80 percent of visits to online social networking websites. The company employs 300 staff and does not disclose revenues or profits separately from News Corporation. With the 100 millionth account being created on August 9, 2006, in the Netherlands and a news story claiming 106 million accounts on September 8, 2006, the site reportedly attracts new registrations at a rate of 230,000 per day. As of December 18, 2007, there are over 300 million accounts.
HI5.COM
hi5 is a social networking website, which, throughout 2007, was one of the 25 most visited sites on the web. The company was founded in 2002 by Ramu Yalamanchi who is also the current CEO. As of December 2007, hi5 had over 98 million members. In hi5, users create an online profile in order to show information such as interests, age and hometown and upload user pictures where users can post comments. hi5 also allows the user to create personal photo albums and set up a music player in the profile. Users can also send friend requests via e-mail to other users. When a person receives a friend request, he or she may accept or decline it, or block the user altogether. If the user accepts another user as a friend, the two will be connected directly or in the 1st degree.
1.2 NEED FOR THE STUDY
The motive behind the research is to identify the impact of social networking
issues among youngsters

The significance of the project is to analyze the negative influence of networking
on students
The intention of the study is to clarify the perception of security measures among
users to bring out the fact behind the consistent usage of sites by the youngsters
The scope of this project would help in understanding crucial role of information
obtained from the networking sources.
1.3 OBJECTIVES OF THE STUDY
PRIMARY OBJECTIVE
To study the impact of social networking issues among youngsters
SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS
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SECONDARY OBJECTIVES
To know how various people perceive these sites To determine the level of usage among various age groups To find out the after effect on usage of various social networking sites
1.4 LIMITATIONS OF THE STUDY
The sample size that we have taken is 50 which we are assuming that it is
Homogeneous and enough to carry out the research. Most of the sample population consists of students and hence our research
mainly focuses on students using social networking sites.

The analysis done is mainly judgmental in nature.
The concept of social networking sites is not very old in India thus not much of research has been done in regards to its effects. The expertise of the questionnaire design is limited. The underlying assumption is that the survey conducted in limited area Represents the general psyche of the users of the social networking site.
1.5 RESEARCH METHODOLOGY
The research is a systematic, collection, recording, recording and analyzing of data about the networking problems influencing to youngsters. It involves the diagnosis of information needs and the selection of relevant inter-related variables about which and reliable information is gathered, recorded and analyzed.
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This chapter of research methodology of reports consisting of the series of steps of research process for the study IMPACT OF SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS. This chapter consisting of the research process in both the aspect i.e. steps towards merchandising and strategy needed to initiate that. Along with this it explains all of the research tools from the collection of data till analyzing of collected data. Research comprise rectifying and defining problems, formulating hypothesis or suggestions, solutions collecting, organizing and evaluating data, making deductions and research conclusion, and at last carefully testing the conclusion to determine whether they fit the formulation hypothesis.
TYPES OF RESEARCH
The project is based on describes research which refers to the surveys to the surveys and fact finding enquiries of different kinds.
SOURCES OF DATA COLLECTION

In this project the data is collected in both primary and secondary method Primary data Secondary data
PRIMARY DATA
The primary data are called through the questionnaire method for collection. The questionnaire consists of both open ended and close ended questionnaire.
SECONDARY DATA
The secondary data are those, which have already been collected by someone else, which have been passed through the statistical process.
SAMPLING METHODS AND PROCEDURE

Sampling may be defined as the sections of some part of an aggregate of totality the basis of which the judgment or inference about the aggregate or totality is made. The technique that is adopted in selecting sample for this research is convenience sampling.
SAMPLE SIZE
From the portion of total population I have selected for inquiry only 50 respondents for doing this research.
SAMPLING DESIGN
The target population for our research was defined as the students who form the major chunk of users of these social networking sites. This was done to have a better insight into the research as the target population was one which is the most avid user of these sites and could provide good responses. Even the understanding of the questionnaire was easy to them as they were familiar with the sites and quite clear about the reasons they use it for and the various problems that they face
SAMPLING FRAME
It can be defined as all the users of social networking sites in the vicinity. Once the sampling frame was decided, simple random sampling method was used to select the respondents. In the person assisted survey, almost everyone in the sampling frame had an equal chance of being selected and we got the responses filled through those people who were readily and willingly accepting to fill it.
METHODS OF DATA COLLECTION:

After secondary data collection through data collection over the internet, a primary research was carried out through a questionnaire. The questionnaire was well structured and the responses were sought from the respondents. The nature of the questions was such that it avoided ambiguous responses from the respondents and it also helped in quick analysis of the data collected.
Two methods of questioning were used for the data collection: 1) PERSON ASSISTED: The responses were collected by personal questioning. The responses were taken from the students in Coimbatore city. This form of questioning helped the respondent to understand the questions better and answer accordingly. Open ended and close ended questions are used to get feedback from the respondents 2) WED ENABLED: The questionnaire was e-mailed to respondents who filled it and then mailed it back to us. A flaw that we realized here was that some of the respondents did not understand the questions and hence could not answer them to the best of their capability, unlike the other method employed where the questions could be explained if required.
TOOLS FOR DATA ANALYSIS

The method used in analyzing the data obtained from the study is simple method.
FORMULA
Simple percentage analysis = number of respondents / total * 100
CHAPTER II REVIEW OF LITERATURE

The earlier studies that have been conducted by various researchers are stated below:-
Clearly, Indian firms have a lot of work ahead of them in order to catch up. However, Siddhartha Roy, CEO, BigAdda, says optimistically: We are early on the curve. Alok Mittal, MD, Canaan Partners, a venture capital firm, says: When you put that in context, Indian social networking websites are in their infancy. The break-even point is
longer, but once they attain a critical mass of 40 million users ,then VC firms will start investing in them. Navin Mittal, CEO, fropper.com, says: With the Indian Internet user-base negligible compared to the US or China, these are very early days. The owner of the blog Trak.in does a great job of explaining the benefits of social networking for India and what it means for consumers and businesses. Nobody has made money on social networking so far, Ajit Balakrishnan, chairman and chief executive officer (CEO), Rediff.com India Ltd, the company behind rediff.com, one of the earliest Indian dot-coms, had previously said. But when 10 million people congregate, somewhere down the line the company will make money, and it will be advertiser-related, he had added. Rediff.com launched I Share, a video sharing platform, in July, and plans to add a social networking tool to it in the coming weeks. On the Internet, consumer is king. They decide where they want to spend their time and advertisers recognize that, said Siddhartha Roy, chief operating officer, BigAdda.com. You want to first create a strong user base and give them an un-interrupted experience. Kavita Iyer, CEO, Mingle box, agrees: ...In this business, users fluctuate from one site to another and it is important to first reach a certain level of stability and maturity before getting advertisers on board. But some experts say that those scrambling to enter the social networking space have left it too late, and that plain vanilla social networking will, by itself, not work any longer. According to Balakrishnan, social networking has to become more than just a communication platform. Social networking will have to be morphed into every online initiative, he had said. It has a tendency to pick up fast but loses momentum just as fast. This is why we are integrating iShare with social networking.
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John Kremer, vice-president, We want to make Yahoo mail more social by combining properties such as SMS, instant messenger and emails together. Its too early to tell what were planning on social networking, but it will be a convergence of communication channels, Ashish Kashyap, CEO, Ibibo group. Weve been around for seven months in India but I can tell you that it takes about two to three years of good consumer traction to drive revenues,
CHAPTER - III DATA ANALYSIS & INTERPRETATION TABLE 3.1 TABLE SHOWING THE NO OF RESPONDENTS USING SOCIAL NETWORKING SITES PARTICULARS NO. OF RESPONDENTS
MALE 23
PERCENTAGE OF RESPONDENTS
46%
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FEMALE TOTAL
27 50
54% 100%
Source: Primary data INTERPRETATION

The above table shows that out of 50 respondents, 46% of the male respondents using SNS and 54% of the respondents are female.
EXHIBIT 3.1
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EXHIBIT SHOWING THE NO OF RESPONDENTS USING SOCIAL NETWORKING SITES
25 24
%OFRES POND ENTS
20 15 10 5 0 13 10 6
NO OF R PONDENTS ES
T MAK NE F IE O E W R NDS T F D OL F IE O IN D R NDS T C O OMMUNIC E WITH E IS ING F IE AT X T R NDS T S AR A R L IONS IP WIT O H E E AT H H

TABLE 3.2
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TABLE SHOWING THE AGE OF RESPONDENTS USING SOCIAL NETWORKING SITES
PARTICULARS
NO.OF RESPONDENTS
0 25 23 2 50
0 50% 46% 4% 100%
BELOW 15 YEARS 15-19 20-24 25-29 TOTAL

The above table shows that no respondents were using any of these sites below 15 years of age is 0, and 50% of the respondents belongs to the age group of 15-19, 46% of the respondents belongs to the age group of 20-24, and only 4% of the respondents belongs to the age group of 25-29.
EXHIBIT 3.2
EXHIBIT SHOWING THE RESPONDENTS USING THESE SITES

AMONG AGE-BREAK UP
50 45 40
50 46
%OFRE P S ONDE S NT
35 3 0 2 5 20 15 10 5 0
25 Y AR -29 E S 0 20 Y S -24 EAR 1 5-19 Y S EAR
RE P N E SO DN TS
BEL OW 1 Y S 5 EAR
BE OW15 YE L ARS
15-19 YE ARS
20-24 YE ARS
25-29 YE ARS
TABLE 3.3
TABLE SHOWING THE PROFESSION OF RESPODENTS WHO ARE USING SOCIAL NETWORKING SITES
PARTICULARS
NO OF RESPONDENTS
14% 12% 4% 70% 100%
BUSINESS PVT ORGANISATION GOVT SERVICE STUDENT TOTAL
7 6 2 35 50

The above table shows that 14% of the respondents are running business, 12% of them are from private organizations, 4% are from government services, and 70% of the respondents are students
EXHIBIT 3.3
EXHIBIT SHOWING THE PROFESSION OF RESPODENTS WHO ARE USING SOCIAL NETWORKING SITES
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80 70
%OFR S ONDE S EP NT
7 0
60 50 40 30 20 10 0
NO OFRE P S OND NTS E
BUS S INE S P TORGANIZ ION V AT GOV S RV E T E IC S UD NT T E
1 12 4 4
TABLE 3.4
TABLE SHOWING THE EDUCATIONAL QUALIFICATION OF STUDENTS WHO ARE USING THE SOCIAL NETWORKING SITES
PARTICULARS
NO OF RESPONDENTS
74% 20% 6% 100%
UNDER GRADUATE GRADUATE POST GRADUATE TOTAL
37 10 3 50

The above table shows that 74% of the respondents are pursuing their under graduation, 20% are graduates and 6% of the students are post-graduates
EXHIBIT 3.4
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EXHIBIT SHOWING THE EDUCATIONAL QUALIFICATION OF STUDENTS WHO ARE USING THE SOCIAL NETWORKING SITES
80 70
%OF R S ONDE S EP NT
74
60 50 40 30 20 10 0 20 6
NO OF RES PONDENTS
UNDE GRADUAT R E GRAD UATE P TGRAD OS UATE
TABLE 3.5
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TABLE SHOWING THE NUMBER OF RESPONDENTS WHO USE SOCIAL NETWORKING SITES ACTIVELY
PARTICULARS
NO OF RESPONDENTS
4% 36% 42% 18% 100%
4 AND ABOVE 3 2 1 TOTAL
2 18 21 9 50

The above table shows that 4% of the respondents using 4 and above sites, 36% of them using 3 sites, and nearly 42% of the respondents using 2 sites actively, 18% of the respondents use only 1 site actively
EXHIBIT 3.5
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EXHIBIT SHOWING THE NUMBER OF RESPONDENTS WHO USE SOCIAL NETWORKING SITES ACTIVELY TABLE 3.6
45 40
%OFRES POND ENTS
42 36
35 30 25 20 15 10 5 0 4 18
NO OF RES POND ENTS 4 ANDABOVE 3 2 1
TABLE SHOWING THE NAME OF SOCIAL NETWORKING SITES USED BY THE RESPONDENTS
PARTICULARS
NO OF RESPONDENTS
30% 50% 0 4% 16% 100%
ORKUT FACEBOOK LINKEDIN MY SPACE HI 5 TOTAL
15 25 0 2 8 50

The above table shows that out of 50 respondents, 30% of them are using ORKUT (Google), 50% of them are using face book, no users preferred LinkedIn, 4% of the users are using my space, 16% of them are using Hi 5.
EXHIBIT 3.6
EXHIBIT SHOWING THE NAME OF SOCIAL NETWORKING SITES USED BY THE RESPONDENTS
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50 45 40 35 30 30 25 20 15 10 5 0
50
%OFRES POND ENTS
16 4 0
NO OF R S ONDE S EP NT
ORK UT F E AC BOOK L E IN INK D MYS AC P E H5 I
TABLE 3.7
TABLE SHOWING THE RESPONDENTS HAVING THEIR PROFILE IN MANY OF THE SOCIAL NETWORKING SITES
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PARTICULARS
ORKUT FACEBOOK LINKEDIN MY SPACE HI 5 TOTAL
NO OF RESPONDENTS
11 22 6 9 2 50
22% 44% 12% 18% 4% 100%

The above table shows that respondents who have their profile in multiple social networking sites indicate that 22% of them are from orkut, 44% are from face book, 12% of the users are LinkedIn, 18% of the users are from my space, 4% of them from Hi 5.
EXHIBIT 3.7
EXHIBIT SHOWING THE RESPONDENTS HAVING THEIR PROFILE IN MANY OF THE SOCIAL NETWORKING SITES
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45 40
%OF R S ONDE S EP NT
44
35 30 25 20 15 10 5 0 12 4 22 1 8
NO OF RES POND ENTS

ORK UT F E AC BOOK L E IN INK D MYS AC P E H5 I
TABLE 3.8
TABLE SHOWING THE COMMUNITIES & GROUPS OF MEMBERS IN SOCIAL NETWORKING SITES
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PARTICULARS
NONE UPTO 10 10 TO 50 51 AND ABOVE TOTAL
NO OF RESPONDENTS
5 29 6 10 50
10% 58% 12% 20% 100%

The above table shows that 10% of the respondents are not in any of the community or groups, 58% of the users are having up to 10 communities, 12% of the users are having from 10 to 50 and 20 % of the users are having more than 51 communities
EXHIBIT 3.8
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EXHIBIT SHOWING THE COMMUNITIES & GROUPS OF MEMBERS IN SOCIAL NETWORKING SITES
60 50
%OFRES POND ENTS
58
40 30 20 1 0 10 0 12 20
NO OF RES POND ENTS

NONE UP O 10 T 10 T 50 O 51 ANDABOV E
TABLE 3.9
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TABLE SHOWING THAT IF THE USERS WERE NOT USING THESE SITES WHAT THEY WOULD HAVE DONE TO UTILIZE THEIR TIME PARTICULARS NO OF RESPONDENTS
STUDYING SOCIALIZING DOING CONSTRUCTIVE WORK READING NOVELS TOTAL 5 50 10% 100% 10 25 10
20% 50% 20%

The above table shows that 20% of the respondents were studying if they were not using the SNS, 50% of them will be engaged in socializing, 20% of them will be doing their constructive work, and the remaining 10% will be engaged in reading novels
EXHIBIT 3.9
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EXHIBIT SHOWING THAT IF THE USERS WERE NOT USING THESE SITES WHAT THEY WOULD HAVE DONE TO UTILIZE THEIR TIME
100 90 80 %OFRES POND ENTS 70 60 50 40 30 20 10 0
10 20
50
20
NOOF RES PONDENTS

S TUDYING DOINGC ONS RUC IVEW T T ORK S IAL ING OC IZ RE ADINGNOVE S L
TABLE 3.10
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TABLE SHOWING THE REASON FOR USING SOCIAL NETWORKING SITES PARTICULARS NO OF RESPONDENTS
TO MAKE NEW FRIENDS TO FIND OLD FRIENDS TO COMMUNICATE WITH EXISTING FRIENDS TO SHARE A RELATIONSHIP WITH TOTAL 50 100% 3 6% 13 24 10
26% 48% 20%

The above table shows that 26% of the respondents were to make new friends through SNS, 48% of the users are to find their old friends, 20% of them are having communication with the existing friends, 6% of them are to find someone were they can share their relationship with.
EXHIBIT 3.10
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EXHIBIT SHOWING THE REASON FOR USING SOCIAL NETWORKING SITES
25 24 20 %OF R S ONDE S EP NT 15 10 5 0 NO OF R S ONDE S EP NT

T MAK NE F NDS O E W RIE T F O INDOL F NDS D RIE T C O OMMUNIC EW HE IS INGF ND AT IT X T RIE S T S O HAREA RE AT L IONS IPW H H IT
TABLE 3.11
13 10 6
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TABLE SHOWING THE SOCIAL NETWORKING SITES HELPS TO FEEL COMFORTABLE IN SEXUALITY
PARTICULARS
NO OF RESPONDENTS
44% 56% 100%
YES NO TOTAL
22 28 50

The above table shows that out of 50 respondents, 44% of them feel comfortable and 56% of the respondents are uncomfortable in sexuality
EXHIBIT 3.11
EXHIBIT SHOWING THE SOCIAL NETWORKING SITES HELPS TO FEEL COMFORTABLE IN SEXUALITY
60 50 %OFRES POND ENTS 40 30 20 10 0 4 4
56
NOOF RES POND ENTS

YS E NO
TABLE 3.12
TABLE SHOWING THE SOCIAL NETWORKING HAS BENIFITED TO THE USERS
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Source: Primary data PARTICULARS
NO OF RESPONDENTS
44% 40%
I HAVE MORE FRIENDS I AM ABLE TO CONNECT EASILY WITH MY EXISTING FRIENDS I HAVE FOUND A LIFE PARTNER THROUGH THESE SITES GREAT WAY TO ENJOY MY LEISURE TOTAL
22 20
2%
14%
50
100%
INTERPRETATION
The above table shows that 44% of the respondents have more friends, 40% of them are able to connect easily with their existing friends, 2% have found a life partner, and 14% have great way to enjoy their leisure
EXHIBIT 3.12
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EXHIBIT SHOWING THE SOCIAL NETWORKING HAS BENIFITED TO THE USERS
45 44 40 40 35 30 25 20 14 15 10 5 2 0 NO OF RES PONDENTS
IH AVEMOREF NDS RIE I AM ABL T C E O ONNE TE IL WIT MYE IS INGF C AS Y H X T RIENDS IH AVEF OUNDA L EP NE T ROUGHT E ES E IF ART R H H S IT S GRE W T E AT AY O NJOYMYL IS E URE
%OFRES POND ENTS
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TABLE 3.13
TABLE SHOWING THAT SOCIAL NETWORKING HAS CREATED ANY NEGATIVE IMPACT ON PERSONAL LIFE
PARTICULARS
NO OF RESPONDENTS
36% 64% 100%
YES NO TOTAL
18 32 50

The above table shows that out of 50 respondents, 36% of them feel that it has created negative impact on them, and 64% of them are not feel any impact created on them.
EXHIBIT 3.13
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EXHIBIT SHOWS THAT SOCIAL NETWORKING HAS CREATED ANY NEGATIVE IMPACT ON PERSONAL LIFE
70 60 %OFRES POND ENTS 50 40 30 20 10 0 NO OF RES PONDENTS

YE S NO
64
36
TABLE 3.14
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TABLE SHOWING THE INVASION OF PRIVACY THROUGH SOCIAL NETWORKING SITES PARTICULARS NO OF RESPONDENTS
YES IF IT COMES FROM MY FRIENDS/CONNECTIONS IF COMES FROM PROFESSIONAL COMMUNITIES IF IT COMES FROM COMPANY OFFICIAL PROFILES/PAGES NO, IM ALWAYS CRITICAL TO SUCH KIND OF INFORMATION AND CHECK OTHER SOURCES TOTAL 50 100% 16 32% 3 6% 5 10% 5 21
10% 42%

The above table shows that out of 50 respondents, 10% of them says yes, 42% of them responded that if it comes from their friends connections, 10% of them responded if it comes from professional communities, 6% of the users comes from their official profiles/pages, and 32 % of the users always critical to such kind of information and check the other sources.
EXHIBIT 3.14
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EXHIBIT SHOWING THE INVASION OF PRIVACY THROUGH SOCIAL NETWORKING SITES
%OFR PONDENTS ES
45 40 35 30 25
42 32
20 15 10 1010 6 5 0 NO OF R P ES ONDE NTS

YES IFITC OME F S ROM MYF NDSC RIE ONNE T C IONS IFCOME F S ROM P ROF S IONALCOMMUNIT S ES IE IFITC OME F S ROM C OMP ANYOF IC P F IAL ROF E IL S C IC TO S RIT AL UCHK INDOFINFORMAT ION ANDOT RS HE OURC S E
TABLE 3.15
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TABLE SHOWING THAT RESPONDENTS HOW OFTEN CLICKS ON THE ADS IN THEIR PROFILE
PARTICULARS
NO OF RESPONDENTS
OFTEN RARELY OCCASIONALLY NEVER TOTAL
1 20 17 12 50
2% 40% 34% 24% 100%

The above table shows that out of 50 respondents, 2% of them were clicking often, 40% of the users are clicking rarely, 34% of them were clicking on this site occasionally, 24% of them were never clicking these sites
EXHIBIT 3.15
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EXHIBIT SHOWING THAT RESPONDENTS HOW OFTEN CLICKS ON THE ADS IN THEIR PROFILE 4.1 FINDINGS OF THE STUDY
40 35
%OFRES POND ENTS
40 34 24
30 25 20 15 10 5 0 2
NO OF R P ES OND ENTS
OF EN T RARE Y L OC IONAL Y CAS L NE R VE
It was found that 46% of the respondents are male and 54% of the respondents are female
It was found that 70% of the students were using these social networking sites
and business peoples were using it by 14% followed by business peoples by
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14% and 12% are related to private organizations followed by government services at 4%
74% of the under graduate students are suing these sites followed by the
graduates at 20% and post graduate by 6% There are 4% of the respondents are using more than 4 social networking sites actively and followed by 36% of the respondents are using 3 sites actively and more over 42% of the respondents were using 2 sites actively followed by 18% of the respondents were using only 1 site actively
It was found that 50% of the respondents are addicted to face book and followed
by orkut at 30% MySpace and hi5 are at a rate of 4% and 16%

It was found that nearly 50% of the respondents will be utilizing their time only in
socializing followed by studying 20% and 10% & 20% of the respondents will be reading novels and doing constructive works It was found that nearly 56% of the respondents are uncomfortable in sexuality followed by 44% of the respondents feels comfortable with the sexuality
It was found that the reason for using the social networking sites by respondents
are 48% of them are there to find their old friends and 26% of them are to make new friends, nearly 20% of them are to communicate with their existing friends followed by 6% of them are to share their relationship It was found that 36% of the respondents have negative impact on their personal life because of social networking and nearly 64% of the respondents not having any impact from their side
It was found the invasion of privacy through social networking sites are nearly
42% of the respondents replied that if it comes from their friends connections and 32% of them replied that NO followed by professional communities at 10%, only 10% of the respondents says yes.
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It was found that 2% of the respondents will often clicks the ads in their profile and nearly 40% of the respondents will be clicking on this ads very rarely followed by 34% of the respondents will be doing it occasionally and 24% of the respondents will never click the ads in their profile
4.2 SUGGESTIONS TO THE STUDY
this would most likely end up a great hassle, it would provide the best security out there for people who are trying to have safe run and connect with the people that share similar interests and ideas Pursue excellence in all you do ensure that people recommend you
Because of your good work

Should not publish or give personal information in these websites as there is no
privacy ensured in it
Due to the usage of social networking sites many of the youngsters seems to do
improper deeds through it

In one way its a medium for people to know each other. On the other side it ruins
the career of the population
4.3 CONCLUSION
A social networking web site is an online community in which people can connect to others with similar interests. Since their start in 1995 with Classmates .com, social networking web sites have grown enormously to include such huge sites today as hi5.com, Facebook.com, and orkut.com. Through these sites businesses can use social networking web sites to connect to potential employees, market new products, and get feedback on their current products as well as new ideas for future products. Although
there are many valuable assets to social networking websites, there are also major issues that the sites must address such as the protection of private information, the protection of children, and the protection of copyrighted material. Although they have issues, social networking web sites are still one of the best inventions of the modern era because they connect so many people. The work described above contributes to an on-going dialogue about the importance of social networking sites, both for practioners and researchers. Vast, uncharted waters waters still remain to be explored. Methodologically, SNS researchers ability to make causal claims is limited by a lack of experimental or longitudinal studies. Although the situation is rapidly changing, scholars still have limited understanding of who is and who is not using these sites, why, and for what purposes. Such questions will require large scale quantitative and qualitative research. We hope that our findings and the work described here will help build a foundation for the future investigations of these and other important issues surrounding social networking sites
WEBLIOGRAPHY
www.economist.com www.resourceshelf.com www.indiastudychannel.com www.ebusinesswins.blogspot.com

www.ezinearticles.com www.pewinternet.org http://www.trendwatching.com/briefing http://media.www.emorywheel.com/media http://www.edutopia.org/community http://www.educause.edu/ http://www.arcamax.com www.libraryclips.blogsome.com www.futurelab.com www.ofcom.org www.zengestrom.com www.zephoria.org
BIBLIOGRAPHY
Barnes, S. (2006) A privacy paradox: Social networking in the United States Becta (2006) Emergent technologies for Learning Boyd, d.m. (2006) Social networking sites: my definition .apothecia :: making connections where none previously existed.
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Engestrom, J. (2005) Why some social network services work and others dont Or: the case for object-centered sociality Fraser, J. (2006) DOPA, social networks and keeping Young people safe Green, H. & Hannon, C. (2007) Their space: Education for a digital generation Gross, R. & Acquits, A. (2005). Information revelation and privacy in online social networks Owen, M., Grant, L., Sayers, S. & Facer, K. (2006) Social software and learning. Kann, M. E., Berry, J., Gany, C. & Zager, P. (2006) The Internet and youth political participation Roush, W. (2007) The moral panic over social-networking Sites
ANNEXURE IMPACT OF SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS
1. Name: 2. Gender: 3. What is your age-group?
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a. Below 15 years b. 15-19 years c. 20-24 years d. 25- 29 years 4. What is your profession? a. Business b. Private Organization c. Government Service d. Student e. Others 5. What is your educational qualification? a. Undergraduate b. Graduate c. Post Graduate 6. Are you a member of multiple social networking sites? a. Yes b. No 7. How many social networking sites do you use actively? a. 4 and above b. 3 c. 2
d. 1 8. Select the sites that you use: a. Orkut b. Facebook c. LinkedIn d. My space e. Hi5 9. Do you have your profile on any the following social networking services? a. Orkut b. Facebook c. LinkedIn d. My space e. Hi5
10. How many communities/groups are you a member of? a. None b. Up to 10 c. 10 to 50 d. 51 and above 11. If you were not using these sites, what would you have done to utilize that time ? a. studying
b. hanging out with friends/socializing c. doing more constructive work d. reading novels 12. What do you use social networking sites for? a. to make new friends b. to find old friends c. to communicate with existing friends d. to find someone I can share a relationship with 13. Do you think social network sites help you to feel comfortable in your sexuality? a. Yes b. No
14. How has social networking sites benefited you as a user? a. I have more friends b. I am able to connect easily with my existing friends. c. I have found a life-partner through these sites. d. I find it a great way to enjoy my leisure or whenever I am alone. 15. Do you feel these networking sites have created any negative impact on your personal life?
a. Yes b. No If yes, then what do you feel can be these impacts? a. Loss of privacy b. Loss of time c. More reliance on electronic medium d .Less emotional bonding in relations e. Emotional disturbance. Any others (Please specify)___________________________ 16. Do you think that there is invasion of privacy through these networking sites ? a. Yes b. No
17. Do you feel that parents discretion and monitoring is required in this case for children using these sites ? a. Yes b. No 18. Do these networking sites influence your lifestyle in anyway? a. Yes b. No
If yes, how will you describe the influence? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ________________________ 19. Have you ever had any negative/bad experience from these networking sites ? a. Yes b. No If yes, would you please describe the same? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ________________________
20. Any other insights you would like to provide? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ________________________ 21. Do you trust information you obtain via social networking websites? a. Yes b. Yes if it comes from my friends/connections c. Yes if comes from professional communities
d. Yes if it comes from company official profiles/pages 22. How often do you click on the ads you see on your profile? a. Often b. rarely c. occasionally d. never
Thanks for your cooperation
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CHAPTER I 1.

1 INTRODUCTION OF THE STUDY

WORKINGS OF SOCIAL NETWORKING SITES

SOCIAL NETWORKING SITES FACEBOOK.COM

1.2 NEED FOR THE STUDY

issues among youngsters

The significance of the project is to analyze the negative influence of networking

obtained from the networking sources.

1.3 OBJECTIVES OF THE STUDY

To study the impact of social networking issues among youngsters

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

1.4 LIMITATIONS OF THE STUDY

mainly focuses on students using social networking sites.

1.5 RESEARCH METHODOLOGY

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

SOURCES OF DATA COLLECTION

SAMPLING METHODS AND PROCEDURE

METHODS OF DATA COLLECTION:

TOOLS FOR DATA ANALYSIS

CHAPTER II REVIEW OF LITERATURE

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

Source: Primary data INTERPRETATION

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

EXHIBIT SHOWING THE NO OF RESPONDENTS USING SOCIAL NETWORKING SITES

T MAK NE F IE O E W R NDS T F D OL F IE O IN D R NDS T C O OMMUNIC E WITH E IS ING F IE AT X T R NDS T S AR A R L IONS IP WIT O H E E AT H H

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

TABLE SHOWING THE AGE OF RESPONDENTS USING SOCIAL NETWORKING SITES

BELOW 15 YEARS 15-19 20-24 25-29 TOTAL

Source: Primary data INTERPRETATION

EXHIBIT SHOWING THE RESPONDENTS USING THESE SITES

25 Y AR -29 E S 0 20 Y S -24 EAR 1 5-19 Y S EAR

BUSINESS PVT ORGANISATION GOVT SERVICE STUDENT TOTAL

Source: Primary data INTERPRETATION

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

UNDER GRADUATE GRADUATE POST GRADUATE TOTAL

Source: Primary data INTERPRETATION

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

4 AND ABOVE 3 2 1 TOTAL

Source: Primary data INTERPRETATION

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

NO OF RES POND ENTS 4 ANDABOVE 3 2 1

ORKUT FACEBOOK LINKEDIN MY SPACE HI 5 TOTAL

Source: Primary data INTERPRETATION

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

%OFRES POND ENTS

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

Source: Primary data INTERPRETATION

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

NO OF RES POND ENTS

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

Source: Primary data INTERPRETATION

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

NO OF RES POND ENTS

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

Source: Primary data INTERPRETATION

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

100 90 80 %OFRES POND ENTS 70 60 50 40 30 20 10 0

NOOF RES PONDENTS

SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS

Source: Primary data INTERPRETATION