Eric Rozestraten, MBA

86 South Union Street | Rochester, New York 14607 Mobile: 585.469.5027 | Email: eric.rozestraten@gmail.com

EARLY-CAREER PROFESSIONAL WITH HANDS-ON BUSINESS EXPERIENCE IN MARKETING ASSISTING IN THE DEVELOPMENT AND IMPLEMENTATION OF STRATEGY AND TACTICS
Marketable Skills: Market Research Advertising Branding Social Media Product Development Account Service New/Old Media Web/Promotional Copywriting

Why hire me.

Tenacious and disciplined marketer with substantial real-world client engagement experience across multiple consulting projects. A believer in the importance of proper branding and good tactical execution as the key to driving results. Strategic in thought, yet with the ability to conceptualize and implement with attention to detail, a knack for understanding and delivering effective key messaging, and the entrepreneurial agility necessary to exceed internal or external customer requirements in an increasingly competitive market.

What I bring

Market Research. Hands-on experience in devising, researching, analyzing and authoring major industrial surveys and syndicated newswire alerts of the global automotive airbag and automotive sensor markets Franchise Growth Model. Devised and implemented the marketing plan for WannaGetFast Inc. to drive franchise sales nationally with direct impact on the firms branding, research, creative, advertising, collateral materials and public relations. Company Start-Up. Led the charge behind the launch of BonneSante Beverages, a blended beverage product seeking venture capital (VC) financing. Growth Strategy. Reinvigorated the go-to-market strategy for Talk About Healthy Living magazine to create a unique, branded community experience for the reader. Advertising Campaign. Conceptualized and implemented a new marketing and public relations campaign for Rochester Broadway Theater League designed to increase awareness and drive charitable giving. ST. JOHN FISHER COLLEGE, Master of Business Administration, Dec. 2011 Concentration: General Management GPA 3.7 ST. JOHN FISHER COLLEGE, Bachelors of Science, Management, Dec. 2010 Concentration: Marketing GPA 3.8 Magna cum laude Student-Athlete, football

My education

My work experience
Valient Market Research, Market Research Associate (8/12-Present) Worked on a variety of contracted projects and industry surveys. Conducted both primary and secondary research to foster key insights towards the understanding and improvement of marketing, management, and operational efficiencies. Project Leadership. Previous knowledge base allowed for leadership opportunities in regards to data acquisition, interpretation and analysis of major industry reports. Client Interaction. Continuously met with and presented numerous findings to foster improved dialogue and superior results for a variety of clients. Qualitative and Quantitative Fundamentals. Collected data from variety of focus groups, indepth interviews and surveys for various clients in both private and public sectors to elicit quality, high-level understandings. E. J. Del Monte Corporation, Front Desk Associate (5/10-Present) Assisted with front-end operations at various company-owned properties in Rochester. Recognized for success in learning nearly every aspect of back office and hotel operations from procurement to housekeeping. Core responsibilities included assisting guests with check-in, providing concierge services, assisting with overall hotel operations, and other duties as necessary. Process Improvement. Created a lean process improvement designed to decrease costs and waste across various key indicators. Presented to management for further action. Customer Satisfaction. Worked to improve customer satisfaction scores for the companys Henrietta property by enhancing service offerings and the guest experience.