In September 2010 Bikaneri Bhujia was granted Geographical Indication protection.

[7] Getting the GI tag will ensure that none other than those registered as authorized users (or at most those residing inside the geographic territory) are allowed to use the popular product name, an assurance of distinctiveness in a land of thousand cultures.

The Marketing Mix

Products Haldiram's offered a wide range of products to its customers. The product range included namkeens, sweets, sharbats, bakery items, dairy products, papad and ice-creams (See Exhibit I for details of product range). However, namkeens remained the main focus area for the group contributing close to 60% of its total revenues... Pricing Haldiram's offered its products at competitive prices in order to penetrate the huge unorganized market of namkeens and sweets. The company's pricing strategy took into consideration the price conscious nature of consumers in India... Place Haldiram's developed a strong distribution network to ensure the widest possible reach for its products in India as well as overseas. From the manufacturing unit, the company's finished goods were passed on to carrying and forwarding (C&F) agents... Promotion Haldiram's product promotion had been low key until competition intensified in the snack foods market. The company tied with 'Profile Advertising' for promoting its products. Consequently, attractive posters, brochures and mailers were designed to enhance the visibility of the Haldiram's brand... Positioning The above initiatives helped Haldiram's to uniquely position its brand. Haldiram's also gained an edge over its competitors by minimizing promotion costs. Appreciating the company's efforts at building brand, an analyst said, "Haldiram once was just another sweet maker but it has moved into trained brands first by improving the product quality and packaging. Through its clever products and brilliant distribution it had moved into the star category of brands."...

The Road Ahead

In the financial year 2001-2002, the combined turnover of all three units of Haldiram's was estimated at Rs. 4 billion. The company targeted a growth of 15% for the financial year 2002-2003. Analysts felt that, given the competition in the industry, Haldiram's needed to develop new initiatives achieve this growth. The competition in the ready-to-eat snack foods market in India was intensifying. Frito Lay India Ltd. (Frito Lay), one of Haldiram's major competitors, was expanding its market share. Instead of directly competing with the market leader Haldiram's, the company launched innovative products in the market and backed them with heavy publicity...

Key Features of Fabricated Bhujia Making Machine Mainly used in namkeen making industries in order to make the Bhujia in various shapes and design. Made using quality grade raw material which ensures durability of use along with long lasting trouble free service. Comes in application specific design and has accurate dimension. Available in a variety of capacity ranges as per specific requirements. Supplier Name :

Pragati Machine Tools Address Telephone No. Mobile No. Fax No. : Plot No. 321/9, Chanderlok, Shahdara, Delhi, Delhi - 110093 : 91 - 011 - 22117495 : 9911586830, : 91 - 011 - 22117495 9811451042

Indian Food Industry Last Updated: September 2012

Introduction The Indian food services industry is expected to grow at a compound annual growth rate (CAGR) of around 12 per cent during 2012-2015, according to a RNCOS research report, 'Indian Food Services Market Forecast to 2015'. According to another report, the industry is estimated to be nearly worth Rs 75,000 crore (US$ 13.56 billion) and is growing at a healthy CAGR of 17 per cent. The food services sector in India is expected to reach Rs 1,370 billion (US$ 24.77 billion) by 2015, according to a Franchise India report released at the Indian Restaurant Congress. "In the future, the organised market is expected to grow even faster - at around 20 to 25 per cent per annum," says Mr Gaurav Marya, President of Franchise India. India has emerged as the fifth most favourable destination for international retailers, according to A T Kearney's Global Retail Development Index (GRDI) 2012. The country is fast becoming an important investment destination for foreign players with companies such as Starbucks and American brand Dunkin' Donuts marking their entry into the country. India has also been recognised as one of the largest potential market for organic food consumption worldwide. The organic food is invariably increasing among the Indian retailers, especially with the niche retailers, as per RNCOS research report titled, Indian Organic Food Market Analysis. The report further expects that the sector will post significant growth during 2011-2013, growing at a CAGR of 15 per cent. Key Players The major players operating in the Indian food and beverages industry include Dabur India Ltd, Godrej Industries Ltd, Hindustan Lever Ltd, Britannia Industries Ltd, ITC Ltd, Nestle SA, PepsiCo, Inc, Cadbury Schweppes PLC, Future Group, RPG Enterprise and Godrej Agrovet Ltd.

India has emerged as the fastest growing market for Domino's, outpacing US. In India, the firm recorded an annual growth rate of nearly 50 per cent for the fifth consecutive year McDonald's India plans to invest Rs 1,000 crore (US$ 180.83 million) in the next three years, taking up its total outlets to 500. The informal eating-out (IEO) industry in India is growing

steadily at 15 per cent per annum

Emerging foods categories such as muesli, oats and olive oils are getting increasingly competitive with more food marketers aiming at capitalising on the increasing demand for health food. Edible oil major Marico will extend its Saffola brand into the Rs 100 crore (US$ 18.08 million) muesli market soon, and is expected to be followed by GlaxoSmithKline Consumer Healthcare (GSKCH)'s within few months. Meanwhile, the Rs 350 crore (US$ 63.29 million) packaged olive oils segment, meanwhile, is growing faster than oats and muesli. Last year, olive oil consumption increased 49 per cent, on top of a 46 per cent growth in the previous year Frozen yogurt chain, Red Mango plans to expand across the country by launching 15-20 outlets in metro cities by next year. According to Technopak, the Indian market frozen yogurt will grow to US$ 5 billion over the next three years, fuelled by the entry of new players and growing demand for health foods Korea-based frozen yoghurt maker, Yogurberry plans to set up seven new stores in the country by end of next year and another 100 over the next five years. "The expansion plan will begin with new stores in Chennai and Bengaluru, and additional stores in cities like Delhi-NCR and Mumbai," according to a company official

According to a new research report by RNCOS, the demand for various fast food items is consistently rising in India. The most delectable of them all is Pizza, which has now emerged as one of the most favourite fast food items of the Indians especially the young generation. As per market estimation, the Indian organised pizza market will surge at a CAGR of more than 27 per cent during 2012-2015. Furthermore, management consulting firm Tecnova estimated the Indian packaged food market at US$ 10 billion in 2010 and expects it to grow 20 per cent CAGR to US$ 30 billion by 2015. Food Processing Industry With a huge agriculture sector, abundant livestock, and cost competitiveness, India is fast emerging as a sourcing hub of processed food. India's food processing sector covers fruit and vegetables; spices; meat and poultry; milk and milk products, beverages, fisheries, plantation, grain processing and other consumer product groups such as confectionery, chocolates and cocoa products, soya-based products, mineral water, high protein foods etc. India is the worlds largest milk producer, accounting for around 17 per cent of the global milk production, according to RNCOS research report titled, Indian Dairy Industry Analysis. The study anticipates that the milk production in India will grow at a CAGR of around 4 per cent during 20112015. The food processing industries attracted foreign direct investments (FDI) worth US$ 1,456.20 million between April 2000 to June 2012, according to the latest data published by Department of Industrial Policy and Promotion (DIPP).
With a sole focus on the quality, we, Bhikaram Chandwal Bhujiawala, have established a strong base in the food industry. With rich industry experience and vast product knowledge, we have acquired a dominant position of reliable manufacturer, exporter, wholesaler, trader, supplier and distributor. Sheer dedication and hard work of our diligent employees assist us in offering Maida Namkeen, Namkeen and Sweets. Leading the way in market know-how, we have aligned our production facilities and activities to provide the highest quality products in the market.

The following items and detailed description on each need to be covered in detail in the business plan( ppt and report) : Cover Page Table of Contents Executive summary ( breif of the whole business plan) Current situation ( where are you now in terms of your business) Section 1 a) Description of Business /Summary of Business Model Which is the need being satisfied, what are the product services that you will offer ? What are the benefits that the products/services will have? Why does the product and the promise given by the business appear to be successful, what is the growth potential in the business foreseen, How is the business model unique? . How is the business, its model, products and services different than what is present In the industry? How is the innovation justifiable from the customer angle ( does the customer need the innovation? Why do you feel the customer will pay for it? Why do you feel that the business is sustainable? What would be the major assets that you would want your business to have? Would major assets be bought, leased or rented? Why? Location choice and reasons for choosing the location Does the existing location have possibilities of expansion? What are the local government rules and regulations for the location chosen

b) Company Summary -Organization structure in first year, second year, third year and the fourth year, fifth year, - Form of business Organization and justification Initially ( for the first year) from what location would you operate? Why later where will you shift ? Why? Would your manufacturing site and office be different? c) Management Team Your background and suitability for the business Which are the competencies that you bring to the business? Which are the areas where you presently not so good at? What would you do to improve upon these

areas? Your past experience of entrepreneurship if any List of consultants that you may choose to join your business Selection parameters for the consultants chosen Costs involved in the consultants At what terms are they to be enrolled How would you enroll them??Why would they join you Detailed description of your Initial team, Future team senior management , ( at least three years) Credentials of team members ( why are they fit to be in your team) Past background of initial team members, If family members are chosen ..reasons thereof What is your financial and relational arrangement with the initial team Why did you as an entrepreneur select them? How would you enroll the initial team? Why would they join you? What are the conditions with which they have joined you If any condition that they have put is limiting to the business what are your plans? What is the support that you would take from them now and in the future? How How many would join you as the senior management team later? Cost aspects of team development and enrollment d) Purpose of Business Why are you planning to start the venture What are your motivations to come into business What is the core purpose of the business Why do you feel your business will survive the test of times ? e) Short Term objectives of the Business f) Long term Objectives, vision Section 2 a) Industry analyses Why did you as an entrepreneur select this industry Nature of the industry, Major players in the industry, their market shares, strong v/s weak players, new v/s old players. Regulatory mechanism/government rules for the industry, ( past and fore casted) Substitute products/services already available Market shares of major players ( present and fore casted for three years),

Technology factors impacting the industry Country Economy and its impact on industry and business, Cultural and social influences on business and industry, Brief of related industries ( as for example from the supply side...if you are into car manufacturing the steel industry the petrol industry and the auto parts industry will have a tremendous impact on your industry) What is the impact that these related industries will put on your industry and your business How many new firms have entered in the industry in the past three years, how have they entered? What is there present status? Are their sales increasing, decreasing or are constant? How are these new firms managing their businesses? What are the difficulties that they are facing ? How are they solving them ? Would your new business face similar such difficulties? How would your business overcome these difficulties? What are the major new products/services that are launched in the industry in the past three years ? Does the industry have old, powerful and established firms? How have l these firms created barriers to entry? What are the entry barriers ? How will you fight these entry barriers? How have the other new firms fought these entry barriers? Porters five forces framework to be applied for the industry ( bargaining powers of buyers, bargaining power of suppliers, intensity of rivalry amongst existing players, threat of substitutes) What is the position of the industry at a global level ? any other support data on industry... b) Market analyses What is the unmet opportunity that you are planning to tap? How large is the opportunity now? How large may it become in the future ? What are the risks associated with the opportunity ? Are you targeting a mass market or niche? Does your opportunity span the globe, or the nation or the state or the city or your area? Opportunity identified, Size of the opportunity, Projected Sales ( first three years) Customer Category identified, Detailed description of the customer Segmentation Strategy Competitive factors, Macro environmental factors facing the firm and their impact on the industry and on your business ( governmental forces, sociodemographic forces, political and legal environment for business, technological environment))

Brief on research if conducted for the business . ( when , where, how, major findings, process used, reports surveyed etc) b) Production and operations Plant or site lay out Production Process, ( flow diagram) Value added at each stage Raw materials, Suppliers, Packaging, Technology Quality assurance parameters, Location, reasons for choosing the location, Suppliers and vendor of raw materials and machines/equipments Cost of manufacturing the product Are you planning to outsource? Why? From where Are you planning to sub contract ? Why? From Where Annual installed capacity in units ( first year , second year, Third year) Annual used capacity in units ( first year , second year, Third year) Shifts Working hours per day Working days per year c) Marketing ( please refer to kotler textbook and the class learnings of first year) Detailed Marketing Plan Budget before the launch of the business , immediately after the launch and in the first three years of the launch Trial run expenses Product development and testing expenses What is the size of the total market for your product ( as for example if you are to open a multiplex in ahmd, how many customers in total is there a total potential who may watch movies in a multiplex in a year) or as for example how many total number of multiplex screens can ahmd accommodate in the next five years? 1) Detailed competitor analysis major competitors direct minor competitor indirect category competition their comparative 4 ps positioning statements branding distribution systems and channels ( with actual numbers) SWOT of major three competitors Marketing team at the competition Present and future marketing strategy used by competition

2) Findings of the initial Market research done ...detailed presentation on understanding of the consumer behavior 3) Detailed description on the planned 4 p for your business a) Product ( Features, guarantees, guarantees, usp, value proposition, size, shape, color, smell, odor, description....) b) Price (List price, MRP, dealers price, cash and trade discounts, pricing method used, cost o production , margin, governement regulations in pricing if any) c) Place ...how will the product reach the customer? ( distribution strategy, national/ international l, how would you appoint and sustain the distributors, dealers, stockists, retailers) ...franchising plan if applicable, terms and condition with the channel members , supply chain and logistics strategy) d) promotion ( media spend for the first three years divided in to indivdual media elements, buzz plan, events, direct mailers, public relations plan, advertising plan, etc slogan of the brand, branding strategy, logo, symbol etc

4) Dateline of all marketing activities 5) Segmentation 1. Description of customer segments chosen for the product/service 2. Size of the segment ( in terms of numbers) 3. Why do you feel that the segment will remain stable 4. how will you target each segment ( If there are more than one segments) 5. How will you generate demand for your products/services 6) Departmental structure of the marketing department 7) Estimated market share that you project for your product /service in the first three years 8) datelines for all activities planned

d) Financial Information ( refer the template given for pre school assignment, and the
discussion in class ) 1) Proforma profit and loss statement for three years 2) Balance sheet for three years 3) Working capital requirements 4) Sources of capital and application of funds 5) BEP calculation 6) Present a few Ratios 7) Pre operative and prelimnary Expenses 8) Cost of the project 9) Profitability projections 10) cash flow statement atleast for the first year of your business 11) dateline for all activities planned e) HR Plan 1) HR philosophy 2)Strategy for recruiting and retaining staff

3) Organisation structure for first , second and third years 4) Breif responsibilities of each department and team members 5) Salary budgets ( member wise for first three years) 6) Sources of recruitments 7) dateline for all activities planned f) Crtiical risks What are the risks that you see for your proposed business What are the threats ...how serious are they ?what are the back up plans 1) technology Risk 2) market risks 3) Customer risks 4) industry risks 5) Legal risks 6) political risks 7) strategy for mitigating risks g) Mile stones and date lines What activity will happen by what date what are the critical activities Contingency and back up plans h) Appendixes