SWOT ANALYSIS OF PEPSI IN PAKISTAN STRENTH 1. Company Image: A well recognized reputed brand. High quality brand image.

2. Quality Conscious: They maintain a high quality as Pepsi Cola International collect sample from its different production facilities and send them for lab test in Tokyo. 3. Production Capacity: It has the highest production capacity i.e. 60,000 cases per day is not only in Pakistan but also in South Asia. 4. Market Share: It has a highest market share i.e. 62% in Pakistan and leading a far step head from its competitors

WEAKNESS 1. Decline in taste: During the last years, it was published in financial post that there has been big complaints from the customers with regard to the bad taste that they experienced during the span of six months. 2. Weak Distribution: They lack behind in catering the rural areas and just concentrating in the urban areas. 3. Low consumer knowledge: We are Unable to maximize local consumer knowledge. 4. Lack of soft drink: Lack of soft drink know-how as a result of diversified business units and generalist managers

OPPORTUNITIES 1. Increase Population: Growth rate is increasing all over the world which in turn increases the demand of products, especially in Asia, the market is growing at a faster rate as compare to other continents. So they have to attract new entrants.

2. Changing social trend: As in all over the world people are rushing towards fast food and beverage because of life which has become much faster, it provide the company a favor to capture this fast moving market with its take away product. 3. Distribution of snack foods: Opportunities to distribute Pepsi snack foods in the future.

THREATS 1. Imitators: They also have a problem of imitators as receives complaints from customers that they find take product in disguised of Pepsis product. 2. Government Regulation: They face problem if government employ taxes on them which force them to raise the price of their product 3. Political instability: The big threat to Pepsi in Pakistan is Political instability and civil unrest SWOT ANALYSIS OF COCA COLA IN PAKISTAN STRENTH: Brand Image: Coca cola has a brand image of quality product all over the world. Popular Brand: It is a well known brand famous for its taste for decades. Customer Loyalty: There are thousands of loyal customers of Coca cola bound with the brand Marketing: Coca Cola has strong market hold and Good-will. Quality Product: They maintain the quality of their product and have a well equipped quality Testing lab to maintain their slandered Advertising: Extensive advertising and promotional campaigns differentiate them with their competitors

PEPSI:Strengths: one of the leaders in the industryWeaknesses: not diversified offeringsOpportunities: Sponsorship, global presence including building facilities in new marketsThreats: large and small beverage companies, including bottled water firms Swot Analysis Of Pepsi Co. Strength Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow).o Great brands, strong distribution, innovative capabilitieso Number one maker of snacks, such as corn chips and potato chips PepsiCo sells three products through the same distribution channel.For example, combining the production capabilities of Pepsi, Gatorade and Tropicana is a big opportunity to reduce costs, improve efficiency and smooth out the impact of seasonal fluctuations in demand for particular product.Weakness Pepsi hard to inspire vision and direction for large global company. Not all PepsiCo products bear the company name PepsiCo is far away from leader Coca-cola in the international market - demand ishighly elastic.Opportunity Food division should expand internationally Noncarbonated drinks are the fastest-growing part of the industry There are increasing trend toward healthy foods Focus on most important customer trend "Convenience".Threats F&B industry is mature Pepsi is blamed for pesticide residues in their products in one of their most promisingemerging market e.g in India Over 50 percent of the company's sales come from Frito-Lay; this is a threat if themarket takes a downturn PepsiCo now competes with Cadbury Schweppes, Coca-Cola, and Kraft foods (becauseof broader product line) which are well-run and financially sound competitors. Size of company will demand a varied marketing program; Social, cultural, economic, political and governmental constrains.