American Psychological Association. The Impact of Food Advertising on Childhood Obesity. American Psychological Association. Web. 19 Nov. 2012.

This is a pamphlet from the American Psychological Association. The main focus is the link between food advertisements and childhood obesity. The advertisements that children are exposed to influences what they ask their parents for. This influences the purchases made by a parent. It also talks about how advertising can affect the mental health of a child. It ends with giving tips to parents on how to develop a healthy lifestyle for their children. This is a very relevant source for my research. It could be used as a case study on how effective advertising can be. It is a biased pamphlet. It focuses on the advertisers themselves, and negates to put blame on parents. The writing of the piece was easy to read. Mcquarrie, Edward F., and David Glen Mick. "Figures Of Rhetoric In Advertising Language." Journal Of Consumer Research 22.4 (1996): 424-438. Academic Search Complete. Web. 19 Nov. 2012. This article is one that appeared in the Journal of Consumer Research in March 1996. Its purpose was to develop the structure for classifying rhetorical figures used in advertising. This structure was meant to be used as the foundation for future research of rhetorical figures used in advertising. Rhetorical figures were classified based on if it was figurative or not, if it was a scheme or trope, and the type of operation the figure was meant to carry out. These rhetorical figures are what drives consumer to purchase a product based on the advertisement. An issue with this article is the age. It was published 16 years ago, and technology has changed drastically since then. This has affected the type of advertisements seen today. The article uses a very formal language, and is very specific to the field. The article itself is well balanced. It supports their purpose, and includes limitations on their research. The inclusion of the limitations is very critical information. Nth, Winfried. "advertising." Oxford Reference. Oxford University Press. . n.d. Web. 19 Nov. 2012. This is an encyclopedia entry on semiotics in the field of advertising. The entry mainly talks about different types of semiotics within advertising, different thought processes about semiotics in advertising, and an introduction to the foundations of semiotic advertising research. The semiotics of advertising deals with codes and hidden meanings within an advertisement. These codes can be through the message of the advertisement, pictures of the product, and other things that could be symbolic to the audience. This entry was printed in the 1998 encyclopedia of Semiotics. There are a few issues with this source. For one, the information is dated. I am not sure if it will be still be plausible to use since advertisements have changed significantly since 1998 through technology. Another problem is the language used within the entry. It is very formal, and it is also specific to semiotics in the field of advertising. The entry itself deals with

my topic of inquiry because it talks about the different layers of meaning an advertisement can have. These layers are what influences consumers. Stearns, Peter N.. "Advertising." Oxford Reference. Oxford University Press. . n.d. Web. 19 Nov. 2012. This is an entry from the Oxford Encyclopedia of the Modern World. Its main focus is advertising. The entry gives an overview on advertising globally, and advertising in the United States. It also details the origins of advertising, and how it evolved over time. Advertising is also looked at in couple of different perspectives in the entry. This entrys purpose is to inform on advertising. The entry was written in a way that it is easy for most people to read. It does not use many big words that other texts with a focus on this field could use. The publication is also fairly recent, which makes the information relevant. The details on the history of advertising could prove very useful for my topic of research. It provides a plethora of information on advertisings roots.