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DENIMS Brands available are Lee Lee Cooper Pepe Levis The fastest moving brand is Pepe.

Pepe. Core stock or the base stock is always maintained in Pepe and Lee Cooper and Lee for jeans in mid rise slim fit bootcut, low waist flare cut, etc. Core stock contains those styles which are in demand through out the year, whereas fashion styles change every season. Fits available on floor are Name of the fit Slim fit Boot cut Boot cut and extra flare Straight fit Brand offering the fit Lee, Lee Cooper Lee, Lee Cooper, Pepe Lee, Lee Cooper, Levis, Pepe Lee Cooper, Pepe

Boot Cut

Flair

Regular Straight

Straight fit from Lee Cooper and Pepe are doing very well.

Mid raise

Low raise

Ultra low

While buying jeans customers look for Brand name Fabric Fitting Lycra content in the fabric Embellishments or embroidery

Some more variations among jeans exist because of various types of washes and so on:

Enzyme Wash: Creates an antiqued look by taking advantage of the catalytic ability of enzyme cellulase. The enzyme catalyses the hydrolysis of the cellulose fibre and so leads to the breakdown of fibres on the surface of the fabric and the subsequent loss of the indigo dye they have encapsulated. Since this process is not abrasion based, it does not damage the fibres the way that a stonewash does and creates a great vintage jeans look. It does, however, require the use of special softeners and smoothing agents. This should theoretically give the jeans a longer life.

Sandblast: Jeans are sprayed with sand by hand before washing to create a used and old look in specific areas of the garmentSunbleached: A combination of sandblasting and bleach which gives the denim a very soft powdery feel.

Stonewash: The garment is washed with pumice stones. The stones break some of the fibres and release the indigo dye. giving the fabric a lighter, weathered look and soft feel . There are different levels of destruction for this wash: light, medium and heavy. Different size stones give different effects. Bleach can also be added during this process to lighten the color and further age the garment. The process is fundamentally an abrasion technique.

Torn Jeans: A manufactured tear, made to appear natural.

The price differences occur in denim due to The finishing washes given to the product. The decorations on the denim The fabric used. The technology used for construction of the product.

Sizes are available from 26 to 34 in all brands for Bottoms (Trousers / Cargos, Capris, Skirts), in which 28 and 30 are fast movers. In summer the following merchandise is displayed

Capris Shorts Sleeveless tee shirts Backless tops Skirts.

Details of various brands available Brand name Products available Shades of blue Fashion jeans Straight,boot,flare cuts Embroidery on pockets Tight flare T shirts Red Yellow White etc.. Cargos Red Beige White Shirts Capris Light shades Light Half/full sleeves Cotton,corduroy, denims The exclusive fits available are Hip hugger super flare Tight flare Low rise hip hugger flare So low flare So low hip hugger super flare 499-1299 1199 Prints Embroidery on tshirts 1399-1499 449 - 999 Colours available Specialty Price range (In Indian rupees) LEVIS Jeans 1599-2099

Its favored by the young and is known for its low waist range. Brand name Products available Shades of blue Beige Black Grey White Red Pink Blue Pink Blue Orange etc. Red Brown T-shirts Red Pink Blue etc Kurti printed Round neck Brand name printed on the chest only cotton 649 This brand is favored by all age groups Its special because of the stretch fabric it offers. Brand name Products available Colours available Specialty Price range (In Indian rupees) 399 449 Stripes Big prints Collared shirts without sleeves Corduroy Straight and flare 1299 499 799 Prints on denims Colours available Specialty Price range (In Indian rupees) LEE COOPER Cargos, Capris 1499 Jeans 1299-1499

Shirts

LEE

Jeans

Shades of blue Pink Orange Black Blue Beige Blue Green Dirty brown Red

Silver colour print Lace at the bottom

Cargos

1299

Cotton bottoms

Soft cotton fabric Embroidery on the back Puff at the ankle

1399

T shirts

Pink Aqua Blue black Red etc.

Zipped Three layer spegati top Halter necks collar

399 499

Casual shirts

Different buttons Only denims

499 - 649

Skirts

Blue shades

999-1199

The cotton bottoms here do well, as they offer very good comfort. The major buyers for cottons are the mature age group. The denims are liked by the young girls.

Brand name

Products available

Colours available

Specialty

Price range (In Indian

rupees) PEPE Jeans Shades of blue Different styles Indian fits Skirts Pink Beige Denim Short skirts with pleats and ribbon belts Long skirts (cotton) T-shirts Blue Pink Black Beige Casual Shirts Blue Pink White Green Corduroy Rose Pink White Blue Brown Cotton bottoms White Uneven surface created (stripes) Pepe brand is popular with all age groups, because of the colours, fits and styles that it offers. FORMALS Brands available are 1299 1299 Stripes Polka dots 449 599 Large prints Sppeggati's 399 449 749 899 999 1349

Expozay Code In house brand Allen Solly Van Huesan Wills Lifestyle ZYNC In house brand

Here Exposay does very well. Brand classification Premium Allen Solly, Wills, Expozay Regular Code , ZYNC Fabrics used are Polyester +cotton offered by Allen Solly Polynosic offered by Code, Wills, Expozay, Allen Solly Sateen + cotton offered by Allen Solly Cotton + lycra offered by Allen Solly

Brand wise details Products available

EXPOZAY Colours available White Blue Violet Specialty Plain Stripes Self print Price range (In Indian rupees) 699 999

Formal shirts

Brown Purple Yellow Aqua Violet Cream beige Blazers Black Beige Navy blue Grey Trousers Beige Brown Black Off-white Grey Long skirts Short skirts Beige Navy blue Black Casual shirts White Blue Capris White Black Orange

Full hands sleeves Short sleeves

Formals

1499 1999

Plain Stripes Front pockets Various fits Formal Formal Floral Stripes Double front buttons Good hip fits Soft fabric

925, 975

645-795 645-795

625 745

795 875

There are two types of suits. Short length - No front pockets and slim fit ones. Regular or Classic length - Classic fit and having front pockets.

Short length

Regular / Classic

Styles available in trousers Regular fit + belt loop Trim fit = mid rise +boot cut Classic fit = straight Comfort fit = loose + straight

Sizes available In trousers (Waist in inches) - 26, 28, 30, 32, 34 36 size trousers are available only in Allensolly and Expozay. In shirts (Shoulder size) S, M, L and XL. XXL size is available only in T-shirts of Zync The arrangement was according to styles, fabric and price.

ALLEN SOLLY Products available Colours available Pink White Yellow Orange Blue Specialty Lycra content Bold stripes French cuffs Silver stripes Collections Price range (In Indian rupees) Formal shirts 599 899

Black Red Green Rose Casual shirts Red Blue White Purple Yellow Cream T- shirts White Blue Yellow Pink Trousers Black Beige White Rose Capris Red Off-white Jeans Blue shades

according to season

Leaves print Sleeveless with collar

599 699

Full sleeves Beads embellishment Options in closures Various fits Fabric Cotton fabric Denim fabric

399 899

999 1599

899,999

1499

The shirts are available with short, half, and full sleeves. Allen Solly mentions size of the shirt and the sleeve length on its tags.

Full sleeve shirt

Half sleeve Shirt

Sleeveless shirt

Allen solly shirt CODE

Allen solly trouser

Products available

Colours available Yellow Blue White Pink White Blue Green Violet Pink Cream Brown Beige Black Grey

Specialty Cotton fabric Stripes

Price range (In Indian rupees)

Formal shirts

699

Casual tops

550 750 Beads and sequins etc.

Trousers

No pocket simple trousers

799, 899, 1199

Knits

Cream Green Yellow Pink Blue Blue Black Brown Grey

Beads Design on the front Spaggettti types.

499 -699

Skirts

699+ Formal

The sizes in tops for Code stars from 10 as smallest to 16. The collections offer a wide variety of colour and style.

WILLS Products available Colours available White Cream Yellow Blue Casual tops Yellow White Blue Pink Trousers Green Purple White Blue Beige Fits Colours Stripes Front pockets Belt loop 1095, 1395 Stripes Floral Fabric 695 1395 Specialty Lycra Styles at cuffs and collars Price range (In Indian rupees) Formal shirts 795 1290

Pink Rose Capris White Purple

Fabric Fabric Multiple decorative stitches

895, 1195

Jeans

Blue

Only boot cuts

1395-1695

Fabrics used Casual tops - Tencel it is a new age fiber, all natural. Its controlled nano- fibril structure moves moisture away from body, keeping the wearer cool when the temperature is high and vice versa. Trousers premium stretch fabric, broken dobby design.

ZYNC Products available Colours available White Pink Green Casual tops Brown Pink Floral print Shade of colours 399 599 Specialty Chinese collar Price range (In Indian rupees) Shirts 499,599

Green Orange Deep purple Blue T shirts Blue Violet White Pink Black Denim pants Blue Brown White Capris White Blue

Collar + sleeveless

Faded prints

199 499

Boot cut Comfort fit Cotton Simple

899

Trousers

795

799

CASUALS The brands available are Ginger In-house brand Kappa Adidas USI (Uni Style Image) Madame Benetton

Fabrics used are Cotton, lycra, polyester viscose blends Brand wise details GINGER

Products available

Colours available Black White Navy blue Yellow Skin Black White Beige Turquoise blue Red Orange Blue White Black Pink Red Green Blue

Specialty Variety available in lengths, prints and fabrics

Price range (In Indian rupees) 499 799

Skirts

Casual tops

Sequins and beads Embroidery Matching embroidered belts Crushed fabric Styles such as backless, off shoulder available

299 599

Knit tops

399 699

Denims

Jeans Jacket available Embroidery

799, 999

Cargo

Orange Blue White

Pockets Prints

799 999

KAPPA Products available Colours available Pink Red Blue White Beige T shirts Green Red White Blue Sports bra Blue Red White Cargo Beige Blue Track pants Black Good fits 899 Cotton fabric 899 Fabric 399 Sporty colours, florescent 399 499 Specialty Natural fabric used for more comfort Plain Price range (In Indian rupees) Casual shirts 599 699

Robe di Kappa is a collection of casual clothing This every product has kappa or the logo embroidered on it.

ADIDAS Products available T shirts Colours available Grey White Blue Black Three fourths Grey Black Shorts Red Pink Rounded edges. 690+ 990 1099 Neck lines. Specialty Price range (In Indian rupees) 400 650

Logo or name is printed or embroidered on every product Fabric is different from other brands USI Products available T shirts Colours available Blue Ferozi Lavender Pink Red Black Dark aqua Skin Brown White Specialty Colours Styles Price range (In Indian rupees) 250 695

Track pant

Navy blue

Cotton fabric

595

It has various styles in T shirts like straps, tie ups. It has three colours in every style. Most of the tops are plain. Colours offered are different from other brands.

MADAME Products available T shirt Colours available White Black Brown Green Pink Red Specialty Beads (wooden) Neck lines Patch work and embroidery Stones Stretch fabric Cotton collars with t shirts. Trousers Capri Light shades Brown Beige Straight 625 599 Price range (In Indian rupees) 199 650

SWIM WEAR Brand Style Price range (In Indian rupees) Lobster I piece Bikini 560 945

ETHNIC

The brands available are: Biba W Mlange In house brand Moiree In house brand

Brand wise details SKD = Salwar Kurta and Dupatta set MnM = Mix and Match

BIBA Normally SKD's are available in S to XXL sizes. (In Biba brand 32 to 42 sizes) Products SKD(995 5995) Fabric Soft cotton Raw cotton Kurti(495-2595) Georgette Chiffon Tunics( 595-895) Crepe Styles Surwars Embroidery Patch work Printed Kalamkari

Kurtas (495-1295)

Summer collection was available which consists of cotton fabric, pastel colors, three fourth and half sleeve dresses. Kurtis: When worn kurtis it will be upto Waist or Hip length (Short & Regular). Kurtas: When worn it will be upto Knee length or above knee length.

W Products Fabric Cotton Silk ,cotton Styles Price range (In Indian rupees) Skirts Kurti Dobby works Lace Embroidery Block print Neck lines variety Dupattas Cotton Cotton Beads Cotton Salwars Elastic for the salwars Block prints Patiyala Elastic waist bands SKD Cotton Cotton ,viscose Embroidery Patchwork Capri 499 2644-3295 350 499 199 -399 799-999

Every style of kurti was available in one or two colors only.

Block printed salwars were in fashion. It is when print paste is applied by means of a wooden block carrying the design in relief or by a stencil. In skirts and kurti, dobby works are also found. Dobby works are woven on dobby looms. All materials with small figures such as dots, geometric designs, small floral pattern woven in fabrics such as Mix n match and SKDs .

MELANGE Products Fabric Cotton Rayon Styles Short kurtis Long kurtis Variety in neck lines Salwars Parallel salwars Elastic salwar Sulwars Dupattas Cotton,chiffon Crushed cotton dupattas Tie n dye 199 - 350 210 - 350 Price range (In Indian rupees) MnM 399-599

dupattas Silk dupattas Wrap around skirt Cotton + polyester Embroidery 599

It has the following sizes S, M, L, XL, XXL, in kurtis Only one colour is available in every style of kurti.

Types of Sleeves :

Sleeve less

Cap Sleeve

Half Sleeve

th Sleeve

Mega Sleeve

MOIREE Products Fabric Cotton Silk Cotton,cotton+silk,linen Cotton cotton,cotton+lycra Styles Sulwars Embroidery Prints Kurtis Skirts Capri 399-599 599-999 399 Price range (In Indian rupees) SKD 1099 - 2199

Block prints, Embroidery works, Jardosi works, Sequence works, Chicken works, Kundhan works, Kanta works and Kalankari work SKD's are available in Biba and Moiree brands. Wrap-around skirts are also available.

Traditional Salwar Kameez

Churidar Kameez Suit

Parallel Suit

Patiala salwars

LINGERIE The brands available are Lady care Enamor

City girl Lovable Jockey Triumph String Juliet

Classification of brands Premium Triumph, Enamor Regular Loveable, Jockey, Lady care Budgeted - City girl, Juliet

In night wear, there are 2 types of products Young Collection Mature Collection The brands offered are String In house. Sweet dreams

Bra sizes
Bust size minus band size (inches) 1" or less 2" or less 3" or less 4" or less Sizes are available from 30 to 42. Cup size A B C D

In each size bras are sub divided in to A, B, C and D. If there is 34C size, in that 34 means Bust size and C belongs to cup size. Brands in detail Products Styles Hipster LADY CARE Price range (In Indian rupees) Underwear 120 for 3 in plane ,165 for 3 Bikini (Low waist & 1 to in printed

2 hip at side) Maternity panties Tummy title 60 160

ENAMOR Products Styles Price range (In Indian rupees) Underwear Hipster(High waist and 3 60 275 to 4 hip at side.) Low waist Lace Tie ups Brassier Padded Lace Under wire Seamless Without under wire Detachable straps Transparent straps Tube tops Tie ups Sports Nightwear Sleeveless to be worn 800-1200 under coat Overcoat 675-725 225 650

seamless CITY GIRL Products

strapless

strapless

push up bras

Styles Long Short length

Price range (In Indian rupees)

Slip

67 99 82

Sizes like S to XL are there for 13 yrs to 20 yrs age persons.

push-up

nursing bras

Bridal bras

Underwire Bra

Sports Bra

Minimizer Bra

Padded Bra

Mesh Bra

Waist (in Inches) 26"-28" 28"-30" 30"-32" 32"-34" 38"-41"

Corresponding Size Size 5 Or Small Size 6 Or Medium Size 7 Or Large Size 8 Or XL Size 11,12 Or XXXL

classic bikini

boyshot

briefs

Tanga

Rio

V-string

Thongs

T- back

G-String

Grand ma

LOVABLE

Products

Styles T shirt bra Regular Lace Feeding bra

Price range (In Indian rupees) 155 469

Brassiere

JOCKEY Products Styles Bikini Hipster String bikini(Low Waist & side straps at hip. Slip Attached bra Lace Brassier Sports Regular (with 175 and 245-295 105 199 Price range (In Indian rupees) Underwear 58 64

without wires )

TRIUMPH Products Styles Regular Removable pads Detachable Demi cup Without under wire Minimizer Lace Price range (In Indian rupees) Brassiere 249 - 1299

Feeding bras Bridal bras Panties Bikini String Boxer Thongs 229-499

Sloggi collection for bikini,hipster,and thongs at price range 149-230 are also available Bridal wear bras are costliest ones because of embroidery / lace works. JULIET Products Styles Regular Padded Pair Feeding bra Underwear Regular(damini style) Tummy tittle Nightwear 150 299 599-699 Price range (In Indian rupees) Brassier 60 162

SWEET DREAMS Products Styles Lace Price range (In Indian rupees) Night gown 499 , 599

The differences in the prices are due to Brands international presence Fabric satin, lace, lycra etc. Elastic thin, thick Print or plain fabric

STRING C Products Styles All padded and only wired(with and without push ups) Detachable straps. Detachable pads. Nightwears S,M,L,XL,) (sizes in Shorts with spaggetti Single long spagetti Tops and pyjama Sleeveless nighty Full sleeve nighty 499 499 599 499 499 Price range (In Indian rupees) Brassiere 250

In string c,no regular, bridal and feeding bras were available. In this only two sizes were available that is 34A and 36B. STRING G Products Styles Padded and Wired with push ups. Padded Bikini Thongs Nightwear S,M,L,XL,) (sizes in Shorts with spaggetti Single long spagetti Tops and pyjama Sleeveless nighty Full sleeve nighty and Wired 299(in set of panties) Price range (In Indian rupees) Brassier 199

without push ups. Panties 150 150 499 499 599 499 499

In string g there were only detachable straps bras were available and not detachable padded bras. There were no bridal and feeding bras were available. And all like beach collection.The sizes were only 32A and 34A

ACCSESORIES Products Brands Price value (in Indian rupees) Caps Kappa Adidas Bags Adidas Kappa Stole / scarf Ginger Code 299 599 199 699 249, 299

MENS DEPARTMENT
Men as a customer:refernce group ai a great influencers as wife or friends.Impulsive in shopping and are short in time and patience. Observation shows that initial selection ratio is 3:1.They are not very price conscious but brand conscious. They are conscious about style ,fit, fabric and color.

DENIMS

Its contribution is 14% for the Splash sale. Brands offered are Lee cooper Spykar jeans Lee Pepe Wrangler Levis Here Pepe does very well. Brands classification Premium Pepe, Levis, Lee, Lee Cooper, Wrangler Regular Spykar. Budgeted none

LEE COOPER Jeans fits available on floor are Comfort fit Boot cut Straight cut Low rise

Product T shirts Casual shirts

Specialty

Price range (In Indian rupees) 399 599 899 1199

Round,v,polo necks. Cotton Half and full sleeves Linen

Corduroy

Coloured in straight and

1399

boot cut Casual trousers Jeans Cargo Linen Fits Cotton 1199 999 1499 1399 1599

Lee cooper, embroidered on every product.

SPYKAR JEANS Product T shirts Specialty Price range (In Indian rupees) Prints Fade prints In crew,v,and johny neck Casual shirts Half sleeves Slim fits also available Cotton Cargo Cotton Detachable and non detachable khakhis. Jeans Colors and fits i.e Low rise, comforts, straight , boot cuts. 1295-2495 1495 1995 895 1095
Jeans Cut pocket

495 -895

Spykar is appreciated for its good fits.

LEE Product Specialty Price range (In Indian rupees) T - shirts Patch work 399 899

Prints Variety in necks round, turtle, v, polo, Brand name embroidered. Casual shirts Cotton Denim Half and full sleeves. Trousers Cargo Corduroys Cotton Detachable and non detachable khakhis. Shorts Jeans Cotton Low and mid rise Comforts and boot cut. 799 1299-1799 1399 1299 1699 699 1099

PEPE Product T shirts Specialty Price range (In Indian rupees) Prints Polo neck Round neck Casual shirts Plain Checks Three fourths Cargo Cotton and denims Cotton with straight fits Detachable and non detachable khakhis. Jeans Fits-low rise, comforts Boot cut and slim fit. Trousers Straight and boot cut in 1599-1699 1399 1699 849 1299 1399 1799 749 1099 449 899

cottons The shirts move very fast. In denim( Pepe) Core styles are maintain which are FMS. It contributes highest to the department WRANGLER Product T shirts Specialty Price range (In Indian rupees) Prints Embroidered brand name Shirts Styles Pattern variety Trousers Three fourth Jeans Denims 1395-1795 1195 1299 - 1699 799 1099 395 795

ZYNC Fits available are Low waist, straight fit Low waist, boot cut Product T shirts Specialty Price range (In Indian rupees) Prints Patchwork Collections like Nautical dreams, Earth travel, In the woods. Sports jersey Cotton pants Three fourth Knitted collar Good fit Linen 699 1199 , 1299 999, 1299 799 899 199 499

Casual shirts

Cargo Jeans

Colours Fits

1295 799 1199

LEVIS This brand is appreciated for its fits, washes and colours. Specialty Product T shirt Round neck Double sleeves Word/ caption prints Rubber prints Embroidery on backs Velvet prints Patch work Casual shirts Cotton Linen Slim fits Short length Cargo Cotton + lycra fabric Detachable and non detachable khakhis. Casual trousers Corduroy ,Jeans type, tight fit(linen also available) Comfort fit Jeans Tight flare 1599-2299 1399 1799 1399 2499 899 1500 Price range (In Indian rupees) 449 999

The slim fit shirts, cargos and print t shirts are the fast moving products.

CASUALS Major contribution to the Splash Sale from this Dept i.e. 21% The brands offered are

Indian terrain,Color plus,Dockers,Allen Solly,Basics,Zod,V-Dot,Provogue Blackberrys ,Shapes. The best selling brands are Colour plus and Allen Solly Brand classification Premium Colourplus, Dockers, Wills, Indian Terrain, Allen Solly, ZOD, Provouge, Blackberry Among casuals, wrinkle free finishing is a unique feature .wrinkle free is a fabric treated chemically to reduce creasing and shrinkage. Different commercial terms are as follows like Dura press (Van huesan) Prema press (Louisse Phillip), uncrushable (Allen Solly), And wrinkle free in rest brands. In pleated trousers, the sizes offered are upto 28 to 44 in Blackberry and Code. And the of sizes which is offered by all other brands are 30 to 40 except Indian Terrain that has size upto 30 to 42.In flat fronted trousers the sizes offered is upto 28 to 40 in Blackberry ,Indian Terrain and Code. And the of sizes which is offered by all other brands are 30 to 38 The best quality is offered by Color Plus and Allen Solly.

Straight Cut Cut Pocket

Cross Pocket

INDIAN TERRIAN Product Specialty Price range (In Indian rupees) Shirts T shirts Linen Wrinkle free Thin knits (Mercer sized 1295 1595 1095 1595

cotton) Knitted (soft cotton) Retro fit Basics 8 options Stripers 17 options Pastel colours Light weight Corduroy Cargo Shorts 1599 1499 799

Mercerized 2 ply cotton is a special feature for shirt available.2 ply yarns is made by twisting together two or more single yarns of two or different types. It results in stronger yarn,stronger and durable fabric. It is more expensive as more labour and special machinery required.

COLOUR PLUS Product Specialty Price range (In Indian rupees) Shirts Short + slim fit Printed Check Linen, crushed cotton, dobby fabric. Trousers Flat fronts Linen trousers 1295 2493 1295 2295

The slim fit short shirts is the fast moving product. Max size is 46 in Indian terrain and Colorplus, rest all have 44 as max.

CHECKS

SOLIDS

STRIPES

DOCKERS Product Specialty Price range (In Indian rupees) Shirts Cotton Linen Trousers Wrinkle free Mid rise slim fit Linen Corduroy Shorts Cargos Cotton Detachable and non detachable khakhis. 1499 2099 1399 2199 1095 1690

ALLEN SOLLY Product Specialty Price range (In Indian rupees) Shirts Plain Stripes Checks Uncrushables (combed cotton) Trousers Linen + cotton, Corduroys (4 pocket flaps also available) 1099 1099 - 1599

SHAPES

Product

Specialty

Price range (In Indian rupees)

Trousers

Linen,corduroys,cotton

1095-1395

BLACKBERRYS Product Specialty Price range (In Indian rupees) Trousers Fashionable wrinkle free ,cotton, cottonrich, linen. 995 1599

PROVOUGE Product Specialty Price range (In Indian rupees) Shirts Satin fabric Double shade fabric(polyester+nylon) Linen,cotton 995 1495

Trousers

Cotton,corduroy,linen, Polynosic.

1295-1695

BASICS Product Specialty Price range (In Indian rupees) Shirts Slim cut Checks Stripes 795 1295

(cotton,cottonrich,cotton mercerized, linen) Trousers Cargo Linen ,cotton Detachable and non detachable khakhis. 1099-1299 1099-1299

Mercerized fabric is a special feature among this brand .Mercerization is treatment which leads to lustrous and stronger fabric.

Casual party wear


ZOD Product Specialty Price range (In Indian rupees) Shirts Crushed fabric Fashionable buttons Satin fabric Multishade(polyster+nylon) 1095 - 1795

V. Product Specialty Price range (In Indian rupees) Shirts Only Slim fit . Cotton,linen,satin,polyster+nylon) 1295 1595

Trousers

Linen ,cotton, corduroy

1299-1599

KNITS It contributed (12-14%) to the splash sale The brands available are Adidas,Nike,Proline,Kappa,Fahrenheit,USI,Karma,Bossini ,Zync,Wills,Indian Terrain,Code ,Forca Knits are of two types 1) Circular knits and 2) Flat knits.

Circular: Fabric garment are finer fabrics can be machine washed, variety products available, easy maintenance. Flat knit: Garments tend to deshape faster, coaster fabric compared to circular, hand wash recommended, full fashioning possible. Products are blouses, dresses, T-shirts, bed Lenin.

POLO NECKS

ADIDAS Product Specialty Price range (In Indian rupees) T - shirt Cotton 430 790 450 690 1050

Shorts Swim wear The t shirts do very well.

Polyester fabric Stretch fabric

There is also knitted fabric below the arms.

NIKE Product T shirt Specialty Price range (In Indian rupees) Printed Basics Plain Cotton 595 695 595 1495

Shorts The printed t shirts do very well.

PROLINE Product T shirts Specialty Price range (In Indian rupees) Sports wear Solid Printed (Collar:Round neck,V-neck; Stripes, Plain) 425 525 299-599 299-799

Shorts Tracks

Pockets Basic Side stripes 3 basic t shirts

425-595 599 - 1099

Value pack

499

The T shirts from Proline do the best, they move very fast off the shelf. The reason being availability of lots of style and colors. Solids and stripes do very well. Availability of chest prints that is favored by youth. KAPPA Product T shirt Specialty Price range (In Indian rupees) Fashion prints ,chest prints Basic (collar +pocket ) Stripes Casual shirts 100% linen 100% cotton Trousers Shorts Track pants Cotton polyester Only flat fronts 1000-1400 699-899 699-1499 900-1300 499 999

BOSSINI Product Specialty Price range

(In Indian rupees) T shirt Plane & solid Printed Only crew necks and no Vnecks Casual shirts 100% linen 100% cotton Trousers Shorts Track pants Jeans Pleated , flat fronts Cargo shorts Cotton Prints on back 999-1399 900-1000 900-1000 1099-1399 900-1400 299 700

USI Product T shirts Specialty Price range (In Indian rupees) Flat knits (Fashion chest prints & back prints) Stripes, solids Variety in colours Pack of 3(value pack) Shorts Its cargo shorts as it has 6 pocket Trousers Track pants Corduroy Cotton 1500 700 799 500-1600 325 995

KARMA

Product T shirt

Specialty

Price range (In Indian rupees)

Round neck, half sleeves . Printed (special designs Indian)

295

FARENHEIT Product T shirt Specialty Solids 31 colors Stripers 30 options Rugby style (collar is of white colored fabric) Round neck in pack of 3 Here all the t shirts do very well because of the color options and the good quality. Max sizes in Fahrenheit is 3XL i.e. 46 and XXL as max in Fahrenheit ,Bossini, Proline ,Kappa and Zync as min in size starts as Medium i.e.38. Price range (In Indian rupees) 325 545

ZYNC Product T shirts Specialty Price range (In Indian rupees) Basics (collar +round, v neck) 17 options Chest prints 23 options Stripers (collar, round neck) 19 options Full sleeve also available Shirts Chinese collar also available Trousers Corduroy, cotton 1000-1200 699-1099 299 745

Cargos Tracks Jeans Boot,straight,comfort

1000-1200 600-800 899-1699

WILLS(clublife) Product T shirts Specialty Price range (In Indian rupees) Cotton,tencel ,rayon mix (Flat knits, circular knits) Collared + self design knits Plain 9 options Stripes 11 options Shirts Trousers Cotton, spandex mix Cotton, linen blended 1195-2095 1495-1995 745 1995

The t shirts do not do very well because of lack of range. Club life is a new concept in dressing for pubs ,discos,parties.its very sheen luster, bright colors, fancy fabrics,embelling techno fabrics.

FORCA Product T shirts Specialty Price range (In Indian rupees) Round neck, Collared v necks Chest prints is in fashion Shirts Trousers Cotton, cotton blended Only flat fronts ( size - 28-38) Cargos Jeans Straight, comfort fit Straight fits 1099-1299 999-1199 799-999 899-1099 299-599

Shorts These t shirts do very well.

Straight

599

FORMALS
It is Main department in Men wear, which most of customers prefer the office wear like formal shirts, trousers, suits and Ties. It contributes 17% to the Splash sale. The brands available are Code In house brand,Zodiac,Arrow,Louis Phillip,Van Huesen,Genesis ,Blackberry,Wills Brand classification Premium Zodiac, Arrow, Louis Phillip, Van Huesen, Blackberry, Wills. Regular Genesis, Code Difference between formal and casual trousers Characteristic Crease Pleats Formal On the front Single pleat Double pleat Flats Fabric Light weight Soft hand Seam stitch Single Double stitch to provide strength to the garment. Formal trousers are never displayed open, they are always folded (classic or double fold). Heavy weight Casual On the sides Flats

Medium Spread

Wide spread

Curved Spread

Cutaway

Straight

Long Straight

Classic Button Down

Sport Button Down

French - Corner Cut

French - Rounded

French Square

Covertible - Cuff Link and Button

One Button -Angle Cut

One Button- Rounded

Two Buttons-Square CornerTwo Buttons Angle Cut Two Buttons-Rounded Corner

Blazers. With Three Buttons

Single breast blazers

2 Buttons and 3 Buttons with two flap pocket along with hankies pocket at left side formal suits.

CODE Product Specialty Price range (In Indian rupees) Shirts Half sleeves,Full sleeves Fabric - Yarn dyed,Structured Cotton, cotton rich. Stripes ,Plain,Checks Value pack of 2 shirts 1099 699 1199

Trousers

Only double pleat trousers Fabric Polyester viscose Fabric -Lycra Cotton +linen

699 - 1199

Waist Size 30 32 34 36 38 40 42 Brands in detail

Inches 76 82 86 92 96 102 108

Length of the pant is 46.5 inches equal to 118cms, which is of open length for the

GENESIS Product Specialty Price range (In Indian rupees) Shirts Fabric-cotton,polyester blend Checks,Plain Trousers Fabricpolyviscose&micropolyeste 699-999 645-949

ZODIAC Product Specialty Price range (In Indian rupees) Shirts Cotton rich 100% cotton & 100% linen 899 899-1599

Size 32 and 34 in Flat fronts and 34-36 in pleated are most selling sizes and therefore highest sellers.Most selling colors are light colors as they sell more in summers. In dark colors the FMS are dark grey, black, and blue. ARROW

Product

Specialty

Price range (In Indian rupees) 1099 1999 1095 1495

Shirts

Stripes,Plain,Checked 100% cotton

Trousers

Polyviscose ,100% cotton.

An Executive cut, which is to narrow at bottom is also special feature . LOUIS PHILLIP Product Specialty Price range (In Indian rupees) Shirts Superior quality fabric100% cotton, linen blend, cotton rich Trousers Polyviscose, polywool(not in summers) 1199 - 2499 1199 1799

VAN HUESEN Product Specialty Price range (In Indian rupees) Shirts Trousers Cotton, cotton rich Easy care, non iron, wash and wear, moisture absorbing. Fabric-micro polyester Suits Fabric-micro polyester & polywool. (2/3 button,regular pocket i.e. 3) A range of colours are available here brown, beige, gray, black, navy blue, blue. 4999-8999 1099 2499 1149 1799

BLACKBERRY

Product

Specialty

Price range (In Indian rupees) 1195 1795

Trousers

100% micropolyester,polyester blended,polyviscose. (all are wrinkle free)

Suits

Fabric-polynosic,polywool

4995 7995

Blackberrys is preferred brand of young people and 32 and 34 sizes sell the most.

WILLS Product Specialty Price range (In Indian rupees) Shirts Stripes ,Checks Fabric-100% cotton, cotton blended. Trousers Fabric-100% cotton, cotton+nylon+lycra,linen blend . 1195-1895 1195 1995

ACCESSORIES
This department has a product mix of Ties,Handkerchiefs,Belts,Caps,Bags,Innerwear ,It contributes 4% to the Splash sale

Sam Browne

cowboy style

Braided belts

Product

Brands offering the product

Price range (In Indian rupees) 399 1295

Ties

Van Huesen Satya Paul Louis Phillip Code. Arrow Zodiac

Handkerchiefs

Zodiac-Plain (pack of 3 ) Printed (pack of 3 ) Plain (pack of 3 ) Van huesan (pack of 3)

115 125 195 149 399 999

Belts

Leather Plus Code Le buck Bulchee Forca (casuals) Pepe (casuals) Van Huesen

Caps

ZYNC Uni Style Levis Nike Adidas

299 695

Reebok Bags Adidas Retro ZYNC Proline Footloose Pepe Swim goggles Footballs Wristband Headband Innerwear Size: Small: 80-85 cms Medium: 90-95cms Large: 100-105 cms Extra large: 110115cms Adidas Adidas Adidas Adidas Tommy Hilfiger Chromozome Van Huesen Jockey 799 3000 599 750 1090 260(for 2 packs) 350 85 550 199 950

TOMMY HILFIGER Product Specialty Price range (In Indian rupees) Briefs Boxer Normal 445 199-299

Vests

Meshed, plane, and ribbed Crewneck half and

425-650

sleeveless

JOCKEY Product Specialty Price range (In Indian rupees) Briefs Jockey zone collection(Fashion bikini-hi-cut, modern boxer brief,modern brief) Elance collection-(skant brief hi cuts and contour brief low waist,Y-front,string bikini) Vests Meshed,plane, and ribbed Crewneck half and sleeveless 79-220 79-230

CHROMOSOME Product Specialty Price range (In Indian rupees) Briefs Boxer Normal 445 199-299

Vests

Meshed,plane, and ribbed Crewneckhalf and sleeveless Club muscle-tee(not neck tight as sleevelessmuscle-tee)

425-650

100% combed yarn is almost in all the brands .It is removal of short fibres and cleaning .It results in finer ,more durable ,high quality fabric which requires little ironing.

Types of Briefs:

Boxer style: at or near true waist, leg sections extending to thighs. it has varieties like woven boxers, knits boxers, boxer briefs etc.

Bikini Briefs: Usually lower than true waist, often at hips, usually no access pouch or flap, legs bands at tops of thighs. Types are high-side bikini briefs, low side bikini briefs, string bikini briefs.

trunk

thongs

without sleeve vest

half sleeve vest

Brief

bikini

string bikini

ETHNIC

It contribution 2% on Splash sale

Brands

Styles

Price range (In Indian rupees) 599 1199

Vivaz

Long kurta+string trousers. Fabric silk, cotton, handloom cotton, rayon.

Vanshik

Kurta+ pyjama Fabric silk, cotton, linen blend, cotton+silk.

1195-4000

There is standard operating system followed by Lifestyle. SEASONS

Spring summer

High summer

Autumn

Winter

(Feb 15 May 31)


106 Days

(June 1 August 14)


75 Days

(Aug 15 Oct 31)


78 Days

(Nov 1 Feb 14)


106 Days

Month April May August September

Sale level Low High High Low

Reason Exams Kids promotions Off sale Off sale in august No occasions

October January February

High Low High

Festival period Recent Christmas purchases Off sale from mid of January

The peak periods are Oct, Nov, Dec, Jan because of festival season that is Dussera, Diwali, Christmas, Ramzan, New Year & Sankranthi.and April, May, June because of marriage Season The lean period are March / Sep because the off sale ends in Feb and Aug respectively

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