Professional Documents
Culture Documents
Pepe. Core stock or the base stock is always maintained in Pepe and Lee Cooper and Lee for jeans in mid rise slim fit bootcut, low waist flare cut, etc. Core stock contains those styles which are in demand through out the year, whereas fashion styles change every season. Fits available on floor are Name of the fit Slim fit Boot cut Boot cut and extra flare Straight fit Brand offering the fit Lee, Lee Cooper Lee, Lee Cooper, Pepe Lee, Lee Cooper, Levis, Pepe Lee Cooper, Pepe
Boot Cut
Flair
Regular Straight
Straight fit from Lee Cooper and Pepe are doing very well.
Mid raise
Low raise
Ultra low
While buying jeans customers look for Brand name Fabric Fitting Lycra content in the fabric Embellishments or embroidery
Some more variations among jeans exist because of various types of washes and so on:
Enzyme Wash: Creates an antiqued look by taking advantage of the catalytic ability of enzyme cellulase. The enzyme catalyses the hydrolysis of the cellulose fibre and so leads to the breakdown of fibres on the surface of the fabric and the subsequent loss of the indigo dye they have encapsulated. Since this process is not abrasion based, it does not damage the fibres the way that a stonewash does and creates a great vintage jeans look. It does, however, require the use of special softeners and smoothing agents. This should theoretically give the jeans a longer life.
Sandblast: Jeans are sprayed with sand by hand before washing to create a used and old look in specific areas of the garmentSunbleached: A combination of sandblasting and bleach which gives the denim a very soft powdery feel.
Stonewash: The garment is washed with pumice stones. The stones break some of the fibres and release the indigo dye. giving the fabric a lighter, weathered look and soft feel . There are different levels of destruction for this wash: light, medium and heavy. Different size stones give different effects. Bleach can also be added during this process to lighten the color and further age the garment. The process is fundamentally an abrasion technique.
The price differences occur in denim due to The finishing washes given to the product. The decorations on the denim The fabric used. The technology used for construction of the product.
Sizes are available from 26 to 34 in all brands for Bottoms (Trousers / Cargos, Capris, Skirts), in which 28 and 30 are fast movers. In summer the following merchandise is displayed
Details of various brands available Brand name Products available Shades of blue Fashion jeans Straight,boot,flare cuts Embroidery on pockets Tight flare T shirts Red Yellow White etc.. Cargos Red Beige White Shirts Capris Light shades Light Half/full sleeves Cotton,corduroy, denims The exclusive fits available are Hip hugger super flare Tight flare Low rise hip hugger flare So low flare So low hip hugger super flare 499-1299 1199 Prints Embroidery on tshirts 1399-1499 449 - 999 Colours available Specialty Price range (In Indian rupees) LEVIS Jeans 1599-2099
Its favored by the young and is known for its low waist range. Brand name Products available Shades of blue Beige Black Grey White Red Pink Blue Pink Blue Orange etc. Red Brown T-shirts Red Pink Blue etc Kurti printed Round neck Brand name printed on the chest only cotton 649 This brand is favored by all age groups Its special because of the stretch fabric it offers. Brand name Products available Colours available Specialty Price range (In Indian rupees) 399 449 Stripes Big prints Collared shirts without sleeves Corduroy Straight and flare 1299 499 799 Prints on denims Colours available Specialty Price range (In Indian rupees) LEE COOPER Cargos, Capris 1499 Jeans 1299-1499
Shirts
LEE
Jeans
Shades of blue Pink Orange Black Blue Beige Blue Green Dirty brown Red
Cargos
1299
Cotton bottoms
1399
T shirts
399 499
Casual shirts
499 - 649
Skirts
Blue shades
999-1199
The cotton bottoms here do well, as they offer very good comfort. The major buyers for cottons are the mature age group. The denims are liked by the young girls.
Brand name
Products available
Colours available
Specialty
rupees) PEPE Jeans Shades of blue Different styles Indian fits Skirts Pink Beige Denim Short skirts with pleats and ribbon belts Long skirts (cotton) T-shirts Blue Pink Black Beige Casual Shirts Blue Pink White Green Corduroy Rose Pink White Blue Brown Cotton bottoms White Uneven surface created (stripes) Pepe brand is popular with all age groups, because of the colours, fits and styles that it offers. FORMALS Brands available are 1299 1299 Stripes Polka dots 449 599 Large prints Sppeggati's 399 449 749 899 999 1349
Expozay Code In house brand Allen Solly Van Huesan Wills Lifestyle ZYNC In house brand
Here Exposay does very well. Brand classification Premium Allen Solly, Wills, Expozay Regular Code , ZYNC Fabrics used are Polyester +cotton offered by Allen Solly Polynosic offered by Code, Wills, Expozay, Allen Solly Sateen + cotton offered by Allen Solly Cotton + lycra offered by Allen Solly
EXPOZAY Colours available White Blue Violet Specialty Plain Stripes Self print Price range (In Indian rupees) 699 999
Formal shirts
Brown Purple Yellow Aqua Violet Cream beige Blazers Black Beige Navy blue Grey Trousers Beige Brown Black Off-white Grey Long skirts Short skirts Beige Navy blue Black Casual shirts White Blue Capris White Black Orange
Formals
1499 1999
Plain Stripes Front pockets Various fits Formal Formal Floral Stripes Double front buttons Good hip fits Soft fabric
925, 975
645-795 645-795
625 745
795 875
There are two types of suits. Short length - No front pockets and slim fit ones. Regular or Classic length - Classic fit and having front pockets.
Short length
Regular / Classic
Styles available in trousers Regular fit + belt loop Trim fit = mid rise +boot cut Classic fit = straight Comfort fit = loose + straight
Sizes available In trousers (Waist in inches) - 26, 28, 30, 32, 34 36 size trousers are available only in Allensolly and Expozay. In shirts (Shoulder size) S, M, L and XL. XXL size is available only in T-shirts of Zync The arrangement was according to styles, fabric and price.
ALLEN SOLLY Products available Colours available Pink White Yellow Orange Blue Specialty Lycra content Bold stripes French cuffs Silver stripes Collections Price range (In Indian rupees) Formal shirts 599 899
Black Red Green Rose Casual shirts Red Blue White Purple Yellow Cream T- shirts White Blue Yellow Pink Trousers Black Beige White Rose Capris Red Off-white Jeans Blue shades
according to season
599 699
Full sleeves Beads embellishment Options in closures Various fits Fabric Cotton fabric Denim fabric
399 899
999 1599
899,999
1499
The shirts are available with short, half, and full sleeves. Allen Solly mentions size of the shirt and the sleeve length on its tags.
Sleeveless shirt
Products available
Colours available Yellow Blue White Pink White Blue Green Violet Pink Cream Brown Beige Black Grey
Formal shirts
699
Casual tops
Trousers
Knits
499 -699
Skirts
699+ Formal
The sizes in tops for Code stars from 10 as smallest to 16. The collections offer a wide variety of colour and style.
WILLS Products available Colours available White Cream Yellow Blue Casual tops Yellow White Blue Pink Trousers Green Purple White Blue Beige Fits Colours Stripes Front pockets Belt loop 1095, 1395 Stripes Floral Fabric 695 1395 Specialty Lycra Styles at cuffs and collars Price range (In Indian rupees) Formal shirts 795 1290
895, 1195
Jeans
Blue
1395-1695
Fabrics used Casual tops - Tencel it is a new age fiber, all natural. Its controlled nano- fibril structure moves moisture away from body, keeping the wearer cool when the temperature is high and vice versa. Trousers premium stretch fabric, broken dobby design.
ZYNC Products available Colours available White Pink Green Casual tops Brown Pink Floral print Shade of colours 399 599 Specialty Chinese collar Price range (In Indian rupees) Shirts 499,599
Green Orange Deep purple Blue T shirts Blue Violet White Pink Black Denim pants Blue Brown White Capris White Blue
Collar + sleeveless
Faded prints
199 499
899
Trousers
795
799
CASUALS The brands available are Ginger In-house brand Kappa Adidas USI (Uni Style Image) Madame Benetton
Fabrics used are Cotton, lycra, polyester viscose blends Brand wise details GINGER
Products available
Colours available Black White Navy blue Yellow Skin Black White Beige Turquoise blue Red Orange Blue White Black Pink Red Green Blue
Skirts
Casual tops
Sequins and beads Embroidery Matching embroidered belts Crushed fabric Styles such as backless, off shoulder available
299 599
Knit tops
399 699
Denims
799, 999
Cargo
Pockets Prints
799 999
KAPPA Products available Colours available Pink Red Blue White Beige T shirts Green Red White Blue Sports bra Blue Red White Cargo Beige Blue Track pants Black Good fits 899 Cotton fabric 899 Fabric 399 Sporty colours, florescent 399 499 Specialty Natural fabric used for more comfort Plain Price range (In Indian rupees) Casual shirts 599 699
Robe di Kappa is a collection of casual clothing This every product has kappa or the logo embroidered on it.
ADIDAS Products available T shirts Colours available Grey White Blue Black Three fourths Grey Black Shorts Red Pink Rounded edges. 690+ 990 1099 Neck lines. Specialty Price range (In Indian rupees) 400 650
Logo or name is printed or embroidered on every product Fabric is different from other brands USI Products available T shirts Colours available Blue Ferozi Lavender Pink Red Black Dark aqua Skin Brown White Specialty Colours Styles Price range (In Indian rupees) 250 695
Track pant
Navy blue
Cotton fabric
595
It has various styles in T shirts like straps, tie ups. It has three colours in every style. Most of the tops are plain. Colours offered are different from other brands.
MADAME Products available T shirt Colours available White Black Brown Green Pink Red Specialty Beads (wooden) Neck lines Patch work and embroidery Stones Stretch fabric Cotton collars with t shirts. Trousers Capri Light shades Brown Beige Straight 625 599 Price range (In Indian rupees) 199 650
SWIM WEAR Brand Style Price range (In Indian rupees) Lobster I piece Bikini 560 945
ETHNIC
The brands available are: Biba W Mlange In house brand Moiree In house brand
Brand wise details SKD = Salwar Kurta and Dupatta set MnM = Mix and Match
BIBA Normally SKD's are available in S to XXL sizes. (In Biba brand 32 to 42 sizes) Products SKD(995 5995) Fabric Soft cotton Raw cotton Kurti(495-2595) Georgette Chiffon Tunics( 595-895) Crepe Styles Surwars Embroidery Patch work Printed Kalamkari
Kurtas (495-1295)
Summer collection was available which consists of cotton fabric, pastel colors, three fourth and half sleeve dresses. Kurtis: When worn kurtis it will be upto Waist or Hip length (Short & Regular). Kurtas: When worn it will be upto Knee length or above knee length.
W Products Fabric Cotton Silk ,cotton Styles Price range (In Indian rupees) Skirts Kurti Dobby works Lace Embroidery Block print Neck lines variety Dupattas Cotton Cotton Beads Cotton Salwars Elastic for the salwars Block prints Patiyala Elastic waist bands SKD Cotton Cotton ,viscose Embroidery Patchwork Capri 499 2644-3295 350 499 199 -399 799-999
Block printed salwars were in fashion. It is when print paste is applied by means of a wooden block carrying the design in relief or by a stencil. In skirts and kurti, dobby works are also found. Dobby works are woven on dobby looms. All materials with small figures such as dots, geometric designs, small floral pattern woven in fabrics such as Mix n match and SKDs .
MELANGE Products Fabric Cotton Rayon Styles Short kurtis Long kurtis Variety in neck lines Salwars Parallel salwars Elastic salwar Sulwars Dupattas Cotton,chiffon Crushed cotton dupattas Tie n dye 199 - 350 210 - 350 Price range (In Indian rupees) MnM 399-599
dupattas Silk dupattas Wrap around skirt Cotton + polyester Embroidery 599
It has the following sizes S, M, L, XL, XXL, in kurtis Only one colour is available in every style of kurti.
Types of Sleeves :
Sleeve less
Cap Sleeve
Half Sleeve
th Sleeve
Mega Sleeve
MOIREE Products Fabric Cotton Silk Cotton,cotton+silk,linen Cotton cotton,cotton+lycra Styles Sulwars Embroidery Prints Kurtis Skirts Capri 399-599 599-999 399 Price range (In Indian rupees) SKD 1099 - 2199
Block prints, Embroidery works, Jardosi works, Sequence works, Chicken works, Kundhan works, Kanta works and Kalankari work SKD's are available in Biba and Moiree brands. Wrap-around skirts are also available.
Parallel Suit
Patiala salwars
Classification of brands Premium Triumph, Enamor Regular Loveable, Jockey, Lady care Budgeted - City girl, Juliet
In night wear, there are 2 types of products Young Collection Mature Collection The brands offered are String In house. Sweet dreams
Bra sizes
Bust size minus band size (inches) 1" or less 2" or less 3" or less 4" or less Sizes are available from 30 to 42. Cup size A B C D
In each size bras are sub divided in to A, B, C and D. If there is 34C size, in that 34 means Bust size and C belongs to cup size. Brands in detail Products Styles Hipster LADY CARE Price range (In Indian rupees) Underwear 120 for 3 in plane ,165 for 3 Bikini (Low waist & 1 to in printed
ENAMOR Products Styles Price range (In Indian rupees) Underwear Hipster(High waist and 3 60 275 to 4 hip at side.) Low waist Lace Tie ups Brassier Padded Lace Under wire Seamless Without under wire Detachable straps Transparent straps Tube tops Tie ups Sports Nightwear Sleeveless to be worn 800-1200 under coat Overcoat 675-725 225 650
strapless
strapless
push up bras
Slip
67 99 82
push-up
nursing bras
Bridal bras
Underwire Bra
Sports Bra
Minimizer Bra
Padded Bra
Mesh Bra
Corresponding Size Size 5 Or Small Size 6 Or Medium Size 7 Or Large Size 8 Or XL Size 11,12 Or XXXL
classic bikini
boyshot
briefs
Tanga
Rio
V-string
Thongs
T- back
G-String
Grand ma
LOVABLE
Products
Brassiere
JOCKEY Products Styles Bikini Hipster String bikini(Low Waist & side straps at hip. Slip Attached bra Lace Brassier Sports Regular (with 175 and 245-295 105 199 Price range (In Indian rupees) Underwear 58 64
without wires )
TRIUMPH Products Styles Regular Removable pads Detachable Demi cup Without under wire Minimizer Lace Price range (In Indian rupees) Brassiere 249 - 1299
Feeding bras Bridal bras Panties Bikini String Boxer Thongs 229-499
Sloggi collection for bikini,hipster,and thongs at price range 149-230 are also available Bridal wear bras are costliest ones because of embroidery / lace works. JULIET Products Styles Regular Padded Pair Feeding bra Underwear Regular(damini style) Tummy tittle Nightwear 150 299 599-699 Price range (In Indian rupees) Brassier 60 162
SWEET DREAMS Products Styles Lace Price range (In Indian rupees) Night gown 499 , 599
The differences in the prices are due to Brands international presence Fabric satin, lace, lycra etc. Elastic thin, thick Print or plain fabric
STRING C Products Styles All padded and only wired(with and without push ups) Detachable straps. Detachable pads. Nightwears S,M,L,XL,) (sizes in Shorts with spaggetti Single long spagetti Tops and pyjama Sleeveless nighty Full sleeve nighty 499 499 599 499 499 Price range (In Indian rupees) Brassiere 250
In string c,no regular, bridal and feeding bras were available. In this only two sizes were available that is 34A and 36B. STRING G Products Styles Padded and Wired with push ups. Padded Bikini Thongs Nightwear S,M,L,XL,) (sizes in Shorts with spaggetti Single long spagetti Tops and pyjama Sleeveless nighty Full sleeve nighty and Wired 299(in set of panties) Price range (In Indian rupees) Brassier 199
without push ups. Panties 150 150 499 499 599 499 499
In string g there were only detachable straps bras were available and not detachable padded bras. There were no bridal and feeding bras were available. And all like beach collection.The sizes were only 32A and 34A
ACCSESORIES Products Brands Price value (in Indian rupees) Caps Kappa Adidas Bags Adidas Kappa Stole / scarf Ginger Code 299 599 199 699 249, 299
MENS DEPARTMENT
Men as a customer:refernce group ai a great influencers as wife or friends.Impulsive in shopping and are short in time and patience. Observation shows that initial selection ratio is 3:1.They are not very price conscious but brand conscious. They are conscious about style ,fit, fabric and color.
DENIMS
Its contribution is 14% for the Splash sale. Brands offered are Lee cooper Spykar jeans Lee Pepe Wrangler Levis Here Pepe does very well. Brands classification Premium Pepe, Levis, Lee, Lee Cooper, Wrangler Regular Spykar. Budgeted none
LEE COOPER Jeans fits available on floor are Comfort fit Boot cut Straight cut Low rise
Specialty
Corduroy
1399
boot cut Casual trousers Jeans Cargo Linen Fits Cotton 1199 999 1499 1399 1599
SPYKAR JEANS Product T shirts Specialty Price range (In Indian rupees) Prints Fade prints In crew,v,and johny neck Casual shirts Half sleeves Slim fits also available Cotton Cargo Cotton Detachable and non detachable khakhis. Jeans Colors and fits i.e Low rise, comforts, straight , boot cuts. 1295-2495 1495 1995 895 1095
Jeans Cut pocket
495 -895
LEE Product Specialty Price range (In Indian rupees) T - shirts Patch work 399 899
Prints Variety in necks round, turtle, v, polo, Brand name embroidered. Casual shirts Cotton Denim Half and full sleeves. Trousers Cargo Corduroys Cotton Detachable and non detachable khakhis. Shorts Jeans Cotton Low and mid rise Comforts and boot cut. 799 1299-1799 1399 1299 1699 699 1099
PEPE Product T shirts Specialty Price range (In Indian rupees) Prints Polo neck Round neck Casual shirts Plain Checks Three fourths Cargo Cotton and denims Cotton with straight fits Detachable and non detachable khakhis. Jeans Fits-low rise, comforts Boot cut and slim fit. Trousers Straight and boot cut in 1599-1699 1399 1699 849 1299 1399 1799 749 1099 449 899
cottons The shirts move very fast. In denim( Pepe) Core styles are maintain which are FMS. It contributes highest to the department WRANGLER Product T shirts Specialty Price range (In Indian rupees) Prints Embroidered brand name Shirts Styles Pattern variety Trousers Three fourth Jeans Denims 1395-1795 1195 1299 - 1699 799 1099 395 795
ZYNC Fits available are Low waist, straight fit Low waist, boot cut Product T shirts Specialty Price range (In Indian rupees) Prints Patchwork Collections like Nautical dreams, Earth travel, In the woods. Sports jersey Cotton pants Three fourth Knitted collar Good fit Linen 699 1199 , 1299 999, 1299 799 899 199 499
Casual shirts
Cargo Jeans
Colours Fits
LEVIS This brand is appreciated for its fits, washes and colours. Specialty Product T shirt Round neck Double sleeves Word/ caption prints Rubber prints Embroidery on backs Velvet prints Patch work Casual shirts Cotton Linen Slim fits Short length Cargo Cotton + lycra fabric Detachable and non detachable khakhis. Casual trousers Corduroy ,Jeans type, tight fit(linen also available) Comfort fit Jeans Tight flare 1599-2299 1399 1799 1399 2499 899 1500 Price range (In Indian rupees) 449 999
The slim fit shirts, cargos and print t shirts are the fast moving products.
CASUALS Major contribution to the Splash Sale from this Dept i.e. 21% The brands offered are
Indian terrain,Color plus,Dockers,Allen Solly,Basics,Zod,V-Dot,Provogue Blackberrys ,Shapes. The best selling brands are Colour plus and Allen Solly Brand classification Premium Colourplus, Dockers, Wills, Indian Terrain, Allen Solly, ZOD, Provouge, Blackberry Among casuals, wrinkle free finishing is a unique feature .wrinkle free is a fabric treated chemically to reduce creasing and shrinkage. Different commercial terms are as follows like Dura press (Van huesan) Prema press (Louisse Phillip), uncrushable (Allen Solly), And wrinkle free in rest brands. In pleated trousers, the sizes offered are upto 28 to 44 in Blackberry and Code. And the of sizes which is offered by all other brands are 30 to 40 except Indian Terrain that has size upto 30 to 42.In flat fronted trousers the sizes offered is upto 28 to 40 in Blackberry ,Indian Terrain and Code. And the of sizes which is offered by all other brands are 30 to 38 The best quality is offered by Color Plus and Allen Solly.
Cross Pocket
INDIAN TERRIAN Product Specialty Price range (In Indian rupees) Shirts T shirts Linen Wrinkle free Thin knits (Mercer sized 1295 1595 1095 1595
cotton) Knitted (soft cotton) Retro fit Basics 8 options Stripers 17 options Pastel colours Light weight Corduroy Cargo Shorts 1599 1499 799
Mercerized 2 ply cotton is a special feature for shirt available.2 ply yarns is made by twisting together two or more single yarns of two or different types. It results in stronger yarn,stronger and durable fabric. It is more expensive as more labour and special machinery required.
COLOUR PLUS Product Specialty Price range (In Indian rupees) Shirts Short + slim fit Printed Check Linen, crushed cotton, dobby fabric. Trousers Flat fronts Linen trousers 1295 2493 1295 2295
The slim fit short shirts is the fast moving product. Max size is 46 in Indian terrain and Colorplus, rest all have 44 as max.
CHECKS
SOLIDS
STRIPES
DOCKERS Product Specialty Price range (In Indian rupees) Shirts Cotton Linen Trousers Wrinkle free Mid rise slim fit Linen Corduroy Shorts Cargos Cotton Detachable and non detachable khakhis. 1499 2099 1399 2199 1095 1690
ALLEN SOLLY Product Specialty Price range (In Indian rupees) Shirts Plain Stripes Checks Uncrushables (combed cotton) Trousers Linen + cotton, Corduroys (4 pocket flaps also available) 1099 1099 - 1599
SHAPES
Product
Specialty
Trousers
Linen,corduroys,cotton
1095-1395
BLACKBERRYS Product Specialty Price range (In Indian rupees) Trousers Fashionable wrinkle free ,cotton, cottonrich, linen. 995 1599
PROVOUGE Product Specialty Price range (In Indian rupees) Shirts Satin fabric Double shade fabric(polyester+nylon) Linen,cotton 995 1495
Trousers
Cotton,corduroy,linen, Polynosic.
1295-1695
BASICS Product Specialty Price range (In Indian rupees) Shirts Slim cut Checks Stripes 795 1295
(cotton,cottonrich,cotton mercerized, linen) Trousers Cargo Linen ,cotton Detachable and non detachable khakhis. 1099-1299 1099-1299
Mercerized fabric is a special feature among this brand .Mercerization is treatment which leads to lustrous and stronger fabric.
V. Product Specialty Price range (In Indian rupees) Shirts Only Slim fit . Cotton,linen,satin,polyster+nylon) 1295 1595
Trousers
1299-1599
KNITS It contributed (12-14%) to the splash sale The brands available are Adidas,Nike,Proline,Kappa,Fahrenheit,USI,Karma,Bossini ,Zync,Wills,Indian Terrain,Code ,Forca Knits are of two types 1) Circular knits and 2) Flat knits.
Circular: Fabric garment are finer fabrics can be machine washed, variety products available, easy maintenance. Flat knit: Garments tend to deshape faster, coaster fabric compared to circular, hand wash recommended, full fashioning possible. Products are blouses, dresses, T-shirts, bed Lenin.
POLO NECKS
ADIDAS Product Specialty Price range (In Indian rupees) T - shirt Cotton 430 790 450 690 1050
NIKE Product T shirt Specialty Price range (In Indian rupees) Printed Basics Plain Cotton 595 695 595 1495
PROLINE Product T shirts Specialty Price range (In Indian rupees) Sports wear Solid Printed (Collar:Round neck,V-neck; Stripes, Plain) 425 525 299-599 299-799
Shorts Tracks
Value pack
499
The T shirts from Proline do the best, they move very fast off the shelf. The reason being availability of lots of style and colors. Solids and stripes do very well. Availability of chest prints that is favored by youth. KAPPA Product T shirt Specialty Price range (In Indian rupees) Fashion prints ,chest prints Basic (collar +pocket ) Stripes Casual shirts 100% linen 100% cotton Trousers Shorts Track pants Cotton polyester Only flat fronts 1000-1400 699-899 699-1499 900-1300 499 999
(In Indian rupees) T shirt Plane & solid Printed Only crew necks and no Vnecks Casual shirts 100% linen 100% cotton Trousers Shorts Track pants Jeans Pleated , flat fronts Cargo shorts Cotton Prints on back 999-1399 900-1000 900-1000 1099-1399 900-1400 299 700
USI Product T shirts Specialty Price range (In Indian rupees) Flat knits (Fashion chest prints & back prints) Stripes, solids Variety in colours Pack of 3(value pack) Shorts Its cargo shorts as it has 6 pocket Trousers Track pants Corduroy Cotton 1500 700 799 500-1600 325 995
KARMA
Product T shirt
Specialty
295
FARENHEIT Product T shirt Specialty Solids 31 colors Stripers 30 options Rugby style (collar is of white colored fabric) Round neck in pack of 3 Here all the t shirts do very well because of the color options and the good quality. Max sizes in Fahrenheit is 3XL i.e. 46 and XXL as max in Fahrenheit ,Bossini, Proline ,Kappa and Zync as min in size starts as Medium i.e.38. Price range (In Indian rupees) 325 545
ZYNC Product T shirts Specialty Price range (In Indian rupees) Basics (collar +round, v neck) 17 options Chest prints 23 options Stripers (collar, round neck) 19 options Full sleeve also available Shirts Chinese collar also available Trousers Corduroy, cotton 1000-1200 699-1099 299 745
WILLS(clublife) Product T shirts Specialty Price range (In Indian rupees) Cotton,tencel ,rayon mix (Flat knits, circular knits) Collared + self design knits Plain 9 options Stripes 11 options Shirts Trousers Cotton, spandex mix Cotton, linen blended 1195-2095 1495-1995 745 1995
The t shirts do not do very well because of lack of range. Club life is a new concept in dressing for pubs ,discos,parties.its very sheen luster, bright colors, fancy fabrics,embelling techno fabrics.
FORCA Product T shirts Specialty Price range (In Indian rupees) Round neck, Collared v necks Chest prints is in fashion Shirts Trousers Cotton, cotton blended Only flat fronts ( size - 28-38) Cargos Jeans Straight, comfort fit Straight fits 1099-1299 999-1199 799-999 899-1099 299-599
Straight
599
FORMALS
It is Main department in Men wear, which most of customers prefer the office wear like formal shirts, trousers, suits and Ties. It contributes 17% to the Splash sale. The brands available are Code In house brand,Zodiac,Arrow,Louis Phillip,Van Huesen,Genesis ,Blackberry,Wills Brand classification Premium Zodiac, Arrow, Louis Phillip, Van Huesen, Blackberry, Wills. Regular Genesis, Code Difference between formal and casual trousers Characteristic Crease Pleats Formal On the front Single pleat Double pleat Flats Fabric Light weight Soft hand Seam stitch Single Double stitch to provide strength to the garment. Formal trousers are never displayed open, they are always folded (classic or double fold). Heavy weight Casual On the sides Flats
Medium Spread
Wide spread
Curved Spread
Cutaway
Straight
Long Straight
French - Rounded
French Square
2 Buttons and 3 Buttons with two flap pocket along with hankies pocket at left side formal suits.
CODE Product Specialty Price range (In Indian rupees) Shirts Half sleeves,Full sleeves Fabric - Yarn dyed,Structured Cotton, cotton rich. Stripes ,Plain,Checks Value pack of 2 shirts 1099 699 1199
Trousers
Only double pleat trousers Fabric Polyester viscose Fabric -Lycra Cotton +linen
699 - 1199
Length of the pant is 46.5 inches equal to 118cms, which is of open length for the
GENESIS Product Specialty Price range (In Indian rupees) Shirts Fabric-cotton,polyester blend Checks,Plain Trousers Fabricpolyviscoseµpolyeste 699-999 645-949
ZODIAC Product Specialty Price range (In Indian rupees) Shirts Cotton rich 100% cotton & 100% linen 899 899-1599
Size 32 and 34 in Flat fronts and 34-36 in pleated are most selling sizes and therefore highest sellers.Most selling colors are light colors as they sell more in summers. In dark colors the FMS are dark grey, black, and blue. ARROW
Product
Specialty
Shirts
Trousers
An Executive cut, which is to narrow at bottom is also special feature . LOUIS PHILLIP Product Specialty Price range (In Indian rupees) Shirts Superior quality fabric100% cotton, linen blend, cotton rich Trousers Polyviscose, polywool(not in summers) 1199 - 2499 1199 1799
VAN HUESEN Product Specialty Price range (In Indian rupees) Shirts Trousers Cotton, cotton rich Easy care, non iron, wash and wear, moisture absorbing. Fabric-micro polyester Suits Fabric-micro polyester & polywool. (2/3 button,regular pocket i.e. 3) A range of colours are available here brown, beige, gray, black, navy blue, blue. 4999-8999 1099 2499 1149 1799
BLACKBERRY
Product
Specialty
Trousers
Suits
Fabric-polynosic,polywool
4995 7995
Blackberrys is preferred brand of young people and 32 and 34 sizes sell the most.
WILLS Product Specialty Price range (In Indian rupees) Shirts Stripes ,Checks Fabric-100% cotton, cotton blended. Trousers Fabric-100% cotton, cotton+nylon+lycra,linen blend . 1195-1895 1195 1995
ACCESSORIES
This department has a product mix of Ties,Handkerchiefs,Belts,Caps,Bags,Innerwear ,It contributes 4% to the Splash sale
Sam Browne
cowboy style
Braided belts
Product
Ties
Handkerchiefs
Belts
Leather Plus Code Le buck Bulchee Forca (casuals) Pepe (casuals) Van Huesen
Caps
299 695
Reebok Bags Adidas Retro ZYNC Proline Footloose Pepe Swim goggles Footballs Wristband Headband Innerwear Size: Small: 80-85 cms Medium: 90-95cms Large: 100-105 cms Extra large: 110115cms Adidas Adidas Adidas Adidas Tommy Hilfiger Chromozome Van Huesen Jockey 799 3000 599 750 1090 260(for 2 packs) 350 85 550 199 950
TOMMY HILFIGER Product Specialty Price range (In Indian rupees) Briefs Boxer Normal 445 199-299
Vests
425-650
sleeveless
JOCKEY Product Specialty Price range (In Indian rupees) Briefs Jockey zone collection(Fashion bikini-hi-cut, modern boxer brief,modern brief) Elance collection-(skant brief hi cuts and contour brief low waist,Y-front,string bikini) Vests Meshed,plane, and ribbed Crewneck half and sleeveless 79-220 79-230
CHROMOSOME Product Specialty Price range (In Indian rupees) Briefs Boxer Normal 445 199-299
Vests
Meshed,plane, and ribbed Crewneckhalf and sleeveless Club muscle-tee(not neck tight as sleevelessmuscle-tee)
425-650
100% combed yarn is almost in all the brands .It is removal of short fibres and cleaning .It results in finer ,more durable ,high quality fabric which requires little ironing.
Types of Briefs:
Boxer style: at or near true waist, leg sections extending to thighs. it has varieties like woven boxers, knits boxers, boxer briefs etc.
Bikini Briefs: Usually lower than true waist, often at hips, usually no access pouch or flap, legs bands at tops of thighs. Types are high-side bikini briefs, low side bikini briefs, string bikini briefs.
trunk
thongs
Brief
bikini
string bikini
ETHNIC
Brands
Styles
Vivaz
Vanshik
1195-4000
Spring summer
High summer
Autumn
Winter
Reason Exams Kids promotions Off sale Off sale in august No occasions
Festival period Recent Christmas purchases Off sale from mid of January
The peak periods are Oct, Nov, Dec, Jan because of festival season that is Dussera, Diwali, Christmas, Ramzan, New Year & Sankranthi.and April, May, June because of marriage Season The lean period are March / Sep because the off sale ends in Feb and Aug respectively