Corporate Profile

ICICI Prudential Asset Management Company Ltd. (IPAMC/ the Company) is the joint venture between ICICI Bank, a well-known and trusted name in financial services in India and Prudential Plc, one of UKs largest players in the financial services sectors. IPAMC was incorporated in the year 1993. The Company in a span of over 18 years since inception and just over 13 years of the Joint Venture, has forged a position of preeminence in the Indian Mutual Fund industry as the third largest asset management company in the country, contributing significantly to the growth of the Indian mutual fund industry. The Company manages significant Mutual Fund Asset Under Management (AUM), in addition to Portfolio Management Services and International Advisory Mandates for clients across international markets in asset classes like Debt, Equity and Real Estate with primary focus on risk adjusted returns. IPAMC has witnessed substantial growth in scale. From merely 2 locations and 6 employees during inception to the current strength of over 700 employees with reach across around 150 locations, the growth momentum of the Company has been exponential. The organization today is an ideal mix of investment expertise, resource bandwidth & process orientation. IPAMCs Endeavour is to bridge the gap between savings & investments to help create long term wealth and value for investors through innovation, consistency and sustained risk adjusted performance.

ORGANISATIONAL CHART
CEO

Executive Vice President

HEAD Retail Business

HEAD IT

HEAD Operation

HEAD Real Estate Business

Board of Directors

Director of the Trustee Company

Fund Management

ICICI Prudential Banking and Financial Services Fund

Sometimes there is a need to concentrate on one particular area, in order to gain a higher understanding and benefit from the same. The Indian banking sector holds tremendous long term opportunities due to low penetration and rising income. More people will be entering the banking system, and the financial sector will see expansion through new age sectors like Insurance, Mutual Funds, Stock Broking and Wealth Management. The Banking & Financial services sector, proxies India's growing economy, since every aspect of the economy is influenced by it.

ICICI Prudential Banking & Financial Services Fund is an open-ended equity sectoral fund that is invested predominantly in equity and equity related securities of companies engaged in banking and financial services.
Investment Philosophy This fund adopts a 'Bottom-up' strategy, to identify and pick its investments across market capitalizations. It seeks to generate long-term capital appreciation to unit holders from a portfolio invested predominantly in equity and equity related securities of companies engaged in banking and financial services. Investor Profile This Plan is ideal for -

Investors looking to capture steady long-term growth opportunities by focusing on a sector. Investors wanting to pursue a sector specific investment strategy. Investors considering the fund in context to their existing portfolio, rather than a stand alone product. Benefits It allows an investor to allocate his equity assets in accordance to his sectoral preference and implement his views on the sector. Provides an option to diversify in terms of style, into a sharp, focused, thematic fund. Features Type An Open Ended Sectoral Fund. Options Growth and Dividend Option. Default Option Dividend Reinvestment Application Amount Rs.5000 (plus in multiples of Rs.1) Min. Additional Investment Rs.1000 & in multiples thereof, Institutional I: Rs.10,000 Entry Load Nil. Upfront commission shall be paid directly by the investor to the AMFI registered Distributors based on the investors' assessment of various factors including the service rendered by the distributor. Exit Load (w.e.f. 24-08-09): (a) If the amount, sought to be redeemed or switched out, is invested for a period of upto one years 1%; (b) If the amount, sought to be redeemed or switched out, is invested for a period of more than one year from the date of allotment - Nil. Redemption Cheques Issued Generally within 3 Business Days for specified RBI locations and an additional 3 Business Days for Non RBI locations. Minimum Redemption Amt. Rs. 1000(plus in multiples of Rs.1) Systematic Investment Plan Monthly: Minimum Rs.1,000 + 5 post - dated cheques for a minimum of Rs.1000 each Quarterly : Minimum Rs. 5000 + 4 post - dated cheques of Rs. 5000 each Exit Load (w.e.f. 24-8-09): (a) If the amount,sought to be redeemed or switched out, is invested for a period of upto two years 1%; (b) If the amount, sought to be redeemed or switched out, is invested for a period of more than two years Nil. Systematic Withdrawal Plan Minimum of Rs.500 and multiples of Re.1/Net Asset Value Periodicity Calculated & Declared on every Business day

FIXED INCOME FUND

Investment Philosophy This pure debt fund invests only in Government securities which cater to a long term horizon by investing in securities of longer tenure. It benefits by earning the higher yield associated with longer term investments, however comes attached with a higher level of interest rate risk, in the short to medium term. This is because the portfolio's value is marked to market, and therefore responds to changes in market interest rates. The funds objective is to closely manage the downside risks of the portfolio arising out of changes in the market rates, by actively managing its duration. Investor Profile This fund is ideal for -

Investors mandated or inclined to invest only in government securities. Investors not willing to take on any credit risks. Investors with short-term investment horizons of 3 to 6 months, Investors wanting limited interest rate risk. Key Benefits A portfolio with a pure exposure to government securities. Facilitates participation in the wholesale market for Government debt, even for smaller ticket-size exposures. Provides the benefits of professional management of investment portfolios. Key Features Type Open-ended medium-term Gilt Fund Options Growth and Dividend Option. Default Option Dividend Reinvestment with Monthly, Quarterly, Half Yearly and Yearly frequency. Application Amount Rs.5000 (plus in multiples of Rs.1) Min. Additional Investment Rs.5,000 & in multiples thereof Entry Load Nil. Upfront commission shall be paid directly by the investor to the AMFI registered Distributors based on the investors' assessment of various factors including the service rendered by the distributor. Exit Load If the amount, sought to be redeemed or switched out, is invested for a period of upto one year 1.00%; If the amount, sought to be redeemed or switched out, is invested for a period of more than one year from the date of allotment - Nil. Redemption Cheques Issued Generally Within 3 business day for Specified RBI locations and additional 3 Business Days for Non-RBI locations. Minimum Redemption Amt. Rs. 1000(plus in multiples of Rs.1) Systematic Investment Plan Not Available Systematic Withdrawal Plan Not Available Net Asset Value Periodicity Calculated & Declared on every Business day

Performance Graph

benefits of investing through a mutual fund Professional Investment Management Mutual funds hire full-time, high-level investment professionals. Funds can afford to do so as they manage large pools of money. The managers have real-time access to crucial market information and are able to execute trades on the largest and most cost-effective scale.

Diversification Mutual funds invest in a broad range of securities. This limits investment risk by reducing the effect of a possible decline in the value of any one security. Mutual fund unit-holders can benefit from diversification techniques usually available only to investors wealthy enough to buy significant positions in a wide variety of securities.

Low Cost A mutual fund let's you participate in a diversified portfolio for as little as Rs.5,000/-, and sometimes less. And with a no-load fund, you pay little or no sales charges to own them.

Convenience and Flexibility You own just one security rather than many, yet enjoy the benefits of a diversified portfolio and a wide range of services. Fund managers decide what securities to trade, collect the interest payments and see that your dividends on portfolio securities are received and your rights exercised. It also uses the services of a high quality custodian and registrar in order to make sure that your convenience remains at the top of our mind.

Personal Service One call puts you in touch with a specialist who can provide you with information you can use to make your own investment choices. They will provide you personal assistance in buying and selling your fund units, provide fund information and answer questions about your account status. Our Customer service centers are at your service and our Marketing team would be eager to hear your comments on our schemes.

Liquidity In open-ended schemes, you can get your money back promptly at net asset value related prices from the mutual fund itself.

Transparency You get regular information on the value of your investment in addition to disclosure on the specific investments made by the mutual fund scheme.