Professional Documents
Culture Documents
com SUMMARY
Freelance/Part-Time Social media Coordinator/Strategist, Creative Consultant, Content and Production manager within editorial, print, and online media. Specialized in social networks, digital relationships, brand development, and creative campaign development in education technology, arts, lifestyle, luxury, and sustainability. Contributing writer and editorial assistant in photo production, fashion, travel, culinary, and events publications. Currently pursuing Masters.
EDUCATION
HUNTER COLLEGE, Graduated May 2008 with B.A. in Media Studies/Political Science and GPA of 4.0 ST. JOHNS UNIVERSITY, TESL/ESL Certification, Completed July 2008 SCHOOL OF VISUAL ARTS- Continuing Studies The Business of Art: Grow a Creative Business 2012
Management of Facebook, Youtube, Twitter, and Blog Measure ROI and Google Analytics Data Create Editorial guidelines for Weekly features on Blog Maintained efficient office with reception, scheduling, filing, budgeting, and inventory Drafted calendars for deadlines and distribution of Blog Provided Tumblr maintenance and posts
June 2010 to Feb. 2011 Fair Mortgage Collaborative, PR/Social Media Coordinator
Responsible for the development of web community building, company and persona development, blogging, vlogging, editing, online messaging, and leveraging social networks Write and edit content daily, including eNewsletters, press releases, board biographies, functional copy, news, web banners, and editorial content for Fair Mortgage Collaborative website Advise on social media marketing strategy and editorial strategy for Fair Mortgage Collaboratives Facebook, Tumblr, Wordpress, and Twitter. Evaluate technical and SEO options for key real estate, mortgage, and lending social networks Monitor changes in search-engine optimization techniques and work
with technical team to integrate improvements and measure results Monitor digital marketing, advertising, and media-planning trends in Fair Mortgage Collaborative, including new platforms and vendors to identify opportunities and nurture partnerships which best utilize resources and web real estate
May 2007 to May 2010, Resource Magazine , EDITORIAL and SOCIAL MEDIA
Researched different set locations for photo shoots Implemented and Engineered Social Media Coordination Management of Facebook, Twitter, and Blog Maintained efficient office with reception, scheduling, filing, budgeting, and inventory Worked closely with fashion and photo production clients to meet strategic goals, including feature stories, fashion shoots, and launch parties. Improved filing systems for magazine production Contacted different photography and publication firms for meetings. Drafted calendars for deadlines and distribution of publication Participated in magazine launch Organized events and helped with format of publication
Aug. 2007 to May 2008, Pomp & Circumstance , EDITORIAL and SOCIAL MEDIA
Freelance writer for new transcultural magazine and blog. Responsible for documenting the impact of multicultural youth within art, film, fashion, and music Pitched story ideas and helped with format of publication Participated in magazine launch and helped with distribution at various New York music venues
Jan. 2007 to June 2007, The New York Observer , EDITORIAL INTERN
Helped with high-pressure deadlines and administrative duties. Researched and Organized the Observers NEW YORKERATOR section Attended weekly editorial meetings and helped writers with deadlines Participated in extensive fact checking, proofreading, and copy-edit duties Legal research via the internet and with Lexis-Nexis Organized, drafted, and indexed documents for different sections Closed paper every Tuesday
July 2006 to Dec. 2006, Time Out New York , EDITORIAL INTERN
Compiled layout for Time Out Magazines CHECK IT OUT sections Provided fact-checking for major stories and transcribed interviews
Helped editorial assistants with pick-ups, deliveries, and weekly meetings Arranged conference calls with different celebrities and magazine executives General Reception Duties: greeting clients and answering phones
OVERVIEW OF SKILLS
Strong understanding of online communication and online technologies Proficient in Wordpress and Tumblr Maintenance Proficient in Mailchimp campaign and client maintenance Experience building and integrating new website tools and features Project management experience Effective time management and prioritizing skills Experience generating creative editorial calendars and fresh content Marketing & Public Relations education and background
SOFTWARE BACKGROUND AND SKILLS P.C., Mac, Mac OSX, XML, Photo Shop, Wordpress, PhotoShop, Adobe Systems, Excel, MS Word, Power Point, Acrobat, Microsoft Office, Quark, Lotus Notes, and proficient in the Spanish Language. HONORS AND ACTIVITIES Deans List 2005-2008, Political Science Honors, Online and print journalist, Web 2.0 enthusiast, blogger, events coordinator, photography, food and wine writing, music, art openings, museums, Blogspot, Twitter, Facebook, Tumblr, and Myspace. REFERENCES AVAILABLE UPON REQUEST Twitter: http://www.twitter.com/ana_callahan Facebook: https://www.facebook.com/ana.callah Blog: http://www.anacallahan.tumblr.com