CENTRE FOR DISTANCE EDUCATION ANNA UNIVERSITY CHENNAI: CHENNAI 600 025

Centre for Distance Education College of Engineering Study Centre Set9 Calendar Year Batch -2011 Attention: Students of IV semester MBA

The IV semester MBA programme students are requested to prepare assignments for the topics given below and submit the same to the office of the Coordinators of College of Engineering College study centre on or before 4.30 p.m,9TH DECEMBER 2012 Note: Office Timings: 10.00 AM to 4.30 PM .Saturday and Sundays working days till the submission of the assignments. Weekly Holiday- Tuesday DIRECTION TO THE STUDENTS: 1. Submit both assignments (assignment 1 and assignment 2) in two separate folders but at the same time. 2. A sample FIRST PAGE of a subject is attached for your reference. Use the same template for all the subjects. 3. The last date for the submission of assignment is.9th December 2012 4. Minimum number of pages for each assignment should be 5 pages. 5. Assignments of all subjects should be submitted at the same time and acknowledgement will be given for the same. 6. Assignments will be collected only at CEG study centre office which is located above the CEG canteen. 7. Only hand written assignments will be accepted. 8. Students are strictly advised to submit their assignments ON OR BEFORE DUE DATE 9. There will be no postponement of DUE DATE. 10.Avoid due date submission.

SET 9 Calendar Year Batch -2011 S9

NAME ROLL NO CONTACT NO

: Mr. XY : 1109MBA0000 : 98400 00000

SPECIALIZATION OPTED: FINANCIAL SERVICES MANAGEMENT BATCH NO: SUBJECT CODE

DBA17
SUBJECT NAME: APPLIED OPERATIONAL RESEARCH FOR MANAGEMENT

(Mark a tick on the check box if the assignment is submitted) ASSIGNMENT 1 ASSIGNMENT 2

ASSIGNTMENTS CENTRE FOR DISTANCE EDUCATION ANNA UNIVERSITY CHENNAI,CHENNAI 25

NAME OF STUDY CENTRE : College of Engineering

IV Semester Assignment Title

GENERAL MANAGEMENT DBA - 1728 SOFTWARE PROJECT AND QUALITY MANAGEMENT ASSIGNMENT I 10marks

1. (i)Describe the various phase activities occurs during the maintenance phase?(5) (ii)Discuss the various activities involved in testing phase illustrate with an example? (5)

ASSIGNMENT- II

10marks

2. (i) With an example, explain the use of complexity metrics?(5) (ii) Write about bench marking for software quality? (5)

DBA - 1729- FACILITIES LOCATION AND PROCESS DESIGN ASSIGNMENT I 10marks

1.Explain briefly the basic principles involved in preparing the layout of any

industrial plant, indicating the important Tools and Techniques used in layout Planning. (5 Marks)

2.A company has to select one location out of five alternatives considered for a new plant. The annual operating costs and other tangible factors are given below for these five locations.(5 marks)

Locations Factors A a). Economic Factors B C D E

i.

Labour costs (Rs.)

1,20,000 10,000 17,000 21,000 16,000

1,10,000 8,000 20,000 29,000 11,000

1,60,000 7,000 25,000 25,000 12,000

85,000 12,000 19,000 18,000 16,000

75,000 14,000 17,000 23,000 18,000

ii.

Transportation costs (Rs.)

iii. iv.

Local Taxes (Rs.) Cost of Power (Rs.)

v.

Other costs (Rs.)

b). Intangible Factors: Very good i. Community attitude ii. Labour availability iii. Quality of Transportation iv. Quality of life Good Fair Acceptable Fair Very good Good Fair Fair Very good

Outstanding Acceptable Fair Outstanding

Acceptable Outstanding Acceptable Fair Good Very good

i)On the basis of annual operating factors, which site would you choose? ii)Devise a method of quantifying the intangible factors and integrate them with the cost data into the overall evaluation. Which is best now?
ASSIGNMENT II ( 10 Marks)

1)Briefly state the important locational considerations for setting up a software Industry at Old Mahabalipuram Road (OMR) in Chennai, Tamil Nadu. 2. a.) Compare Process and Product Layout. b) A company has to decide on the location of a new plant. It has narrowed down the choice to 3 locations X, Y and Z : data in respect of which is furnished below : ( 5 Marks) (5 Marks)

Locations Data X Rs. Wages & Salaries Power and Water Supply expenses Raw materials and other supplies Total initial Investment Distribution expenses Miscellaneous expenses Expected sales per year 20,000 20,000 80,000 2,00,000 50,000 40,000 2,25,000 Y Rs. 20,000 30,000 75,000 3,00,000 40,000 25,000 2,50,000 Z Rs. 20,000 25,000 60,000 2,50,000 60,000 30,000 2,25,000

Use a suitable criterion and advise the company on the best choice.

DBA-1730 SUPPLY CHAIN MANAGEMENT

ASSIGNMENT - I
1. Write short note on the following,

10marks (4 Marks)

a b c d

. Customer Order Cycle . Replenishment Cycle . Manufacturing Cycle . Procurement Cycle

2. What are the various steps involved in Supplier Development?

(6 Marks) ASSIGNMENT -II

1. What are the Value Additions in Supply Chain?

10marks (3 Marks)

2. How do you Manage Predictable Variability in Supply Chain?

(4 Marks)
3. Write a note on Impact of E-Business on Efficiency in SCM. (3 Marks)

TECHNOLOGY MANAGEMENT
DBA-1735-KNOWLEDGE MANAGEMENT

ASSIGNMENT I

(10 Marks)

1.(a) Explain the role of technology in knowledge management. (5 Marks) (b) Differentiate Explicit and Tacit knowledge with illustrations. ASSIGNMENT II 1.(a) (10 Marks) (5 Marks)

Discuss repositories in the contact of knowledge management systems.

(5 Marks) (b) Discuss implementation of knowledge culture enhancement programmes.

(5 Marks) DBA 1736 EMERGING TRENDS IN TECHNOLOGY MANAGEMENT ASSIGNMENT I 10marks

1.Discuss in detail the Science and technology policy systems which in place to lead India to greater heights. 2.Explain how BPR is useful for an organization to meet the technological competitiveness with other countries.

ASSIGNMENT II

10marks

1. Describe the procedure and benefits of Technology management in knowledge-intensive industries. 2. Enumerate the recent trends and applications of Nano - Technological products. DBA-1761-INTELLECTUAL PROPERTY RIGHTS ASSIGNMENT-1 1.Explain in detail the WIPO digital agenda? 2.Do you think that the current laws on copyright are sufficient to protect the rights of a copyright holder? What are the loopholes in the present laws and suggest measures to remove it. ASSIGNMENT- II 10 MARKS 10 marks

1.Discuss the role of world customs organization in combating IPR crime. Explain the efforts made for combating counterfeiting. 2.What is the need for developing countries to opt for IPR regime?

RETAIL MANAGEMENT DBA-1741-RETAIL INFORMATION MANAGEMENT ASSIGNMENT- I (10 Marks)

1.Identify a retail chain from your neighborhood. Understand the most recent Information system they had implemented. Perform a cost benefit analysis of the information system they had implemented and provide your view points. (5 Marks) 2.Compare various aspects of a commercial retail information system and Open source retail information system. Take any one product each from a commercial and open source, compare and give your recommendation. ASSIGNMENT- II (10 Marks)

1.What is the global trend on shrinkage in Retail? Give an elaborate account of the various technology solutions available for controlling shrinkage in a retail environment. (5 Marks) 2. From your perspective, what is the most important technology in the Retail Environment that had revolutionized retail operations in the last 50 years? Explain What, Why & How. (5 Marks)

DBA-1742-RETAIL OUTLET AND BRAND MANAGEMENT ASSIGNMENT- I (10 Marks)

1. How to take the retail outlet decisions? 2.Trace out the emerging trends in retail outlet. ASSIGNMENT- II

(5 Marks) (5 Marks) (10 Marks) (5 Marks)

1. Explain the methods of Retail brand Preference Audit.

2. Identity the successful Indian retail brand and the story of success. (5 Marks) DBA-1762-RETAIL LOGISTICS

ASSIGNMENT-1

10MARKS

1.Explain the elements of retail logistics. 2.Describe internet traffic. ASSIGNMENT-2 10MARKS

1.Expalin the vital aspects of packaging in logistics. 2.Discuss computer application in retail logistics

HUMAN RESOURCE MANAGEMENT DBA-1747-TRAINING NEEDS ANALYSIS AND MEASURING THE EFFECTIVENESS ASSIGNMENT - I (10 Marks)

1.(a) Distinguish between training and development and between training and education. (5 Marks) (b) Explain the organizational analysis, task analysis and person analysis in identifying the training needs of an organization.(5 marks) ASSIGNMENT II (10 Marks)

1. (a) Explain the process of selection and training of trainers. (5 Marks) (b) What is Kirkpatrick model? Explain its concepts of techniques.(5 Marks) DBA-1748-INDUSTRIAL RELATIONS AND LABOUR WELFARE ASSIGNMENT- I (10 Marks)

1. What is Industrial Conflict? Write in detail the various methods and steps involved in solving the Industrial Dispute.

ASSIGNMENT- II

(10 Marks)

1. Write in detail the various Labour Welfare measures guaranteed statutorily through Factories Act 1948

DBA1763 ORGANISATIONAL THEORY DESIGN& DEVELOPMENT ASSIGNMENT- I (10 Marks)

1. Discuss the important factor of organization effectiveness in modern organization .Discuss with examples? (5 Marks)

2. Understanding org culture and implementing change is a paramount of Interest of many organizations in this dynamic environment Elucidate. (5 Marks) ASSIGNMENT- II (10 Marks)

1 Explain about values of organization development . Discuss with other types of changes in management model? (5 Marks) 2.Organization Model plays vital role in effective decision making . Discuss with examples.(5 Marks)

FINANCIAL SERVICE MANAGEMENT DBA-1753-INTERNATIONAL FINANCIAL MARKET AND SERVICES ASSIGNMENT I (10 Marks)

1.Indian companies have acquired businesses in foreign countries. Discuss any two such acquisitions or mergers, giving out the details of their impact on Indian financial system. (5 Marks) 2.The challenges and opportunities available in India for MNCs from abroad are many, critically analyze all of them. (5marks)

ASSIGNMENT II

(10 Marks)

1.Compare the exchange rate of Indian currency with any other two currencies which have longer impact on Indian economy. Discuss in detail any two major changes against these currencies, after 2000. (give the background and after effects (5 Marks) 2.Enumerate the features of forward contract and futures contract and discuss the differences between them. To What extent they affect Indian markets? (5 Marks)

DBA-1754-FIANACIAL DERIVATIVES ASSIGNMENT (10 Marks)

Q.1 A stock with a current market price of Rs 50 has the following exercise price and call option premium. Compute intrinsic value and time value Strike price Option premium Nature Intrinsic value Time value 45 48 50 52 55 5 6 4 5 7 In In At Out Out 5 2 0 0 0 0 4 4 5 7

Calculate the time value and intrinsic value for the above data assuming PUT option. Q.2 what do you mean by HEDGING, ARBITRAGEURS and SHORT SELLING?

ASSIGNMENT II

(10 Marks)

1. Explain SWAP. 2. Explain what is MARK TO MARKET? 3. What is the difference between FORWARD & FUTURES contract?

DBA-1764 STRATEGIC INVESTMENTS AND FINANCIAL DECISIONS ASSIGNMENT - I (10 Marks)

1)Explain the various steps involved in the evaluation of investment opportunities,including risk analysis and capital rationing? ASSIGNMENT-II (10 MARKS)

1)Define Project.Explain the various types of projects and elucidate in detail the various steps involved in selecting a project.

HEALTH SERVICE MANAGEMENT

DBA 1759- FINANCIAL MANAGEMENT IN HOSPITALS ASSIGNMENT- I (10 Marks)

1.What is the relevance of Financial Management in Hospitals? What role should the finance manager play in a Hospital and health care delivery system in India? (5 Marks) 2. Discuss EBDIT to PAT and the importance of Depreciation and Interest and

its bearings on EPS analysis? (5 Marks)

ASSIGNMENT- II

(10 Marks)

1.

Explain the various Capital Budgeting techniques and the relevance of Cost of

Capital and Internal Rate of Return? (5 Marks) 2. Explain in details various types of ratios and its relevance in Financial

Analysis? (5 Marks) DBA-1760-HUMAN RESOURCE MANAGEMENT IN HOSPITALS

ASSIGNMENT-I

(10 Marks)

1) Explain the Human Resources challenges in hospitals. 2)Explain the staffing policy in hospitals. ASSIGNMENT-II (10Marks)

1)Special focus towards Detention of Employees and Employee Detention Management in Hospitals. 2)Explain the Concept of Counselling and the need for Counselling.

DBA-1765 MEDICAL TOURISM

ASSIGNMENT I

(10 Marks)

1.Discuss in detail the Medical Tourism as an Industry & factors influencing Medical Tourism (5 marks)

2.Do a SWOT analysis on Asian region for Medical Tourism.(5 Marks) ASSIGNMENT II

(10 Marks)

1.Discuss the Marketing Strategies for Medical Tourism in detail.(5 Marks) 2.What do you mean by Accreditation and elaborate all the factors in standardization for Medical Tourism development. (5 Marks)