Strategic Marketing Warfare: Game of the Brand Generals

February 13, 2012 PUP Manila, Bulwagang Balagtas Last February 13, 2012, A remarkable marketing seminar was held at PUP Manila, Bulwagang Balagtas. An awesome seminar organized by Team Alpha from BSBAMarketing Management 4-5D. The seminar is a big event to be consider, not just because of big prizes, multi-talented performers but also due to the top caliber speakers namely Ms. Sandra Puno, SVP for Corporate Communication NESTLE Phil., Ms. Matec Villanueva, CEO/President of Publicis Manila and Ms.Mylene Abiva, CEO/President of Felta Multi0Media Inc. These knowledgeable speakers tackle how military tactics were used in marketing. Ms. Sandra Puno discuss how NESTLE Phil. and other companies use Flanking Marketing warfare strategy as a tool to attack the competitor. Ms. Matec Villanueva inform us the effective use of Guerrilla Marketing as a cheap and unconditional way to advertise a product or service. And last is Ms.Mylene Abiva who discuss the principle of Offensive and Defensive Marketing Warfare Strategy on a company. The speakers and program were great and worth watching for.

GOLIATH meets Juan: The Giant Frims Promotional Aproach to Filipinos

January 20, 2012 PUP Manila, Bulwagang Balagtas Last January 20, 2012 A seminar entitled Goliath meets Juan: The Giant Firms promotional Approach to Filipinos was held. It has organized by 3rd year marketing management students name themselves as JUAN Entertainment. The Seminar talks about how well-known companies push their products to Filipinos. What are the strategies that help them to be on top and became the leading company that the Filipinos adore and gave their loyalty. How these companies collaborate with other company to achieve a bang for a buck strategies. The seminar truly helps us to obtain the right knowledge on how to enter a new market and survive through the use of a right strategy of. The speaker came from Media Contacts Philippines who win lots of marketing awards. The seminar is indeed a great one eventhough, they are only 3rd year students. Their seminar is awesome because of great prizes, awesome performers and knowledgeable speakers.

Online Marketing: A New Way to Achieve Success

February 16, 2009 PUP Manila, Claro M. Recto Hall

Last February 16, 2009, a seminar entitled Online Marketing: A New Way to Achieve Success was held. The seminar is one of the needed events due to our generation. It tackles how internet is now used as a tool for marketing. Internet nowadays is our new media, most of our market use this. Not just for reading blogs, watching videos, joining social networking sites but also for Ecommerce. People now transacts using the internet, we buy and sell products online, so the seminar thought us how to use the internet the marketing way. It made us realize that we now live on a techie way and must used these as an advantage favorable to our company. The seminar gave lots of prizes and talented performers. The experience ive learned to these seminar is indeed a great one.

MarkProf Roadshow:E=MC Empowering MarkProf Candidates

August 12, 2011 PUP Manila, Bulwagang Balagtas
Last August 12, 201, a seminar entitled MarkProf Roadshow: E=MC Empowering MarkProf Candidate was held. Every year, MarkProf Foundation searches for the 25 most promising graduating college students who want to pursue careers in Marketing and Sales. After a long and strngent screenng process of business simulations, interviews and case studies, these lucky few are offered an exceptional means for jumpstarting their career via a prestigious free-ofcharge Marketing Leadership Bootcamp where they would get unparalleled training from the countrys most renowned corporate leaders and entrepreneurs.This bootcamp is held for 7 consecutive Saturdays, each covering 3 to 5 sessions on todays most relevant topics, and offers a competitive, thought-provoking and transformative setting where marketing and leaderships skills are unlocked and developed. The students are also assigned a real-life case study for an actual company.

Transform: Unleash the Professional YOU

February 10, 2010 PUP Manila, Claro M. Recto Hall

Last February 10, 2010, a seminar entitled Transform: Unleash the Professional YOU was held. The seminar is one of the needed events due to our generation. It tackles how to be a true professional when we enter the corporate world. What are the needed characteristics for a professional. As we enter the corporate ladder, we will be facing a new world, a world of products and competitions were the strong and well dressed executives became on top. This seminar helps us to improve our looks and poise. This learning became a very memorable one. Building what we are physically, will truly create a mark in the business world. These mark will distinguished us from other people, especially from our competitors.

Big Idea Revolution: Turning your Big Idea to Plan

January 28, 2010 PUP Manila, Bulwagang Balagtas

Last January 28, 2012 A seminar entitled Big Idea Revolution: Turning your Big Idea to Plan was held. It has organized by 3rd year marketing management students name themselves as The Revolutionary. The Seminar talks about how well-known companies push their products to Filipinos. What are the strategies that help them to be on top and became the leading company that the Filipinos adore and gave their loyalty. How these companies collaborate with other company to achieve a bang for a buck strategies. The seminar truly helps us to obtain the right knowledge on how to enter a new market and survive through the use of a right strategy of. The speaker came from Media Contacts Philippines who win lots of marketing awards. The seminar is indeed a great one eventhough, they are only 3rd year students. Their seminar is awesome because of great prizes, awesome performers and knowledgeable speakers. It helps the audience to put their Big idea to test.

The Battle of Strategies Blue Ocean Vs. Red Ocean: Which one will Create a Bigger Wave
February 20, 2012 PUP Manila, Bulwagang Balagtas Last February 20, 2012, A seminar entitled The Battle of Strategies Blue Ocean Vs. Red Ocean: Which one will Create a Bigger Wave was held. It was organized by Team StrateGem from BSBA-Marketing Management 4-1N. The seminar talks about what is the difference between Red Ocean Strategy over Blue Ocean Strategy. The speaker from Siomai House discusses the Red Ocean, and how Siomai House uses this strategy to win over competition. He said that they are the leading siomai kiosk in the Philippine market today because of the Red Ocean Strategy. But he said to us that they first used Blue Ocean as a strategy and suddenly shift to Red Ocean to challenged the competition. Convenience is also one of the key factor for their success because they only offer one flavor of siomai and sagut gulaman. The seminar is an entertaining and worth attending because, of the learning it gave.

Diversity Marketing: Segment. Target. Position The Core of Modern Strategic Marketing
February 16, 2012 PUP Manila, Bulwagang Balagtas Last February 16, 2012, A seminar entitled Diversity Marketing: Segment. Target. Position The Core of Modern Strategic Marketing was held at PUP Bulwagang Balagtas. The seminar aims to educate the young marketers on how to properly segmentize their market. It also teach us on how to properly choose your target market and how to position your brand to the mind of consumers. The seminar is composed also of top caliber speakers from well known company like ABSCBN, Media Contacts Phil. and FELTA MultiMedia Inc. They made the seminar, not a boring one. With their expertise as a marketer, they are the perfect speaker for the topic. The seminar also give lots of prizes like Silverworks Eco bags and Splash Island Gift certificate. The performers also made the seminar an entertaining one.

Meet The City: Adapt the Culture! Serve the Market! Seize the Power of Multi-Cultural Marketing
February 17, 2012 PUP Manila, Bulwagang Balagtas Last February 17, 2012, A seminar entitled Meet The City: Adapt the Culture! Serve the Market! Seize the Power of Multi-Cultural Marketing. The seminar educate us about how the leading companies venture other country through the use of cultural adaptation. Adapting the products feature, composition and benefits. Cultural marketing is way to cater a brand or advertising message to a particular cultural group. More and more companies are using cultural marketing to get the attention of specific demographic groups. Globalization is an inevitable process in the 21st Century, and so is the cross culturalization. The world is becoming more and more homogeneous, and distinctions between national markets are not only fading but for some products its disappearing. This means that marketing is now becoming a world common discipline.

Secrets of Success Revealed! Leading Companies, Yesterday, Today and Tomorrow

February 23, 2012 PUP Manila, Bulwagang Balagtas Last February 23, 2012, A seminar entitled Secrets of Success Revealed! Leading Companies, Yesterday, Today and Tomorrow. The seminar talks about the success in personal and business life. The speakers came from well known companies like San Miguel Corporation and Maxs Restaurant. Ms. Lalo and Mr. Edgar Allan Caper, a proud PUPian and Marketing Graduate discuss the tyopic. They said that success varies between people. Achieving personal success does not have to be difficult. Success is not an impossible dream. You can become successful in life. The techniques and technologies presented on this lens will show you how achieve the success you have always wanted But first you need to know what success means to you. Not some general definition of success. You need to see what you and your life would look like when you are successful.