MBA - Semester I, July 2012-14 Batch Subject Outline

Subject Name Subject Code Subject Credits Communication & Interpersonal Skills MGT516 3 This course focuses on developing writing skills that meet external as well as internal reporting standards while also producing documents that are accessible and understandable to non-business audiences. Explore different ways of writing for different audiences with an emphasis on targeted messaging. Sharpening writing skills and grammar and also honing the presentation skills. Provide inputs to managerial decision making by enhancing the proficiency level of students in areas such as self-analysis, communicating decisions across functional areas, analysis of business scenarios, case study analysis, customer-centricity, and stakeholder communication. Also focuses on building awareness about current affairs, especially in the corporate environment. 1. To demonstrate proficiency in the critical written skills of business communication. 2. To articulate and also assimilate basics of communication as an important tool in all businesses.

Summary/Overview

Aims

Core Learning Outcomes Learning Outcomes: On completion of this unit you should be able to: Understand the nuances of English Language with relation to business usage. Assessment Criteria: To achieve the learning outcome you must demonstrate the ability to: Discuss Case Studies, Presentations and debates with the mid-term and term-end examinations as written exercises to discern.

Understand importance of listening vis-aUnderstand from listening exercises that are vis other aspects of communication. showcased in the classroom sessions. Understand the art of comprehending case- Perform in Classroom presentations; studies and questioning the practices as well understand the importance of asking as theories so as to build new aspects of questions, always be interactive in sessions knowledge. and case-scenarios. Understand the need of writing, analysis of Compact and precise writing in all classroom ones own writing, and perfect the art of exercises, and mid-term - end-term prcis writing. examinations. The teaching methods will consist of formal lectures, case study analysis, practical workshops and discussion groups. Experts and practitioners will be invited to participate in the course as guest lecturers. Students will work at their own to identify and assess communication methodologies, and then continuously trained to refine their all round communication skills through class room projects and exercises. This might be a presentation on a business topic, a leader or a plan for a start-up or for a new venture within an existing firm. Over the whole span of the term student will speak, read, write, listen and play roles so as to be assessed and continuously appraised on new methods and tools to improve his / her ability to articulate the nuances of business in a simplified manner. As is appropriate at Masters level, students will also be expected to read beyond texts assigned, and to identify on their own further sources of information for complementing their studies. Towards improved General Awareness, students would be encouraged to analyze current events to provide information not just on an incident that has happened but to use the same as an opportunity to discuss related information and concepts. Participants will use case-studies and this learner centric approach is used to impart the knowledge. The subject matter expertise of students enrolled in this course is evaluated and assessed on the basis of project work that includes case studies, group assignments, book reviews, listening, reading and writing exercises, media interviews, speeches, company reports and business quizzes and group discussions on current topics.

Approach to Learning

Assessment Strategy

Assessment Method* CS PF

Description of Assessment Method

Weight %

Learning Outcomes Assessed 1 2 3 4 5 6

Submission day/week (assignments) or length (exam)

RE

LR CB CS DI EX GR DTA

Case Study X X X X - Preparation of cases X X X X - for class discussion/ Quiz/ extempore/ questionnaires Presentation of either: X X X X - A business plan Or a leadership audit on a small firm *The following codes for assessment methods apply:literature review PC practical computer-based PF performance case study PL placement dissertation or project PO portfolio exam PR presentation group report RE individual report during term test OR oral OT other

Outline Teaching Schedule Session 1 - Communication: its meaning and nature, importance & purpose of communication Session 2 - Assessment Exercises Session 3 - Channels of communication (formal & informal). Session 4 - Oral Communication Session 5 General Awareness Session 6 Telephone Etiquette Session 7 - Basics of Written Communication Session 8 Meetings - Agenda and MOM Session 9 - General Awareness Session 10 Precise writing Session 11 Case Study Session 12 Public Speaking

Session 13 - General Awareness Session 14 Case Study Session 15 - Impact of Technology on Writing Session 16 - Reports, Proposals, Memos, Letters, Email Case Study approach Session 17 - General Awareness Session 18 - Reports, Proposals, Memos, Letters, Email Case Study approach Session 19 - General Awareness Session 20 - Case Study Session 21 - General Awareness Session 22 General Awareness Session 23 Business Presentation Skills Session 24 - Students Presentations Session 25 - General Awareness Session 26 - General Awareness Session 27 - Students Presentations Essential Textbook: Managerial Communication A Case Study Approach, Jaba Mukherjee and James O Rourke, Pearson. Reference Books: 1. Contemporary Business Communication, Scot Ober 2. Basic Business Communication: Skills For Empowering The Internet Generation , Tata McGraw-Hill Education, 01-Apr-2005 Recommended Journals: International Journal of Communication Journal of Communication - Wiley European Journal of Communication Journal of Business Communication Journal of Small Business and Enterprise Development Journal of Small Business Management Business Communication Quarterly

Useful research resources on internet: British Library websites: http://www.bl.uk http://blpc.pl.uk general catalogue

Other websites: www.economist.com; www.ft.com www.iabc.com www.mindtools.com www.businesstrainingworks.com www.businesscommunicationskills.com http://www.wiziq.com www.indiabusinessquiz.com www.tatacrucible.com Harvard Business School Library (Baker Library) on-line catalogue http://voyager.library.hbs.edu/cgi-bin/Pwebrecon.cgi?DB=local&PAGE=First