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CUSTOMER PREFERENCE
PROJECT
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ABSTRACTS
The researcher had done descriptive research for studying the attitude of the employee. Probabilistic sampling design has been used to conduct the research. Sampling unit is the basic unit containing the elements of a target population. The sampling unit of the study is only the City Co-Operative Bank. The study contains a sample size of 80 bank staffs & workers. Simple Random sampling is adopted as sampling technique. The data was collected from the both primary and secondary sources. Tools Used For Data Analysis Percentage Analysis Chi-square Test Anova
Right person should be appointed as a customer relationship officer and the approach of the customer relationship officer should be friendly and good. Opening an new account should be made easy to attract new customers. City co-operative should offer new schemes and loans to the customers to retain them and to attract new customers. Customer service should be
From the result of analyzing data, it show that the approach, responsiveness, assurance, modernisation and quality of service is important to increase the customer preference level in City Co-operative bank.