A HOUSE TE

as a bit of a recap I am designing for a hypothetical Tea House I named CUPPA.

essence
2

We have an essence that reads CLICK Fine Place. Fine Tea. We have a vision that our customers will value the experience and tradition of sitting down and drinking ne teas while doing so in a refreshing setting. That this will attract an audience of people ages 25 and older in the KC area.

essence
2

We have an essence that reads CLICK Fine Place. Fine Tea. We have a vision that our customers will value the experience and tradition of sitting down and drinking ne teas while doing so in a refreshing setting. That this will attract an audience of people ages 25 and older in the KC area.

logo
3

The logo is very simple. A circle to reinforce the cup shape from the tea-cup with a contemporary sans serif typeface of Knockout.

L EISU RE

attribute
4

To remind you all of my attribute starting with leisure,

SO PH I ST ICATI ON
attribute
5

sophistication

C O M F OR T

attribute
6

comfort

TRADI TI ON

attribute
7

tradition

RE FRESHME NT
attribute
8

and refreshment

black

white

metallic gold ink antique , gold texture

color
9

the colors consist of black and white with moments of gold.

touchpoints
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When creating the touch points I wanted to keep in mind the customers experience. What are things that leave an impression?

letter

l a t t r i b uetaed e erh
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Cuppa is a very small local tea house. Letter would be very personal and hand written. I looked at the envelope as a moment of appreciation as well so the inside reads thank you for sipping.

a t t r il o p e enve bute
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The envelope itself is black with the essence on the ap.

a tn v ob c e e i tri iut
13

For the invoice, As you can see on all of the stationary pieces it contains the essence of Fine Place Fine Tea located on the back.

a tm e nb u t e tri us
14

To begin the customers experience they are greeted with three menus. I created three separate menus so the patrons have the option to view just the tea if they come to just drink tea or to view our sweets or savory options.

a tm e nb u t e tri us
15

We also offer high tea which is more of the experience of drinking tea. The tradition of tea and pastries together. Full Tea, Royale Tea, and Grande Tea option.

b u s it tersisb u t e d s an car
16

Staying personal, next we have business cards I wanted one for the owner as well as one that represents the tea house. Located in the middle is the front of each card which stays the same on all of the cards.

b u s it tersisb u t e d s an car
17

I also wanted thekm to be a moment of interaction for the patrons. Either between the patrons or between the waiter/waitress and the patron. Its a takea-way they can use as a reminded for CUPPA.

p a c k ab u n e attri gitg
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As for takeaways, the packaging I created is for the house blend that CUPPA would sell. CUPPA is sit down and stay type of place. So the selling of our tea is just for those customers that would like to continue the experience at home.

p a c k ab u n e attri gitg
19

It uses the pattern I created and the packaging stays very minimal like the rest of the brand only using the black and white.

p a c k ab u n g attri gi te
20

Along with packing I want to offer a teacup with the logo as well as canisters for our loose leaf tea options.

a tetarri a b l e w but
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The tea house is pretty relaxed so I decided on an apron that would be easy for anyone to wear.

a t t r ir iu t e exte b or
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On a larger scale a customer would see this from the outside and they might see

c a r t r ia h p ie s at gr but c
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this car driving about KC

www.cuppateahouse.com

www.cuppateahouse.com

menus

reservations

about

location

menus

reservations

about

location

We strive to have our customers understand the importance of sitting down, conversing with friends, taking time, and drinking a well make cup of tea.

341 Westport Road Kansas City, MO 64110 | 816.255.8189

341 Westport Road Kansas City, MO 64110 | 816.255.8189

www.cuppateahouse.com

www.cuppateahouse.com

menus

reservations

about

location

menus

reservations

about

location

tea high tea eats

2012 SPRING MENU

TEA

CUPPA Tea House 341 Westport Road Kansas City, MO 64110

a cuppa small pot of tea large pot of tea

*no charge for refills

2.35 5.00 7.00

black teas
English Breakfast Early Grey (High Grown) Caramelissimo Darjeeling Estate

green tea
Peachberry Jasimine Golden Jade Fresh Lemon Zest Cherry Rose

341 Westport Road Kansas City, MO 64110 | 816.255.8189

341 Westport Road Kansas City, MO 64110 | 816.255.8189

a wt r isbiu t e t eb te
24

On another level viewing for a patron would be the website.

www.cuppateahouse.com

menus

reservations

about

location

341 Westport Road Kansas City, MO 64110 | 816.255.8189

25

Here is the home page.

www.cuppateahouse.com

menus

reservations

about

location

tea high tea eats

2012 SPRING MENU

TEA

a cuppa small pot of tea large pot of tea

*no charge for refills

2.35 5.00 7.00

black teas
English Breakfast Early Grey (High Grown) Caramelissimo Darjeeling Estate

green tea
Peachberry Jasimine Golden Jade Fresh Lemon Zest Cherry Rose

341 Westport Road Kansas City, MO 64110 | 816.255.8189

26

A place where they can view the three menus for tea, high tea, and eats.

www.cuppateahouse.com

menus

reservations

about

location

We strive to have our customers understand the importance of sitting down, conversing with friends, taking time, and drinking a well make cup of tea.

341 Westport Road Kansas City, MO 64110 | 816.255.8189

27

About our tea house

www.cuppateahouse.com

menus

reservations

about

location

CUPPA Tea House 341 Westport Road Kansas City, MO 64110

341 Westport Road Kansas City, MO 64110 | 816.255.8189

28

and of course the location

a t t h io n et e ipr bu
29

The iphone still very minimal, mostly used to make reservations.

30

Cuppa is a place for people to take a break, a place of leisure and comfort, a place based on tradition, and of course a place where the tea is just a refreshing as the environment and people.

30

Cuppa is a place for people to take a break, a place of leisure and comfort, a place based on tradition, and of course a place where the tea is just a refreshing as the environment and people.

 THANK YOU FOR SIPPING

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