Planning process of Warid Telecommunication

Course: Principles of Management

Table of contents

Executive Summary Introduction History of Warid Telecommunication Four functions of Management Planning Process Limitations Conclusion Bibliography & Reference

Executive Summary

This term paper was designed to give us an opportunity to understand the broader aspect of management by taking into consideration the planning and decision making process of Warid Telecommunications. This paper demonstrated the eight steps which Warid Telecommunication goes through before they set a plan. In these eight steps there are various questions which are to be answered first to get to the conclusion. At first, we have prepared relevant questions regarding the planning and decision making process. Then we asked those questions to the Deputy Manager of Warid Telecommunication who helped us out to figure out their planning and decision making process. Based on his explanations, finally we have come up with the possible suggestions about its planning and decision making process.

Introduction
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Origin of the Report:

This report is prepared with the respect to three-month course of Principles of Management. We are assigned to prepare a term paper by our honorable course instructor Dr. X. Our task is to determine the management functions of an organization.

Objectives of the Report:

This report has been prepared considering a number of objectives. The objectives are: 1. To apply our knowledge that we have gathered from Principles of Management course into the report. 2. To provide the overview of the Warid Telecommunication. 3. To determine the planning and decision making process of Warid Telecommunication. 4. To identify the benefits & opportunities of Warid Telecommunication.

Methodology:
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Data collection method: Both the primary and secondary data is used to complete the study:

Primary sources: Primary sources are the individuals who are somehow aware about Warid Telecommunication. We have used reference books to help figure out the appropriate questions which were asked to the Deputy Manager of Warid Telecommunications.

Secondary sources: Secondary information was collected from the Deputy Manager of Warid Telecommunication and the web site of Warid Telecommunication.

History of Warid Telecommunication:

Four functions of Management Management is a set of activities directed at an organizations resources with the aim of achieving organizational goals in an efficient and effective manner. Management involves four basic activities- planning and decision making, organizing, leading and controlling. Although there is a basic logic for describing these activities in this sequence, most managers engage in more than one activity at a time and often move back and forth between the activities in unpredictable ways.

In our report we will look at the first activity of management undertaken by Warid Telecommunication, i.e. planning and decision making. Planning is the process of setting an organizations goals and deciding how best to achieve them. Decision making is part of the planning process that involves selecting a course of action from a set of alternatives.

The Planning Process

We talked to the Deputy Manager of Warid Telecommunications and he provided us with the following information. Warid goes through eight steps before they decide what their market plan will be. The eight steps are: 1. The Issue- The first question to be answered in this step is What will we consider and decide? Here they decide which side or sector they will consider. E.g. 10lakh customers or to sell 20lakh connections etc. 2. Reporting- In this step there are three questions to be answered. They are: a. What has happened? This question answers what has happened in the past and the outcomes to their previous plans, whether they were successful or not. b. Where we are today? This helps to analyze the current situation and then set the goal accordingly which can be achieved. While analyzing they should consider there competitors, financial situation etc. 6

c. What do we believe about the future? This helps to predict possible outcomes and opportunities available. According to that the goal may be set. 3. Purpose- The question to be answered in this step is what will we do, for whom and why? This allows them to set the objective and also decide for whom, i.e. the stakeholders. It also states why the objective is set, for the benefit of the company etc. 4. Success Factor- The question to be answered in this step is How will we be recognized in order to be appreciated and successful? Here they consider what they can offer their customers in order to be superior to their competitors. How they can be different from them. This may include cutting down call rates, providing better network service etc. 5. Objective- Here the question is What are we going to achieve over the long-term and short-term? Here they decide their longterm and short-term goals which will help them to accomplish their main mission. 6. Activity- The question to be answered in this step is What are we going to continue doing or stop doing in order to achieve our objectives? While analyzing the current situation they can figure out the successful factors and the unsuccessful factors. In this way they can continue doing the things which are successful and stop doing the things which are unsuccessful. 7. Personalize Organization- Here the question is Who will carry out the activities, how and when? Here they divide their

workforce and determine who will carry out which activity. They also provide the timeline, i.e. the amount of time that can be used to complete the activities. 8. Reporting- This is the follow-up step. All the above steps are combined together to create a report which is called the market plan. The market plan is then presented to the CEO.

First a market plan needs to be set which depends on the type of product offered to the consumers. The plan should be set for a minimum of one year. While preparing the plan, first of all a report needs to be prepared. In the report questions like Where are you now?, What do you want to achieve? etc needs to answered. These questions are answered through the scientific process by putting the right person on the job with the correct tools and equipment, having a standardized method of doing the job and by providing an economic incentive to the workers. To answer the questions they must also consider their competitors (Banglalink, Grameen, Citycell and Aktel), they must SWOT analysis.

SWOT analysis is the thinking process which is the short form of Strengths, Weaknesses, Opportunity and Threat. While setting the plan they consider their own as well as their competitors SWOT analysis. By analyzing their current situation their SWOT analysis shows:

1. Strengths- They have been successful to provide connections at a cheap call rate compared to others. Their billing system is considered to be the best among the other companies. Their network service is also good. 2. Weaknesses- They were not able to reach the success peak within a short time like their major competitor Banglalink. It is relatively new in the market. It has not been able to develop its own culture yet. 3. Opportunity- They have the opportunity to stretch their network through the rural regions of Bangladesh. 4. Threat- Their biggest threat are their competitors. There is always a price war among them, whoever lowers the call rate their sales goes up. So they have to keep in mind the different moves of their competitors.

From the results obtained by analyzing their strengths, weaknesses, opportunities and threats they prepare the report. Based on this report the objective is set. The activities to accomplish this objective are then divided to sub activities. E.g. provide 100 connections through 10 people. Then the end result is divided into short-term objective and long-term objective. This is the market plan. After this the market plan is presented to the CEO who then sits with the board of directors. In this meeting they discuss how the plans are to be accomplished, financial expenses required, from where they will get the finance i.e. from which banks and how much

each owner will contribute. They will also determine the final output, the target market, distribution process, cost and price of the product and an estimated profit. When the board of directors is ready to except the presented data and finalize the market plan with all the factors supporting to accomplish it, it is called the business plan. The business plan is then further divided to a timeline i.e.Year1, Year2 etc through which it will be accomplished which depend on the owners.

Limitations:
While preparing this report we faced several difficulties gathering appropriate information and other related issues. Our limitations were: 1. Lack of assistance from Warid Telecommunication 2. Administration of Warid Telecommunication was busy that they were not able to give much time to us. 3. Time for preparing the report was not sufficient. 4. It was difficult to arrange suitable time for all members.

Conclusion:

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After talking with the Deputy Manager of Warid Telecommunication and completing the term paper we are able to know what a manager goes through before setting a plan. It is a difficult task and requires a lot of processes and hark work to come to a conclusion. From a managers point of view it requires huge amount of skills and techniques to make others work in order to accomplish the desired goal as stated in the plan. Warid Telecommunication has a huge scope to have a larger share in the market because of their efficient planning and decision making process. We hope that Warid Telecommunication will definitely surpass its close competitors in the long-run.

Bibliography:
Books: Management, 8th edition, Griffin. Management, 8th edition, Stephen P. Robbins/ Mary Coulter. Web site: Reference: Deputy Manager, Warid Telecommunications.

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