Professional Documents
Culture Documents
Assignment on
Supply Chain Management
Acknowledgement
The success of this report depends on the contribution of number of people specially my group members who have shared their thoughtful guidance and suggestions to complete this report. First, we express our sincere gratitude to our honorable course teacher Sharmistha Chowdhury for her valuable contribution to the preparation of this report. She has been gracious enough to spare time out from her busy schedule for giving us all the necessary assistance throughout the entire period of the semester and the report writing time. Without her help this report might not have been a comprehensive one. We would like to give special thanks to Mr. Harunur Rashid, Head of finance & accounts of Agora for giving us time from their very busy office work to discuss the things & have guided us by giving useful suggestions and providing us data and relevant information for completing this report. We would also like to thank Mr. Bajan saha, accounts manager of Agora for giving us some important information about the official procedure and inspiration techniques of Agora to complete this report. They shared their practical experiences and talk about their loyalty and commitment towards the organization All of our group members supported each other, throughout the making of this report and completing it successfully. We have done some group discussions, where we shared each others views on the different issues to complete this report.
Introduction
In Bangladesh, now a days super market is a emerging, drastically boomed and very potential sector as well as popular choice of people for buying their daily necessary goods. A successful super market not only depends on how it serves its customers other than its competitors but also how it supply chain strongly and work effectively and efficiently. A typical supply chain refers the variety of stages. These supply chain stages include customers, retailers, wholesalers or distributors, manufactures and component of raw materials suppliers. In Bangladesh, Rahimafroz first introduced traditional super market named Agora, though they are the first comer in this business category. In Bangladesh supermarket business developed on mainly capital city. Though some branches are opened divisional city. Agora is synonymous with market at low prices and name brand quality products. The company basis of success and foundations cannot be credited to the current management. Agora formula for success simply put is their relationship with customers, employees, and technology that assists in forming relationships with their suppliers; places Agora as the top discount retailer.
Executive Summery
Agora is the largest retail superstore in Bangladesh. Agoras interior is similar to most supermarkets in design and layout due to trends in marketing. It produce tends to be near the entrance of the store. Various kinds of products and services are sold (at least 2500 products and services). Milk, bread, and other essential items are located in the rear and other out of the way places. This is purposely done to ensure maximum time spent in the store, strolling past other items and capitalizing on impulse buying. The front of the store or Front-End is where one might find point of sale machines or cash registers. Agora has plans to implement self-checkout devices in their stores in an attempt to reduce labor costs as well as bringing complete customer satisfaction. Understanding the historical context from which some of today's organizational structures have developed helps to explain why some structures is the way they are but Agora using a structured which is more horizontally capitalizing on the innovativeness of their employees. Agora looked at closely especially between the employees and suppliers so that it becomes one of give, take, and trust and not so one sided. Because of this unique management process they have become the leading superstore in the Bangladesh.
Customer
Supplier
Manufacturer (Unilever)
Warehouse (Agora)
Customer
Imported goods
Directly import
a) Directly import
Here Agora directly imports goods from the foreign manufacturer without any intermediary. In this case the importer is Agora and the exporter is foreign manufacturer. The products come to the warehouse to outlet to consumers. Manufacturer of abroad(Havoc)
Supplier
Importer (Agora)
Warehouse (Agora)
Customer
Manufacturer of abroad
Customer
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Supplier
Manufacturer (Agora)
Warehouse (Agora)
Customer
There are two different ways to view the process performed in a supply chain (Supply Chain Management). 1. Cycle view 2. Push/Pull view Based on those two views, the manager of agricultural foods of Agora explains the process of supply chain followed by Agora. Those are explained below.
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1. Cycle view
There are four cycles followed by Agora. a) Customer order cycle b) Replenishment cycle c) Manufacturer cycle d) Procurement cycle
Customer
Outlet
Warehous e Manufactur er
Manufacturing cycle
Each supply occurs at the interface between two successive stages of the chain. Supply chain management by Sunil Chopra describes that a grocery supply chain has all four cycles separated. We have found the validity of this in the speech of Mr.Labib, the head of agricultural foods items of Agora. He identifies the above four cycles of Agora. When the customer of Agora buys products from its outlets like Dhanmondi, Uttara, shantinagar etc, it is customer order cycle, when the outlet like Uttara replenish its products (that are already sold) from outlets. It is replenishment cycle, when retailer brings product from distributer. It is manufacturing cycle, when distributer collects materials from manufacturer. And it is procurement cycle, when manufacturer collects raw materials from suppliers.
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Pull process
Customer Customer order
Push Process
Agora usually use push process .At first the raw materials of any particular product go to the manufacturer. Then the manufacturer produces the product & sends the product to the warehouse of Agora. The products are inventoried over the ware house. Whenever the products from outlet finished, then the products completely replenished from the warehouse to outlet. At the end the products are exhibited to the outlet of Agora and the products are purchased by the customer. All the promotional activities are taken by the manufacturer about the products.
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With multiple stores in Dhaka, Agora is a leader in superstore retail organizations. The combination of quality and price under various brand name offers customers value for their money. We have examined and evaluated the supply chain of Agora; we recommend the following in order to ensure continued success for the future of all Marks and Spencer stores:
Agora must increase the superior customer service by arranging best quality good environment providing discounts and placing the convenient outlets for customers home resident Actually Agora maintains the environment calm and quiet, hustle and noise free. So Agora extents their space broadly in orders to increase to keep large customers. So that customers find comfort relax and hustle free environment. Agora must arrange their product as a way that customers can easily purchase all kinds of products at a short time, because most customers remain busy so maintain their products with systematically for reducing the time consumption. Here customers give the agree statement for time consumption for purchasing products. Agora increase the products well organized, well assorted and well organized so that customers find the preferable products as they needed, Agora must increase the well organized. Most of the respondents are satisfied with the Agora products for maintaining the full satisfaction of customers for purchasing products from Agora.
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Conclusion:
The name of Agora is entwined with the glory of-the Agoras marketing policy to create a better environment for consumers. Originally specializing in food, it has moved into areas such as clothes, consumer electronics, and consumer financial services, selling and renting DVDs, compact discs and consumer telecom accessories. Agora Ltd. is an enterprise that combines industry and trade, mainly engages in retailing the quality products at the most lowest price in the market. The management of Agora, was an enthusiastic advocate of trading stamps as an inducement for shoppers to patronize their stores: They signed up with all types of quality products manufacturer, and became one of the companys largest clients. Facing the world and looking beyond, Agora will always maintain the pure-hearted, enterprising, quality and struggling spirit make efforts to scrupulously abide by our goodwill, create splendid future together with you in management vision of joint development, joint prosperity and mutual benefits!
References
1. 2. 3. 4. 5.