Harpreet Singh Bedi Research Scholar Lovely Professional University M- 09855267392 Dear Sir/Madam, Following are a few statements

regarding your organization. Please spare some time from your busy schedule and answer the following questions. Your responses will be kept confidential and used for academic purpose only.
A. Following are some questions about the relative performance of your organization. Please compare your organization with your industry

average to rate your organization on following parameters (Please Encircle) Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. Compared to the industry average .we have higher sales growth. .we are more profitable. .we are growing more rapidly .we have better service quality. .we have higher customer satisfaction. .we have higher employee satisfaction. .we have better product innovation. .we have better process innovation. .we have better product quality.
Strongly Agree Agree Somewhat Agree Neither agree nor disagree Somewhat Disagree Disagree Strongly Disagree

7 7 7 7 7 7 7 7 7

6 6 6 6 6 6 6 6 6

5 5 5 5 5 5 5 5 5

4 4 4 4 4 4 4 4 4

3 3 3 3 3 3 3 3 3

2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1

Compared to the major competitor in your industry in the last three years, how has your business performed on the following parameters? (Please Encircle)
1

Sr. No. Compared to the major competitor our business has performed....... 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Sales Growth Market Share Return on Investment Service Quality Customer Satisfaction Employee Satisfaction Employee Turnover Product Innovation Process Innovation Product Quality

Much more than Better

More than Better

Better

Almost Similar

Worse

More than Worse

Much more than Worse

7 7 7 7 7 7 7 7 7 7

6 6 6 6 6 6 6 6 6 6

5 5 5 5 5 5 5 5 5 5

4 4 4 4 4 4 4 4 4 4

3 3 3 3 3 3 3 3 3 3

2 2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1 1

B. Following statements relate to the behaviour of your organization. Please indicate your level of agreement with following

statements as per the key given below. (Please Encircle) Key:

1= Strongly Disagree 2= Disagree 3=Somewhat Disagree 4= Neither Agree nor Disagree 5=Somewhat Agree 6=Agree 7=Strongly Agree
S. No. Statement
Strongly Agree Agree Somewhat Agree Neither agree nor disagree Somewhat Disagree Disagree Strongly Disagree

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. S. No. 17.

My firm invests heavily in new product development. Top Management spends time discussing customers' future needs. The top managers of my business unit are willing to try new ways of doing things and seek unusual, novel solutions. My firm regularly benchmarks its activities against the best players in the industry. Capturing the maximum market share is the top priority and we often cut prices for it. My firm actively collects and evaluates information on consumer needs & preferences. Our organization adopts innovative methods to beat the competition. In general, my firm actively collects and evaluates information on technological developments. My firm engages in competitive intelligence to generate actionable foresight for strategy making. My firm emphasizes on developing new technology. Top managers around here like to implement plans only if they are very certain that these will work. In general, my firm invests heavily in process improvement. Risk-takers are recognized and rewarded in our organization, whether they are successful or not. My firm usually adopts an aggressive attitude toward our competitors. In general, the top managers of my business unit discourage employees to think and behave in original and novel ways. My firm actively collects & evaluates information on interest rate, exchange rate, industry growth rate, and inflation rate etc. Particular In our organization, we indulge in competitor response

7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7
Strongly Agree

6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6
Agree

5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
Somewhat Agree

4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
Neither agree nor disagree

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
Somewhat Disagree

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
Disagree

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Strongly Disagree

1
3

18. 19.

modelling and war gaming exercises. Our firm encourages employees to make decisions on their own. In general, there is an ongoing, active search for big opportunities in my firm.

7 7

6 6

5 5

4 4

3 3

2 2

1 1

organisation. Instruction: On a scale of 1 to 7 below, 1 indicates strong inclination toward the statement on the left. 7 indicates strong inclination toward the statement on the right. 4 indicates that both are equally valid for your organization . In general, the top managers of my business unit favor..... 1. 2. A strong emphasis on the marketing of tried 1 and tested products or services. Making minor changes in existing product 1 line/services offering. 2 2 3 3 4 4 5 5

C. With reference to your organization, Please encircle the number in each scale below that best depicts the actual conditions in your

6 6

7 7

A strong emphasis on leadership and innovations.

R&D,

technology

Making significant changes in existing product line/services offering.

In dealing with its competitors, my firm..... 3. 4. Typically responds competitors initiate. to actions which 1 2 2 3 3 4 4 5 5 6 6 7 7 Typically initiates actions which competitors respond to. Is very often the first to introduce new products/services, administrative techniques operating technologies, etc. Typically adopts a very competitive, Kill-thecompetition posture.

Is very seldom the first to introduce new 1 products/services, administrative techniques, operating technologies, etc. Typically seeks to avoid competitive clashes, 1 preferring a live & let live posture.

5.

How many new lines of products or services has your business unit marketed in the past 5 years? 6. No new lines of products or services. 1 2 3 4 5 6 7 Very many new lines of products or services.
4

In general, the top managers of my business unit have..... 7. A strong inclination for low risk projects (with 1 normal and certain rates of return). 2 3 4 5 6 7 A strong inclination for high risk projects (with chances of very high returns).

In general, the top managers of my business unit believe that..... 8. Owing to the nature of the environment, it is 1 best to explore it gradually via cautious, incremental behaviour. 2 3 4 5 6 7 Owing to the nature of the environment, bold, wide-ranging acts are necessary to achieve the firm's objectives.

When confronted with decision making situations involving uncertainty, my business unit... 9. Typically adopts a Wait and See Posture, in 1 order to minimize the probability of making costly decisions. 2 3 4 5 6 7 Typically adopts a Bold and Aggressive Posture, in order to maximize the probability of exploiting potential opportunities.

In general, the top managers of my firm believe that 10. Individuals or work groups operating within the 1 traditional hierarchy get the best results. Individuals and/or teams pursuing business 1 opportunities are expected to obtain approval from their supervisors before making decisions. 2 3 4 5 6 7 Individuals or work groups operating independently, that is, outside the organizational chain of command, get the best results. Individuals and/or teams pursuing business opportunities can take decisions on their own without constantly referring to their supervisor(s).

11.

In general, the top managers of my firm... 12. Expect individuals and/or teams pursuing 1 business opportunities to justify their actions throughout the development process. 2 3 4 5 6 7 Encourage individuals and/or teams pursuing business opportunities to proceed without having to justify their action at every stage of
5

development. 13. Expect individuals and/or teams to use existing 1 strategies and standard operating procedures as a basis for decision making. Encourage the individuals or teams to rely on 1 senior managers to guide their work. 2 3 4 5 6 7 Encourage individuals and/or teams to think "Outside the Box" when making decisions. Supports the efforts of individuals and/or teams that work autonomously.

14.

D. With reference to your organization, Please circle the number in each scale that best approximates the actual conditions in your

business unit.

In general, 1. Our business unit needs to rarely change its 1 marketing practices to keep up with the market and competitors. 2. 3. 4. 5. The rate at which products/ services are getting 1 obsolete in the industry is very slow. Actions of competitors are quite easy to predict. 1

Our business unit needs to change its marketing practices extremely frequently (e.g., semiannually). The rate of products/ services obsolescence is very high. Actions of competitors are unpredictable. Demand and tastes are almost unpredictable. The modes of production/service change often and in a major way.

2 2 2 2

3 3 3 3

4 4 4 4

5 5 5 5

6 6 6 6

7 7 7 7

Demand and consumer tastes are fairly easy to 1 forecast. The production/service technology is not subject 1 to very much change and is well established.

How would you characterize the external environment within which your business unit functions? 6. Very safe, little threat to the survival and well- 1 being of my business unit. 2 3 4 5 6 7 Very risky, one false step can mean my business unit's undoing.
6

7. 8.

Rich in investment and marketing opportunities.

2 2

3 3

4 4

5 5

6 6

7 7

Very stressful, challenging, hostile; very hard to keep afloat. A dominating environment in which my business unit's initiatives count for very little against the tremendous political, technological or competitive forces.

An environment that my business unit can 1 control and manipulate to its own advantage, such as a dominant firm has in an industry with little competition and few hindrances.

In general, the operating management philosophy in my business unit favours...... 9. Highly structured channels of communication 1 and a highly restricted access to important financial and operating information. A strong insistence on a uniform managerial 1 style throughout the business unit. Strong emphasis on giving the most say in 1 decision making to formal line managers. 2 3 4 5 6 7 Open channels of communication with important financial and operating information flowing quite freely throughout the business unit. Managers' operating styles allowed to range freely from the very formal to the very informal. A strong tendency to let the expert in a given situation have the most say in decision making even if this means temporary bypassing of formal line authority. A strong emphasis on adapting freely to changing circumstances without too much concern for past practice.

10.

11.

12.

A strong emphasis on holding fast to tried and 1 true management principles despite any changes in business conditions.

In general, the operating management philosophy in my business unit favours...... 13. A strong emphasis on always getting personnel 1 to follow the formally laid down procedures. 2 3 4 5 6 7 A strong emphasis on getting things done even if it means disregarding formal procedures.
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14.

Tight formal control of most operations by 1 means of sophisticated control and information systems. A strong emphasis on getting line and staff 1 personnel to adhere closely to formal job descriptions.

Loose, informal control; heavy dependence on informal relationships and norms of cooperation for getting work done. A strong tendency to let the requirements of the situation and the individual's personality define proper on-job behaviour.

15.

Please provide following details about your organization. 1. Name of Firm:___________________________________ 2. Email id:____________________________ Contact No:________________________ 3. Whether BSE/NSE Listed (Yes/No)_______________
4. Age of your organization: a) Less than 5 b) 5-10 c) 11-15

a) Less than Rs. 5 crore ) ) ) )

b) Rs. 5-50 crore

( ( ( (

) ) ) )

Years ( Years ( Years ( (

c) Rs. 51-500 crore

d) More than Rs. 500 crore

d) More than 15 Years

5. Size of firm (in term of annual turnover): 8

6. Number of employees: a) Less than 10 b) 10-50 c) 51- 250 d) More than 250 7. Type of ownership: a) Sole Proprietorship b) Partnership c) Private Company d) Public Company
8. Total Investment in firm : a) Less than 25 Lakh b) 25 Lakh 2 Crore c) 2-5 Crore d) 5-10 Crore e) More than 10 Crore

10. Nature of Your Organization:

( ( ( (

) ) ) )

a) Manufacturing b) Trading
c) Service

( (

) ) ( )

11. Your Designation:

( ( ( (

) ) ) )

a) Owner/Promoter

( ( ( ( (

) ) ) ) )

b) CEO/Director c) Senior Level Manager d) Middle Level Manager

e) Administrative staff

( ( ( ( (

) ) ) ) )

9. Phase of your organization's life cycle: a) Start-up b) Growth c) Maturity d) Decline

( ( ( (

) ) ) )
9

Thanks for your Valuable Time..