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Ontario(Tourism( Summit(2012(

October(23,(2012( ((

The Rebirth of Neighbourhoods to Create Vibrant Destinations

( (
(

Rob(Spanier(

Senior(Vice(President(

Delivering(Thriving(Places(
Downtown(&(Urban(RevitalizaBons( Resort(Towns(&(RecreaBonal(Villages( Health(Care(Centres(&(Medical(Districts( College(Towns(&(University(Districts( MixedIUse(New(Urbanist(CommuniBes((

1(

2(

3(

4(

5(

WWW.LWLP.COM(

Downtown(&(Urban(RevitalizaBons(
Vaughan,(ON(( Polo(Park,(Winnipeg,(MB( Barrie,(ON(( Guelph,(ON( ReneILevesque(( &(Drummond,(QC( Le(Roc(Fleuri,(QC( Place(Montreal(( Trust,(QC(

Moncton,(NB( Rockford,(IL( Presidio,(San(Franciso,(CA(( Mississauga,(ON(

3
Newburgh,(NY(

New(Haven,(CT(

Toronto(Entertainment(District,(ON( PanAm(Games(Village,(Toronto,(ON( Waterfront(Toronto,(ON(

Riviera(Beach,(FL(

Mueller,(AusBn,(TX(

Boca(Raton,(FL(

College(Town(&(University(Districts(
McGill(University(
Montreal,(QC(

University(of(Ontario(InsBtute(of(Technology(
Oshawa,(ON(

Rutgers( University(

Piscataway,(NJ(

Sheridan(College((
Mississauga,(ON(

University(of(( ConnecBcut(
Manseld,(CT(

University(of(Chicago,(Hyde(Park(
Chicago,(IL(

Indiana(University(I(Perdue((
Indianapolis,(IN(

Indiana(University(I(Bloomington(
Bloomington,(IN(

Rowan(University(
Glassboro,(NJ(

Florida(State(University(

Tallahassee,(FL((

Resort(Towns(&(RecreaBonal( DesBnaBons(
Whistler,(BC( Copper(Mountain,(BC( Chateau(Vaudreuil,(QC( Tremblant,(QC( Blue(Mountain,(ON( Port(McNicoll,(ON( Horseshoe(( Valley,(ON(

Squaw(Valley,(CA( Mammoth(Lakes,(CA( Orange(Country(Great(Park,(CA( Snowshoe,(WV(

Les(Arcs,(France( SandesBn,FL( February(Point,(( Bahamas(

MixedIUse(New(Urbanist(CommuniBes((

MixedIUse(New(Urbanist( CommuniBes(
Nuns(Island,(QC(

PointeINord(
Bromont,(QC(

Currie(Barracks((
Calgary,(AB(

Cercle(des(Cantons( Friday(Harbour(
Barrie,(Ontario(

East(Garrison(
Monterey,(CA(

Fishers,(IN(

Saxony(

Spotsylvania(

Ni(Village(

Great(Pond(
Windsor,(CT(

Habersham(
Beaufort,(SC(

East(Beach(
Norfolk,(VA(

Walton(County,(FL(

Seaside(

Nexton(

Charleston,(SC(

Hammonds(Ferry(
Augusta,(SC(

Health(Care(Centres(&(Medical( Districts(
Health(Group(Physimed(
Montreal,(QC(

West(Island(MRI(
Montreal,(QC(

Westmount(Medical(Clinic(
Montreal,(QC(

FondaBon(Anna(Laberge((
Montreal,(QC(

Clinique(MedicIelle((
Montreal,(QC(

Areas(of(ExperBse((
Advisors(
ImplementaBon( Specialists(&(( DealIMakers(

Development( Experts(

Funding(&( Financing(

Demand=Based(( Market(Analysis!

Targeted(Leasing(and( Cas.ng((TLC)((

Le(Roc(Fleuri,(QC(

Private(

Physical(Programming((( And((Business(Planning(

Community(Drivers(and( Anima.on((CDA)(

New(Haven,(CT(

Public(

Trends(Driving(Tourism(
MACRO(

(

At(the(beginning(of(the(20th(century(there(were(11(ci;es(globally(with(a(popula;on( exceeding(one(million(people.(By(2015,(there(will(be(550(globally(with(a(populaBon(over( one(million.( CreaBve(class(communiBes(and(knowledgeIbased(ciBes(will(thrive,(emerging(as(the(new( 1st(world(communi;es(( Demographic(shi`s(in(age,(ethnicity,(household(composi;on,(gender(and(educa;on,(create( new(and(clear(opportuniBes(the(tourism(sector(I(if'we'truly'understand'our'customers' Emerging(markets(in(Asia(and(North(Africa(are(generaBng(more(tourists(and(desBnaBons((

MICRO(
Social(connecBvity(is(shaping(travel:(Facebook,(Trip(Advisor(and(Travel(Blogs(are(all(cited( as(key(determinants(in(travel(planning(( With(rising(travel(costs,(Canadians(are(increasingly(travelling(within(their(own(province( Young(travellers(are(more(inuen;al(than(ever(before:(Canadians(that(fall(within(the(18I24( age(range(plan(to(travel(more(o`en(and(spend(more(on(travel(than(any(other(age(group(( Business(travel(is(diminishing(with(the(rise(of(digital(connecBvity((

In(2012( (Trips( (Will(Hit(1'Billion'


InternaBonal(Trips(
1,000,000,000( 800,000,000( 600,000,000( 400,000,000( 200,000,000( 0( 1980( 1990( 2000( 2010( 277m( 435m( 674m( 940m(

1(Billion(( in(2012(

Source:(United(Na;ons(World(Trade(Organiza;on(

(had(15,576,000(InternaBonal(( Overnight(Visitors(in(2011(!
InternaBonal(Overnight(Tourists(to(Canada((Millions)!

Source:(Canadian(Tourism(Commission(

2011(

(Tourism(Snapshot(
Between(2010(to(2011(

Tourism Snapshot
2011 Year-in-review

www.canada.travel/corporate

Facts & Figures | 6th edition

InternaBonal(overnight(tourism(to( Canada(was(down(=1.8%(between( 2011(and(2010( ' US(overnight(tourism(to(Canada( declined(by(=2.4%( ' 'Yet(there(was(an(overall(growth(of( +3%(of(tourists(to(North(America( ( Canadian(tourism(demand(reached( $78.8(billion(in(2011((up(+7.8%(from( 2010),(with($63.7(billion(from( domesBc(travellers(alone((up(+8.9%( from(2010)(

Source:(Canadian(Tourism(Commission(

Tourism(in(Ontario(( A(QuesBon(for(the(Audience( Ontarios(Opportunity( Places(to(Learn(From( Thoughts(for(ConsideraBon( (

Inbound(SameIDay(and(( Overnight(Tourists(to(Ontario'
120,000,000( 100,000,000( 80,000,000( 60,000,000( 40,000,000( 20,000,000( 1980( 1983( 1986( 1989( 1992( 1995( 1998( 2001( 2004( 2007( 2010( 0( 104,400,000(( SameIDay(( and(Overnight( Tourists(in(2011( Total(( Ontario( Other(Canada( USA( Overseas(

Source:(Ontario(Ministry(of(Tourism,(Culture(and(Sport(

Ontarios(Tourist(Mix(as(of(2011:(( Dominated'by'Ontarians''
Overseas( 2%(

Rest(of( Canada( 4%(

USA( 11%(

Ontario( 83%(

Between(2010I2011:( ( +2.3%(Increase(in( Ontarians(as(Tourists( in(their(own(Province( ( [10.6%(Decrease(in( Canadians(Visi;ng( Ontario(( (

Source:(Ontario(Ministry(of(Tourism,(Culture(and(Sport(

How(is(Ontarios(tourism(popularly(dened?(
Ski(DesBnaBons(

How(is(tourism(in( Ontario(perceived?(

Wine(Country(

Natural(Wonders(

Theatre(Companies(

Parks(&(RecreaBon( Rideau(Waterway(

Beaches(

Built(AmracBons( History(&(Heritage(

Concerts(

Museums(

Casinos(

Vibrant(FesBvals( Comage(Country(

Set(New(Standards(and(Goals(
D I S CO V E R I N G O N TA R I O

A REPORT ON THE FUTURE OF TOURISM

2009'

How(is(an(
General(PercepBon:(
Anyone(from(outside(of( Ontario(or(outside(of(Canada(

(Tourist(dened?(
Ontario(Adopted(the( United(NaBons(Standard( DeniBon(of(a(Tourist:((
Anyone(who(travels(more(than( 40km(one[way(within(Ontario(to( travel(for(a(non[rou;ne(trip(

VS.(

The(opportunity:(Recognize(your(endIusers,(and( understand(what(they(are(seeking(when(and(where(

From'2006D2011,'Ontarians'60D69'and'' 85+'grew'by'over'27%'

Ontarians'median'age'of'39'' is'less'than'the'naKonal'average'

Understand(what(denes(your(endIusers(

44.5%'of'Ontario'couples'have'children'under' 24'at'home,'above'the'naKonal'avg.'of'39.5%'

Over'29%'of'Ontarians'' selfDidenKfy'as'a'visual'minority'

Understanding( your(target(market(( and(draw(areas(

Tourism(in(Ontario(( A(QuesBon(for(the(Audience( Ontarios(Opportunity( Places(to(Learn(From( Thoughts(for(ConsideraBon( (

What(is(Your(Goal(for(Tourism( (in(Ontario?(

Increasing(Tourists?(

Economic(Development?(

MarkeBng(Natural(Advantages?(

Event(Management(and(FesBvals?(

PromoBng(Small(Business(Growth?((

Community(Spirit?((

Acknowledging(Historic(Character?(

Cultural(Advancement?((

Return(on(Investment?(

Ego?(

The(Whole(( is(Greater(Than( (the(Sum(of(( its(Parts(

Common((((( Vision( &( Goals((

Ontarios(Thirteen(Regional(Tourism( OrganizaBons((RTOs)((

( ( ( ( We(Asked(the(RTOs(( 3(QuesBons(

1. What(do(you(consider(to(be(your( top(ve(tourism(amractors(from( a(visita;on(perspec;ve?(( 2. What(do(you(consider(to(be(your( greatest(undeveloped(assets( from(a(tourism(perspec;ve?(( 3. If(an(investor(were(to(come(to( your(community(to(build(a( tourism(development(or( a_rac;on,(what(would(be(the( top(ve(new(projects(that(you( would(like(to(see(completed(in( the(next(3([(5(years?((

QuesBon(One:( What(is(going(well(in(Ontario?((
Outdoor(Experiences(
IBeaches((( IRoyal(Botanical(Gardens( IAngling(Lodges( ITourist(routes(via(train,(car,(bike( IProvincial(and(NaBonal(Parks( ICounty(Fairs( I1000(Islands( IRideau(Canal( IPolar(Bear(Express(

DesBnaBons(
IScience(North( ISarnia(Bayfest( IWarplane(Museum( IMarine(Land( ICesears(Windsor( INiagaras(Casinos( IWine(Country( IAfrican(Lion(Safari( ISt.(Lawrence(Historical(AmracBons(

AuthenBc(Towns(
IManitoulin(Island( IBlue(Mountain( IPrince(Edward(County( INiagara(Falls(

QuesBons(Two(and(Three:(( What(are(the(opportuniBes(for(Ontario?(
Outdoor(Experiences(
ITouring(infrastructure( IHighIend(hunBng(lodge( IAgricultural(tourism( IMotosport(adventures( IGolf(vacaBons( ISki(vacaBons( IWorld(garden(event( IAllIseason(hovercra`(adventures( IWaterfall(touring(route( IGrand(River(improvement(

DesBnaBons(
IIndoor(sport(complex( IAboriginal(tourism( IGated(amracBons( INascar(Raceway(((((( IRefurbish(power(plants(for(tourism( IMulBIuse(amracBons( ICulinary(Tourism( IWaterfront(resorts( IBiosphere(((((( ICasino(((((( IWater(park( ILuxury(waterfront(ameniBes( IRevitalize(Agawa(Canyon(Tour(Train(

Very'liPle'' menKon'of'Towns' or'CommuniKes'

Create'unique'experiences'

Connect'with'natural'assets'

Common(Themes(Heard(from(the(RTOs(

Create'iconic'aPracKons'

Develop'the'right'infrastructure'

Tourism(in(Ontario(( A(QuesBon(for(the(Audience( Ontarios(Opportunity( Places(to(Learn(From( Thoughts(for(ConsideraBon( (

But(what(is( achievable?(( How(do(we(( grow(tourism(in( Ontario?(


(

Trends(in(Ontario(
13,500,000( 13,000,000( 12,500,000( 12,000,000( 11,500,000( 11,000,000(

PopulaBon(Growth(in(Ontario(

The(Rise(of(Housing(Prices(

Aug.(2011( Canada( Ontario( $349,150( $347,695(

Aug.(2012( $350,192( $366,797( $479,095(

Change((( +0.3%(( +5.5%( +6.1%(

Toronto( $451,663(

Mass(PopulaBon(Growth(

Rising(Cost(of(Housing(

Desire(to(get(away(from(the(big(city(

Demand(for(Urbanity(

( ( The(rebirth(of(neighbourhoods(to(create(vibrant(desBnaBons(( (
(

A(Proven(Process( A(Proven(Process(
Step(1:(Business(Plan(&( ((((((((((((((ImplementaBon(Strategies(

Step(2:(Planning(&(Approvals(

Public(support(and(consensus(from(key( Vision(and(parameters(for(subsequent((((((((((((((((((((((((( stakeholders( decisionImaking( Physical(and(Strategic(plans( Value(proposiBon( ImplementaBon(Strategies( Market(demand(( Mix(and(scale(of(uses( Revenue(potenBal( Phasing( Scope,(Bming,(and(next(steps(of(the(project( Regulatory(framework( Leveraging(opportuniBes(and(soluBons(to( ProIInvestment(program(and(packages(( challenges(

Step(3:(Resources(&(ImplementaBon(
Denes(the(rst(phase(of(development( IdenBes(and(obtains(funding( IniBates(the(commercial,(residenBal,(( civic,(cultural(and(social(components(of(( the(project( MarkeBng(programs( Implements(new(business(development( through(quality(commercial,(retail,( recreaBonal(and(residenBal(deal(making( Organizes(community(animaBon(acBviBes( Miscellaneous(acBonable(iniBaBves(

Step(4:(OperaBons(&(Governance(
Commercial(occupancy(and(asset(( management( ResidenBal(property(management( Property(owner(and(merchant(associaBon( governance( OnIgoing(community(programming( Exit(strategy(planning( Sustainability(strategies( Metrics(and(new(planning( InteracBve(communicaBon(program( Plaqorms(for(acBon(oriented(parBcipaBon(

Community TourismTM:( A(Complete(Approach(


DierenBate( between(supply( and(demand( IdenBfy(anchor( opportuniBes( Establish(a( business(plan(

Understand(the( targeted(endI users( Develop(a( walkable(urban( grid(

Arm(public(and( private(partnerships(

Common(vision( and(consensus(

Facilitate( community( ownership(

Build(upon(a( solid( foundaBon(

A( Complete( Approach((

Get(the(word( out(

Build(Upon(a(Solid(FoundaBon(

A'Mill'in'Fergus'

Events'in'Orangeville'

A'MeeKng'Place'in'Kingston'

Waterways'in'Perth'

Building'the'Right'Team'

Common(Vision(and(Consensus(
Gaining'Stakeholder'Agreement'

Develop(a(Walkable(( Urban(Grid(
Create(OpportuniBes( for(ExploraBon(and( connecBon(

Connect(Important( Thoroughfares(

Provide(a(balance(of( indoor(and(outdoor( Public(Spaces(

Create((a(strong( Sense(of(Arrival(

Tie(in(Natural(( Assets(

Guelph,'Ontario'

Who(are(they?(

Understand(the(Targeted(EndIUsers(

What(experiences(are(they(seeking(( when(and(where?(

How(much(Bme(and(money(( will(they(spend?(

(Category(Mix(((
Food & Beverage Treats/ Quick-Serve Food Amenities & Services Retail Education Multi-Use Commercial Multi-Residential Vacant TOTAL

(Ground(Floor( GLA(((SF)(( 78,666 50,052 151,179 246,120 2,238 95,986 58,311 29,722 528,255

(%(Ground( Floor(GLA(( 15% 9% 29% 47% 0% 18% 11% 6% 100%

(#(CRUs(( 42 30 59 130 1 1 6 17 269

DierenBate(Between(( Supply(and(Demand(
What(does(end[ user(behaviour( reveal(about(the( amount(of( supportable( commercial(( economy?(
Commercial Development Potential and Feasible Phasing Plan Year 1 2011 Total Estimated Viable Commercial Square Footage Feasible Phasing Plan Cumulative Commercial Development # Commercial Retail Units (CRU's) (1)
The average CRU size

Year 2 2012 75,705 18,000 33,464 22

Year 3 2013 101,465 30,000 63,464 42

Year 4 2014 129,614 63,464 42

Year 5 2015 157,005 30,000 93,464 62

Year 6 2016 179,094 30,000 123,464 82

Year 7 2017 196,700 123,464 82

Year 8 2018 203,462 30,000 153,464 102

51,133 15,464 15,464 10


1,500

A'Brewery'in'Creemore'

A'Marina'in'Port'Credit'

IdenBfy(Anchor(OpportuniBes(

A'University'in'Kingston'

A'Farmers'Market'in'North'Bay'

CompeBBve(Landscape(
(

IdenBfy(Programming(

Develop(a(Business(Plan(

Financial(Planning(

ImplementaBon(Plan(

Understand(the(realisBc(contribuBons(of(( the(public(sector(

Arm(PublicIPrivate(Partnerships(
and(create(mutual( (opportunity(

Facilitate(Community(( Ownership(
( Drive(events(and( fesBviBes( ( (Create(memorable(and( sustainable(places( ( Achieve(Commercial( excellence( ( Develop(StreetIlevel( acBvaBon( Drive(visitaBon(and( community(engagement(

Enlist(unique(local(operators(that( create(original(endIuser(experiences((((((((((

( Create(catalysts(for( economic(vitality( (

55(

Get(the(Word(Out(

Web,(Social(Media(&(Apps(

Wayfaring(and(Signage(

MarkeBng(&(AdverBsing(

Share(the(Experience(

Community TourismTM
Phase(1( Developing(a(Vision,( Business(&( ImplementaBon(Plan(
The(community(locks( arms(to(create(a( unied(vision.(A( strategic(master(plan( and(business(plan(( are(born(that(will( create(a(heart(and( soul(for(the(enBre( community.(

The(Four(Phases(of((
Phase(3( CreaBng(Vibrant( Local(CommuniBes(
The(community(has(( successfully(implemented( its(iniBaBves(and(begins( to(Be(these(successes(into( delivering(a(downtown( with(a(wonderful(variety( of(home,(restaurants(and( shopping(experiences(that( appeal(to(residents(and( visitors(alike.(InviBng(the( outside(in(and(the(inside( out,(the(community(is( home(to(year(round( events(and(acBviBes.( Visitors(from(the(region( abound!(

Phase(2( Developing(a(Nucleus(of( Thriving(Experiences(and( CreaBng(Daily(Rituals( (


The(community( demonstrates(signicant( change(and(is(starBng(to( become(a(place(to(gather,( connect,(see(and(be(seen.( The(community(becomes(a( local(hub(and(a(preferred( desBnaBon(for(its(residents.(( The(community(is(knimed( together(with(services,(joint( messaging(and(markeBng( and(a(collecBon(of(truly( wonderful(uses,(seasonal( fesBviBes,(and(takes( advantage(where(possible(( of(nature(and(the(outdoors.(

Phase(4( Invite(the(World(in(
( The(community(has(realized( its(goal(with(a(Bmeless(( and(organically(grown( mixedIuse(downtown(lled( with(vibrancy.(Monthly(( and(annual(events(become( rituals(for(locals(and( returning(visitors.(People( gather(in(a(place(that(they( can(truly(call(their'own.(( The(community(becomes(a( preferred(desBnaBon(and( enduring(place(to(visit(and( to(stay(for(those(travelling( within(the(Province(and( from(outside(Canada.((((

Tourism(in(Ontario(( A(QuesBon(for(the(Audience( Ontarios(Opportunity( Places(to(Learn(From( Thoughts(for(ConsideraBon( (

Case'Study:'(

Farmers(Markets( &(Public(Markets(
( (

Form(the(heart( of(communi;es(
(

! !

Act(as( alterna;ve( anchors(


(

Public(Markets(

Provide( social( gathering( places(


(

Support(the( local(economy(
(

Revitalize(downtowns( and(neighborhoods(
(

( Public(Markets:(Economic(Drivers(

High(frequency( shoppers(spend(over( $40(per(trip,(on(average( 60I80%(of(neighbouring( businesses(report( higher(sales(with(the( presence(of(a(market( Shoppers(spent(an( average(of($18.44(in( addi;onal(expenditures( per(visit( 1I5(jobs(created(per( vendor(

Sources:(Ontario(Study:(Greenbelt(Farmers(Market(Network(2010( Shopper(Survey,(Jan.(2011(

Encourage(social( interacBon(( Establish(a(community( gathering(place( Seeing(other(people(and( opportuni;es(for( impromptu(conversaBons( among(top(reasons(people( say(they(use(markets( Shoppers(with(children(say( theyre(drawn(to(the( market(for(community( events(and(an(opportunity( to(meet(friends(

( Public(Markets:(Community(Drivers(( (

Sources:(Greenbelt(Farmers(Market(Network(2010(Shopper(Survey,(Jan.(2011;(Project(for( Public(Spaces(

CreaBng(a(Successful(Public(Market(
Vision(and(Principles( Business(Case(
! !

Goals(and(ObjecBves(
(

Stakeholder(Consensus(
(

Regional(Marketplace(
(

End(User(Analysis((
(

Market(Format(
(

Program(and(Design(

Physicality(
(

Tenant(Mix(
(

Policies(
(

Financing(and( Management(

OperaBonal(Strategies((
(

Finances(
(

Governance(
(

Promenades'StDBruno,'QC'

Saxony'Market,'Saxony,'IN'

Rockford,'IL'

(Driving(Successful(Downtown(RevitalizaBon(

Public(Markets:(

Glassboro,'NJ'

Habersham,'SC'

Pine'Mountain,'GA'

Case'Study:''

Rockford,(Illinois(

Rockford,(Illinois(

Mayor(Larry(Morrissey(

PopulaBon:((152,222(in(2011(( Pop.(Growth:((0.37%(from(2001(to(2011( Home(Values:((38.9%(below(state(average( Vacant(/(Abandoned(Homes:((9,798( Net(Retail(AbsorpBon:([412,860(SF(since(2000( Unemployment:((13.7%((US(Avg.(7.8%)(in(2012(

A(CollaboraBve(Process(

A(Feasible(Strategy(&(ImplementaBon(Plan(

Redevelopment(targets(over( 60[(month(period(( Commercial(uses,(ac;on(items( and(ini;a;ves(for(each(district(

Specic(strategic( recommenda;ons( Redevelopment(roadmap(

A(Vision(for(Rockford(
A(thriving(community(that(will(become(closely( connected(to(its(historic(downtown(and(natural( assets,(the(Citys(remarkable(natural(advantages( will(be(brought(to(the(fore(through(a(series(of( closely(inter[connected(public(and(private( ini;a;ves(to(encourage(Rockfordians(to(use(the( river,(parks,(heritage(properBes,(local( businesses,(and(public(spaces(on(a(daily,(weekly( and(annual(basis.( (

District(DelineaBon(and(PrioriBzaBon(by( Stakeholders(
Stakeholder(groups(idenBed(priority(revitalizaBon( areas(by(assigning(scores(to(each(district.((
ShortIterm(( ExisBng(( Feasibility( Assets( Consensus( Percent(( Community(( Complete( Impact( Total'' Score'

Reconnaissance(&(Analysis(
RRDP(SetIUp( ( Commercial(Market(Analysis( (

Target(Market(Analysis( (

Community(ConsultaBon( (

Over(600(Rockfordians(were(consulted(during( the(development(of(the(Implementa;on(Plan(

Realizing(the(Benet(of(an( ImplementaBon(Strategy(

Rockford(City(Market(

Over(40,000(people( visited(the(market(in( 2011.( ( Started(with(25( vendors(from(within(a( 150Imile(radius.(

Case'Study:''
(

Blue(Mountain,(Ontario(

Vision(&(Challenges(
Project(Vision(
To(create(a(four[season(pedestrian[only( mixed[use(Ontario(Village(for(the(en;re( Collingwood(Region.(

Project(Challenges( (
Located(in(an(area(that(was(considered(to(be( a(winterIonly(desBnaBon( CompeBBon(of(the(Muskoka(Region(as( the( Northern(Des;na;on (( A(ski(hill(with(only(720(verBcal(feet( Not(the(real(estate(investment(region(of( choice(for(the(Greater(Toronto(Area(

Strategy:(Targeted(Leasing(&(CasBng(TM#
CreaKng'A'DesKnaKon'

AcBvated(Mixed(Use(( Village(Town(Center(

Local(and(( Regional(Retailers(

Blue(Mountain( Conference(Centre(

WesBn(Trillium(House( at(Blue(Mountain(

Local(and(Regional( Grab(&(Go(Treats(

Local(and(Regional(Restaurateurs( (&(Bar/Nightlife(

Create(Demand(&(Drive(VisitaBon(
Create(Demand(
75(Shops,(Restaurants(&(Nightlife((125,(000(sq.( m.)(mostly(run(by(local(entrepreneurs( 2,300(ResidenBal(Unit(Sales(ini;ally(ranging( from($500(to($660(per(sq.(m.( Restaurants(averaged($500(sales(per(square( foot(in(rst(year(of(opera;on( ((((((

Get'people'to' ''stay'one'more' ''night.''

Drive(VisitaBon(

From(718,000(in(1998,(visits(increased(87%(to( 1.3(million(in(2005(and(are(projected(to(reach( over(2.5(million(

( (

CreaBng(Economic(Impact(
Regional(Economic(Impact((
Projected(growth(will(generate(6,200(direct(and( indirect(fullIyear(equivalent(jobs(in(Ontario,(as(well(as( generaBng($99.5(million(in(annual(government(revenue( (federal,(provincial(and(local).( At(full(build(out(completed(2011,(total(capital( expenditures(topped($857.4(million,(contribu;ng( extensively(to(the(economy(of(the(region(and(of(the( province.(

Tourism(Economic(Impact((
On[site(tourist(expenditures(have(increased(from($23.3( million(in(1998(to($80.5(million(in(2005,(and(are( es;mated(to(rise(to($218.5(million(in(2011.( By(2011,(visitors(to(the(resort(are(projected(to(bring(an( addi;onal($112.6(million(in(expenditures(while(they( are(away(from(the(resort.(

Create(a(DesBnaBonIFilled(Community( ((Not(Just(a(Resort(

Tourism(in(Ontario(( A(QuesBon(for(the(Audience( Ontarios(Opportunity( Places(to(Learn(From( Thoughts(for(ConsideraBon( (

Maintain,(Improve(and(Evolve(Tourism'to( Develop(Ontarios(CommuniBes'

Think(Locally,(Not(Globally:(( Your(Opportunity(is(Only(40km(Away'
160km(

120km(

Toronto(

80km(

40km(

Every(Place(Has(a(Unique(( Experience(to(Oer((Leverage(it'

Build(Local(Consensus(( &(Develop(a(CollecBve(Strategy'

Build(an(EecBve(Business(Case(for(Every(Project( and(Develop(Strong(Partnerships(

Adopt(an(Investment(Approach(

Establish(tourism(as(a( priority(sector(in(your( communitys(investment( amracBon(approach( (

Create(a(powerful(value( proposiBon(to(promote(( your(community(as(a( desBnaBon(of(choice(for( tourism(investment(

Develop(an(investor(outreach( approach(to(promote(( your(communitys(value( proposiBon(and(generate( investment(leads(

Support(investment(leads(with(an(( allIofIgovernment(approach(

ConBnue(to(idenBfy(your(communitys( assets(as(opportuniBes(

ImplementaBon(

Develop((a(Community TourismTM approach'

AcBvaBon(

And(desBnaBon(visitors(will(follow'

Remember:(No(two(communiBes(are(alike(

Develop'a'vibrant'downtown'that'ts'your'community'

One(Approach(to(Consider(
Discover 444 Reasons to Visit Ontario this Summer
There are 444 municipalities in Ontario with an unending amount of history, charm, and things to discover. This summer, make it a point to see just a few. You wont be disappointed.

Dening'a'Province'

Ontario(Tourism( Summit(2012(
October(23,(2012( ((

The Rebirth of Neighbourhoods to Create Vibrant Destinations

( (
(

Rob(Spanier(

Senior(Vice(President(

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