Professional Documents
Culture Documents
October(23,(2012( ((
( (
(
Rob(Spanier(
Senior(Vice(President(
Delivering(Thriving(Places(
Downtown(&(Urban(RevitalizaBons( Resort(Towns(&(RecreaBonal(Villages( Health(Care(Centres(&(Medical(Districts( College(Towns(&(University(Districts( MixedIUse(New(Urbanist(CommuniBes((
1(
2(
3(
4(
5(
WWW.LWLP.COM(
Downtown(&(Urban(RevitalizaBons(
Vaughan,(ON(( Polo(Park,(Winnipeg,(MB( Barrie,(ON(( Guelph,(ON( ReneILevesque(( &(Drummond,(QC( Le(Roc(Fleuri,(QC( Place(Montreal(( Trust,(QC(
3
Newburgh,(NY(
New(Haven,(CT(
Riviera(Beach,(FL(
Mueller,(AusBn,(TX(
Boca(Raton,(FL(
College(Town(&(University(Districts(
McGill(University(
Montreal,(QC(
University(of(Ontario(InsBtute(of(Technology(
Oshawa,(ON(
Rutgers( University(
Piscataway,(NJ(
Sheridan(College((
Mississauga,(ON(
University(of(( ConnecBcut(
Manseld,(CT(
University(of(Chicago,(Hyde(Park(
Chicago,(IL(
Indiana(University(I(Perdue((
Indianapolis,(IN(
Indiana(University(I(Bloomington(
Bloomington,(IN(
Rowan(University(
Glassboro,(NJ(
Florida(State(University(
Tallahassee,(FL((
Resort(Towns(&(RecreaBonal( DesBnaBons(
Whistler,(BC( Copper(Mountain,(BC( Chateau(Vaudreuil,(QC( Tremblant,(QC( Blue(Mountain,(ON( Port(McNicoll,(ON( Horseshoe(( Valley,(ON(
MixedIUse(New(Urbanist(CommuniBes((
MixedIUse(New(Urbanist( CommuniBes(
Nuns(Island,(QC(
PointeINord(
Bromont,(QC(
Currie(Barracks((
Calgary,(AB(
Cercle(des(Cantons( Friday(Harbour(
Barrie,(Ontario(
East(Garrison(
Monterey,(CA(
Fishers,(IN(
Saxony(
Spotsylvania(
Ni(Village(
Great(Pond(
Windsor,(CT(
Habersham(
Beaufort,(SC(
East(Beach(
Norfolk,(VA(
Walton(County,(FL(
Seaside(
Nexton(
Charleston,(SC(
Hammonds(Ferry(
Augusta,(SC(
Health(Care(Centres(&(Medical( Districts(
Health(Group(Physimed(
Montreal,(QC(
West(Island(MRI(
Montreal,(QC(
Westmount(Medical(Clinic(
Montreal,(QC(
FondaBon(Anna(Laberge((
Montreal,(QC(
Clinique(MedicIelle((
Montreal,(QC(
Areas(of(ExperBse((
Advisors(
ImplementaBon( Specialists(&(( DealIMakers(
Development( Experts(
Funding(&( Financing(
Demand=Based(( Market(Analysis!
Targeted(Leasing(and( Cas.ng((TLC)((
Le(Roc(Fleuri,(QC(
Private(
Physical(Programming((( And((Business(Planning(
Community(Drivers(and( Anima.on((CDA)(
New(Haven,(CT(
Public(
Trends(Driving(Tourism(
MACRO(
(
MICRO(
Social(connecBvity(is(shaping(travel:(Facebook,(Trip(Advisor(and(Travel(Blogs(are(all(cited( as(key(determinants(in(travel(planning(( With(rising(travel(costs,(Canadians(are(increasingly(travelling(within(their(own(province( Young(travellers(are(more(inuen;al(than(ever(before:(Canadians(that(fall(within(the(18I24( age(range(plan(to(travel(more(o`en(and(spend(more(on(travel(than(any(other(age(group(( Business(travel(is(diminishing(with(the(rise(of(digital(connecBvity((
1(Billion(( in(2012(
Source:(United(Na;ons(World(Trade(Organiza;on(
(had(15,576,000(InternaBonal(( Overnight(Visitors(in(2011(!
InternaBonal(Overnight(Tourists(to(Canada((Millions)!
Source:(Canadian(Tourism(Commission(
2011(
(Tourism(Snapshot(
Between(2010(to(2011(
Tourism Snapshot
2011 Year-in-review
www.canada.travel/corporate
InternaBonal(overnight(tourism(to( Canada(was(down(=1.8%(between( 2011(and(2010( ' US(overnight(tourism(to(Canada( declined(by(=2.4%( ' 'Yet(there(was(an(overall(growth(of( +3%(of(tourists(to(North(America( ( Canadian(tourism(demand(reached( $78.8(billion(in(2011((up(+7.8%(from( 2010),(with($63.7(billion(from( domesBc(travellers(alone((up(+8.9%( from(2010)(
Source:(Canadian(Tourism(Commission(
Inbound(SameIDay(and(( Overnight(Tourists(to(Ontario'
120,000,000( 100,000,000( 80,000,000( 60,000,000( 40,000,000( 20,000,000( 1980( 1983( 1986( 1989( 1992( 1995( 1998( 2001( 2004( 2007( 2010( 0( 104,400,000(( SameIDay(( and(Overnight( Tourists(in(2011( Total(( Ontario( Other(Canada( USA( Overseas(
Source:(Ontario(Ministry(of(Tourism,(Culture(and(Sport(
Ontarios(Tourist(Mix(as(of(2011:(( Dominated'by'Ontarians''
Overseas( 2%(
USA( 11%(
Ontario( 83%(
Source:(Ontario(Ministry(of(Tourism,(Culture(and(Sport(
How(is(Ontarios(tourism(popularly(dened?(
Ski(DesBnaBons(
How(is(tourism(in( Ontario(perceived?(
Wine(Country(
Natural(Wonders(
Theatre(Companies(
Parks(&(RecreaBon( Rideau(Waterway(
Beaches(
Built(AmracBons( History(&(Heritage(
Concerts(
Museums(
Casinos(
Vibrant(FesBvals( Comage(Country(
Set(New(Standards(and(Goals(
D I S CO V E R I N G O N TA R I O
2009'
How(is(an(
General(PercepBon:(
Anyone(from(outside(of( Ontario(or(outside(of(Canada(
(Tourist(dened?(
Ontario(Adopted(the( United(NaBons(Standard( DeniBon(of(a(Tourist:((
Anyone(who(travels(more(than( 40km(one[way(within(Ontario(to( travel(for(a(non[rou;ne(trip(
VS.(
The(opportunity:(Recognize(your(endIusers,(and( understand(what(they(are(seeking(when(and(where(
From'2006D2011,'Ontarians'60D69'and'' 85+'grew'by'over'27%'
Ontarians'median'age'of'39'' is'less'than'the'naKonal'average'
Understand(what(denes(your(endIusers(
44.5%'of'Ontario'couples'have'children'under' 24'at'home,'above'the'naKonal'avg.'of'39.5%'
Over'29%'of'Ontarians'' selfDidenKfy'as'a'visual'minority'
What(is(Your(Goal(for(Tourism( (in(Ontario?(
Increasing(Tourists?(
Economic(Development?(
MarkeBng(Natural(Advantages?(
Event(Management(and(FesBvals?(
PromoBng(Small(Business(Growth?((
Community(Spirit?((
Acknowledging(Historic(Character?(
Cultural(Advancement?((
Return(on(Investment?(
Ego?(
Ontarios(Thirteen(Regional(Tourism( OrganizaBons((RTOs)((
( ( ( ( We(Asked(the(RTOs(( 3(QuesBons(
1. What(do(you(consider(to(be(your( top(ve(tourism(amractors(from( a(visita;on(perspec;ve?(( 2. What(do(you(consider(to(be(your( greatest(undeveloped(assets( from(a(tourism(perspec;ve?(( 3. If(an(investor(were(to(come(to( your(community(to(build(a( tourism(development(or( a_rac;on,(what(would(be(the( top(ve(new(projects(that(you( would(like(to(see(completed(in( the(next(3([(5(years?((
QuesBon(One:( What(is(going(well(in(Ontario?((
Outdoor(Experiences(
IBeaches((( IRoyal(Botanical(Gardens( IAngling(Lodges( ITourist(routes(via(train,(car,(bike( IProvincial(and(NaBonal(Parks( ICounty(Fairs( I1000(Islands( IRideau(Canal( IPolar(Bear(Express(
DesBnaBons(
IScience(North( ISarnia(Bayfest( IWarplane(Museum( IMarine(Land( ICesears(Windsor( INiagaras(Casinos( IWine(Country( IAfrican(Lion(Safari( ISt.(Lawrence(Historical(AmracBons(
AuthenBc(Towns(
IManitoulin(Island( IBlue(Mountain( IPrince(Edward(County( INiagara(Falls(
QuesBons(Two(and(Three:(( What(are(the(opportuniBes(for(Ontario?(
Outdoor(Experiences(
ITouring(infrastructure( IHighIend(hunBng(lodge( IAgricultural(tourism( IMotosport(adventures( IGolf(vacaBons( ISki(vacaBons( IWorld(garden(event( IAllIseason(hovercra`(adventures( IWaterfall(touring(route( IGrand(River(improvement(
DesBnaBons(
IIndoor(sport(complex( IAboriginal(tourism( IGated(amracBons( INascar(Raceway(((((( IRefurbish(power(plants(for(tourism( IMulBIuse(amracBons( ICulinary(Tourism( IWaterfront(resorts( IBiosphere(((((( ICasino(((((( IWater(park( ILuxury(waterfront(ameniBes( IRevitalize(Agawa(Canyon(Tour(Train(
Create'unique'experiences'
Connect'with'natural'assets'
Common(Themes(Heard(from(the(RTOs(
Create'iconic'aPracKons'
Develop'the'right'infrastructure'
Trends(in(Ontario(
13,500,000( 13,000,000( 12,500,000( 12,000,000( 11,500,000( 11,000,000(
PopulaBon(Growth(in(Ontario(
The(Rise(of(Housing(Prices(
Toronto( $451,663(
Mass(PopulaBon(Growth(
Rising(Cost(of(Housing(
Desire(to(get(away(from(the(big(city(
Demand(for(Urbanity(
( ( The(rebirth(of(neighbourhoods(to(create(vibrant(desBnaBons(( (
(
A(Proven(Process( A(Proven(Process(
Step(1:(Business(Plan(&( ((((((((((((((ImplementaBon(Strategies(
Step(2:(Planning(&(Approvals(
Public(support(and(consensus(from(key( Vision(and(parameters(for(subsequent((((((((((((((((((((((((( stakeholders( decisionImaking( Physical(and(Strategic(plans( Value(proposiBon( ImplementaBon(Strategies( Market(demand(( Mix(and(scale(of(uses( Revenue(potenBal( Phasing( Scope,(Bming,(and(next(steps(of(the(project( Regulatory(framework( Leveraging(opportuniBes(and(soluBons(to( ProIInvestment(program(and(packages(( challenges(
Step(3:(Resources(&(ImplementaBon(
Denes(the(rst(phase(of(development( IdenBes(and(obtains(funding( IniBates(the(commercial,(residenBal,(( civic,(cultural(and(social(components(of(( the(project( MarkeBng(programs( Implements(new(business(development( through(quality(commercial,(retail,( recreaBonal(and(residenBal(deal(making( Organizes(community(animaBon(acBviBes( Miscellaneous(acBonable(iniBaBves(
Step(4:(OperaBons(&(Governance(
Commercial(occupancy(and(asset(( management( ResidenBal(property(management( Property(owner(and(merchant(associaBon( governance( OnIgoing(community(programming( Exit(strategy(planning( Sustainability(strategies( Metrics(and(new(planning( InteracBve(communicaBon(program( Plaqorms(for(acBon(oriented(parBcipaBon(
Arm(public(and( private(partnerships(
Common(vision( and(consensus(
A( Complete( Approach((
Get(the(word( out(
Build(Upon(a(Solid(FoundaBon(
A'Mill'in'Fergus'
Events'in'Orangeville'
A'MeeKng'Place'in'Kingston'
Waterways'in'Perth'
Building'the'Right'Team'
Common(Vision(and(Consensus(
Gaining'Stakeholder'Agreement'
Develop(a(Walkable(( Urban(Grid(
Create(OpportuniBes( for(ExploraBon(and( connecBon(
Connect(Important( Thoroughfares(
Create((a(strong( Sense(of(Arrival(
Tie(in(Natural(( Assets(
Guelph,'Ontario'
Who(are(they?(
Understand(the(Targeted(EndIUsers(
What(experiences(are(they(seeking(( when(and(where?(
How(much(Bme(and(money(( will(they(spend?(
(Category(Mix(((
Food & Beverage Treats/ Quick-Serve Food Amenities & Services Retail Education Multi-Use Commercial Multi-Residential Vacant TOTAL
(Ground(Floor( GLA(((SF)(( 78,666 50,052 151,179 246,120 2,238 95,986 58,311 29,722 528,255
DierenBate(Between(( Supply(and(Demand(
What(does(end[ user(behaviour( reveal(about(the( amount(of( supportable( commercial(( economy?(
Commercial Development Potential and Feasible Phasing Plan Year 1 2011 Total Estimated Viable Commercial Square Footage Feasible Phasing Plan Cumulative Commercial Development # Commercial Retail Units (CRU's) (1)
The average CRU size
A'Brewery'in'Creemore'
A'Marina'in'Port'Credit'
IdenBfy(Anchor(OpportuniBes(
A'University'in'Kingston'
A'Farmers'Market'in'North'Bay'
CompeBBve(Landscape(
(
IdenBfy(Programming(
Develop(a(Business(Plan(
Financial(Planning(
ImplementaBon(Plan(
Understand(the(realisBc(contribuBons(of(( the(public(sector(
Arm(PublicIPrivate(Partnerships(
and(create(mutual( (opportunity(
Facilitate(Community(( Ownership(
( Drive(events(and( fesBviBes( ( (Create(memorable(and( sustainable(places( ( Achieve(Commercial( excellence( ( Develop(StreetIlevel( acBvaBon( Drive(visitaBon(and( community(engagement(
Enlist(unique(local(operators(that( create(original(endIuser(experiences((((((((((
( Create(catalysts(for( economic(vitality( (
55(
Get(the(Word(Out(
Web,(Social(Media(&(Apps(
Wayfaring(and(Signage(
MarkeBng(&(AdverBsing(
Share(the(Experience(
Community TourismTM
Phase(1( Developing(a(Vision,( Business(&( ImplementaBon(Plan(
The(community(locks( arms(to(create(a( unied(vision.(A( strategic(master(plan( and(business(plan(( are(born(that(will( create(a(heart(and( soul(for(the(enBre( community.(
The(Four(Phases(of((
Phase(3( CreaBng(Vibrant( Local(CommuniBes(
The(community(has(( successfully(implemented( its(iniBaBves(and(begins( to(Be(these(successes(into( delivering(a(downtown( with(a(wonderful(variety( of(home,(restaurants(and( shopping(experiences(that( appeal(to(residents(and( visitors(alike.(InviBng(the( outside(in(and(the(inside( out,(the(community(is( home(to(year(round( events(and(acBviBes.( Visitors(from(the(region( abound!(
Phase(4( Invite(the(World(in(
( The(community(has(realized( its(goal(with(a(Bmeless(( and(organically(grown( mixedIuse(downtown(lled( with(vibrancy.(Monthly(( and(annual(events(become( rituals(for(locals(and( returning(visitors.(People( gather(in(a(place(that(they( can(truly(call(their'own.(( The(community(becomes(a( preferred(desBnaBon(and( enduring(place(to(visit(and( to(stay(for(those(travelling( within(the(Province(and( from(outside(Canada.((((
Case'Study:'(
Farmers(Markets( &(Public(Markets(
( (
Form(the(heart( of(communi;es(
(
! !
Public(Markets(
Support(the( local(economy(
(
Revitalize(downtowns( and(neighborhoods(
(
( Public(Markets:(Economic(Drivers(
High(frequency( shoppers(spend(over( $40(per(trip,(on(average( 60I80%(of(neighbouring( businesses(report( higher(sales(with(the( presence(of(a(market( Shoppers(spent(an( average(of($18.44(in( addi;onal(expenditures( per(visit( 1I5(jobs(created(per( vendor(
Sources:(Ontario(Study:(Greenbelt(Farmers(Market(Network(2010( Shopper(Survey,(Jan.(2011(
Encourage(social( interacBon(( Establish(a(community( gathering(place( Seeing(other(people(and( opportuni;es(for( impromptu(conversaBons( among(top(reasons(people( say(they(use(markets( Shoppers(with(children(say( theyre(drawn(to(the( market(for(community( events(and(an(opportunity( to(meet(friends(
( Public(Markets:(Community(Drivers(( (
Sources:(Greenbelt(Farmers(Market(Network(2010(Shopper(Survey,(Jan.(2011;(Project(for( Public(Spaces(
CreaBng(a(Successful(Public(Market(
Vision(and(Principles( Business(Case(
! !
Goals(and(ObjecBves(
(
Stakeholder(Consensus(
(
Regional(Marketplace(
(
End(User(Analysis((
(
Market(Format(
(
Program(and(Design(
Physicality(
(
Tenant(Mix(
(
Policies(
(
Financing(and( Management(
OperaBonal(Strategies((
(
Finances(
(
Governance(
(
Promenades'StDBruno,'QC'
Saxony'Market,'Saxony,'IN'
Rockford,'IL'
(Driving(Successful(Downtown(RevitalizaBon(
Public(Markets:(
Glassboro,'NJ'
Habersham,'SC'
Pine'Mountain,'GA'
Case'Study:''
Rockford,(Illinois(
Rockford,(Illinois(
Mayor(Larry(Morrissey(
A(CollaboraBve(Process(
A(Feasible(Strategy(&(ImplementaBon(Plan(
A(Vision(for(Rockford(
A(thriving(community(that(will(become(closely( connected(to(its(historic(downtown(and(natural( assets,(the(Citys(remarkable(natural(advantages( will(be(brought(to(the(fore(through(a(series(of( closely(inter[connected(public(and(private( ini;a;ves(to(encourage(Rockfordians(to(use(the( river,(parks,(heritage(properBes,(local( businesses,(and(public(spaces(on(a(daily,(weekly( and(annual(basis.( (
District(DelineaBon(and(PrioriBzaBon(by( Stakeholders(
Stakeholder(groups(idenBed(priority(revitalizaBon( areas(by(assigning(scores(to(each(district.((
ShortIterm(( ExisBng(( Feasibility( Assets( Consensus( Percent(( Community(( Complete( Impact( Total'' Score'
Reconnaissance(&(Analysis(
RRDP(SetIUp( ( Commercial(Market(Analysis( (
Target(Market(Analysis( (
Community(ConsultaBon( (
Over(600(Rockfordians(were(consulted(during( the(development(of(the(Implementa;on(Plan(
Realizing(the(Benet(of(an( ImplementaBon(Strategy(
Rockford(City(Market(
Case'Study:''
(
Blue(Mountain,(Ontario(
Vision(&(Challenges(
Project(Vision(
To(create(a(four[season(pedestrian[only( mixed[use(Ontario(Village(for(the(en;re( Collingwood(Region.(
Project(Challenges( (
Located(in(an(area(that(was(considered(to(be( a(winterIonly(desBnaBon( CompeBBon(of(the(Muskoka(Region(as( the( Northern(Des;na;on (( A(ski(hill(with(only(720(verBcal(feet( Not(the(real(estate(investment(region(of( choice(for(the(Greater(Toronto(Area(
Strategy:(Targeted(Leasing(&(CasBng(TM#
CreaKng'A'DesKnaKon'
AcBvated(Mixed(Use(( Village(Town(Center(
Local(and(( Regional(Retailers(
Blue(Mountain( Conference(Centre(
WesBn(Trillium(House( at(Blue(Mountain(
Local(and(Regional( Grab(&(Go(Treats(
Local(and(Regional(Restaurateurs( (&(Bar/Nightlife(
Create(Demand(&(Drive(VisitaBon(
Create(Demand(
75(Shops,(Restaurants(&(Nightlife((125,(000(sq.( m.)(mostly(run(by(local(entrepreneurs( 2,300(ResidenBal(Unit(Sales(ini;ally(ranging( from($500(to($660(per(sq.(m.( Restaurants(averaged($500(sales(per(square( foot(in(rst(year(of(opera;on( ((((((
Drive(VisitaBon(
( (
CreaBng(Economic(Impact(
Regional(Economic(Impact((
Projected(growth(will(generate(6,200(direct(and( indirect(fullIyear(equivalent(jobs(in(Ontario,(as(well(as( generaBng($99.5(million(in(annual(government(revenue( (federal,(provincial(and(local).( At(full(build(out(completed(2011,(total(capital( expenditures(topped($857.4(million,(contribu;ng( extensively(to(the(economy(of(the(region(and(of(the( province.(
Tourism(Economic(Impact((
On[site(tourist(expenditures(have(increased(from($23.3( million(in(1998(to($80.5(million(in(2005,(and(are( es;mated(to(rise(to($218.5(million(in(2011.( By(2011,(visitors(to(the(resort(are(projected(to(bring(an( addi;onal($112.6(million(in(expenditures(while(they( are(away(from(the(resort.(
Create(a(DesBnaBonIFilled(Community( ((Not(Just(a(Resort(
Maintain,(Improve(and(Evolve(Tourism'to( Develop(Ontarios(CommuniBes'
Think(Locally,(Not(Globally:(( Your(Opportunity(is(Only(40km(Away'
160km(
120km(
Toronto(
80km(
40km(
Every(Place(Has(a(Unique(( Experience(to(Oer((Leverage(it'
Build(Local(Consensus(( &(Develop(a(CollecBve(Strategy'
Build(an(EecBve(Business(Case(for(Every(Project( and(Develop(Strong(Partnerships(
Adopt(an(Investment(Approach(
Support(investment(leads(with(an(( allIofIgovernment(approach(
ConBnue(to(idenBfy(your(communitys( assets(as(opportuniBes(
ImplementaBon(
AcBvaBon(
And(desBnaBon(visitors(will(follow'
Remember:(No(two(communiBes(are(alike(
Develop'a'vibrant'downtown'that'ts'your'community'
One(Approach(to(Consider(
Discover 444 Reasons to Visit Ontario this Summer
There are 444 municipalities in Ontario with an unending amount of history, charm, and things to discover. This summer, make it a point to see just a few. You wont be disappointed.
Dening'a'Province'
Ontario(Tourism( Summit(2012(
October(23,(2012( ((
( (
(
Rob(Spanier(
Senior(Vice(President(