Marketing communication mix consists of four major tools. 1. Advertising. 2. Sales Promotion 3. Publicity 4. Personal selling occupies the predominant role. The most powerful element in the promotional mix is salesman ship, is not something very new. Even centenaries ago salesman ship was practiced in Greece and Rome.
Marketing communication mix consists of four major tools. 1. Advertising. 2. Sales Promotion 3. Publicity 4. Personal selling occupies the predominant role. The most powerful element in the …