Live the Marketing Life

Saint Josephs University Haub School of Business

Chapter Plan 2012-2013

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Chapter Plan 2012-2013

TABLE OF CONTENTS

CHAPTER OVERVIEW 03 SWOT ANALYSIS 04 PROFESSIONAL DEVELOPMENT 05 COMMUNITY SERVICE 06 FUNDRAISING 07 MEMBERSHIP 08 COMMUNICATIONS 09 CHAPTER OPERATIONS 10 CALENDAR OF EVENTS 11 BUDGET 12

Chapter Plan 2012-2013

CHAPTER OVERVIEW
AMA Mission Statement
The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide. Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe.

AMA Executive Board

President: Lauren Bogen VP of Fundraising & Events: Veronica Polce VP of Community Service: Adriana Zegarelli VP of Advertising & Promotion: Michelle Bodnar VP of Membership & Finance: Adrienne Mishoe

SJU AMA Mission Statement

The AMA chapter of Saint Josephs University is devoted to helping its members, student body, and community make great strides in teaching, communicating, and connecting with plethora of marketing resources. These resources include alumni, faculty, career services, and experts in various business fields. It is the greatest hope of this chapter that its members will enter into the business world with the wisdom, resources, confidence, and ethical values for a successful future.
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Chapter Plan 2012-2013

SWOT ANALYSIS
This chapter has outlined our goals and strategies in order to achieve new levels of excellence which includes a specific focus on the strengths, weaknesses, opportunities, and threats presented below. During the 2012-2013 term, our chapter notes our progress and shortcomings while designing events to reach our objectives and to conquer our weaknesses while observing the variable opportunities and threats.

Strengths: Strong external & internal communication network High committee involvement Diverse mix of professional speakers Great relationship with marketing department Devoted chapter advisor and experienced executive board AMA Office provides great central location for students Weaknesses: Cost of membership dues Number of junior and senior members Member participation in fundraising and community service Traditionally low attendance rate at end of semester meetings

Opportunities: Students are motivated wanting to take advantage of membership that will help their future careers Networking opportunity with local chapters and within SJU Contacts with marketing department can be utilized to increase student awareness Request recommendations from members

Threats: Many organizations hold their meetings during the schools free periods Students can perceive academic organization as resume fillers Busy schedule of students Competition from Food Marketing Club and Young Entrepreneur Club

PROFESSIONAL DEVELOPMENT
AMA BOARD MEMBERS
Intercollegiate Conference Goal: Network with national and international students Transfer the expertise gained to our members Achieve Gold chapter status Strategy: Work closely with adviser Annual Case Competition Goal: Surpass all previous SJU cases Work with individuals who specialize in this industry Strategy: Collect primary and secondary data Skillfully apply classroom knowledge Pre & Post Leader Sessions Goal: Provide board members with access to leaders Develop relationships with all speakers Strategy: Spend time with speakers before and after events

Chapter Plan 2012-2013

AMA MEMBERS
Brand You Goal: At least 50% member attendance Introduce life-long self branding strategy Strategy Taught by Kimberly Richmond Conversations & Cocktails Goal: Bring together senior members of the AMA Strategy Hold an exclusive reception with prominent industry leaders Career Services Workshops Goal: Deliver important information about interviews and jobs Strategy Connect with career services Marketing Week Goal: Have at least 5 AMA members at each event Increase awareness of AMA on campus Strategy Plan an entertaining and informational week

I am really thankful to be part of an organization that I can be apart of long after graduation -AMA Member

SAINT JOSEPHS UNIVERSITY STUDENTS & FACULTY

Professional Speakers Goal: Find speakers that appeal to a wide range of students and majors Develop connections with the speakers Have at least 15 people attend speaking events Strategy Inquire within SJU community the type of meeting Give students an opportunity for a Q&A session General Meetings Goal Have at least 10 mem5

bers attend Have at least 4 prospective members attend Strategy Successfully advertise general meetings Have general meetings in the same location

COMMUNITY SERVICE
SAINT JOSEPHS UNIVERSITY
JDRF Fashion Show Goal: Promote fashion show fundraiser using social media and direct marketing Strategy: Work with the Sorority to raise money for Type 1 diabetes and the JDRF Foundation. Have a Heart Events Goal: Make at least $75 and donate to Donate Life Strategy: Have activities and information to raise awareness of organ donors. Donut Run Goal: Raise at least $50 for a philanthropic Strategy: Sponsor runners Encourage student organizations to participate Hawk Hysteria Goal: Raise at least $200 for Simons Fund, SJU charities Corporation Strategy: Rent a table at the event

Chapter Plan 2012-2013

SURROUNDING COMMUNITY
Community Day Goal: Encourage members to partake in community day event Strategy: Make announcements during Marketing Week events Wally Ball tournament Goal: Have at least 5 mem bers participate Raising awareness on Fair Trade and Social Justice issues in South America. Strategy: Work with Cabrini College in Host tournament Philabundance Goal: Have at least 5 members sign up Strategy: Encourage members to actively participate with small presentation Boo Crew Goal: Help increase participation by 10% Strategy: Promote the boo crew event university-wide To drive individuals, organizations and communities to increase the number of designated organ, eye and tissue donors who save and heal lives. -Donate Life

GLOBALLY
AMA Saves Lives Video Competition Goal: Submit one professional video in the completion Receive at least 100 views on Youtube Strategy Enlist communications major to create the video Have it be relevant to both target markets Donate Life Case Study Goal: Create comprehensive IMC plan for Donate Life America Receive some recogni6

tion for the case study at annual conference Strategy: Have all students in Marketing Strategy class participate in the case study

FUNDRAISING
FALL
September-Landmark Goal: Raise $200.00 Pass out and post flyers around campus and during meetings Actual amount raised: $305 October Bake Sale Goal: Have Bake sale with Strategy: Halloween related dessert items Our goal is to raise $40.00. Strategy: Promote event with social media and flyers November Guest Bartending Goal: Host a guest bartending event at The Bayou Bar and Grill in Manayunk, PA. Our goal is to raise $100.00 Strategy: Collaborate with other student organizations to promote event Utilize social media

Chapter Plan 2012-2013

SPRING
JanuaryLandmark Goal: Raise $250.00. Pass out and post flyers around campus and during meetings Landmark agrees to give SJU AMA 25% of the bill when a flyer is presented February Bake Sale Goal: Have Bake sale with Strategy: Valentines related dessert items Our goal is to raise $50.00 Strategy: Promote events with social media and flyers February Basketball Goal: Raise $250 with 50/50 Raffle with SJU mens basketball Entice participants by using 50/50 technique March Guest Bartending Goal: Host a guest bartending event at The Bayou Bar and Grill in Manayunk, PA. Our goal is to raise $150.00 Strategy: Collaborate with other student organizations to promote event Utilize social media
I really enjoy participating in finals packages

YEARLY
Finals Packages Goal: Raise $1000 Increase awareness of AMA benefits among parents of Saint Josephs University students Strategy: Send out emails to parents Provide students with information about the AMA upon pick up of packages Raffle
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Goal: Raise $500 Increase awareness of AMA benefits to community members Strategy: Email alumni and parents of students

because as a student I know how reassuring it is to receive such a thoughtful gift from my family -AMA Executive Board Member

MEMBERSHIP
RETENTION OF CURRENT MEMBERS
FALL 2012 Goal: 25% of members re new their membership Strategy: Welcome Back meeting describing benefits of renewal SPRING 2012 Goal: 25% of current or past members renew their expired membership Examine reasons for renewal Strategy: Welcome Back meeting member for feedback and suggestions Conduct short survey Involvement Opportunities Goal: Encourage members to belong to a committee. Stimulate interest in executive board positions Strategy: Hold information sessions on responsibilities of being an executive board member Conduct elections for future board members

Chapter Plan 2012-2013

RECRUITMENT OF NEW MEMBERS

FALL & SPRING Goal: Create university-wide awareness of the AMA Have 20 prospective members attend the Fall Welcome Back meeting Have 25 members attend a Welcome Back meeting for new members held in the Spring Strategy: Attend the September and October Open House Attend activities fair and have prominent table Encourage business professors to discuss AMA Attend Spring Career fair Open channels of communication with student organizations Respond to membership inquiries

I'm interested in becoming part of the American marketing association. I am a sophomore and on the verge of become a marketing major. I would love to attend meetings and participate in this club. - Future AMA

OVERALL MEMBERSHIP

Membership Database Goal: Maintain an updated database of members. Strategy: Record name, class year, contact information, record of dues paid and meeting attendance. Update regularly Membership Participation

Goal: Have 50% of members attend at least 3 general or committee meetings and 2 professional development events. Strategy: Continually host events Provide a place membership suggestion Membership Goal Goal:
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Have 70 dues paid Utilize all current and new member retention and recruitment strategies.

Strategy:

Limit ability to participate in certain events to members

Give members teeshirts and koozies

COMMUNICATION OPERATIONS
COMMUNICATIONS
Social Media Goal: Update and maintain social media accounts Provide engaging information Increase followers in all mediums by a minimum 20% each year. Strategy: Members provide content for the accounts Frequently update our social media accounts and encourage university wide participation Website Goal:
Emails & Newsletters

Chapter Plan 2012-2013

Completely redesign the website to create an improved space for our content and a more interactive website for our users

bility of updating and controlling the website Have members write and submit blog post OrgSync Goal: Utilize our new, members only communication tool to keep members up to date and involved with the organization Strategy: Successfully format OrgSync Link OrgSync to our social media sources OrgSync facilitates engagement by connecting your students to organizations, departments, and programs.helps or through a reference Advertising Goal: Generate awareness of the organization as well as the events we are hosting around campus using traditional and nontraditional advertising Strategy Create and display engaging print and digital flyers throughout campus Provide flyers to all business professors Encourage sharing on social media outlets Incorporate word of mouth with other student organizations and in classrooms
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Update content daily Update pictures and previous event content monthly

Create new posts on blog each week

Strategy: Work with university web designers to improve website VP of communications will have the responsiStrategy: Assign board member to compose press releases Utilize Saint Josephs University Marketing and PR Department and reach out to media contacts acquired throughout the years Alumni Goal: Utilize SJU Careers, LinkedIn, and personal connections to reach out to alumni for speaking opportunities and events Strategy: Board member will contact them directly

units across your institution improve communication, information sharing, collaboration and reporting with an online tool students

Goal: Release weekly emails to members Release a monthly newsletter to all students Strategy: VP of Communications will send out the once a week emails as well as the monthly newsletter using the sju.ama@gmail.com account. Public Relations Goal: Create and distribute press releases to gain recognition from various media outlets

CHAPTER OPERATIONS

Chapter Plan 2012-2013

EXECUTIVE BOARD OPERATIONS

Chapter Plan & Annual Report Goal: Use Chapter Plan as a blueprint and evaluation criteria throughout year Achieve 85% of goals stated in the chapter plan Request input from all executive board members Compare previous years Use the results to identify shortcomings Give results to incoming board members Weekly meetings

Team Time Goal: Foster bonds between all board members Positive reinforcement Attend school and recreational events together

Spring Shadowing Goal: Successfully train incoming board members Shadow for entire spring semester

Strategy

Strategy

Strategy:

OPA Meetings Goal: Collaborate with presidents with other club presidents Monthly meetings led by the head of all SJU clubs

Membership Survey Goal: 75% of members fill out survey 100% Board members fill out survey

Executive Board Meetings Goal: Successfully plan all events Keep all team members up-to-date Daily communication

Strategy

Strategy:

Strategy:

CHAPTER MEMBER OPERATIONS General Meetings Goal: Have a minimum of 7 general meetings Provide attendees with useful and interesting information about the business world Strategy: Reserve the same room year round Suggestion Box Goal: Provide students and faculty an outlet for constructive suggestions Apply suggestions to the SJU AMA Strategy: Place box in visible location within the AMA department Brainstorm session Goal: Have at least 10 members participate

Have all board members participate Encourage open and honest dialogue on how the AMA can improve Strategy: Record all suggestions and give to following board members

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CALANDAR OF EVENTS

Chapter Plan 2012-2013

SUMMER 2012-FALL 2012

June 17th: Executive Board Meeting July 15th: Executive Board Meeting August 4th: Executive Board Meeting 19th: Executive Board Meeting 30th: Activities Fair 6th: Welcome general meeting September 11th: OrgSync Training 12th: Landmark Fundraiser 25th: OPA Meeting 30th: Open House 1st-5th: Marketing Week 6th: Community Day 9th: Chapter Plan Due 18th: Brand You 19th: Boo Crew 19th: Hawk Hysteria 23rd: OPA Meeting 28th: Open House 30th: Halloween fundraiser bake sale November 1st: General Meeting with Northwestern Mutual 15th: Brand You 15th: Fashion Show Community Service 15th: ADG Fashion Show December 6th: General Meeting 11th: Have a heart SCHEDULE OF EVENTS FOR MARKETING WEEK October 1st Cocktails & Conversation: Senior only event with business industry leaders including Paul Blake, Ashley Dabb, and Melinda Ferry. October 2nd How to become a Young Entrepreneur: Guest speaker Albie Manzo and Gianluca Bubbico of BLK beverages October 3rd How to Market Yourself! Career development discusses how to market yourself in todays fast paced world October 4th Marketer of the Year Award: Given to Sharon Pickenson of Greater Philadelphia Film Office October 5th Breakfast of Champions: Special guest Kevin Hack social media expert of Hershey chocolate

October

WINTER 2012-SPRING 2013

January 14th: Shadowing Begins 17th: Welcome Back Meeting 22nd: OPA Meeting 24th: Landmark Fundraiser February Mens Basketball 50/50 12th: Wally Ball Tournament 14th: Valentines Day Bake Sale Fundraiser 19th: OPA Meeting 20th: Annual Report Due 21st: Brand You & General Meeting March 14th: Philabundance 19th: OPA Meeting 20st: Brand You & General Meeting 21st-23rd: Intercollegiate Conference April 5th: Shadowing Ends 12th: Guest Bartending Fundraiser 19h: OPA Meeting 19th: Have a Heart Community Service 23rd: Donut Run 25th: General Meeting

May 1st: Online officer report form due 2nd: New Executive Board First Meeting

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Chapter Plan 2012-2013

BUDGET
Expected Revenues
Fundraising Fall Landmark Halloween Bake Sale Guest Bartending Finals Packages Raffle Miscellaneous Fall SBAC Grant Fundraising Spring Landmark Valentines Day Bake Sale Guest Bartending Basketball 50/50 Raffle Finals Packages Raffle Membership Fall & Spring Local Dues Miscellaneous Spring SBAC Grant Total Revenues
$5,500 $14,415 $1,400 $250 $50 $125 $500 $1,100 $550 $2,395 Community Service Hawk Hysteria Donut Run Fundraising Bake Sale Fundraisers 50/50 Basketball FundMembership Members tee shirts Board Member Polos Member Koozies Total Expenses $1,569.74 $488.50 $469.13 $13,562 $100 $250 $160 $50 $305 $40 $100 $1,000 $500

Expected Expenses
Professional Development Marketing Week Food Marketing Week Gifts Guest Speaker Events Regional Conference $3,404 $50 $120 $6,900

Total Profit

$853

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