IIPM

PROSPECTUS
UNDERGRADUATE BUSINESS

2011/1
I
EXECUTIVE PROGRAMMES

POSTGRADUATE

& MANAGEMENT

3
4 ~ ..-

6
10 " 14 " 16

20
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The Roots Year 1963 ... A dream ... A proposal to Jawaharlal Nehru, the then Prime Minister of India to set up an Institute Administration of National with under the name of "Institute for Planning and

Economy" ... A study tour of Europe & a man. The a difference. An institute oriented towards the in

roots of an institute promotion of corporate

growth,

based on innovation planning objectives,

and entrepreneurship

harmony with national economic and ethically India's acceptable economic was formally growth

aiming at a sustainable by Dr. M. K. Chaudhuri, of Planning and his

rate. Conceptualised The Indian

leading

visionary, registered

Institute

Management

in the year 1973. After completing

M. Se., Ph.D. & D.Se. from the School of Economics, worked with leading organisations and institutions

Berlin, Dr. M. K. Chaudhuri like HLL, Indian Institute

of Advanced

Studies, Shimla, XLRI, Jamshedpur (as a Professor of Economics), to start what

(as a Professor of Economics) before is today resigning regarded from his

& 11M, Bangalore prestigious

job at 11MBangalore

as India's

Greatest Academic

Movement ... The IIPM Movement!

The first residential on 12th August, interviews

Full-Time Post Graduate Diploma Programme selected through admission

commenced tests-cumtests-

1974, with students

held in Delhi, Kolkata,

Bombay and Bangalore.

Admission

cum-interviews

have so far been held in over 18 cities, namely, Ahmedabad, Mumbai, Pune, Kolkata, Chandigarh, Chennai, Delhi,

Bangalore, Bhopal, Bhubaneshwar, Guwahati, Hyderabad,

Jaipur, lucknow,

Patna and Trivandrum.

The IIPM programme COVERAGE than

is today

regarded

as the only course with anywhere

a WIDER

MBAIMBE

courses

taught

else in the country

because of its integration Marketing course specialization,

with National

Economic Planning and a compulsory STIMULATING a new can while

making it the most INTEllECTUAllY of globalization,

in India.

In the light

IIPM aims to create managers,

generation face with remaining

of globally confidence committed

competent emerging to remove

entrepreneurial

who

challenges

of international of Indian

markets,

massive poverty

masses within

a generation.

Realising the huge demand graduates, base spread education IIPM decided

in the Indian economy

for skilled management

to offer its world Indian towns

class courses to a larger student - still deprived of quality Indian higher of

across smaller

opportunities.

Hence, in 2009 IIPM launched

School

Business & Economy (ISBE) and IIPM Centre for Higher Education ISBE promises to offer the same IIPM experience

(ICHE). While

for one and all through

various PG & UG level programmes, students these

ICHE envisages to prepare undergraduate specialised of applicants in their functional every areas. Both session, who

to take up careers in different attract a large number difference

institutes

aspire to make a significant career ahead.

life and create an impactful

OBJECTIVES

The IIPM programme

was conceptualised

in 1973 keeping in India till towards the the

As an educational a three dimensional pursuit

institute,

IIPM aimed at developing in its students, viz (1)

in mind the unfortunate then had still remained needs of the private specific requirements failed to do justice

fact that education primarily sector oriented

personality

of knowledge,

(2) commitment

to economic,

and had overlooked

social and cultural upliftment of taste for literature,

of masses and (3) cultivation

of the public sector. We had even to the private sector in as much as upon the students

fine arts etc.

we had not succeeded the basic framework to operate

in impressing

With

changing

times

and

near

dismantling

of the

within which the private sector had The scope and role of the in the context of national

Planning

Commission

in India,

IIPM aims to reorient of the Indian to the

in our country.

the IIPM programme economic system

to the new realities remaining

private sector in our country, economic private planning,

while

committed

was quite distinct

from that of the originally

basic philosophy unfortunately Planning,

of global humanism.

In fact, while India

sector in the free market economies through colonial exploitation.

abandons principles

of National Economic up

developed

intellectuals

around the world are waking

to the inevitable Problems of development 2ectors carefully planning. the were, therefore, in the of the private and the public to be studied and analyzed economic

need for International

Planning in the society as man

search of a more humane and sustainable is becoming violence trademark driven increasingly internal alienated

from the society and - is becoming line oriented on welfare importance future not a

background

of national

- both

and external

Otherwise, goals

we would not be able to translate of plans into physical realities,

of the free market fiscal bottom

laudable

system. Thus the need to re-focus has actually acquired greater

however

sophisticated

the planning

models may be.

concepts

today. To make a happier The Indian Institute of Planning and Management had entrepreneurs just concepts around Planning

and humane

society,

and managers that are taught

need to understand in traditional

thus set before it the twin tasks: to reorient

education

B-Schools

and research towards the needs of both the sectors and to establish planning the link between the national of private economic enterprises

the globe, and

but also concepts

of International which IIPM

Humanitarian

Economics,

and the development

aims to impart.

in our country.

In India, IIPM aims at initiating training and research on problems of development that must be solved for realising The Great Indian Dream of a healthy, educated and employed India.
The IIPM programme, although it might therefore, is not a simple MBA, global exposure faculty world. corporations and institutions. 2) Compulsory renowned be recognised as one. It is far more have ever to the classes/seminars members 3) Constant who of leading of globally

than what the best B-Schools conceptualised. (which beyond)

across the world

B-Schools with

from all over the students from all

It is a programme

in entrepreneurship but much

interaction come

helps you become with compulsory and

not just a manager specialisations Planning.

over the world at the Institute.

to study/spend

a semester

in Marketing, In fact, the

Economics Economics

International

part of the curriculum in Economics.

is by itself at par with a Apart from the above to choose another (which could be in

Having said all that, what really makes the big difference in the lives of students joining the IIPM movement Personality Development From one to is

Masters programme specialisations,

students

are required choice

perhaps the unique Leadership, and Mentorship all, every student experience. Programme typically

extra specialisation Finance

of their

at the institute. defines

or HR) and an additional of 6 functional areas.

super-specialisation

it as a life changing exceptional

from a choice

The programme

helps creating

communicators, The IIPM programme global exposure further incorporates World-Class that

orators, public speakers and leaders out in the Institute, irrespective

of each and every student of their backgrounds. that students

through

the three phase structure viz. 1) A compulsory

These are some of the key reasons not only get exceptional which they can

every student of a developed etc. that

undergoes country them

global tour

of the Institute

like Switzerland/Germany/USA to the functioning of leading

placements, be proud

but also get personalities, of for the rest of their lives.

exposes

As an educational pursuit

institute,

we aim at developing (2) commitment (3) cultivation

a three

dimensional

personality

in our students,viz of masses and

(1)

of knowledge,

to economic,

social and cultural

upliftment

of taste for literature, who are globally

fine arts etc. competent, yet are committed to India.

We aim to create entrepreneurial

managers

For the People ... Mrs. Suroma Chaudhuri, one of the founding IIPM society at a relief camp for the poor. members of

By the People ... Dr. Malay Chaudhuri, Founder-Director of IIPM felicitating noted Manipuri rights activist Irom Sharmila Chanu with the IIPM-Rabindranath Tagore Peace Prize in Imphal.

IIPM offers 2 different - Undergraduate, requirements all try to attain

types

of programmes and Executive. of students.

- Global

and International

- at 3 different

levels of higher keeping

education in mind the

Postgraduate groups

All these programmes

have been developed

of different

But, the essence of all these programmes philosophies as envisioned

remain the same and they (refer page 3).

the institute's

socio-economic

by its Founder-Director

A) Integrated

Programme

in International

Planning and Residentship

1.

Entrepreneurship Programme Programme Degrees Graduate Degree Credits:

with International

Introduction Management Fundamentals Selling

to Organisation Concepts of Marketing Skills

&

Code: GAl Type: 3-years full time in Business & Mgmt, & PG

2. 3. 4.

and Negotiation

Awarded: Degree

BSc (Hons) in Management

(IMI Belgium)

Beyond Principles Economics Web Designing Customer Organisation Strategic

of Management

&

in Management 150

(IMI Belgium) 5. 6. and e-marketing at Work & Development Concepts Relationship Growth

Programme

Brief: Designed

exclusively Programme

for the global is highly unique

7. 8. 9. 10. 11. 12.

market, this Undergraduate in its proposition, includes making

Marketing

as the last 1 year of the programme credits of an MBA courseware programme. On

Outsourcing Globalisation Leadership Executive Etiquettes

and ITeS and International Policies

comprehensive this an integrated

fast track

- successful completion, higher learning

this programme

will open diverse from India

and Business Successes Communication

opportunities

for students

& Corporate
but only an

and abroad. and tutored of the spread cross

As a participant at 4 global

you get to be mentored during the and course USA -

locations,

programme

- India,

UK, Belgium

Please Note: This is not the complete indicative list for references

list of courses,

across 3-years. cultural flavour learning

This programme to undergraduates, process in various

aims to add a enhancing international On successful participant also Belgium India UK USA high-school TOTAL 36 months O.S 34 Location

a student's business completion gets eligible

and economic

environments. every in Global

of the programme, for a Certificate

Management,

from one of the top 20 US/UK B-Schools. Eligibility: Candidates who having have cleared

0.5

may apply. Candidates preferred.

high TOEFL scores to be

B)

PG

Programme and

in

International with Managing Accounting full time, Post Economics Quantitative Organisations: for Managerial for Managers: Processes & People Decision Making

Planning International Progl'amme Programme Graduate Degrees

Entrepreneurship Residentship

Code: GA2 Type: 1-year Micro & Macro Decisions Skills for Managerial in the 21st Century

Awarded:

MBA & PG Degree IMI Belgium)

in

Marketing

Management Credits: 100

(PGDM,

Executive Communication National & International

& Self Development)

Economic Planning & KM

Programme innovative designed

Brief:

It is one of the

most

8. 9. 10. 11. 12. 13. 14. 15. 16.

IT for Managers: Competitive

Database Management

MBA programmes for a global student

to have been community.

Business Strategies

Global Business Strategies Managing Leadership IT & ITeS Businesses & Strategic Visioning

As a participant and tutored UK, Belgium

you get to be mentored locations - India, across 1

at 4 global and

USA - spread

Entrepreneurship Strategic Managing Strategic Decisions Marketing for Global Operations

year. This programme cultural

aims to add a cross highly revered People Across Borders Corporate Finance & Investment

flavor to IIPM-IMI's enhancing in various

PG programme, learning process

a student's international The

business and economic programme Tn general

environments.

is packed with various courses management, entrepreneurship options

Please Note: This is not the complete list of courses, but only an indicative list for references

and economics in Marketing, Additional Leadership

with specialization

HR, Finance and Operations. super-specialisations & Strategy, Entrepreneurship, and Information Participants in Location Belgium India UK any stream, of industry USA TOTAL 0.5 0.5 12 months Months 10 in

Global Business Strategies Systems are also offered.

this programme Certificate

also get eligible

to get a from one

in Global Management

of the top 20 US/UK B-Schools. Eligibility: with Graduates from

a minimum

of 2 years

experience may apply. Preference to be given to candidates with high GMAT scores.

INTERNATIONAL
IIPM offers 4 different in National PG-A: With Global Economic

PROGRAMMES
Full Time Post Graduate Planning Programmes and Entrepreneurship: and Certificate in

every

programme

participant

gets

a dual

specialisation specialisation

- with marketing and an additional

as a compulsory specialisation also

International

Residentship

to be chosen from HR or Finance. Students may opt for an additional

Management Exposure and Certificate in European

Super Specialisation management Wealth

PG-B: With International Management PG-C: With International PG-D: With Mini-GoTA

in anyone

of the contemporary Leadership

areas covering Exposure, (study tour) and Management, Marketing,

& Strategy,

Entrepreneurship,

International

IT & MIS and Operations opting economies

& SCM.
get

PG-B: Students Degree Awarded: Students University PG Degree in Management for MBA degree from (lMI Belgium). Buckingham will get to visit developed and research

for this programme

in Europe to study business and

can also opt through

on international

IMI Belgium.

(For PG-D, students

economic

environments Management. participant

leading to a Certificate Academically, every

an MBA degree Credits:

from

M S University)

in European programme

200 (for PG-A and PG-B), 180 (for PG-C) and 175

gets a dual specialisation specialisation to be chosen

(for PG-D) Eligibility: experience Graduates may apply. from any stream, with or without work

- with marketing and an additional

as a compulsory specialisation

from HR or Finance. Students option

here do not get an course.

to chose a super-specialisation

Programme comprehensive in India. This

Brief:

It is the most

innovative

and the most ever designed a world of Years Semesters Credits

world

class MBA programme takes you through

programme education

-management

which has its roots in over 37 years of and business courses practices. With

research of the Indian economy over 80 different, entrepreneurship, yet interlinked,

30
II Industry Global III IV II Live Projects Thesis Internship Exposure

in management, not only global

30 10 10 30 30 24 36 200

and economics, business

the programme and creating

helps you in acquiring perspectives,

acumen

but also brings about a complete personality. variants This programme

transformation is sub-divided of global

to your overall into 4 different exposure

depending

on the extent options:

and the different

specialisation

PG-A: Students

who opt for this programme, opportunity

during

the GoTA TOTAL

tour get a once in a life-time

to stay on campus

and study at one of the top-most leading to a Certificate

global B-Schools in UK or USA, Academically, NB: 1 Creditis equivalentto 12hoursof academic contacthours

in Global Management.

PG-C: Students

opting

for this programme Management programmes.

will not be eligible certificate Although, to two like the' students different

Credit Years

Distribution Semesters

(PG-C): Credits 30

for any Global/European afore here mentioned also get two

an opportunity

to travel

destinations business

- the Middle east and Europe, to study and analyse environments there. Academically, in one of the Marketing

II Industry Global III IV II Live Projects Thesis TOTAL Credit Years Distribution Semesters (PG-D): Internship Exposure

30 10 10 20 20 24 36 180

and economic

every programme core management Communication, Technology perspective

participant functional

gets to specialise areas - Marketing,

Human Resources, Finance and Information a highly specialised career driven

- gaining

in management

education

and research. get a similar academic differentiating factor

PG-D: Participants exposure as those

in this programme in PG-c' The only

being a shorter

global

study tour to South East Asia. Needless academic, research and

to say, the ASEAN zone is of great business significance

with various multinational headquarters

corporations in this

Credits 30

having their Asia-Pacific programme no additional In addition every the IIPM highest can specialise choice to all

here. Students

in a single functional

area and get II Industry of Ivy II Live Projects Thesis TOTAL 24 36 175 to specialise HR or Finance Graduates in anyone is available. any stream, with may apply. from field from Global III IV Internship Exposure 30 10 5 20 20

in super specialisation the also global above get mentioned to interact members

courses. programmes, with from some the

student rated

faculty

league

colleges,

top

US, UK and (exchange of the Global

European scholars) Outreach

Universities at their home

and foreign campuses (GOP) and

students as a part Global

Programme (GSEP).

Student

Exchange

Programme

Programme

Code:

EX-A (with Exposure)

Global

Certification)

and

an option Marketing, Eligibility: minimum

EX-B (with International Programme

Type: 1-Year Full Time, Executive PG Degree in Management (IMI Belgium).

Degree Awarded: Students University Credits: 90 Programme

3 yrs. work experience

can also opt for MBA degree through Brief: IMI Belgium. This is a full trimesters, of 3-years time

from Buckingham Credit Terms programme experience. spread The II Global Industry III Thesis TOTAL Exposure Internship Distribution (EX-A & B): Credits 30 20 5 5 20 10 90

across 3 academic \:Yith a minimum candidate stimulating experts different the world masters IIPM-IMI programme,

offered

to working

executives

of industry

gets exposed to a highly challenging courseware designed education and delivered of management the candidate of business level courses individual

and extremely by the best

in India. At the end of the into a completely perspective him. Along to with and distinct around

metamorphoses

with a unique

and economy in Economics

and Entrepreneurship,

Cross Continental

MBA Programme: MBA programme, consecutively through which all students enrolled in this programme - India and Belgium. academic All candidates seeking admission

IIPM has introduced get an opportunity

a unique cross continental to study at two locations

in the PG programme Buckingham,

at IIPM get an opportunity

to spend a complete makjng them eligible

year at IMI, Belgium - either in the of

first year or in the second year of the programme, along with the Post Graduate

for the MBA degree from the University

Degree in Management

from IMI, Belgium.

"When the regular graduation and post graduation colleges provide you sub standard education that takes you no where in life, IIPM CHE,comes as a breath of fresh air!! Our dedicated and experienced faculty members will change your lives like never before and education will become an enjoyable experience!!" Prof. ajita R Chaudhuri, ICHEndPopular Dean a Columnist Business Marketing 4Ps & andAuthor f'Orangutan o as yourBrand Ambassador. canread You hereducativerticles www.rajitachaudhurLblogspot.com herat a at orreach http://www.facebook.com/people/Rajita-Chaudhuri/611256657

ICHE (IIPM Centre

for Higher

Education) business

is an educational schools, The Indian the legacy

initiative Institute

under

the

aegis of one of India's largest and Management. intellectually Any student,

of Planning an

II
level pan India. by setting an entrepreneur of the depthness programmes within of the courses are integrated in three years after get a head-start in their career.

ICHE promises

to carryon

of IIPM in offering curriculum

stimulating

management

and entrepreneurship

at the Undergraduate

who desires to build enterprise,

a career in business should

management

and / or become because

up his own business

opt for the ICHE programmes,

and the wide applicability nature, through completing which

of the same. More importantly, completes a post graduate

the ICHE undergraduate level management

a student

curriculum

high school.

ACADEMIC PROGRAMMES:
ICHE offers in National 4 different Full Time Integrated Programmes Economic Planning level: Residentship and Certificate in and Entrepreneurship

the candidate

As an ICHE student, to get a Graduate three academic Degree,

you are not only eligible Degree at the end of the

at

the Under Graduation UG-A: Global With

years, but also a Post Graduate from In is

International

after 2 years of work experience of the programme.

Management Exposure and Certificate in European

the date of completion

UG-B: With International

Management UG-C: With International UG-D: With Mini-GOTA

the first year of this programme, exposed to various fundamentals

a student

of business in addition history

Exposure, (study tour)

and

management to courses

and entrepreneurship covering Indian

culture,

Degree Awarded: and Post Graduate OG-D, students M S University Credits:

Graduate Degree

Degree

in Management

(GDM) (For from II Extra-curricular III IV II GOTA 25 Internship 20 30 30 24 36 300 Years Semesters Credits 30 39 15 30 30

in Management with IMI)

(PGDM-IMI).

will

be awarded

a BBA degree

and PGDM from

300 (for UG-A & UG-B), 280 (for UG-C) and 275

(for UG-D). Eligibility: Candidates should system. have cleared the 10+2 level

of school examination

Programme Planning

Brief:

The

ICHE Integrated

Programme over

in two III

Industry V VI Live Projects Thesis TOTAL

& Entrepreneurship,

conceptualized

decades ago, till date remains the most unique programme of its kind in India. Offered

management after

to candidates

their 10+2 level of education, management professionals

this programme at a very young

aims to mould age to enable

NB:1Creditis equivalent o 12hoursof academic t contacthours

and

literature. along

In the following with the

years,

you in the

get

to attend lecture Years Semesters

IUGC): Credits

lectures

PG students

same

rooms, delivered the same world

by the same faculty class knowledge that

members IIPM-ICHE much

and gaining stands more for. than Extra-curricular III IV II GOTA Industry Internship II

30 30 15 30 30 25 20 20 20 24 36 280

At the end of 3 years, you stand any normal MBA student. variants different BBA student

to gain

and even the most is sub-divided of global

well groomed into 4 different

This programme

depending

on the extent options:

exposure

and the

specialisation

UG-A: Students different global

who choose this programme destinations - once during / third

get to visit two the first year of III

V VI Live Projects Thesis TOTAL

and the next time during the same given Academically, marketing

the second

year (details

in pages 8-9 under

the IIPM programmes). - with

every student

gets a dual specialisation specialisation

as a compulsory

and an additional also of &

specialisation

to be chosen from HR or Finance. Students Super Specialisation areas covering Entrepreneurship, & SCM. in anyone

may opt for an additional the contemporary

management

Leadership International

Strategy, Wealth Management, Marketing,

Credit Distribution Years Semesters

lUG D):
Credits

IT & MIS and Operations in this programme destinations

UG-B: Students
to visit two global

once again get an option in year II Extra-curricular III IV II GOTA Industry V III VI Live Projects study tour Thesis TOTAL Internship (refer

30 30 15 30 30 20 20 20 20 24 36 275

- the first visit happens along with details)

J, while the second visit happens

(refer pgs 8-9 under orientations Academic

PG-B students in year 2/3. the same

PG-B for further

for these students for the fact that

remain

as UG-A students, an option

except

they do not get area. get to experience

to choose

a super-specialisation

UG-C: Students who opt for this programme an international

study tour along with the PG-C students details). Academically, students

pgs 8-9 for further opt for a single Marketing

here get to

specialisation,

from an option Finance,

of Marketing,

Communication,

HR and IT. has a short

UG-D: Students
(or Mini-GOTA) for further

in this programme along

with the PG-D students the remaining

(refer pgs 8-9 courses are

details).

Academically,

same as UG-c.

NB: 1Creditis equivalent o 12 hoursof academic ontacthours t c

COURSE PG/UG/EXECUTIVE
51. No.

LIS T PROGRAMMES
Course List Retail Management Customer Relationship Marketing Business to Business Marketing Database and Hi -Tech Marketing Credits 26 27 28 29

ECONOMICS & PUBLIC POLICY AREA

Fundamentals of Economics Micro Economics Macro Economics 4 Intro to NEP and World Economic Systems Comparative Economic Systems National & Global Economic Planning Managerial Economics 8 9 Economic Environment of Business Welfare Economics 4

OB & HR MANAGEMENT
30 31 32 33 34 Introduction

AREA
1.5

to OB & HRM

Organisation Behaviour Human Resource Systems OB & Human Resource Development Industrial Relations & Personnel Management Training & Development Group Dynamics Manpower Planning Compensation Management Strategic HRM Work Psychology Performance Management & Appraisal System Cross Cultural Management International HRM 4 4 4 4 4

MARKETING MANAGEMENT
10 11 Fundamentals of Marketing

AREA

35 36 1.5 37 38 39 40 41 4 42 43
I

Intro to Rural & Services Marketing Intro to Consumer Behavior & Branding Intro to Mass ComM. & Integrated Mktng. Comm. Intro to Sales & Distribution Management

12 13 14 15 16 17 18 19 20 21 22 23 24 25

Intro to Advertising Concepts Advanced Concepts of Marketing Management Management Information for Decision Making Consumer Behavior Advertising Management Sales Management Brand Management Services Marketing Marketing Strategy Marketing Research Rural & Social Marketing

FINANCE & ACCOUNTING

44 45 46 47 48 49 50 Introduction Introduction

AREA

to Financial Accounting to Portfolio Management

Corporate Accounts Managerial Accounting in Decision Making Financial Management Advanced Securities Analysis & Portfolio Management Insurance & Banking

5/. No. 51 52 53 54 55 56 57 58 59

Course List FOREX& Multi-national Advanced Accounting Management of Indian Financial Systems Financial Modelling using MS Excel Mergers & Acquisitions Strategic Corporate Finance Derivatives, Options & Futures Corporate Tax Planning Project Appraisal 94 95 96 Business Finance 90 91 92 93 Information Systems Basic

Web Designing and Web-based Marketing System Essentials Management Information System & Knowledge Management Business Intelligence Using Data Mining Strategic Innovation Management Strategies for Managing Networked Businesses Financial Valuation ofTechnology Technology & Strategic Consulting Mobile Policy and M-Commerce & STRATEGY AREA Business 2

ENTREPRENEURSHIP
60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 Introduction

AREA

97 98 99 1.5 1.5

to Business Organisation & Management

Business Ethics & Happy Capitalism Research Methods for Business Business & Corporate laws Intro to Entrepreneurship Management & Small Business

LEADERSHIP
100 101 102 103 104 105 106 107

Executive Communication Organization Development Business Policy & Competitive Strategy Managing Strategic Partnerships & Alliances Strategic Talent Management Negotiation Analysis Gender & leadership Great leadership Strategies and Visioning

Indian Business Environment Case Study Methods International Business & Management

Organisational Event Analysis & Experiential learning Business, Corporate & Industrial law Adv. Entrepreneurship & Small Business Management 4

INTERNATIONAL
108 International International

MARKETING
Marketing Marketing Research

Corporate Business Ethics Planning an Entrepreneurial Venture

109 110 111

Business Valuation Using Financial Statements Capital Raising Strategies in Corporations New Product Development Investing in Private Equity Micro Finance

Export Procedures & Documentation India's Foreign Trade

LANGUAGE & CULTURE

OPERATIONS

MANAGEMENT

AREA

-78
79 80 81 82 83 84 85 86 87 88 89

LIVE PROJECTS
114 4 4 115 116 117 Sales Management Advertising Management Consumer Behavior Industrial Relations

Intro to Business Mathematics & Statistics Quantitative Methods for Business Decisions Statistical Methods for Business Decisions Operations Research & Decision Models TQM & Production Management Distribution Management

119 120

Industrial Research Operations Management Information Technology 4 4 10

Global Operation Management

Operations Strategy Outsourcing & IT Based Business Service Operations Management Revenue Management & Pricing

122 123 12 125

INDUSTRIAL INTERNSHIP CERTIFICATIONIN GLOBAL MANAGEMENT PROGRAMME Y & THREATANALYSIS PROGRAMME THESIS

36

All students International with with compulsorily visit various locations Global

enrolled

in IIPM's

programmes Certification or

International

Exposure, Europe/Asia

in USA/UK/mainland

for a period of 12-14 days. During these visits, students of some of the world's lectures quarters on Global most reputed

stay on campus customised head

B-Schools and attend Students

Management.

also visit corporate

of FortuneSOO companies, lectures

global organisations and business

like UN, WTO, tycoons on

WIPO and attend global economy

by professionals practices.

and business

FREE STUDY TOUR TO EUROPE/USA etc.

-DARDEN

leading to CERTIFICATION

IN GLOBAL

UMYERSITY
o/VIRGINIA
SCt-lOOLOfBUSINESS

_McCOMBS ~ SCHOOL OF 6. BUSINESS

~ ~

Cornell University ILRSchool

International Professors B-schools

GlobalOutrearnProgramme

Management

Gurus Who Have Taken Exclusive !!

from and

the

top

20

Seminars

With IIPM Students

universities

of the

world representing institutions like Harvard, Columbia, Wharton, LSE, Oxford, Insead, IMD, amongst IIPM students joint JOEL STERN - EVA: Maximizing Shareholder Value STEPHEN R. COVEY Organizational Management

Stanford, others,

Yale, Stern, have regularly

Chicago, taken

interactive

sessions with

across all the centres. During their visit to India, they also conduct corporate members. workshop along with IIPM's senior most internal

faculty on

As a part of this programme,

collaborative

researches

contemporary

business issues are also proposed professors include: who have taken

and taken up. Some exclusive sessions

of the international with IIPM students

Stephen R.
Covey

Jim Rogers

ZIG ZIGLAR - Success, Performance, Achievement

George Chicago

Wu GSB

TOBIAS KRESTSCHMER Strategic Thinking

l [
Visiting months
Global Student Exchange Programme

Students from leading institutions of higher learning in Europe/

America/Asia experience

visit IIPM regularly to a whole new learning

process, as a part of IIPM's Global Student Exchange Program (GSEP). students stay over for a period attending lectures ranging from 15 days to 3

(a trimester),

along with cultural

IIPM students. and sporting part of the also visit

These students activities institute's various

also participate

in various become

on campus and gradually student community. institutes,

an integral IIPM students

Likewise,

partnering

as a part of this unique

programme.

The Strategic (SMG) offices and with corporations opportunities across the globe

Management

Group from its

"PM PLACEMENT NEWS

For the class of 2009

at IIPM, operates

in New York, London, and global work

Dubai closely

Singapore to identify

2700+ 2650+

PLACEDl

55+

INTERNATlONALLYl

employment ranked what

for its students.

The 2008 Zee Business survey However,

For the class of 2008

PLACEDl

IIPM as the 9th Best B-School in India in Placements. is worth mentioning

765+ INTERNATlONALLYl

is the fact that IIPM ranks next to only the IIMs placed internationally.

in terms of the no. of students

Hindustan nmes

B-schooled in India,

HIGHEST NUMBER OF PLACEMENTS

Winner 01 Dewang Mehta Best B-School Award 2008 & 2009
FOR HIGHEST INTERNATIONAL
PLACEMENTS IN INDIA

IIMs

IS8

MOl

FMS

249

111

31. ~

f1iPMS\

BEST B-SCHOOL IN INDIA IN THE NON 11M CATEGORY

'Original scanned portions from an article in Hindustan Times that appeared on 13th July'OB. Forthe complete article log on to www.iipm.edu

IIPM. REAL EDUCATION. REAL PLACEMENTS.

Prof. A. Sandeep,

Alumnus

IIM-C is the at IIPM since

Prof. Partha Information Consulting Media.

P. Saha, B.Tech, liT-Delhi; Technology, Editor IIPM and Group

Prof. U. C. Tiwari, Head of

IiT-Kharagpur;

Dean -

Dean - Research & Consulting

PGDM, IIM-C and the Dean- Centre for MIS & IT, Planman

Indian School of Business and Economy; Department, Operations Management and Research, IIPM.

1998 and also the Editor of India's leading business magazine - Business & Economy.

ABOUT ISBE:
ISBE (Indian School of Business & Economy) is an affiliate of dedicated research and academic IIPM decided inputs of IIPM - the world's largest B-School. Based on over 3 decades National entity, Economic Planning and in the fields of Entrepreneurship, different academic

Business Management, to deliver World

to introduce

a completely

ISBE, with a commitment

Class Education

... for everybody!!

ACADEMIC

PROGRAMMES:
programmes executives. through in Planning

ISBE offers three different levels and also for working of courseware, across India.

& Entrepreneurship
opening

at the post graduate

and under-graduate and richness from

The ISBE programmes IIPM, while

bring in the same academic up specialised career frontiers

orientation

as are offered

for the students

Programme Programme Degree Nadu) Credits: 135 Eligibility: experience.

Code: PG-E Type: Full Time, Post Graduate MBA (awarded by M S University, Tamil

Awarded:

Graduates

from

any field

with

or without

work Credit Distribution lPG-E): Credits

Programme semesters

Brief: This is a full time programme offered to fresh graduates looking world

spread forward

over 4 to start to start of five

Years

Semesters

30
II Industry III II IV Thesis / Projects TOTAL Internship

a managerial their own

career in the corporate enterprise. Students

or planning a choice

26 25 20 20 14 135

are offered Marketing

specialisation

areas - Marketing,

Communication,

Finance, HR and IT, along with Masters level courses in Economics and Entrepreneurship. is the highly One of the key takeaways of this

programme

exhaustive which

personality is spread

developmentacross all the

cum-communication semesters. Courses Covered: general

module,

Pages 18-19 enlists - offered

the different

courses

and specialisation

in this programme.

Programme Programme Degree Nadu) Credits: Eligibility: school 135

Code: UG-E Type: Full Time, Undergraduate by M 5 University, Tamil II should have completed 10+2 years of Extra-curricular III ICHE offers a 3-years full During time UG II IV Industry V III VI Live Projects TOTAL 15 8 135 Internship Years Semesters Credits 20 20 15 15 15 12 15

Awarded:

BBA (awarded

Candidate

education. Brief:

Programme programme

in Planning get

& Entrepreneurship.
to conceptual of management

the first

year, students of various processes. are taken

exposed

understanding and business courses

fundamentals In the second

year, further and the

advanced

up covering

economics of

entrepreneurship. includes

A compulsory

component

curriculum

Executive Communication, development course, which

a communication

cum personality

is spread across all the terms.

NB:1 Creditis equivalentto 12 hoursof academic ontacthours c

Programme Programme Begree Credits:

Code: EX-C Type: 1-Year Full Time, PGDM (awarded Executive

Awarded: 66 Brief:

by IMI, Belgium)

Programme over

This is a full offered

time

programme executives

spread with a

.
Credits 20 15 Internship

3 trimesters,

to working

Terms I II Industry III Thesis

minimum academic

of 3-years of industry

experience.

The world class in reshaping their

input at ISSE help the participants trajectory. Students

career growth functional Additionally, Economics

can specialise

in anyone

area from a choice of Marketing students are delivered Masters

or HR or Finance. level courses in

6
15 10

and Entrepreneurship. All courses, mentioned in pages 12-13 are 72-77, 84-89,

Courses Covered:

TOTAL

66

a part of this programme, 94-99,103-111

except serial numbers

and 123-124.

INDICATIVE COURSE LIST FOR PG/UG PROGRAMMES

1. 2. 1 4. 5. 6. 7. B. 9. 10. 11. 12. 13. Quantitative Methods for Business Decisions Statistical Methods for Business Decisions Marketing Management Managerial Accounting in Decision Making Management Information for Decision Making Executive Communication Organization Behavior Micro Economics Human Resource Systems-I Organizational Event Analysis for Experiential Learning Business Law Comparative Economic Systems System Essentials 4 4 4

MARKETING SPECIALISATION COURSES

1. 2. 1 4. 5. 6. 7. 8. 9. 10. 11. 12. 11 Entrepreneurship & Small Business Management Executive Communication Services Marketing Business Policy & Competitive Strategy Economic Environment of Business Marketing Strategy Welfare Economics International Marketing International Marketing Research Managing Strategic Partnerships and Alliances Negotiation Analysis Planning an Entrepreneurial Venture Capital Raising Strategies In Corporations 4 4

,,

1. 2. 1 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.

Operations Research & Decision Models Consumer Behavior OB&HRD Financial Management Advertising Management Sales Management Product & Brand Management Management Information System & KM Managerial Economics Executive Communication National Economic Planning Global Economics & International Planning Macro Economics Human Resource Systems-II Industrial Law Company Law 15 CREDITS

MARKETING COMMUNICATION
1. 2. 3. 4. 5. 6. 7. 8.

SPECIALISATION

COURSES
4 4

Entrepreneurship & Small Business Management Executive Communication Advertising Creatives Economic Environment of Business Advertising in Rural Markets Direct Marketing and Communication Below the Line Promotional Activities Presentation of Print Campaign

HR SPEClALISATION
1. 2. 1 4. 5. 6. 7.

COURSES
4 4

Entrepreneurship & Small Business Management Executive Communication Organization Change & Development Training & Development Group Dynamics HR Planning Compensation Management

4 4

INDUSTRYINTERNSHIP

INDIAN
8. 9. Strategic Talent Management Negotiation Analysis

SCHOOL

OF BUSINESS
2. 1 4. 4 4 S. 6. 7. 8.

& ECONOMY

Art Direction and Production - Broadcast Account Planning, Servicing & Management Sales Promotion Campaign Web designing and Marketing Public Relations & Corporate Communication International Marketing and Advertising Media Planning 4 4

FINANCE SPECIALlSATION COURSES

1. 2. 1 4. 5. 6. 7. 8. 9. 10. 11. Entrepreneurship & Small Business Management Executive Communication Business Policy & Competitive Strategy Economic Environment of Business Welfare Economics Securities Analysis & Portfolio Management Insurance & Banking Corporate Tax Planning Advanced Accounting Management of Indian Financial Systems Financial Modelling using MS Excel

HR SPECIALlSATION COURSES
1. 2. 1 4. S. 6. 7. 4 4 8. 9. Quality & HRM Business Ethics Strategic HR Work Psychology Performance Management & Appraisal System CrossCulture Management International HRM Gender & Leadership Strategic Leadership & Visioning 4 4 4 4

IT & TECHNOLOGIES SPECIALISATION COURSES

1. 2. 1 4. 5. 6. 7. 8. 9. Entrepreneurship & Small Business Management Executive Communication Organization Development Business Policy & Competitive Strategy Business Intelligence Using Data Mining Strategic Innovation Management Strategies for Managing Networked Businesses ERPand CRM Consulting & Implementation Knowledge Management and E-governance

FINANCE SPECIALISATION COURSES

1. 2. 1 4. S. 6. 7. Business Ethics Mergers & Acquisitions Multinational Business Finance & FOREXManagement Strategic Corporate Finance Derivatives, Options & Futures Project Appraisal & Infrastructural Financing VCFunding & PEInvestments Quality & Financial Audit Micro Finance Wealth Planning & Management
'U

4 4

s:
(\

MARKETING SPECIALISATION COURSES

1. 2. 1 4. 5. 6. 7. 8. 9. 10. 11. 12. 1l Marketing Research: Theories & Practices Rural Marketing Social Marketing & CSR Retail Management Business Ethics Distribution & Inventory Management Customer Relationship Management Business to Business Marketing Database and Hi -Tech Marketing India's Foreign Trade Outsourcing and IT Based Businesses Service Operations Management Revenue Management and Pricing 4 4

8. 9. 10.

z
-i

:0

IT & TECHNOLOGIES SPECIALISATION COURSES

1. 2. 1 4. S. 6. 7. 8. 9. 10. Ethical Practices in IT & ITeSBusinesses IT Quality Management Investing in IT Stocks Valuation of IT Companies: M&A in IT Outsourcing and IT based Businesses Technology & Strategic Consulting Mobile Policy and M-Commerce Workplace Challenges and Ergonomics E-Waste Management Cyber Crimes and Terrorism Live Projects 4 IIPM or its affiliate Thesis institutes may modify the same as per the programme 10 15 requirements. 4 4

" 0 :0
I Cl I m

:0

m 0

c
(\ J> -i

MARKETING COMMUNICATION SPECIALISATION COURSES

1. Marketing & Advertising Research list given here is indicative.

Please Note: The course-cum-credit

INTERNATIONAL

INFRASTRUCTURE
At IIPM, we comfortable a better engaging. have learning always believed in providing the most environment to our students, is fun-filled, to facilitate

learning

process, which

simple and more

With this commitment,

we have ensured that all our facilities, setting

campuses have the very best of infrastructural an enviable benchmark for others to follow. enabled, allowing

All our campuses

are Wi-Fi

students

free

access to the World Wide Web or data servers from any corner of their respective campuses. Since we operate in an on-line

work environment, assignments, dedicated

hence, students

get to submit their projects, of time, access to to download notes,

etc. online.

At the same point

student

servers help the students

test scores, attendance without equipped much

records and other important fully air-conditioned

information classrooms,

hassle. With

with the latest AN equipments, of latest technology feature

all the campuses are

an amalgamation

and modernity.

One of the most striking is the library. considerable to research learning. titles Students amount reports,

of any of the IIPM campuses programmes, library, spend a referring for further academic

across different of time

in the campus or other

text

books

resources

All IIPM libraries

are stacked with numerous

- books, journals,

magazines

and CD ROMs. The libraries enabling thereby

also have an online students speeding to locate

indexing a specific

and title search facility, title and its availability,

up the search process.

All the campuses are located in the heart of the city and are well connected planned with public transport specially keeping facilities from all corners. This is in mind.

students'

convenience

IlllNTS AT ",

IIPMstudents lead the way in extra curricular activities as welH IIPM's B-SchoolFestival-AMAZE, B-SchoolQuiz-DARE (with none other than Shahrukh Khan as the Quiz Master), Debate Competition-CICERO'S CHALLENGE are international events which are the largest in their respective 1ields\

Each the

year, same

more purpose,

than

700

companies

come in Delhi

to campus as well Dubai

to make

presentations Mumbai,

and Bangalore,

to interview Chennai,

students. Kolkata,

For Pune,

IIPM has offices Toronto, of more

as in Gurgaon,

Ahmedabad, Last year too students of each who class

Hyderabad, saw a record required usually networked

London, than got from

& Singapore. visiting the IIPM campus It has been Many for placements. observed students ventures, that All the more eligible 70%

800 companies placed from

placements accepts job offers searches,

the campus that recruit

itself.

than

companies smaller

on campus.

use IIPM resources and not-for-profit

to conduct organisations. The Institute's

targeting

companies,

entrepreneurial

Strategic

Management the office work between

Group

(SMG)

assists

eligible with firms

students allover

in securing India,

suitable

jobs/trimester maintaining however, No fee is accepted

projects. and note

For this purpose, liaison Institute

keeps effective possible

contacts employers pursuit to find

as well as globally Students

performing that the

and the

Institute's

students.

must,

is a place and

for serious no binding

academic obligation

and not an agency a job/trimester

to provide

employment.

is charged by the

for the

service

project

for any student

Institute.

..
Anand Group Anthem Accord PR Bajaj Capital Banaras House Bentley Birla Trexim Blowplast Ltd. Baan Infosystems BirlaSunLife Insurance Chicago Pneumatic China Trust Bank CII

...
Cosco Denso India Dainik Bhaskar Dainik Jagran Direm DSGroup Elbee Emery Worldwide Egon Zender Future Soft Solutions GECapital Gestetner Global Telecom Goodyear GTC HCLInfosystems HCLPerot HDFC HSBC HT.com Hero Motors Hinduja Group Co. Heatly & Gresham Henkel, Spic ICiCI Prudential ICRA India Bulls Indian Express Jaypee Greens J.K.Pharmaceuticals Jindal Group Kajaria Ceramics LGChemicals Mahindra McKinsey & Co. Microsoft Modicare Modi Revlon Oracle Perfect Relations

Ranbaxy Ltd Radisson Samsonite SASInternational SDllndia Ltd Shriram Pistons Ltd Sita World Softek India Result McCann Sakura Bank Sanwa Bank Sumitomo Corp Total Lubricants Turner Morrison TATAInfomedia TBWAAnthem TCIL Timex UNITECHLtd.

..
,

Cimmco Birla Cipla Citicorp Compaq Chambal Fertilizers Ltd CocaCola

ZEE BUSINESS Best B-Schools of India 2009!

._-5 liPAn

---.

9
10

IIM-Kozhikode 11M-Indore

~~DARE
TO THINK
BEYOND THE

II Ms!"

ADMISSION
NEW DELHI: Level-4, Rectangle-l, GURGAON: IIPM Tower-l,Building NOIDA: IIPM Tower, C-S6/30,Sector No.79, Sector32 -62

OFFICE
D-4, Behind Select City Walk, Saket District Centre

MUMBAI : IIPM Tower, Plot No. E-781, S.V. Road, Khar (W) BANGALORE: IIPM Tower, 419, 100 ft. Road, Koramangala HYDERABAD: IIPM Tower, 6-3-252/2, Erramanzil, Banjara Hills

AHMEDABAD: IIPM Tower, 19, Inqulab Society. Opp. Sears Tower, Gulbai Tekra, Opp. LG.Road PUNE: IIPM Tower, 893/4, Bhandarkar Road, Deccan Gymkhana

CHENNAI : IIPM Tower, 145, Marshall's Road, Egmore BHUBANESHWAR : IIPM Tower, A-411 Saheed Nagar, Vani Vihar Square, Janpath LUCKNOW : IIPM Tower, 16, Ashok Marg, Hazratganj CHANDIGARH : IIPM Tower, C-127, Phase 8, SAS Nagar,

mop

Industrial

Area, Mohali

JAIPUR: IIPM Tower, SB 39B, Rambagh circle, Bapu Nagar KOLKATA: IIPM Tower, AQ 6, Sector V, Salt Lake City, Near Technopolis BHOPAL: IIPM Tower, 278-279, Sarv Dharam, B-Sector, Kolar Main Rd. Near Kolar Bridge INDORE: IIPM Tower, Near Bombay Hospital, Commercial COCHIN : IIPM Tower, Starlight Plot No - 3, PU-4

Arcade, 40/9210 Dwarai Swami, Iyyer Lane, MG Road, Ernakulam

DEHRADUN: IIPM Tower, 74, Rajpur Road