Exam Review 4700 (Look over the areas he talks about today, go over notes, look and vocab

and call outs from the book) International Marketing- factors that lead to greater complexity Different types of international marketing efforts o What are they, characteristics, marketing conditions o When one is better than the other International marketing more consolidated o EU, NAFTA, etc. implications of consolidation Patent protection what it does and doesnt do for you Why global strategy may be more static/dynamic Different measures of income distribution/distribution of wealth Sociological, cultural, business measures o High/low contrast culture o No specific country examples Not a lot from chapter 6 When new market assessment/market strategy- techniques o Adoption values 2 opposing pressures integrated economically v. maintaining own national identity Different levels of trading relations/organizations o Free trade zone, economic union, etc. When market to new geographical area what will you always find Please the teacher- respondent felt compelled to answer how you want; be familiar with risks of this Hyper norms Small supplier that wants to market to new market- form relationship with larger/experienced organization Foreign corrupt practices act Different terms o Multi-domestic, global, multi-national Measures of personal income/wealth o GDP, GNI, PPP Nature of your investment in new market o Joint venture, etc. Hofsteade Stuff o Low/high context culture, low/high masculinity, etc. Tariffs v. quotas Non-tariff impediments/barriers How to enter new market IP protection Value chain o How to apply and definition Exchange rate and calculations

o If exchange rate in one country changes what is the impact of volume and pricing in other countries Why PPP is better or worse than other measures Issues with International Marketing relative to internet Political and economic risks o What types have increased or decreased and how tot counter Market assessment and market screens How to aggregate industry data Economic integration levels Porters 5 forces model o How you might use Ethical issues of international marketing exporting your culture to other geographies Adaptation v. standardization Strategic reasons for different types of investments Different options of organization what distinguishes one from the other; benefits/drawbacks Product life cycle o How applies to trade theory How to move from weaker to stronger IP What parts of marketing mix more adapted to different cultures Hyper and universal norms How international business environment changing National champions definition and implications Currency controls/restrictions Push v. pull strategy Types of distribution Market screen how to scale/measure criteria WTO what it is, does, and its benefits Licensing GOLD KEY Infrastructure decision criteria Types/levels of economic integration Types of reports available to managers to learn about countries (2 or 3 better than the rest) How might different countries laws/regulations impact US exporters ethics policies How to form/implement global strategy Value chain analysis